Just stumbled upon an older thread here in the WF, but wanting to see what others think of the idea.
Here it is:
Make a well designed booklet, giving it a 'name' and perhaps mailing it out once per month.
You would have it distributed only within a specific local area/town.
You would get 1 business per industry per town to submit their ad for $300 or so per mailing. You then get the booklets into the mailboxes of around 5000 households (town has population of 20K for example).
What are your thoughts? Has anyone done it not too long ago? Does it work? Ideas?