I'm going to keep this post short (relative to some of my previous posts!) but wanted to share a great resource to get free publicity for your business.
You may have heard of this before, but if you haven't signed up (it's free!) you should do so right now!
It's called Help A Reporter Out (HARO - Help a Reporter Out ™) or HARO for short. Basically it is an e-mail list that goes out 3 times a day to connect reporters who are looking for help with a story to sources who can help the reporter out.
You get a brief description of what the reporter is looking for and if it relates to your business in anyway, you can respond as an expert and get quoted in their article. If you end up getting quoted in the article, you can post it on your website, Facebook, Twitter, etc... to help give you credibility when potential clients are looking into working with you.
Even better, if you have clients who could provide advice to a reporter seeking help, you can help connect your clients with the reporter. Your clients will absolutely LOVE you for this and it will further deepen your relationship to be able to sell them on other services in the future.
Anyway, I hope this helps some of you out! Gotta run to an appointment now!