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SMS Text Marketing Campaign: is it going south?

by Pestew
52 replies
Hi Warriors,
This is my first SMS Text campaign and I really wanted to use this as a first hand case study that I could show other business owners how well this works.

For two weeks now I have been sending out text blasts to a Mexican restaurant list that is steadily growing at what I would consider a fairly slow rate (averaging 1.5 per day). I plan on trying different things to make that list grow faster, but my main concern right now is the results of the blasts so far. Here are the facts:

1st Blast:
List size – 35
Expires – 1 day
Time of blast – 5:30 pm
Offer – 25% off entire tab
Results – 2 redeemed

2nd Blast:
List size – 42
Expires – 2 days
Time of blast – 3:30 pm
Offer – free appetizer up to $4.50 with the purchase of 2 dinners
Results – 1 redeemed

_______Update: 9/8/11_______

3rd Blast:
List size – 52
Expires – 2 days
Time of blast – 5:00 pm
Offer – Buy one get one ½ off
Results – 1 redeemed

4th Blast:
List size –53
Expires – 4.5 Hrs (Sat. afternoon)
Time of blast – 11:30 am
Offer – 30% off with drink
Results – 0 redeemed


I know it’s early in the game yet but we should be getting a little better results I think. I would like to know if any other warriors have had similar results. Maybe the offer is not good enough? Maybe the second blast was sent too early? The owner is not too thrilled with the results either. Anyone have any thoughts? Am I expecting too much??
-Pete
#campaign #marketing #sms #south #text
  • Profile picture of the author Warrior Ben
    With such a small sample size, it is hard to get an accurate reading of whether this is good or bad.

    I think 5pm is a good time to send dinner blasts, 3:30 is a little on the earlier side. Also, keeping things to 1 night only is a great way to get that urgency.

    Restaurant offers that I have found work well, are buy one entree, get one free with the purchase of 2 drinks. Margins are so high on drinks that it helps make up for the free dinner and essentially turns the free entree into half off.

    I'm a little surprised that only 1 offer of the free appetizer was redeemed, but again, it might be worthwhile to send it a couple hours later.
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    • Profile picture of the author Luther Landro
      As a general rule, a baseline of <1000 is somewhat unreliable. Maybe you can get away with 500. You would need to have multiple A/B tests of a parameter with real weight behind it to gauge effectiveness.

      I agree with Mr. Ben on the offer sans; I would consider the primary mailing around 3pm; its the time people are thinking about getting off work, and "what's for dinner." A 5pm themed message of "undecided?" seems like a great follow up.
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      • Profile picture of the author Pestew
        Originally Posted by Luther Landro View Post

        As a general rule, a baseline of <1000 is somewhat unreliable. Maybe you can get away with 500. You would need to have multiple A/B tests of a parameter with real weight behind it to gauge effectiveness.

        I agree with Mr. Ben on the offer sans; I would consider the primary mailing around 3pm; its the time people are thinking about getting off work, and "what's for dinner." A 5pm themed message of "undecided?" seems like a great follow up.
        Your right about using a large baseline as a way to gauge the results better as others have mentioned also. One as a follow up? That might be considered as too many texts and may cause your list to start opting-out. But maybe 4:30 would hit that sweet spot. Thanks Luther.
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        • Profile picture of the author LongTail Silver
          Originally Posted by Pestew View Post

          Your right about using a large baseline as a way to gauge the results better as others have mentioned also. One as a follow up? That might be considered as too many texts and may cause your list to start opting-out. But maybe 4:30 would hit that sweet spot. Thanks Luther.
          I agree that texting too often is something you seriously want to avoid. When I get a text, I pretty much always check it immediately. If it's something promotional once in a while that I would actually want to do, that's cool. But if you start pestering me I'm going to text STOP fast, because I don't need that aggravation. I'd probably start joking with my friends that the special on the menu of that restaurant is SPAM. lol.

          I would treat the list like the goose with the golden eggs. Use it sparingly. Time it for slow periods. If you want to split test, segment your list into equal parts and try different messages/times/etc. on each (again, wait til your list is larger to do this).
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          • Profile picture of the author Mo Goulet
            Originally Posted by LongTail Silver View Post

            I agree that texting too often is something you seriously want to avoid. When I get a text, I pretty much always check it immediately. If it's something promotional once in a while that I would actually want to do, that's cool. But if you start pestering me I'm going to text STOP fast, because I don't need that aggravation. I'd probably start joking with my friends that the special on the menu of that restaurant is SPAM. lol.

            I would treat the list like the goose with the golden eggs. Use it sparingly. Time it for slow periods. If you want to split test, segment your list into equal parts and try different messages/times/etc. on each (again, wait til your list is larger to do this).
            Are you referring to lists you have subscribed to? I only send messages to subscribers and like email, if I'm not interested, I simply erase the messages that do not interest me and keep the ones I like.

            As far as the OP, any conversion will show it works and over time it will improve. Newspaper advertising is much more costly and does not produce the instant decision. When I send a message, it is always timed according to the "traffic". Here in out community, the bulk of traffic leaves work and heads home between 4:30 and 5 PM. Since we are a mountain resort community, we have workers who travel up to an hours away down the mountain and many merchants time their text messages know when the bulk of traffic is headed their way. A pizza place will offer 2 for one special good only from 5 - 6 knowing that impulse buying is powerful.
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            • Profile picture of the author Pestew
              Originally Posted by proapc View Post

              Are you referring to lists you have subscribed to? I only send messages to subscribers and like email, if I'm not interested, I simply erase the messages that do not interest me and keep the ones I like.
              I think he’s referring to subscribers, do you recommend blasting more than once per week? Any good results on that?

              Originally Posted by proapc View Post

              As far as the OP, any conversion will show it works and over time it will improve. Newspaper advertising is much more costly and does not produce the instant decision. When I send a message, it is always timed according to the "traffic". Here in out community, the bulk of traffic leaves work and heads home between 4:30 and 5 PM. Since we are a mountain resort community, we have workers who travel up to an hours away down the mountain and many merchants time their text messages know when the bulk of traffic is headed their way. A pizza place will offer 2 for one special good only from 5 - 6 knowing that impulse buying is powerful.
              Yes, truly agree with the newspaper comparison, good point.

              Wow, super story on how timing helps subscribers focus on the immediacy of the need and how it also affects impulse buying, kind of like a double edged sword. I would like use that as an example in the future if you don't mind.

              Thanks Much, Proapc!
              -Pete
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    • Profile picture of the author Pestew
      Originally Posted by Warrior Ben View Post

      With such a small sample size, it is hard to get an accurate reading of whether this is good or bad.

      I think 5pm is a good time to send dinner blasts, 3:30 is a little on the earlier side. Also, keeping things to 1 night only is a great way to get that urgency.

      Restaurant offers that I have found work well, are buy one entree, get one free with the purchase of 2 drinks. Margins are so high on drinks that it helps make up for the free dinner and essentially turns the free entree into half off.

      I'm a little surprised that only 1 offer of the free appetizer was redeemed, but again, it might be worthwhile to send it a couple hours later.
      Great advice, Ben. I agree also about the urgency factor, but was hoping to increase the results for the 2nd day. That thought may have worked against me. I love the offer with the drinks idea, I hope the owner will go for that. The restaurants out here all offer the buy one get the second at 1/2 off and I think that is over played, but your offer might just be the winner. I'd be interested at what kind of redeem rates you are getting. Thanks, Pete.
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  • Profile picture of the author Seantrepreneur
    First, 35 and 42 ppl are not nearly enough to see results that you can judge SMS marketing campaign from. Send an email to those ppl and see if one of them even opens it. You have to remember that the industry average is between a 7%-30% redemption rate.

    Secondly, what are you using to get ppl to opt-in? Do something creative that is going to make the person feel like they have to sign up for your list or they are missing out on something. That way you can grow your list and the owner can see better results.

    Thirdly, the second offer was too specific. By that I mean, try not to make it a 2 meal minimum. Is there a bar there? Maybe Joe Smith would have gone after work to get a free appetizer with his meal, but since he had to buy 2 meals he didn't redeem it. I realize that must ppl go out to dinner with one or more ppl, but there are folks that will go by themselves and you might have missing that revenue.

    You have to test test test. You cannot possibly base an entire campaign on two weeks results with such a small amount of ppl. Give it a couple months and then look into things. Right now I would really focus on growing your list and keeping the business owner happy.

    Hope that helps.

    Sean
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    • Profile picture of the author Pestew
      Originally Posted by Seantrepreneur View Post

      First, 35 and 42 ppl are not nearly enough to see results that you can judge SMS marketing campaign from. Send an email to those ppl and see if one of them even opens it. You have to remember that the industry average is between a 7%-30% redemption rate.
      Good point, Sean.

      Originally Posted by Seantrepreneur View Post

      Secondly, what are you using to get ppl to opt-in? Do something creative that is going to make the person feel like they have to sign up for your list or they are missing out on something. That way you can grow your list and the owner can see better results.
      We are giving away a free taco plus a chance to win a dinner for two (winner picked once a month). We're calling it a VIP text club. I really like the angle that makes them feel that they will miss out, but not sure what else that might include?

      Originally Posted by Seantrepreneur View Post

      Thirdly, the second offer was too specific. By that I mean, try not to make it a 2 meal minimum. Is there a bar there? Maybe Joe Smith would have gone after work to get a free appetizer with his meal, but since he had to buy 2 meals he didn't redeem it. I realize that must ppl go out to dinner with one or more ppl, but there are folks that will go by themselves and you might have missing that revenue.

      You have to test test test. You cannot possibly base an entire campaign on two weeks results with such a small amount of ppl. Give it a couple months and then look into things. Right now I would really focus on growing your list and keeping the business owner happy.

      Hope that helps.

      Sean
      I agree, thanks Sean, that helps a lot! -Pete
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  • Profile picture of the author LongTail Silver
    Forgetting for a moment how well the offer itself pulls, out of only 40 people, how many will possibly be even able to drop their plans for the evening to do something spontaneous?

    I think it's a fairly good bet that a 1 day expiration will pull better than a 2 day expiration, as most people will forget about it by tomorrow. I also think 25% off entire tab is a MUCH more compelling offer than a free $4.95 appetizer with 2 meals. But even that got a 2.5% response. Imagine if you had a list size of only 400. That would be 10 people coming in that wouldn't have otherwise... 10 x 2 entrees is maybe $500 extra bucks for the evening or more depending on how pricy the place is and how good the waitress is at upsells (drinks, dessert, etc)... and it only cost a few lousy appetizers. That's a pretty good bump for the average mom and pop restaurant.

    With a little creative presentation, I think you should be able to grow the list size quickly. I'm thinking an insert with every single check that offers 10% off the bill RIGHT NOW if you text "DEAL" to 55555. If you present it as a Loyal Customer Club that gives them exclusive members only deals (not some lame spam that they'll regret a day or 2 later), they'll take you up on the instant gratification.

    If you can also offer an incentive to get 5 of their friends on the "Invite Only" club, you'll grow even faster.
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    • Profile picture of the author Seantrepreneur
      Originally Posted by LongTail Silver View Post

      Forgetting for a moment how well the offer itself pulls, out of only 40 people, how many will possibly be even able to drop their plans for the evening to do something spontaneous?

      I think it's a fairly good bet that a 1 day expiration will pull better than a 2 day expiration, as most people will forget about it by tomorrow. I also think 25% off entire tab is a MUCH more compelling offer than a free $4.95 appetizer with 2 meals. But even that got a 2.5% response. Imagine if you had a list size of only 400. That would be 10 people coming in that wouldn't have otherwise... 10 x 2 entrees is maybe $500 extra bucks for the evening or more depending on how pricy the place is and how good the waitress is at upsells (drinks, dessert, etc)... and it only cost a few lousy appetizers. That's a pretty good bump for the average mom and pop restaurant.

      With a little creative presentation, I think you should be able to grow the list size quickly. I'm thinking an insert with every single check that offers 10% off the bill RIGHT NOW if you text "DEAL" to 55555. If you present it as a Loyal Customer Club that gives them exclusive members only deals (not some lame spam that they'll regret a day or 2 later), they'll take you up on the instant gratification.

      If you can also offer an incentive to get 5 of their friends on the "Invite Only" club, you'll grow even faster.
      Solid advice all around.

      Also, you can run a contest with the waiter and waitresses on who can get the most sign ups. Not exactly sure how your software works, but with ours we have the restaurant create groups with their keywords. So if the waiters name is Sam his group is Keyword.Sam. That way you can get your employees involved as well as grow your list in a fun way.

      There all allllll kinds of ways to use SMS. Be creative!! Good luck!!

      Sean
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      • Profile picture of the author BKH
        Hey Pestew,
        Everyone here has given very solid advice! The reason is you have to tweak every aspect of the campaign (time, offer, consistency) to find out where the sweet spot is.

        Also on that list of 35, how many friends and family did your client have opt-in? That makes a huge difference with such a minimal list. I have noticed that nearly every single client I sign up, there will be a 5-10 customer opt-in immediately as the client tells his friends and family about it.

        The best information you can get from a list this early on is, how many opt-outs did you have? Below 10% then your consistency is probably just about right, but any larger than that you may want to gap the offers a little bit more.

        Hope this helps,
        b
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        • Profile picture of the author Pestew
          Originally Posted by BKH View Post

          Hey Pestew,
          Everyone here has given very solid advice! The reason is you have to tweak every aspect of the campaign (time, offer, consistency) to find out where the sweet spot is.
          Yes, I agree to that and will keep trying. Would be really nice to see maybe 20 to 30% redeemed, but maybe that's shooting too high. Thing is I have heard that is possible.

          Originally Posted by BKH View Post

          Also on that list of 35, how many friends and family did your client have opt-in? That makes a huge difference with such a minimal list. I have noticed that nearly every single client I sign up, there will be a 5-10 customer opt-in immediately as the client tells his friends and family about it.
          Good point B, it could be skewing the numbers a little, another reason a larger list is needed.

          Originally Posted by BKH View Post

          The best information you can get from a list this early on is, how many opt-outs did you have? Below 10% then your consistency is probably just about right, but any larger than that you may want to gap the offers a little bit more.

          Hope this helps,

          b
          I didn't think about that so much, but that makes a lot of sense. Just checked my opt-outs and it's 2 out of 49 right now for the month. I'm wondering if that stays the same then maybe it would be safe to push the envelope a little as long as you keep your eye on the opt-outs. Thanks, B!
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      • Profile picture of the author Pestew
        Originally Posted by Seantrepreneur View Post

        Solid advice all around.

        Also, you can run a contest with the waiter and waitresses on who can get the most sign ups. Not exactly sure how your software works, but with ours we have the restaurant create groups with their keywords. So if the waiters name is Sam his group is Keyword.Sam. That way you can get your employees involved as well as grow your list in a fun way.

        There all allllll kinds of ways to use SMS. Be creative!! Good luck!!

        Sean
        Wow, Fantastic Idea, Sean, love it! I'll have to check my platform for a groups option but even to purchase an extra keyword for a couple of months gives your trackability a real competitive punch between the waiting staff when especially recognition and some type of reward is given by the owner. Thanks!
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    • Profile picture of the author Pestew
      Originally Posted by LongTail Silver View Post

      Forgetting for a moment how well the offer itself pulls, out of only 40 people, how many will possibly be even able to drop their plans for the evening to do something spontaneous?

      I think it's a fairly good bet that a 1 day expiration will pull better than a 2 day expiration, as most people will forget about it by tomorrow. I also think 25% off entire tab is a MUCH more compelling offer than a free $4.95 appetizer with 2 meals. But even that got a 2.5% response. Imagine if you had a list size of only 400. That would be 10 people coming in that wouldn't have otherwise... 10 x 2 entrees is maybe $500 extra bucks for the evening or more depending on how pricy the place is and how good the waitress is at upsells (drinks, dessert, etc)... and it only cost a few lousy appetizers. That's a pretty good bump for the average mom and pop restaurant.
      Actually the average cost per dinner about $7.00. So for two dinners and two drinks your looking at about $17.00. But even at that, I agree with you, with up-sells your looking at maybe $250 in an evening that might not have been there. Do that every week and that's close to $1,100 per month. Not bad but not great either.
      Originally Posted by LongTail Silver View Post

      With a little creative presentation, I think you should be able to grow the list size quickly. I'm thinking an insert with every single check that offers 10% off the bill RIGHT NOW if you text "DEAL" to 55555. If you present it as a Loyal Customer Club that gives them exclusive members only deals (not some lame spam that they'll regret a day or 2 later), they'll take you up on the instant gratification.

      If you can also offer an incentive to get 5 of their friends on the "Invite Only" club, you'll grow even faster.
      Great points, Long Tail, I love the 10% off idea. I going to use that phrase "Loyal Customer's Club", everybody wants to be considered as loyal don't they? Why not join a club where we are all the same and save money, too?

      Thanks Long Tail for your input!
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      • Profile picture of the author LongTail Silver
        Originally Posted by Pestew View Post

        Actually the average cost per dinner about $7.00. So for two dinners and two drinks your looking at about $17.00.
        Heh. Sometimes I forget that everywhere isn't New York.
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        • Profile picture of the author Pestew
          Originally Posted by LongTail Silver View Post

          Heh. Sometimes I forget that everywhere isn't New York.
          Lol...So true, so true!
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  • Profile picture of the author LongTail Silver
    The really cool thing is that you went out there and got something started. You're tracking results so you can learn. This sounds to me like the makings of a successful campaign. Just need to build that list and pretty soon the restaurant will LOVE you. Make sure, when you start getting great results, you ask them to tell their restaurant owner friends!
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  • Profile picture of the author Pestew
    Originally Posted by LongTail Silver View Post

    The really cool thing is that you went out there and got something started. You're tracking results so you can learn. This sounds to me like the makings of a successful campaign. Just need to build that list and pretty soon the restaurant will LOVE you. Make sure, when you start getting great results, you ask them to tell their restaurant owner friends!
    Thanks again, Long Tail! Yes, looking forward to that for sure! Also, I will have that first hand case study of what worked and what didn't. Very empowering when talking to the next guy down the road I think!
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  • Profile picture of the author AdwordsMogul
    The bottomline is: are you making a profit each time you send out a campaign?

    Considering the low cost of SMS you probably are. Even if you are breaking even, you are likely to make more money in the future.

    As everyone else said, your sample group is too tiny to make a solid conclusion. However, you can use the other suggestions to improve your conversion rates.
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    • Profile picture of the author Pestew
      Originally Posted by AdwordsMogul View Post

      The bottomline is: are you making a profit each time you send out a campaign?

      Considering the low cost of SMS you probably are. Even if you are breaking even, you are likely to make more money in the future.

      As everyone else said, your sample group is too tiny to make a solid conclusion. However, you can use the other suggestions to improve your conversion rates.
      Well, if you consider everything going in so far, no, but that is expected and the owner knows that (at this point in time anyway). But, as long as we can see some encouraging results as we go along, then that's good enough for now knowing the numbers will improve as the list grows. Thanks, AdwordsMogul!
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      • Profile picture of the author AdwordsMogul
        Originally Posted by Pestew View Post

        Well, if you consider everything going in so far, no, but that is expected and the owner knows that (at this point in time anyway). But, as long as we can see some encouraging results as we go along, then that's good enough for now knowing the numbers will improve as the list grows. Thanks, AdwordsMogul!
        You may want to post your SMS offer in the copywriting section of this forum. Send me a PM when you do, I will leave a comment.

        How much are you paying for your texts? When you say you're not making profit, do you mean YOU, or the client?
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        • Profile picture of the author Pestew
          Originally Posted by AdwordsMogul View Post

          You may want to post your SMS offer in the copywriting section of this forum. Send me a PM when you do, I will leave a comment.
          Hey,Adwords, Nice Idea! I'm going to try that, will let you know, THANKS.

          Originally Posted by AdwordsMogul View Post

          How much are you paying for your texts? When you say you're not making profit, do you mean YOU, or the client?
          Well, since he is my first client, I told him I would not charge him until we get some good results. Come to think about it, what if they are skewing the results? I don't think so though, we have got a good friends relationship going.
          Anyway, He did pay for materials ($50.00) and my hard costs is only a few dollars for the SMS. But if you factor in his opt-in give aways and my time making up the fliers, table tents, training, craigslist ads and so on... not so good yet.
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  • Profile picture of the author zenyatta
    Definitely need to build the lists to get a good sample size. I only send 1 deal per week for clients to keep the list as responsive as possible. Another way to get staff excited so they really encourage clients to optin is a free dessert at the end of the meal. Those $4-$5 desserts typically only cost the owner about $1 and the waitstaff can knock off $16-20 on a table of four so they will probably get a larger tip(obviously money is a big motivator for the waitstaff).

    If the owner won't discount current clients in the restaurant the next best thing is offer that 25% at the end of the meal if they optin but it is on their next visit to the restaurant. Now we are building in the loyalty/comfort factor by getting them on the list and getting them to return.

    Also try an offer for 10% off 1 guest, 20% if they bring a friend, and 30% off if there is 3 or more people. This works great for lunch time crowds where they start getting the whole office to come in. You just need to educate the owner how to step over the dime to pick up the dollar! We also push for lunch offers valid from 1-3pm since must restaurants are fine in that 12 oclock hour. You can do the same with early or late dinners once your list is big enough.

    Be creative and try new and different offers, if its a good offer going to a responsive list at the right time, they will show up. Also remind the owner about the marketing aspect since the name of their restaurant is getting in front of about 97-98% of the list(depends on open rates) every week even if they don't come in that night there will be a better chance they come in that weekend when they are deciding where to go eat. Good Luck - and keep building the lists, they really work.
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    • Profile picture of the author Pestew
      Originally Posted by zenyatta View Post

      Definitely need to build the lists to get a good sample size. I only send 1 deal per week for clients to keep the list as responsive as possible. Another way to get staff excited so they really encourage clients to optin is a free dessert at the end of the meal. Those $4-$5 desserts typically only cost the owner about $1 and the waitstaff can knock off $16-20 on a table of four so they will probably get a larger tip(obviously money is a big motivator for the waitstaff).

      If the owner won't discount current clients in the restaurant the next best thing is offer that 25% at the end of the meal if they optin but it is on their next visit to the restaurant. Now we are building in the loyalty/comfort factor by getting them on the list and getting them to return.
      Terrific suggestions, Zenyatta, although his dessert options are dismal at best and average at 2.35. He might sell one desert per week. We are giving away a free taco with the chance to win two free meals every month.
      I just re-did the flier and table tents. A lot more eye catching and much less wordy. Also, I gave him a quote to print up 500 fliers in color to insert in each bag that goes out. They have not been too good about inserting the old fliers into the bags. I printed up 100 a month ago and they still have 20 left. Next time I will hire a kid to pre-insert them or have his staff do it one day.

      Also, I like the 25% off next visit approach and will bring that up next meeting or at least keep that in mind for the next client.

      Originally Posted by zenyatta View Post

      Also try an offer for 10% off 1 guest, 20% if they bring a friend, and 30% off if there is 3 or more people. This works great for lunch time crowds where they start getting the whole office to come in. You just need to educate the owner how to step over the dime to pick up the dollar! We also push for lunch offers valid from 1-3pm since must restaurants are fine in that 12 oclock hour. You can do the same with early or late dinners once your list is big enough.
      Wow, that's really great tips there! Problem is,they are predominately Spanish speaking people, so it's somewhat difficult to communicate at times. That said, I need to keep things as simple as possible.

      Originally Posted by zenyatta View Post

      Be creative and try new and different offers, if its a good offer going to a responsive list at the right time, they will show up. Also remind the owner about the marketing aspect since the name of their restaurant is getting in front of about 97-98% of the list(depends on open rates) every week even if they don't come in that night there will be a better chance they come in that weekend when they are deciding where to go eat. Good Luck - and keep building the lists, they really work.
      Excellent point about keeping the restaurant on top-of-mind for all his customers that receive the messages regardless. A lot of gold nuggets, Zenyatta, THANKS again!
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  • Profile picture of the author MKBridge
    I have had my first campaign going for a client for three weeks now. 150 have opted in, and I would like to ramp that up. He has been doing most of the marketing for it. One thing I noticed - checked out one of his specials 2 for 1 lunch, and the waitress didn't know anything about the coupon. Ensure the staff are informed, and promote the campaign. I found some interesting ways to opt in on Google.
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    • Profile picture of the author Pestew
      Originally Posted by MKBridge View Post

      I have had my first campaign going for a client for three weeks now. 150 have opted in, and I would like to ramp that up. He has been doing most of the marketing for it. One thing I noticed - checked out one of his specials 2 for 1 lunch, and the waitress didn't know anything about the coupon. Ensure the staff are informed, and promote the campaign. I found some interesting ways to opt in on Google.
      Thank you, MKBridge,
      I’ll say you have provided really exciting information here! Your post raises a lot of interesting questions and I would love to know more details on this if you can.
      •150 opt-ins in three weeks? That’s great! What kind of
      offer was used to encourage that kind of opt-in rates?

      •I was thinking of using facebook and possibly fliers going door
      to door in the area to ramp things up a bit, your thoughts?

      •Running a 2 for 1 lunch is got to draw a big crowd. What kind of turn
      out is he getting for that and is that just a one day offer?

      •Opting in on Google? Are you talking an Adwords campaign or
      creating an optimized squeeze page to capture opt-ins?
      I agree, having the staff fully informed is imperative also, they will feel as part of the effort and be more willing to help with the campaign.

      Thanks again -Pete
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  • Profile picture of the author zenyatta
    Hi Pestew,

    Since they are predominantly Spanish speaking are your flyers bilingual? At gotprint.com you can print "club flyers" 4.25x2.75 1 sided color with gloss coat 1000 for $18 and 5000 for $45 put them at the hostess station, checkout register, on tables, hand them out in front of the restaurant on the street, and everywhere else. The hostess and waitstaff can make or break a sms campaign. Make sure they put a flyer in every credit card bill folder at the end of the meal. Put a qr code on the flyer that is connected to SMS with your short code and keyword for easy 1 click optin for smart phone users. You can also get 24 free qr code stickers at stickerscan.com with the same(or different for tracking purposes) qr code, to also put on the bill folders in case the waitstaff doesn't put the flyer in.

    Good Luck,
    Zenyatta
    Signature



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    • Profile picture of the author Pestew
      Originally Posted by zenyatta View Post

      Hi Pestew,

      Since they are predominantly Spanish speaking are your flyers bilingual?
      Good point, I have done the back side of the table tents in Spanish. but have not done the fliers. Will strongly suggest that to the owner. Didn't want to ad that to the front page because it was getting way too wordy already. As I have re-done the the flier and TT with much better graphics and a lot less words at this point.
      Originally Posted by zenyatta View Post

      At gotprint.com you can print "club flyers" 4.25x2.75 1 sided color with gloss coat 1000 for $18 and 5000 for $45
      Wow, terriffic prices, will check that out, thanks!
      Originally Posted by zenyatta View Post

      put them at the hostess station, checkout register, on tables, hand them out in front of the restaurant on the street, and everywhere else. The hostess and waitstaff can make or break a sms campaign. Make sure they put a flyer in every credit card bill folder at the end of the meal.
      Excellent suggestions, this restaurant has it's challenges with it being so small and hard to communicate but will keep pushing forward on things like this. I have also posted up some posters in the front of the store.
      Originally Posted by zenyatta View Post

      Put a qr code on the flyer that is connected to SMS with your short code and keyword for easy 1 click optin for smart phone users. You can also get 24 free qr code stickers at stickerscan.com with the same(or different for tracking purposes) qr code, to also put on the bill folders in case the waitstaff doesn't put the flyer in.

      Good Luck,
      Zenyatta
      Good suggestions also on the QR codes. I was considering that as well. I will see if I can fit that into the Flier/TT. NICE resource on the stickers, will use that, too.

      You have been extremely helpful, thanks much, Zenyatta!
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  • Profile picture of the author Pestew
    Everyone has give very much value to here, thanks so much!

    I was thinking of creating an outline bullet list of all the different points made here then either starting a new thread or putting the list at the top of this thread and adding to it as new points are added.

    Also, I could continue to post results for the campaign at the Mexican restaurant. Any opinions?
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  • Profile picture of the author ThomScott
    Those are some really weak offers. A $4.50 appetizer with 2 dinners? If the SMS recipient can get a better deal hopping online or looking in their local community paper or ad mailer, they're not going to bother. Standard is a buy on get one meal ... or for a low-end, either free appetizer with purchase of 1 drink or just a simple half-off signature appetizer during happy hour kinda thing.

    I'm finding response rates are going strong, but always reflect the quality of the list. For instance, my best is an SMS that I set up for a shopping center leasing agent. 80% of the tenants participate in being included in the WEEKLY DEALS sheet that goes out ... and the optins all chose to participate for the deals - not because they got a free dessert once. There's a big difference.

    Hope that helps.

    All the best,
    Thom
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    • Profile picture of the author Pestew
      Originally Posted by ThomScott View Post

      Those are some really weak offers. A $4.50 appetizer with 2 dinners? If the SMS recipient can get a better deal hopping online or looking in their local community paper or ad mailer, they're not going to bother. Standard is a buy on get one meal ... or for a low-end, either free appetizer with purchase of 1 drink or just a simple half-off signature appetizer during happy hour kinda thing.
      I appreciate the honest opinion on that; I was starting to think along that line myself.

      Yes, it always seems like a battle between the courage of a really outstanding offer for the best results and the conservative voice saying "don't give away the store; we'll lose too much money! Or we won't be able to handle too much traffic all at once!" Also, as the list grows, the owners may justifiably fear the effects of the "Groupon mentality" having put many businesses out to pasture with the negative side of their hard pressed promotions.

      I will recommend the other offers as you suggested, sounds like some winners to me. Thanks, Thom.



      Originally Posted by ThomScott View Post

      I'm finding response rates are going strong, but always reflect the quality of the list. For instance, my best is an SMS that I set up for a shopping center leasing agent. 80% of the tenants participate in being included in the WEEKLY DEALS sheet that goes out ... and the optins all chose to participate for the deals - not because they got a free dessert once. There's a big difference.

      Hope that helps.

      All the best,
      Thom
      Great point on quality list building! I guess it's just like the Email syndrome. If you condition your list to freebies, then they will only be there for more freebies. We must emphasize the value of being on that list overall.

      Sounds like you did a JV with the leasing agent, wow, terrific idea! I'd like to hear more details on that. Do you send out a text alert with a link to a mobile page listing all the Weekly Deals?

      Thanks again! -Pete
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      • Profile picture of the author thedealmaker
        I once told a client who was having trouble getting people to respond to his sms messages to use the "HS" factor.

        He looked at me like I was off my rocker and said...what's the HS factor?

        I told him that the HS factor is the Holy **** factor.

        That if you're going to use a sms text to send them, it has to stir up the feeling of holy ****, this is a great deal.

        If it doesn't stir that up in the receiver then your message won't be strong enough to get them to not continue what they are doing.

        And honestly, if I had received your text....I would not get that feeling.

        You have to keep in mind that in today's economy people are looking at value quite often. They are working with limited funds and the don't want to feel like they are being taken advantage of.

        They want to buy, but they want the best bang for their buck when it comes to items that they may consider to be commodity type items.

        (Customers know that they have lots of choices to choose from when it comes to restaurants so they group them all together and treat them like commodities, where price becomes the main factor. this is something that takes place in the mind of the consumer)

        So how do you counter this type of mindset?

        Selling the experience. You have to stand out in the the consumers minds. Customer service becomes important in this kind of economy. They have to create those raving fans so that when they receive an offer from them it's a no brainer to redeem it.

        Make them feel like they belong. Not like they are just getting another offer from a restaurant.

        Give them an identity.

        Like the local Loco's or something. (give them a better name of course. I'm just using this as an example) Sign up to become a loyal local loco and receive special offers only for our loyal loco's.

        The idea is to make their customers feel like they belong to something by going to their restaurant. (Deep down we all have that feeling of wanting to belong. Tap into that)

        Here's a quick example of how a local pizza place gets me to drive across town to get one of their pizza's.

        When I placed my last order for a medium deep dish pizza here's what I received when I went inside to get it.

        I got 2 large slices of a new pizza he was trying out along with not one but two ice cones he was adding to the menu as well a free two liter.

        Doesn't seem like much right, well the thing is I only ordered the deep dish pizza. The rest was free for me and a friend that came in there with me.

        He involved us. We felt like we had a say. Even if we didn't, that's what we felt like. He gave us an experience that we could go back and tell others.

        Which we did.

        And two days later my friend who'd only been there that one time ordered up a couple of pizza's and received another wonderful experience.

        Job well done.
        Signature

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      • Profile picture of the author ThomScott
        Originally Posted by Pestew View Post

        I appreciate the honest opinion on that; I was starting to think along that line myself.

        Yes, it always seems like a battle between the courage of a really outstanding offer for the best results and the conservative voice saying "don't give away the store; we'll lose too much money! Or we won't be able to handle too much traffic all at once!" Also, as the list grows, the owners may justifiably fear the effects of the "Groupon mentality" having put many businesses out to pasture with the negative side of their hard pressed promotions.

        I will recommend the other offers as you suggested, sounds like some winners to me. Thanks, Thom.




        Great point on quality list building! I guess it's just like the Email syndrome. If you condition your list to freebies, then they will only be there for more freebies. We must emphasize the value of being on that list overall.

        Sounds like you did a JV with the leasing agent, wow, terrific idea! I'd like to hear more details on that. Do you send out a text alert with a link to a mobile page listing all the Weekly Deals?

        Thanks again! -Pete
        Yes .. leasing agents are a GREAT source of clients for me! Pretty simple process. I offer to put the whole thing together and do the weekly maintenance absolutely FREE for 6 months to help them look really good to their tenants (and to help their tenants be able to stay in business). They just have to be able to get at least 80% compliance from the tenants for me in advance and pay the actual SMS Text plan fees. After 6 months, there is a 20$ per month per tenant fee, plus the text plan cost.

        So, what I've done there is leveraged one easy lay down sale into the foot in the door of an average of 12-16 stores per strip mall. As we do the actual roll out, I am an INVITED guest into the individual participating stores - in order to explain the plan and get their first month's worth of specials. I invariably walk away with thousands of dollars of work every month from a single strip mall.

        The toughest part is targeting ... making sure you're going after a strip mall where you can actually talk with the owner. Large leasing companies don't "get" it and the person you're talking with has no bottom line responsibility. So, getting the smaller ones is key. The good news is that often the smaller ones - though you're talking to the actual owner - often own multiple strip malls.

        In answer to the format question - yes - link to mobile page with weekly deals... all updated by an outsourcer through a wordpress blog.

        Not terribly complicated or sexy, but it works.

        Hope that answered your question sufficiently!
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        • Profile picture of the author Pestew
          Originally Posted by ThomScott View Post

          Yes .. leasing agents are a GREAT source of clients for me! Pretty simple process. I offer to put the whole thing together and do the weekly maintenance absolutely FREE for 6 months to help them look really good to their tenants (and to help their tenants be able to stay in business). They just have to be able to get at least 80% compliance from the tenants for me in advance and pay the actual SMS Text plan fees. After 6 months, there is a 20$ per month per tenant fee, plus the text plan cost.

          So, what I've done there is leveraged one easy lay down sale into the foot in the door of an average of 12-16 stores per strip mall. As we do the actual roll out, I am an INVITED guest into the individual participating stores - in order to explain the plan and get their first month's worth of specials. I invariably walk away with thousands of dollars of work every month from a single strip mall.

          The toughest part is targeting ... making sure you're going after a strip mall where you can actually talk with the owner. Large leasing companies don't "get" it and the person you're talking with has no bottom line responsibility. So, getting the smaller ones is key. The good news is that often the smaller ones - though you're talking to the actual owner - often own multiple strip malls.

          In answer to the format question - yes - link to mobile page with weekly deals... all updated by an outsourcer through a wordpress blog.

          Not terribly complicated or sexy, but it works.

          Hope that answered your question sufficiently!
          Thom,

          YES, you not only answered, but have generously given an incredible brain-jolt to expand my quest for client acquisition!! Thanks so much for devulging! I would love to discuss further details on this, but don’t want to run this thread off subject too far. Would you mind if I PM you or something?

          Thanks AGAIN!
          -Pete
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        • Profile picture of the author rackemup
          Originally Posted by ThomScott View Post

          Yes .. leasing agents are a GREAT source of clients for me! Pretty simple process. I offer to put the whole thing together and do the weekly maintenance absolutely FREE for 6 months to help them look really good to their tenants (and to help their tenants be able to stay in business). They just have to be able to get at least 80% compliance from the tenants for me in advance and pay the actual SMS Text plan fees. After 6 months, there is a 20$ per month per tenant fee, plus the text plan cost.

          So, what I've done there is leveraged one easy lay down sale into the foot in the door of an average of 12-16 stores per strip mall. As we do the actual roll out, I am an INVITED guest into the individual participating stores - in order to explain the plan and get their first month's worth of specials. I invariably walk away with thousands of dollars of work every month from a single strip mall.

          The toughest part is targeting ... making sure you're going after a strip mall where you can actually talk with the owner. Large leasing companies don't "get" it and the person you're talking with has no bottom line responsibility. So, getting the smaller ones is key. The good news is that often the smaller ones - though you're talking to the actual owner - often own multiple strip malls.

          In answer to the format question - yes - link to mobile page with weekly deals... all updated by an outsourcer through a wordpress blog.

          Not terribly complicated or sexy, but it works.

          Hope that answered your question sufficiently!
          Excellent stuff Thom. I'm taking notes!
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  • Profile picture of the author Pestew
    Originally Posted by thedealmaker View Post

    I once told a client who was having trouble getting people to respond to his sms messages to use the "HS" factor.

    He looked at me like I was off my rocker and said...what's the HS factor?

    I told him that the HS factor is the Holy **** factor.

    That if you're going to use a sms text to send them, it has to stir up the feeling of holy ****, this is a great deal.

    If it doesn't stir that up in the receiver then your message won't be strong enough to get them to not continue what they are doing.

    And honestly, if I had received your text....I would not get that feeling.

    You have to keep in mind that in today's economy people are looking at value quite often. They are working with limited funds and the don't want to feel like they are being taken advantage of.

    They want to buy, but they want the best bang for their buck when it comes to items that they may consider to be commodity type items.

    (Customers know that they have lots of choices to choose from when it comes to restaurants so they group them all together and treat them like commodities, where price becomes the main factor. this is something that takes place in the mind of the consumer)

    So how do you counter this type of mindset?

    Selling the experience. You have to stand out in the the consumers minds. Customer service becomes important in this kind of economy. They have to create those raving fans so that when they receive an offer from them it's a no brainer to redeem it.

    Make them feel like they belong. Not like they are just getting another offer from a restaurant.

    Give them an identity.

    Like the local Loco's or something. (give them a better name of course. I'm just using this as an example) Sign up to become a loyal local loco and receive special offers only for our loyal loco's.

    The idea is to make their customers feel like they belong to something by going to their restaurant. (Deep down we all have that feeling of wanting to belong. Tap into that)
    Holy ****, dealmaker! You have nailed the core of it all with the HS Factor! I absolutely agree, like some others have said essentially you have to knock them off the horse with the offers. He just is stuck with the mentality of not giving away the farm. But your right the whole experience must be groomed to give the customer reason to support the restaurant’s growth. Your Identity angle (What was that? Loyal Local Loco??... LOL, that was really good, Love it!) , actually a very interesting point. Guess there’s a lot to work there.

    Originally Posted by thedealmaker View Post

    Here's a quick example of how a local pizza place gets me to drive across town to get one of their pizza's.

    When I placed my last order for a medium deep dish pizza here's what I received when I went inside to get it.

    I got 2 large slices of a new pizza he was trying out along with not one but two ice cones he was adding to the menu as well a free two liter.

    Doesn't seem like much right, well the thing is I only ordered the deep dish pizza. The rest was free for me and a friend that came in there with me.

    He involved us. We felt like we had a say. Even if we didn't, that's what we felt like. He gave us an experience that we could go back and tell others.

    Which we did.

    And two days later my friend who'd only been there that one time ordered up a couple of pizza's and received another wonderful experience.

    Job well done.
    Wow, NICE story! I’m going to use that if you don’t mind. Maybe print it out and let him read it. Thanks dealmaker for taking the time to spill your expertise here in this extremely enlightening post! Job well done, indeed! -Pete
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    • Profile picture of the author ladymd
      There has been a lot of great feedback on this post, so I don't have much to add other than keep up with the industry trends. Sign up for a google alert with keywords text message marketing, sms marketing, mobile marketing etc. for the latest campaign ideas, trends, and best practices. The Trumpia Blog usually has some great examples and client case studies.

      Also, have you tried multi-channel messaging? Perhaps you need an integrated marketing approach - include email, social media, mms etc.
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  • Profile picture of the author areevez
    That is a terribly small SMS list to judge anything. The restaurant was lucky to get a couple people redeeming with those small numbers. What are they doing to build lists? table tents? flyers? what are they offering they customers as an incentive for them to opt in?
    Signature
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    • Profile picture of the author Pestew
      Originally Posted by areevez View Post

      That is a terribly small SMS list to judge anything. The restaurant was lucky to get a couple people redeeming with those small numbers. What are they doing to build lists? table tents? flyers? what are they offering they customers as an incentive for them to opt in?
      I admit, extremely small and at (53 now) 5 weeks in, not good.

      Table tents, posters and fliers so far. He is giving away a free taco with the chance to win a free meal for two every month.

      I just re-designed the table tents, posters and fliers. It’s heck of lot more eye catching and a LOT less wordy now, plus has a QR code on them. I told them to insert a flier in each bag that goes out but they have not done well with that. Out of the 100 fliers I originally printed up a month ago, they still have 20+ left. They explained that they get busy and forget, seems probable since most opt-ins come in the afternoon. So I suggested with this fresh batch of fliers to pre-insert them into the bags.

      Also, I re-explained to the wait staff to encourage the customers to join the "(restaurant name) Text Club".
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      • Profile picture of the author BKH
        Hey Pete, Just was wondering how things have progressed for you?

        Just a little words of encouragement:
        A campaign that I am running for a movie theater was at 3 weeks into it as of Friday.

        They have generic keywords (s1111, s1112) for all of their shows that users can text to see showtimes for that movie. These keywords are displayed on their marque outside, their movie board behind the ticket window and they also include them after they show a preview while you wait for a movie to start. They are still waiting on the popcorn buckets that will include a special keyword (Prize) to enter to win free tickets.

        In the past 3 weeks they are now at 468 contacts and that includes over 40 opt-outs. Most all of my clients, I recommend waiting to send out the first message until they have collected for the first month but the numbers supported giving it a go, so we did.

        Tuesday is their slow day so we sent on Tuesday at 4:30:
        <Theater name> is inviting you to our VIP appreciation, today only! Buy one reg. priced ticket get one free. Show this message to the clerk to redeem.

        Today: My client called me and asked me to lunch (which he paid for *perk*) and said he wanted to send out another blast today. After I talked him out of doing that he went over why he wanted to. He gave away 116 free tickets (and sold 116) and tripled his normal Tuesday concession sales. A lot of the messages being shown were forwarded messages so they didn't even opt-in, a friend just sent it to them, but trust me he didn't complain.

        This is a great example of "all areas clicking" (time,offer,consistency) and it helps that we've had such a huge opt-in rate. My average client only gains 100-150 each month and see redemption rates each month of about 15-20%.

        Just keep at it and don't get discouraged! Fill us in on how this campaign continues for you please.
        b
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        • Profile picture of the author Pestew
          Originally Posted by BKH View Post

          Hey Pete, Just was wondering how things have progressed for you?

          Just a little words of encouragement:
          A campaign that I am running for a movie theater was at 3 weeks into it as of Friday.

          They have generic keywords (s1111, s1112) for all of their shows that users can text to see showtimes for that movie. These keywords are displayed on their marque outside, their movie board behind the ticket window and they also include them after they show a preview while you wait for a movie to start. They are still waiting on the popcorn buckets that will include a special keyword (Prize) to enter to win free tickets.

          In the past 3 weeks they are now at 468 contacts and that includes over 40 opt-outs. Most all of my clients, I recommend waiting to send out the first message until they have collected for the first month but the numbers supported giving it a go, so we did.

          Tuesday is their slow day so we sent on Tuesday at 4:30:
          <Theater name> is inviting you to our VIP appreciation, today only! Buy one reg. priced ticket get one free. Show this message to the clerk to redeem.

          Today: My client called me and asked me to lunch (which he paid for *perk*) and said he wanted to send out another blast today. After I talked him out of doing that he went over why he wanted to. He gave away 116 free tickets (and sold 116) and tripled his normal Tuesday concession sales. A lot of the messages being shown were forwarded messages so they didn't even opt-in, a friend just sent it to them, but trust me he didn't complain.

          This is a great example of "all areas clicking" (time,offer,consistency) and it helps that we've had such a huge opt-in rate. My average client only gains 100-150 each month and see redemption rates each month of about 15-20%.

          Just keep at it and don't get discouraged! Fill us in on how this campaign continues for you please.
          b
          Thanks BKH!! Definably a much needed shot in the arm!

          I've updated the opening post here so everyone can see it. And filled in some steps I plan on taking in the prior post here. More coming soon...

          Wow...Remarkable story about the theater! Very Timely, I've been considering a plan for my neighboring theater, also. I have already started to make contact and am trying to get an initial appointment. May I ask what kind of package do you have set up for them?

          Thanks again, Pete
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          • Profile picture of the author BKH
            Originally Posted by Pestew View Post

            Thanks BKH!! Definably a much needed shot in the arm!

            I've updated the opening post here so everyone can see it. And filled in some steps I plan on taking in the prior post here. More coming soon...

            Wow...Remarkable story about the theater! Very Timely, I've been considering a plan for my neighboring theater, also. I have already started to make contact and am trying to get an initial appointment. May I ask what kind of package do you have set up for them?

            Thanks again, Pete
            Pete,
            We set up on a 500 message package to start! It gives us 500 outbound messages and unlimited inbound. Everytime a user opts-in they get a message auto sent to them showing the showtimes of the correlating movie.
            Obviously we had to upgrade twice now so we are now on a 2500 outbound, unlimited inbound. Although we may need to increase as the popcorn buckets will be here tomorrow and I expect a big opt-in from that.
            b
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            • Profile picture of the author Pestew
              Originally Posted by BKH View Post

              Pete,
              We set up on a 500 message package to start! It gives us 500 outbound messages and unlimited inbound. Everytime a user opts-in they get a message auto sent to them showing the showtimes of the correlating movie.
              Obviously we had to upgrade twice now so we are now on a 2500 outbound, unlimited inbound. Although we may need to increase as the popcorn buckets will be here tomorrow and I expect a big opt-in from that.
              b
              Awesome info B, Please keep me posted on this inspiring venture!
              -Pete
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  • Profile picture of the author scarab
    Pestew, your offer looks good, maybe tweak it a bit, but I think it may be the consumers. I have a client that is successfully building his list by offering a 5% discount to opt-in. He has worked at building his list in two different market places about 15 block apart for about 4 hours on Saturdays.

    Market A he averages 50 subscribers in about 3 hours
    Market B he averages 10 susbcribers in about 4 hours

    Now he has two lists, Market A about 250 subscribers and Market B about 70. When he runs a coupon for 5% guess who redeems the coupon? Market A to the tune of of about 20% redemption rate. Market B has a redemption rate of 3%. Yes it is in the numbers but we have discussed that is most likely the local consumers. Both market places are almost identical and have the same demographics of affluent 18-50 years old, same type of neighborhood, Farmers Markets etc. They could be identical twins if markets had twins.

    If Market B is slow to opt-in, it makes sense they are also slow to adopt to the specials sent to them.

    A different area of town and different group of consumers may help.

    My client started using the SMS platform 6-20-11 and thinks my system is the 'thing' to use for building loyalty, and gaining new customers.
    Signature

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  • Profile picture of the author Pestew
    Thanks everyone for all the great input so far!

    I have updated the latest results in the first post for those interested. The 3rd blast was an expected low redemption but the owner insisted on it. The 4th blast was my suggestion for the 30% off w/drink. Sat afternoons are typically slow so not terribly surprised. He wants to try again today for 25% off tab deal, for 2 days.

    If this doesn't pull good, then I think I will tell him we need to hold off running blasts till the list reaches 150. That way, we can get a better idea of what really works plus maybe he will be further motivated to encourage his staff to be more involved in building the list.

    Also, just in case he is not forthcoming about the actual results, then he will balk at the holding off blasts idea and hopefully be more honest going forward.

    I would love to hear opinions on this approach... am I going in the right direction?
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  • Profile picture of the author Pestew
    Originally Posted by scarab View Post

    Pestew, your offer looks good, maybe tweak it a bit, but I think it may be the consumers. I have a client that is successfully building his list by offering a 5% discount to opt-in. He has worked at building his list in two different market places about 15 block apart for about 4 hours on Saturdays.

    Market A he averages 50 subscribers in about 3 hours
    Market B he averages 10 susbcribers in about 4 hours

    Now he has two lists, Market A about 250 subscribers and Market B about 70. When he runs a coupon for 5% guess who redeems the coupon? Market A to the tune of of about 20% redemption rate. Market B has a redemption rate of 3%.
    I just have to remark, a 5% discount opt-in and 5% off coupon with a 20% redemption rate is astounding!! Wow... Makes me wonder what the heck I'm missing here. Are the products a high end expensive type?

    Originally Posted by scarab View Post

    Yes it is in the numbers but we have discussed that is most likely the local consumers. Both market places are almost identical and have the same demographics of affluent 18-50 years old, same type of neighborhood, Farmers Markets etc. They could be identical twins if markets had twins.

    If Market B is slow to opt-in, it makes sense they are also slow to adopt to the specials sent to them.

    A different area of town and different group of consumers may help.
    Beautiful first hand case study, Scarab!

    I would've never thought that just a few blocks would be a factor but it does make sense with the buying habits of different location groups. That may just explain the low turn out after all in my case.

    Seems like with that information, one could better predict what the redemption should be with future campaigns. I will definitely remember that in the future.

    Originally Posted by scarab View Post

    My client started using the SMS platform 6-20-11 and thinks my system is the 'thing' to use for building loyalty, and gaining new customers.

    I would say those benefits are ones to highlight when speaking to potential clients! Thank you Scarab! -Pete
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  • Profile picture of the author jasonthewebmaster
    Banned
    I suspect your list is tired of getting deals from the same business all the time!

    Plus of course, this is such a tiny list size... etc.

    Why not try my method here... you can use MANY local businesses to send out coupons to your list, and they even build your list for you, so you can easily hit hundreds or thousands of subscribers!
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  • Profile picture of the author jalexanderseo
    Mexican restraunt having trouble with signups how about free trip to Mexico help us get to 1000 people subscribers are entered in for a free trip to Mexico.
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    • Profile picture of the author Pestew
      Originally Posted by jalexanderseo View Post

      Mexican restraunt having trouble with signups how about free trip to Mexico help us get to 1000 people subscribers are entered in for a free trip to Mexico.
      Thanks jalexanderseo for the suggestion! I could bring that up to him, although it is a small restaurant and has a comparably small profit margin so I doubt he'll go for it.

      I will be working on getting a little more co-operation from his serving staff.

      Also, I'm hoping to put together some sort of Facebook campaign to boost opt-ins. Any thoughts??
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  • Profile picture of the author herbaluss
    Why doesn't the Owner setup keywords for the staff like Mexico1,2,3 and make them try and get the most opt-ins ... and after a month give them some type of bonus.. i think that may work if the issue is that the workers are not promoting.
    then you just merge the opt-ins into the same group.
    not sure how many keywords your actually giving though so he may not like that.
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  • Profile picture of the author xlfutur1
    One of my pizza clients has done well by just giving away a free large pizza every week. They have about 400 opt ins in the last 4 months, and they really don't do much promotion at all. The guy I work with is only there 2 days a week, and he told me employees don't do much of anything to promote, but they still get 2-5 subscribers per day.

    I think the key is to make the offer good enough for someone to cough up their mobile number to subscribe. Just like building an email list, a weak offer will not entice people to join.

    I also use openvbx so customres can either text a word in (i.e. pizza), or they can just call the local number to subscribe. Calling in makes it that much easier to join the list.

    how about trying a free dinner giveaway. Give away one free dinner each week, and put a value on it like $10 or $15. Something that has some real value to a prospect.

    If there are alot of spanish speaking people, with openvbx you could have a directory say "press 1 for english, press 2 for spanish" or whatever. Then the text message sent back could be in the appropriate language. Just a few thoughts.
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