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What services are you offering to offline clients?

by WillST
17 replies
Hi guys,

I'm just curious really.

I'm currently offering:

> Local SEO (Google Places Listings)
> Organic SEO for generic keywords (on-page, off-page SEO, link building campaigns)
> Email marketing implementation
> Social media strategy and implementation
> Design services
> Overall consultation on a businesses current marketing strategy

I know that SMS marketing is starting to kick off in the US, but Im not sure if this would be as well received in the UK?

Anyway, I'm curious as to any other services that people are offering that may be worth me adding to my arsenal for my clients? I've heard a little about Reputation Management and that there is big $$ in it, but not sure what it entails?

Anyway, feel free to share what you are currently offering your offline clients and any tips you could provide in order to help the community overall...

Thanks :-)

JSTEF
#clients #offering #offline #services
  • Profile picture of the author PhilaPM
    How about video marketing/commercials?
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    Metal Detectors
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    • Profile picture of the author BrashImpact
      We dont so much as offer services as we offer a
      Well Rounded solution made up of Tactics for the Long Term USP.

      There is no one answer or Magic Bullet for any one business. The
      more well rounded of a consultant you become the better off you
      will be at providing kick butt solutions to clients.

      With that being said...SMS will surely be the next big wave.

      Regards,
      Robert
      Mobile Fusion Texting LLC
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  • Profile picture of the author RS3RS
    SEO and basic design are about all I do... It seems most businesses either need a site, need their site revamped, or need people to FIND their site. I haven't really worked out how to expand past that.
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    • Profile picture of the author Deidra Renee
      Press releases and lead generation
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      • Profile picture of the author Cartellian
        ...
        Originally Posted by Deidra Renee View Post

        lead generation
        I agree Diedra and wonder if this is a part of the op's 'email marketing implementation'.

        Aweber is worth every penny in simplicity and functionality and they have a sweet affiliate program you can create additional residual income with.

        One thing that is simple to add to your list is a branded Facebook fanpage that captures leads, just like their site. Would I be wrong if I said Facebook is approaching the 1 billion user mark? Its a no brainier for them and can mean a solid $295 or $495 upsell that links right up with their Aweber subscription
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  • Profile picture of the author WillST
    Looking good so far guys!

    Yes I also agree that one size doesn't fit all and you need to tailor a solution to their business/market, etc.

    I've touched on video marketing and have applied a YouTube strategy for one of my clients.

    Lead generation is kind of the overall goal for everything we do, as this allows the business owner to see that they are getting business from all of these individual marketing elements.

    I admit I do need to look more into SMS marketing and start offering it to clients to see what the uptake would be... I think the US is slightly ahead of online marketing techniques, and more open to them, than the UK. It seems that we are a much more skeptical bunch when we come to putting our hands in our pockets (either as consumers or business owners).

    This threads coming along nicely with some insightful posts so far, if anyone else wants to contribute with your range of services or anecdotes of successes (small or large), feel free to add your 2 cents :-)
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  • Profile picture of the author Amoore9900
    I have done a lot of TV spots and media buys. I have a very specific market I'm known for and get a number of calls about it from just word of mouth.
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  • Profile picture of the author elrascal
    Conversions and split testing, always overlooked but it can make a huge difference to your clients bottom line
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  • Profile picture of the author sdentrepreneur
    Here is the short list, I outsource web design and some SEO.

    Connect your Website with My Business Marketing Platform
    Custom Graphics for all Social Media Sites
    Set Up Accounts For Top 20+ Social Media and Feeds
    Branding Your Business as Leader in your Industry
    Create Custom Blog Page
    Extensive Keyword Research To Pin Point Target Market
    Set Up 10+ Google Adwords Campaigns or Adgroups
    Add 1,000 Keywords
    Dominate Google Front Page PPC in 24 hours
    Client Pays Google Directly For PPC Fees
    Dominate Facebook Ads Campaign
    Client Pays Facebook Directly For PPC Fees
    Twitter Account Setup – Pictures, Backgrounds and Bio
    LinkedIn Account Setup - Pictures and Bio
    Facebook Account Setup – Pictures and Bio
    YouTube Account Set Up - Pictures, Backgrounds and Bio
    Set Up System to get 2,500 Friends/Followers/Connections every 90 Days
    Create Video or Slide Show to Promote Business
    Use Video on all your Social Networks
    Keyword Research on Where to Place Ads on Google/Yahoo/MSN
    Get Video on Google/Yahoo/MSN Front Page with 3 Different Keywords per month
    Set Up Article Submission Service to 30 Different Social Bookmarking Sites
    Custom E-Mail Marketing Campaigns
    Complete Auto Responder System Set Up
    Training on E-Mail Marketing and Social Media Training
    Get Your Business On First Page of Google Maps
    Foursquare Marketing Campaigns For Retail Businesses
    Create Internet Based Sales Funnel For Lead Generation and List Building
    Two Hours Of Personal Coaching
    Signature

    Learn Digital, Internet and Social Media Marketing For Your Business
    Click here to learn more - Digital and Social Media Marketing Training Course

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  • Profile picture of the author jesseholmes
    Seems like you've got most of them covered JSTEF. What do you use for project management and invoicing?

    -Jesse
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  • Profile picture of the author WillST
    I'm starting to introduce conversion rate optimisation into the mix.

    I've just agreed joint venture terms with a firm who specialise in CRO, so that will be something additional that I can offer my clients that will provide an ROI ten fold.
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  • Profile picture of the author dancorkill
    Not taking new clients but before was basically this every time. Also would look out for opportunities to market to their existing customers, emails etc.

    1. Fix website, copywriting, design, put on wordpress.

    2. SEO and Google Places.

    3. Then PPC.
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  • Profile picture of the author jondabach
    web design
    blog creation/maintence
    social media marketing
    reputation management (around $500/month)
    ppc management
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  • Profile picture of the author WillST
    Jondabach - whats actually invlved in Relationship Marketing? I've seen the phrase thrown about abit lately, could you explain what it actually is and what service you actually provide to the client?

    dancorkill - that looks like a pretty solid progression from one service to the next!
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    • Profile picture of the author Kevin AKA Hubcap
      Something new that I've started to offer is a print magazine for the business to hand out to prospects and customers.

      This works well for high dollar transaction businesses (contractor, cosmetic dentist, cosmetic surgeon, car dealer) and businesses that serve passionate customers (hobby related businesses--especially expensive hobbies).

      One of the great things about this is the business can sell advertising to other local businesses who target the same customer demographic which offsets the cost of printing the magazine.

      Kevin
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  • Profile picture of the author WillST
    Thats excellent Kevin, definitely thinking outside of the box with that one.

    I think thats what we need to do for business owners - not to come up with gimmicks - but to come up with slightly different alternatives to the same old same old marketing techniques (ie yellow pages) and offer something different from the norm which WILL result in them getting clients!
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  • Profile picture of the author salomeh
    web design, social media, link building
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