It has to do with...."ADS on Restaurant COFFEE MUGS"
In the afternoons, around 3pm....I like to stop by a local restaurant and have coffee with "The Boys". 8 to 10 fellow business guys who enjoy each other's company, have some coffee and a snack before ending our "business" days.
Well....one afternoon, the owner comes over to me and says he'd like to get some Coffee Mugs with HIS Restaurant's Name on them....and he wondered if I knew where he could get them. (He knew I was into advertising because, for the last fea yrs, I provided him with Free Menus and a Free "Daily Special Board"...where I have Ads)
So....I told him I'd check into it and get back to him. Well....I spent the whole next day Googling and talking to people about "Printing ADS on Coffee Mugs". Finally found a Co that could do this for a reasonable price.
THEN....IT....HIT ME! One of my "HOT Flashes"! I thought, "Hey! Wait a minute! Why don't I put ADS of local businesses ON the Mugs and GIVE the Mugs to the restaurant...at NO charge?
So...I make a "Mock-Up"...went over to the restaurant...showed the owner my Sample...told him I'd supply the "Ad Mugs" to him for FREE! He said, "GO For It!"
So....I asked him to write down the names of his suppliers (Insurance Agent, Landscape Maintenance Co, HVAC Co, Pest Control Co, Realtor AND.....any Business Owners who were "Regulars". I'd like to give THEM a shot at this FIRST...rather than having "Strangers" on the Mugs)
So....I had a List of about 40 people....made up a Presentation and went out the next morning at 8am...taking my Sample Mug around to people on the List.
Again....most of the people on the List...KNEW ME!...and....by noon...I had my 10 sponsors!
See the photo below; I could fit 10 ads on the Mugs...3 small ads on each side and 4 larger ads in the center. I charged $365 for the 6 small ads ($2,190 gross)...$495 for the 4 larger ads ($1,980) for a Total Gross of....$4,170.
144 Mugs cost me $5ea (with shipping)....so my cost was $720.
$4,170 less $720 = $3,450 NET NET NET!
All in ONE day. However....doing the same program at other restaurants, getting 10 Sponsors usually took me 3 days.
So....thanks for reading and letting me relate one of my successes.
Don Alm....Idea-Guy and SalesMan