What type of opt-in form do you use for clients?
When implementing an opt-in form for an offline client - what types of opt-in form do you use?
For example, I know that with a lot of IM/aff marketing we use pop-up opt in forms that appear right in front of you forcing you to either enter your details or close it down, but are these best for offline clients like plumbers websites etc?
Or do you guys use more traditional integrated opt-in forms that sit in a websites sidebar?
Thanks for any advice,
Steve.
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