What's the offer? What's your leaflet like? Where are you targeting? What's required of the people in order for you to make a sale?

So many variables, I don't think any conversion rates would actually mean anything to you...

Yeah.. you must have elaborated a bit more about your CPAs ..

thanks guys
sorry for not providing more info.

the flyer will have a cpa offer to get a free iPad 2. it converts when the person enters an email and zip submit.

best place to have it is with tech magazines, but this costs a lot of money.
so i am thinking on hiring a company that distribute 20000 flyer for £450. this will be to houses.
i know that this is not targeted, but i am hoping that since everyone would like an ipad, this may convert.

what do you think

mubb

yes, the free ipad offer looks fishy most of the time, that is why i thought maybe offline will give it a bit more credibility, or maybe if it comes in a magazine or something.

but have to try it and see.
will post back

I don know about know about this topic

thanks Rick
your golf magazine is a great eye opener for me!!

thanks

Door hangers can get a great response for local businesses. It will be interesting to see what the CPA gets for you.
If you're doing direct mail and hangers, I recommend that you review some of the Dan Kennedy -Bill Glazer materials. A great resource for direct response copy and layout.

What is your commission when the recipient submits email and zip?

Conversion with flyers is typically going to be very low. Let's say you get 1%.

So for every 100 flyers, you get one commission.

How much does it cost you for printing and delivering 100 flyers?

Thank you rhinocl.

It is good to know that.
I don't think it applies in UK as most houses have the hole in doors and anyone can post anything.

You might be better off going with a payday loan or pay per call offer. A $1.40 cpa is going to lose money really fast with direct marketing, printing costs, etc. In CJ there are some really good short term loan offers that pay $90-100 when someone takes a short term loan out, something like 100 day loans pays well.

What was the answer to this?

What is the conversion rate for this form of advertising?

Even at 1% in some cases in could be worthwhile.

Do you have a backend sale? Are you building a customer base or trying to make money off of a single sale?

Flyers, like any other method, can work really well or be a waste of money.

Profit more often than not is made off of the lifetime value of a customer not from a single sale.

There are tons of good books on the direct marketing two step.

Go through your plan - can it make money on a super low response rate or do you have a backend product you can then sell?

I market improv and acting classes and use posted flyers to market them. Most people take several classes - so students have been with us for years.

The problem is each flyer is different. You have the creative (copy and artwork), the actual offer, and the distribution area. So what would work for one distribution won't necessarily work for another.

The only way to know for certain is to test. In the long run you would be better offering something free so you can build your list.

1) drive person to landing page
2) give away product in exchange for contact info
3) make offers to list on a continuing basis

If you spent time building a relationship with your list you would have a lower unsubscribe rate.

You can read any of the WSO programs that will describe the same process. Postcardmania also has some great resources available.

Joe Garcia's Give to Get System is also worth a look. I bought it when I first started out in having my own business. It was the single best purchase I've made in my venture in marketing - other than the Guerrilla Guide to Marketing.

-David