SEO pricing for local clients

47 replies
Hi,

I know a fair bit about SEO. I know the methods and I have used them with success for some of my own business's. What I have never done is quoted an SEO campaign for a client.

Recently I have had a few of my local clients ask me for quotes on SEO services and I am at a loss as to what I should be charging them.

What do you guys base your rates on? Do you have a sliding rule depending on the how competitive the keywords are?

Any advice here would be welcome.

Thanks
TC
#clients #local #pricing #seo
  • Profile picture of the author RKCastillo
    We basically offer a few package under $500, then go small, medium, large $1500, $3000, $5000.

    I have also been offering a month to month fee of $500/month or $2000/month with a $1000 start up cost.

    It all depends on their budget and how much you are willing to work for how much they pay you.
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    • Profile picture of the author Mutiny
      Originally Posted by RKCastillo View Post

      We basically offer a few package under $500, then go small, medium, large $1500, $3000, $5000.

      I have also been offering a month to month fee of $500/month or $2000/month with a $1000 start up cost.

      It all depends on their budget and how much you are willing to work for how much they pay you.
      What exactly do clients get with the different packages? How do you explain the programs to them, and do you offer any guarantees?
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      • Profile picture of the author pchost
        The pricing is depend on how competitive the market is. You can't simply put the same price on different market level.

        Lots of your effort mean requiring more $$$ on your client's side
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  • Profile picture of the author Boomachucka
    The response I usually get is something like this:

    -If you price too low ( under $200-250 ish), you'll pick up customers who will constantly hover and incessantly ask a thousand questions, question what you do, and so on. Some may expect everything under the sun for nothing.
    -If you price moderately 'high' (<$500+, thinking small businesses here), most customers will trust and allow you to do your job.

    It really depends on how much income the business has and is willing to put towards marketing. Compare a small, independent clothing store with a manufacturing company that makes over $1M per year. I'm also not trying to put down customers either- but I've also found the same issues with 'freebie seekers' in web development and wish to save you the experience
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  • Profile picture of the author Luther Landro
    Yes, save yourself a lot of trouble and price yourself above the trouble bracket.

    Greater than $500 per, plus several tiered packages of 1k, 1.5k to 3k.

    It also depends on how you value your time. Do you want to make $15 per hour or $80?
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  • Profile picture of the author rayblake008
    It depends on what you can offer to your clients. I am happy with $350 per month. I can put your site on the top page of Google.
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    • Profile picture of the author PeterPatrickgo
      Originally Posted by rayblake008 View Post

      It depends on what you can offer to your clients. I am happy with $350 per month. I can put your site on the top page of Google.
      but some high competitve words would be much difficult to put them on the first page of Google.
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  • Profile picture of the author Toby Couchman
    When teiring the packages are you guys basing the price point on how hard the keywords are to rank or just what you think the customers will pay?
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  • Profile picture of the author SiteSmarty
    It depends on how much work is involved in getting the client's phrase ranked. If there's no competition then I base my price on $60 an hour. If there's lots of competition then I calculate how long it might take to rank the phrase and give them a price.

    Google Places, Bing Business Portal and Yahoo Local I charge $99. each to get them ranked and $99 a month to keep them there.

    I've heard some say those prices are to low, but I don't cold call spam or email spam and we have all the business two of us can handle.

    Business owners aren't dumb. You might be able to get away with a hefty fee for non competition phrases, but once they catch on, they'll leave you.
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  • Profile picture of the author jollydutta
    no it 'll package basis. my lowest package is $199 for SEO monthly cost..
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    • Profile picture of the author BradleyC
      Pricing can be tricky, especially if you're new and lack confidence.

      One of the things to consider is your market place. For example, you can charge far more in a metro area like Seattle WA over what you could charge in a smaller area. We price things according to the city we're marketing in (we do not list prices on our website!).

      In addition, because of the risk factor (risk is a big deal to businesses), we have a lower priced package that is easy to buy into and offers very little risk, and then we can "upsell" them from there. Or, they can buy into the more expensive packages. Their choice.

      Our primary objective is to just simply get them as a client because we know that the majority will purchase upsell products and other products from us over time. We have a high "lifetime client value" because of this approach.

      In other words, we have a very aggressive an effective "back-end" marketing approach. On the front end it's just about getting them as a customer.

      Our approach will lock them in for 1 1/2 years of buying other products from us. In doing so, the monthly fee increases based upon the additional products they pruchase, and it's all done in stepping stones which makes it easy for the business to do.

      Plus, we show them how we're just using "new money" developed from what we've already put in place for their business so it's really not costing them any additional money at all. One piece works off the previous piece.

      So, depending on HOW you're going to sell your products, your marketing approach and the city you're marketing in, all of this will determine your pricing. Of course, there's also the competition factor, which you must take into consideration, especially if you're new and don't have existing clients you can fall back on to prove results, or if you're prices are higher than everyone elses.

      Good luck to you.

      Bradley
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      • Profile picture of the author samueld
        well designed packages are best solution for this. client can select package as per his budget and requirement.
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        Samuel
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  • Profile picture of the author Aaron Elliott
    For those of you that offer packages,do you tell them what they are getting with that package or where they will be ranked? For example $250 per month gets them 5 spin articles, 400 bookmarks and 10 directory links? Or do you say $250 per month and we will put you on the first page,and for $$$ we put you on the top..?
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  • Profile picture of the author ryanlucht
    Think about the value you're providing them. Is there a lot of search traffic out there for them to snatch up, or no? Are you delivering a good ROI (return on investment) for what they're paying you?
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  • Profile picture of the author Tim Brendel
    Some of you guys are really underestimating your value. You are SO VALUABLE to a business that wants your services and you should not be afraid to charge for it.

    Your services are "Premium Services" and should be presented and pitched as such. If you are the cheapest guy in town, then people will see & treat you that way. If your prices are high then people see that as premium or better (there are tons of studies on this kind of thinking).

    Anyway, enough mindset stuff. I recommend following this method for pricing, which happens to be the method that I use


    Talk to your prospect and find out what they are trying to achieve. They will almost certainly ask the price in the first meeting, but deny them that by telling them that you have to do market (keyword) research first to be able to give an accurate quote. Alternatively you could already have researched a little bit before approaching the business. In that case you can save the research step. But no mater what, NEVER give them a quote in the first meeting.

    You need to have, listed on paper, exactly what it is that you will do to get results. Articles, backlinks, blog posts, web 2.0 posts, profile links, blah blah blah. Also, what it will cost to outsource if you are doing that. I use packages in my business. They are like a silver, gold, & platinum but not named that. I recommend following this pricing structure. NOTE, this is not my site but my setup is very close to this. LOCAL SEO MATTERS

    Determine how hard it is (probably) going to be to get them top results, either how long it will take you or how much you will have to pay to outsourcers. If it is a competitive attorneys office, then charge more than you would a small florist obviously.

    Make sure that you always have a (NOT ADVERTISED) "Half Package". If the prospect is put off by your quote then and only then, offer the half package. It is basically half the services or quantities as your smallest package for half the price.

    If they still say no to that, then leave and follow up with them in a few days. You'd be surprised at how many price shop after you leave and then decide to go with your services after all. So stick to your guns. It is not worth it to go lower on prices just to get a client.

    Sorry for the tangent that I went off on, but hopefully this info helps you or someone els
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  • Profile picture of the author anilksinghal
    Something around $500 should be ideal, as at makes the SEO part seem professional.
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    • Profile picture of the author arkhamindustries
      Originally Posted by anilksinghal View Post

      Something around $500 should be ideal, as at makes the SEO part seem professional.
      for one site?
      or for many listings ie the Dr Dan google love method?
      $500 seems a little steep for only ranking one site
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      • Profile picture of the author DABK
        May be steep in relation to what you do. Is it steep in relation to what your client gains?

        In other words, if you do it for a mortgage company and, as a result of your work, they get 3 extra clients a month that pay them $13,250, is $500 steep?

        If you're dealing with a bagel store, and as a result of your efforts, they make $1,700 extra a month, is it steep? I mean, after paying your $500, they're left with $1,200. If the cost of the extra bagels is l$800 or less (materials, labor), for instance, they're ahead.

        In other words, determine what kind of seo company you want to be, who your ideal client is, what kind of costs they have, what kind of profit they're looking to make, and charge them so that you're a good option for them and yet you are happy with the money.

        Originally Posted by arkhamindustries View Post

        for one site?
        or for many listings ie the Dr Dan google love method?
        $500 seems a little steep for only ranking one site
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  • Profile picture of the author zacky218
    I believe it depends on how intense the project is. If you are planning to beat up a keyword competitor or just managing a site's reputation.
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    • Profile picture of the author Chuck Austin
      Two thoughts -

      1) If you use package pricing - Set it High.
      (Then you can always do them a favor and bring it down if they really want
      your services.)

      2) Consider putting together your own small proposal system/template. Use this to show/deliver value and communicate your service effectively with prospects.
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  • Hi Guys,

    We have some SEO clients, which almost always turns into other marketing clients. Here's how we use our business models.

    1. SEO Packages - We have 3 of them. They are for onsite SEO only. Price is $1000 and up.

    2. Offsite SEO Packages - We have 3 of them and they range from $1500 and up.

    I outsource all of our work, but those packages are good for people who want to see hard numbers including what they get for the money.

    Typically, since our business has grown to over 200K in revenues from consulting and outsourcing the SEO, we give custom packages. The real secret though, is to gain trust with "proof" of what you can do for a client. Then money doesn't seem to mater.

    When I started SEO consulting in 2008, and took $500 and $1000 projects. Yuck! These clients will expect the world without a budget! In 2008, I changed my model to be the best and work with the best clients. We started charging clients $300 for proposals. Yes, we lost deals, but when you do that you position yourself the right way. That really is the key.

    Position yourself like the best and people will pay. Over the last 3 years, we've had most of our clients pay the $300 proposal writing fee. In return, our sales grew. Booked a local $19K contract 2 months ago and last month a $27K deal which includes marketing.

    My advice to anyone selling SEO is treat it like a business, professional emails, professional phone system, and higher prices. Weed out the junky clients and take on high dollar clients. I have 8 clients now, and can work so much less than guys working with 20 or 30 clients charging them $300 a month. Our revenues are better as well.

    The other thing is have a way for writing the proposals. If you have a system, then this business is really great.

    Just my 2 cents.

    Blessings Guys,

    Matt
    Four Step Consultants Founder
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  • Profile picture of the author sakthiganesh
    I have two kinds of pricing
    one is ready made one where the pricing is based on the number of keywords on the website will be optimized and no guarantee of keywords ranking

    second is custom priced one where as i will research the keyword and calculate the approx man hours needed every day to work and make the pricing rounded to monthly.
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  • Profile picture of the author mywebdesignz66
    Most website owners are faced with the decision of hiring someone local, or using the internet to find an outsourced provider. In general, hiring someone local will give you the advantage of being able to meet face to face, and hiring someone online will provide more options and better pricing. In this article, we'll be taking a look at the benefits on both sides of this issue.

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  • Profile picture of the author angmoore
    It depends on how much you are doing for them, what their reach is (local, state, national, etc). We do $350 for local search/local seo and up depening on how many services they want, we also offering other services. We had a client with global audience and they were $1500/mo.
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    Angie Moore

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  • Profile picture of the author jesseholmes
    Depends on how much a client is worth to them, how many keywords they want to rank for and what industry they are in.

    I have a dentist ranking in two local cities for 10 keywords and he pays me $750 a month.

    My profit margins are huge, I get him results (I generate 10+ new patients for him every month so he loves it), and the hardest part is remembering to email him a ranking report every month
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    • Profile picture of the author dancorkill
      Originally Posted by jesseholmes View Post

      Depends on how much a client is worth to them
      Agree, charge them for a system to get more clients and point out how much money that will make them. As soon as you start talking about your SEO package they start shopping around for cheaper.
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      • Profile picture of the author Morphius
        I have yet to find a good Local/places reports to show clients, we still do everything manually. :confused:
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  • Profile picture of the author Centurian
    It's always best to value yourself first. What you can do for a client, he can't do for himself. If he says he can get it down the street for less, why is he talking to you?

    Don't look at it as your cost. Look at it in relation to the value you bring. How much is it worth to have his business at the top of Google? We tend to trivialize our shop talk as cheap trash after a while.

    It's old hat to us. But a top listing on Google is like you moved his store to the busiest intersection in town. He's right on the corner with a free parking garage, valet service and free lunches for everyone in town.

    You've created a double-front door, wide street access ramp directly to his store. You are moving him to the most valuable place of real estate in town. And he knows it. That's why he wants it.

    Before you ever reduce price, increase your value. Add services and resources to your package. You don't offer just an SEO service. You offer a Platinum Customer Generation System that will increase his sales and brand awareness.

    Write out everything you do in your SEO service. Rewrite each item to describe the benefits of that action.

    Now instead of just "SEO," you have a 10-Step System for lead generation that leverages three major traffic sources across the internet and harnesses the power of multiple-media platforms to place his business in front of the 1,256 people who search for _______ everyday in Middleburg City.

    You see the difference. More value and benefit.

    Statistics show more businesses choose higher package prices for services. I would take the advice of the other warriors here and price no less than $500 with a set of upgraded premium packages. But why work for $500 when you can get $1,000 to $5,000?

    A package offers regular work, rather than the piece-meal going back and asking if-he-wants-another-service-since-he-got-a-big-bill-that-day-he-wants-to-wait approach?

    Offer a suite of services in a package. The key in pricing and selling is to talk directly to the decision maker. Don't worry about selling. Try to help the guy and solve his problem.

    When you're talking face-to-face and you give your price, look them in the eye and shut up. Don't apologize. Then ask him when he would like to get started. If he says, right now or tomorrow, you've already got a client.

    If not, ask him what's keeping him from getting started. You can always be a nice guy and give him a trial discount. Try me out for ___ days and if you want to continue, we'll do so at my normal schedule. He'd certainly rather stay there than his competitor take his spot.

    Ask more questions rather than talk. Find out what's important to him. And give it to him.
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    • Profile picture of the author jesseholmes
      Originally Posted by Centurian View Post

      Offer a suite of services in a package. The key in pricing and selling is to talk directly to the decision maker. Don't worry about selling. Try to help the guy and solve his problem.
      Here are the five things you need to know after having your first appointment (If you don't know these things you can't properly provide a solution):

      Assess Needs
      Assess Budget
      Determine Decision Makers
      What are the timelines
      What is decision being based upon

      Once you know exactly what the person's needs and budget are, you can put together a custom package based around their specific needs.

      In your next meeting tell him you are going to provide him with a solution based on the needs, budget, and timeline he identified.

      I put together a bronze silver and gold package for each client, and I have yet to have a client go for the bronze. It's how I close $6000+ deals
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    • Profile picture of the author mouseffects
      Originally Posted by Centurian View Post

      It's always best to value yourself first. What you can do for a client, he can't do for himself. If he says he can get it down the street for less, why is he talking to you?

      Don't look at it as your cost. Look at it in relation to the value you bring. How much is it worth to have his business at the top of Google? We tend to trivialize our shop talk as cheap trash after a while.

      It's old hat to us. But a top listing on Google is like you moved his store to the busiest intersection in town. He's right on the corner with a free parking garage, valet service and free lunches for everyone in town.

      You've created a double-front door, wide street access ramp directly to his store. You are moving him to the most valuable place of real estate in town. And he knows it. That's why he wants it.

      Before you ever reduce price, increase your value. Add services and resources to your package. You don't offer just an SEO service. You offer a Platinum Customer Generation System that will increase his sales and brand awareness.

      Write out everything you do in your SEO service. Rewrite each item to describe the benefits of that action.

      Now instead of just "SEO," you have a 10-Step System for lead generation that leverages three major traffic sources across the internet and harnesses the power of multiple-media platforms to place his business in front of the 1,256 people who search for _______ everyday in Middleburg City.

      You see the difference. More value and benefit.

      Statistics show more businesses choose higher package prices for services. I would take the advice of the other warriors here and price no less than $500 with a set of upgraded premium packages. But why work for $500 when you can get $1,000 to $5,000?

      A package offers regular work, rather than the piece-meal going back and asking if-he-wants-another-service-since-he-got-a-big-bill-that-day-he-wants-to-wait approach?

      Offer a suite of services in a package. The key in pricing and selling is to talk directly to the decision maker. Don't worry about selling. Try to help the guy and solve his problem.

      When you're talking face-to-face and you give your price, look them in the eye and shut up. Don't apologize. Then ask him when he would like to get started. If he says, right now or tomorrow, you've already got a client.

      If not, ask him what's keeping him from getting started. You can always be a nice guy and give him a trial discount. Try me out for ___ days and if you want to continue, we'll do so at my normal schedule. He'd certainly rather stay there than his competitor take his spot.

      Ask more questions rather than talk. Find out what's important to him. And give it to him.
      I agree with this post. And, I'd like to add my 2ยข also.

      After 12 years in the business I've learned that your initial mindset has to be focused on results and not how much you are going to charge. My opinion is that one size does NOT fit all.

      A few years ago I started charging to do the keyword research. Depending on the size of the business, reach (geographic service area) and anticipated competition, I charge anywhere from $295 to $695. I explain that they will receive a report along with a call to discuss the report once complete. I let them know that the report is a thorough keyword research and competitive analysis of their industry and any online marketing company can use it after it's generated (so they are not obligated to me). I will NOT bring on a client without doing this first because it's the basis of my proposal/pricing.

      (I like getting paid to find out how much to charge them.)

      When the report is complete I understand the complexity of what I have to do and that helps me understand the fee. And, I base my fee on a number of factors:
      • How many PRODUCTIVE keywords were found
      • How aggressively they want to attack their market (allows me to tailor the fee to their budget and set their expectations)
      • How competitive it should be to get them ranking
      • And, finally, how much these additional customers should add to their bottom line (I do not charge a restaurant as much as a surgeon - but, it's usually not as competitive either)
      Then, when I get on the phone with them, I've already done the research and my "homework" to the point that I can effectively talk to them and give them solid reasons why I should be the one to help. I make sure I put it in terms that they understand (potential of new customers). Seldom do I use the words "SEO", "online marketing" or "SEM" because it means nothing to them.

      The real purpose of the call is to soft-sell them and set them up to receive my proposal with open minds. And, since I've already done the pre-sell, I don't have a problem calling them back a few days later to "answer questions" and see if my proposal fits their budget and their expectations.

      I only provide my services to a maximum number of clients per month simply because of time constraints since I only outsource about 25% of what I do (I like my job and want to do it the best I can and I do a better job than any outsourcer as far as I am concerned). I have had all the customers I can handle for over 5 years now and have NOT lost a client in over 3 years except a couple who have retired.

      I still do a couple of reports per month and, if I hit someone who is potentially a high spender (for minimal work) I'll break my maximum rule and bring them on for gravy money. I've had to bring on my son recently to help me because of this but now his young butt is working too.

      A long story but hopefully, one that someone can use to help build their business. Don't be afraid of charging for your time - no matter whether it's to do the research or writing a proposal (like someone said above). It's been said many times here and I'll repeat it again... your services are important to offline companies; especially in today's economic climate.

      My clients pay me from $500 to $2500 per month for my services and they have no problems writing the checks because they get results. And THAT'S what it's all about.
      Signature

      Larry Perry
      innovedia
      www.innovedia.net

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  • Profile picture of the author jondabach
    $500 is minimum and you MUST offer upsells.
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  • Profile picture of the author MatthewBass
    I don't do packages because each client is uniquely different, but I do have a $750 per month minimum. If it's less than that, I pass it up or refer it to someone else. Anything less than that per month is going to be a headache and take time away from my great clients who are willing to pay for the value.

    If it's an hourly rate job, then I charge $150 per hour plus expenses. Not many of those around, but I have done a few.

    No upfront retainer unless a website is included in the deal. If we are half way through a month, then you just pay me half of what the first months fee will be so we can get started right away.

    One thing you all might want to consider...I use a graduated monthly fee scale based on the difficulty of ranking the keywords. Clients really seem to like this, and I'll even adjust it (up or down) based on how well their rankings are doing after several months. Here's an example of a deal I closed this week for a local surgeon.

    $2,000 per month for months 1-6
    $1,500 per month for months 7-9
    $500 per month for months 10-12
    $250 per month for months 13-forever (this is just a non-compete retainer fee)
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    • Profile picture of the author friendlytf
      wow i never think of this. it seem that you have to reward your client and then you offer them some additional services too.
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  • Profile picture of the author Rocketguy
    I don't charge less than $1000 per client as price usually isn't an issue and if it is an issue then I know that is not the client for me.
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  • Profile picture of the author DNChamp
    This is all good info as I want to offer services as well. I have 1 client now @ $400 a month but want to up this and looking maybe to come 2012. I just want to make sure also the WEBSITE where im offering the services looks good AND ranks well as well. I often as the question 'Why should I trust you if you cant rank well for yourself"...Does this pose a issue with anyone? Also how confortable are your local clients on NOT meeting face to face...I dont do well that way myself :/
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  • Profile picture of the author blackhawkup
    Banned
    our lowest package is $600 - our highest fee is $5,000 .

    we rarely land anywhere near the $5,000 mark although we have done it three times with mid sized business and one very large company.

    Here's how we price it.

    at or under $3000/Mo our clients pay us 3 months in advanced...then from then on out they get a $100 bucks slashed from the cost. so its discounted it increases our acceptance rates..

    at $$3001 - 5,000 it's paid on a per month basis... with the money due upfront
    .

    Also...the only way me and my two business partners are able to charge a premium is because of our strategic marketing and USP...

    I cant give that away because that is honestly our lifeblood..lol its the absolute only reason that we have continued to remain successful.

    but I will say this...you can increase your perceived value by landing just a few high profile clients...don't be afraid to make really bold claims and back them up.
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  • Profile picture of the author DNChamp
    Question...Lets say you take on a new client and you advise that you will try to rank them for say example 'Dallas car wash" and 15 other keywords (assuming you will offer a keyword service)

    They already have a website and all BUT Dallas car wash is not anywhere on the site even though they are a car wash.

    Do you charge more or have a part of the package where you will add keywords to there already content (assuming they let you adjust there text) OR do you just try and rank for words they have on there page...Hope im making sense here.
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    • Profile picture of the author MatthewBass
      Originally Posted by DNChamp View Post

      Question...Lets say you take on a new client and you advise that you will try to rank them for say example 'Dallas car wash" and 15 other keywords (assuming you will offer a keyword service)

      They already have a website and all BUT Dallas car wash is not anywhere on the site even though they are a car wash.

      Do you charge more or have a part of the package where you will add keywords to there already content (assuming they let you adjust there text) OR do you just try and rank for words they have on there page...Hope im making sense here.
      I build this into the monthly price and get my money back over time. I don't tell the client that I've added additional cost.

      I just tell them that I need to change a few things on the site so that the off page SEM will yield them more visitors...blah...blah...blah.

      It works out better that way, because most times your client has paid money to have a website developed and they really don't want to pay more money to fix it...
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  • Profile picture of the author carmack
    Well I sure have learned a lot from reading through this thread.
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  • Profile picture of the author blackhawkup
    Banned
    Wow alot of you guys are really doing a dis-service by charging so low....

    I charge outrageous prices, because i understand the value of my companies service...

    i also know the results that are expected to that gives me more marketing leverage..

    Look at it like this.

    when creating a product (on clickbank for example)...one of the first things you have to do is gather jv's and affiliates..

    The main..some times the only thin they are concerned with are your numbers..aka your expected results.

    They want to know your EPC, conversion rates, and the amount they can expect to make..

    If you "the product creator" knows this.. then you can better leverage this information as valuable data to entice more jv partners..

    HOW DOES THIS RELATE TO SEO???

    Know your value..know your numbers...know your expected results...and charge a premium for it!

    if you know you can rank a site for the term "financial services"...then charge a premium price for that...and you can do it confidently because you know you get results!

    Hope this helps someone!
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    • Profile picture of the author DNChamp
      Originally Posted by Rich Jackson View Post

      Wow alot of you guys are really doing a dis-service by charging so low....

      I charge outrageous prices, because i understand the value of my companies service...

      i also know the results that are expected to that gives me more marketing leverage..

      Look at it like this.

      when creating a product (on clickbank for example)...one of the first things you have to do is gather jv's and affiliates..

      The main..some times the only thin they are concerned with are your numbers..aka your expected results.

      They want to know your EPC, conversion rates, and the amount they can expect to make..

      If you "the product creator" knows this.. then you can better leverage this information as valuable data to entice more jv partners..

      HOW DOES THIS RELATE TO SEO???

      Know your value..know your numbers...know your expected results...and charge a premium for it!

      if you know you can rank a site for the term "financial services"...then charge a premium price for that...and you can do it confidently because you know you get results!

      Hope this helps someone!
      Well we might charge "low" to either get our foot in the door OR show them we can do what we promise (for lower ranking keywords) and then down the road offer other service.

      To tell a client who is in banking lets say "I can get you top listing for people looking for banks" is almost impossible when they have only been on the net for a year. But show them they can be #1 for "Banks In Dallas" is much easier and makes the client feel good they are #1 on something.

      I dont want to charge $3000 and have the client feel they can achive greatness in 1 week because a lot have that mentality. I rather advise them I can get you steady links and month by month you will rise up.
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      • Profile picture of the author blackhawkup
        Banned
        Sorry...in my opinion thats not the right way to go about it,

        You see, SEO is intangible..your clients cant touch or feel SEO and the greatest benefit of this is that:

        "People do not understand how to value intangible information"

        so it's up to you to pre frame them to value your SEO services so high that they literally convince themselves to pay a premium price.

        Remember although you are an SEO service you still have to "Market" your product..

        Originally Posted by DNChamp View Post

        Well we might charge "low" to either get our foot in the door OR show them we can do what we promise (for lower ranking keywords) and then down the road offer other service.

        To tell a client who is in banking lets say "I can get you top listing for people looking for banks" is almost impossible when they have only been on the net for a year. But show them they can be #1 for "Banks In Dallas" is much easier and makes the client feel good they are #1 on something.

        I dont want to charge $3000 and have the client feel they can achive greatness in 1 week because a lot have that mentality. I rather advise them I can get you steady links and month by month you will rise up.
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  • Profile picture of the author tonyscott
    I aim to deliver additional sales of a minimum of 10 x my fee and to an extent, base pricing around that.

    There are variations in how that works for businesses who generate steady repeat income from new customers v businesses who are more one off sales focused.

    Tony
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  • Profile picture of the author honestkr
    what is the assessment that SEO service is successful?
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  • Profile picture of the author seoampsteve
    Okey.... Honestly great advises and quite blunt questions ... Fortunately as its one of our competencies so i cant resist the temptation to offer our services.... great partnership program... you don't rank you don't pay... your clients will not know that we are working for their rankings and you will get your cut of 15% for recurring billing. You can check the details at seoamplified . com partnership.... and can always ask me for any question/query. I would really apprecite you feedback on our offering..... thank you guys i really am happy to be on this forum with so many active, serious and professional members.....
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    Steve
    SEOAmplified.com

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