So here are a few sticking points for me:
1. Keyword Research: Is it the base keyword + modifiers = long tail phrases, or should you just pick one main keyword and go for it?
2. Photos: Upload directly, or third-party site (like Panaramio)?
3. Citations: Study competitors and outnumber them, or pick one main one (Super Pages, Merchant Circle...) do that one first, then do the listing?
4. Press Release: How to list the citation and where in the press release do you put it?
5. Charge client up front, or wait until you get to page one?
6. How do you get good at this?
Thanks in advance. :-)