Six Ways Retailers Are Using Mobile
Here's some timely food for thought for you mobile marketers--Six Ways Retailers are Using Mobile:
Back to School: Six Ways Retailers Are Using Mobile | Digital - Advertising Age
As an example, here's a crazy idea from one retailer. Could you do something smaller but similar?
"Wet Seal
The teen retailer is taking a different approach to mobile this back-to-school season by offering shoppers a free Android phone (with a new two-year plan plus data) just for coming into a story and trying on jeans. Talk about a traffic driver."
Back to School: Six Ways Retailers Are Using Mobile | Digital - Advertising Age
As an example, here's a crazy idea from one retailer. Could you do something smaller but similar?
"Wet Seal
The teen retailer is taking a different approach to mobile this back-to-school season by offering shoppers a free Android phone (with a new two-year plan plus data) just for coming into a story and trying on jeans. Talk about a traffic driver."
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