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Need Advice on Marketing Offline with a flyer

by Fenshon
9 replies
Hi Warriors,
I'm in a sort of fix. I will like to start marketing my offline services starting with domain email service for businesses. Internet in my city is so damn slow that only few people access it; hence seo, or other stuff will not appeal much.
The best service I think people will like is to open domain email accounts for their business since most people check emails using their mobile phones.

Pls help and advice on the best title or caption, leaflet design to use, marketing message etc. I will be grateful for any useful inputs.
#advice #content #improve #leaflet #offline
  • Profile picture of the author jrod014
    Check out graphicriver.net. They have a lot of flyer design templates and designs you can use and edit.

    Jerry
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    • Profile picture of the author Fenshon
      Wow...This is why I love the Warrior forum. Thanks a lot.

      Originally Posted by jrod014 View Post

      Check out graphicriver.net. They have a lot of flyer design templates and designs you can use and edit.

      Jerry
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  • Profile picture of the author MercadeoEspañol
    Originally Posted by Fenshon View Post

    Hi Warriors,
    I'm in a sort of fix. I will like to start marketing my offline services starting with domain email service for businesses. Internet in my city is so damn slow that only few people access it; hence seo, or other stuff will not appeal much.
    The best service I think people will like is to open domain email accounts for their business since most people check emails using their mobile phones.

    Pls help and advice on the best title or caption, leaflet design to use, marketing message etc. I will be grateful for any useful inputs.
    For what you mention, I assume the the QUALITY of the Internet service is not great, however you mention a lot of activity in Mobile internet. That's strange. Are you sure with your market research?

    Sometimes we let "perceptions" dominate our decisions. I live in a country where internet speed connection is not a problem, however mobile internet is still in its diapers.

    I target US clients, even if I'm thousands of miles away. Have you considered clients in Europe since I see you are located in West Africa
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    • Profile picture of the author Fenshon
      Originally Posted by MercadeoEspañol View Post

      For what you mention, I assume the the QUALITY of the Internet service is not great, however you mention a lot of activity in Mobile internet. That's strange. Are you sure with your market research?
      Mobile Internet through phone is the norm here because people use their phone subscription to check emails and news. But real internet browsing with PCs or laptops costs $1 an hour which is too high. Hence I wanted to target business owners who want personalized email.

      I've not tried targeting people outside my country though. I think the idea is great.
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      • Profile picture of the author MercadeoEspañol
        Originally Posted by Fenshon View Post

        Mobile Internet through phone is the norm here because people use their phone subscription to check emails and news. But real internet browsing with PCs or laptops costs $1 an hour which is too high.
        It's so interesting to learn about different realities. Most of the people think that everything is just like the US.
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      • Profile picture of the author Danielm
        Originally Posted by Fenshon View Post

        Mobile Internet through phone is the norm here because people use their phone subscription to check emails and news. But real internet browsing with PCs or laptops costs $1 an hour which is too high. Hence I wanted to target business owners who want personalized email.

        I've not tried targeting people outside my country though. I think the idea is great.
        If they aren't big web browsing types there you might also want to consider selling a text message service. Not sure how much that is used there but something to think about.
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  • Profile picture of the author John Durham
    The best flyer approach is just to walk up to a business owner with it in your hand and start pointing to it as you present... get him looking at the flyer and thinking about what you are saying as he looks at the things you are pointing out.

    "Drop Offs" are a hit and miss thing... but you can try your luck!

    Good luck.
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  • Profile picture of the author ElmoreMarketing
    Hi,

    I would recommend for You to check out Vistaprint. They have many flyer templates and also give you the option to create Flyers from scratch and there is always coupons for their services online, so before you place an order, always check on Google on the latest coupons.

    Have a nice day
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  • Profile picture of the author John Durham
    Just be sure your headings are bold, have different offers seperated into different boxes on your flyers so that its easy to assimilate. If you have 3 big paragraphs on it, a Business owner will glance, see a bunch of words crammed together like a legal document...and put it to the side becuase at first glance it says "This is going to take some effort to assimilate, I will do it later..." but they rarely do.

    These are basics but...

    Just like ad copy , you have to draw their attention to your flyer and what it says by using headings and white space or boxes... separation so it doesnt look like alot to assimilate. Just beneficial to read.
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