108 Direct Mails Sent... 5 Call back today

63 replies
Just wanted to contribute.

I've been so lazy but I finally decided to send 108 direct mails yesterday.

And today I got 5 call back. From what I've tested before this is exactly what I expected. I expect another 4-5 calls tomorrow and the next day. I get about 25% call back conversion.

First call was from a chiropractor who wanted more information. I told him i'll send him a quick video analysis of his website and how we can better his marketing... told him no strings attached and if he's interested, give me a call. (will send the video out tomorrow)

Second call was a lady who didn't seem interested so I excused myself. (i don't like wasting my time with people who aren't interested in my service) Why pitch to someone who's not interested? waste of my time and energy.

Third call was from a spa and told me that they already have an in house internet marketing person. I told her "cool, that's awesome you know the value of internet marketing. since you already know how vital internet marketing is to your business, do you know anyone who might need my service?" she said most are her competitors and her friends so i asked her if she had any friends outside of her city. she said yea so I told him her I'll send her a quick email. (will send that over tomorrow)

Fourth call was from a restaurant. He liked me from the spot. Wants to get together tomorrow. (most likely going to close him tomorrow)

Fifth caller already had text message marketing going for him and he said it works great. He was interested in my service and asked for price so I told him I'll send him a quick video and if he found it interested, give me a call. (will send that over tomorrow)

I'm going to rush this since I have a dinner date with my mom.

Basically, I have them call me back from a direct mail. And after that I send the ones who are interested a quick 5 minute video analysis how we can better their marketing. If they call, GREAT. if not, i'll have my assistant follow up with them.

The reason for this is because when I first got started I wasted so much of my time trying to meet with everyone. I kinda liked it because more face to face meeting I get, the better I get at closing but I don't have the time and energy anymore. Plus, some are 1-2 hour driving distance. I send my direct mail to people in my city and the nearby cities.

Anyways, my point of this post is that you should be doing direct mails. Do something what others aren't doing. I also prefer to hit the street if you're a newbie or hire a guy to send out your brochures. DO SOMETHING OTHERS AREN'T DOING!

My system

Direct Mail ---> Call back ----> Appointment or Email them ----> Appointment or Close them through email -------> Close

Hope that helps.

Btw, I suck at writing so i hope you understand.

Good luck and keep on keeping on! =)

--------------------------------------------------------

UPDATE: Day 2

Went out and met up with the person I set appointment for. He already has a web designer (he loves her job) so we decided to go with email marketing.

He already had 300 email lists he collected from his customers. It included name, email address, what they liked about the store, and etc.

He wanted my seo service but I told him let's work on this first and with the money he makes we can reinvest it in seo service. I wanted to really bang out his email list and show him that he'll make tons of money from it so he can invest more money working with me.

So we settled at $500/month + $100 to have my assistant type up the email list.

---

I left my direct mail phone at home. I'm sure I got about 4-10 calls. I'll follow up with them tomorrow.


UPDATE: Day 3

I got 9 missed calls from yesterday. one was a same number calling twice so that's 8 new people. I still didn't call them back. let's hope that i'll call them back tomorrow. (my laziness is what slows my business down)

Anyways, I got 2 incoming calls today.

Guy 1 said he has email marketing, website being built by friday, and his friend was suppose to come in to sell him sms marketing but they got busy so the meeting didn't happen yet. I told him that i'm surprised and he's doing a great job. I told him I'll send him a quick video analysis of his website and he said he'll appreciate it. he also told me to check it after friday since that's when the website is being done.

Guy 2 said he does email marketing, sms marketing, direct mail marketing. And he said his season just ended but have me in mind for next year. (he ain't calling me next year) haha but i did take his email address and will follow up with him with a video analysis. i tell them no strings attach and they really appreciate it. I tell them "if you can find some value you in it, GREAT."
#108 #back #call #direct #mails #today
  • Profile picture of the author Warrior Ben
    Wow, almost a 5% response rate on e-mails is REALLY good, from my experience.

    What kind of e-mail script are you using? How did you go about finding who to e-mail? I assume you had some sort of a targeted list to get that good of a response.

    If you could share more details I'm sure a lot of Warriors would find it very useful!

    -Ben
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    • Profile picture of the author KabirC
      Originally Posted by Warrior Ben View Post

      Wow, almost a 5% response rate on e-mails is REALLY good, from my experience.

      What kind of e-mail script are you using? How did you go about finding who to e-mail? I assume you had some sort of a targeted list to get that good of a response.

      If you could share more details I'm sure a lot of Warriors would find it very useful!

      -Ben
      These aren't emails....they are direct mails. Actual letters.
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      • Profile picture of the author Warrior Ben
        Originally Posted by KabirC View Post

        These aren't emails....they are direct mails. Actual letters.
        D'oh!! I'm an idiot-- I quickly read the title and obviously misread it!

        Even a 5% response rate on direct mail seems pretty high, but I have less experience with that.

        I'd still be interested in learning specifically what the wording was and all of that... would be very useful knowledge!

        -Ben
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        • Profile picture of the author KabirC
          Decided it would be better to delete this, just search WF, there are great ideas for DM!
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        • Profile picture of the author Deidra Renee
          Originally Posted by Warrior Ben View Post

          D'oh!! I'm an idiot-- I quickly read the title and obviously misread it!

          Even a 5% response rate on direct mail seems pretty high, but I have less experience with that.

          I'd still be interested in learning specifically what the wording was and all of that... would be very useful knowledge!

          -Ben
          You should try mixing the direct mail piece with a handwritten letter and typed information. The handwritten is just basically the introduction of you, your offer, and letting them know there is an enclosed *info pack.* Prospects absolutely love when you get *personal* with them and not just sending them some shiny, hyped up postcard like everyone else does just to get their money. (That last line is actually what I say in my letters! lol)
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          • Profile picture of the author sdingram
            Originally Posted by Deidra Renee View Post

            You should try mixing the direct mail piece with a handwritten letter and typed information. The handwritten is just basically the introduction of you, your offer, and letting them know there is an enclosed *info pack.* Prospects absolutely love when you get *personal* with them and not just sending them some shiny, hyped up postcard like everyone else does just to get their money. (That last line is actually what I say in my letters! lol)
            Deidra, this is great advice. Do you outsource the handwritten letters or do you do it yourself?

            Thanks!
            sdingram
            Signature
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            • Profile picture of the author Deidra Renee
              Originally Posted by sdingram View Post

              Deidra, this is great advice. Do you outsource the handwritten letters or do you do it yourself?

              Thanks!
              sdingram
              I do it myself, but I've heard of people outsourcing others to write the addresses on their envelopes (which sounds like a complete waste of money to me) but I'm assuming if you can get that done, you could outsource ppl writing letters for you. Heck, I'll write them for you for a small fee lol seriously though it's not as bad as it sounds but I sould suggest not trying to write 100 letters in one day..prepare in advance..you could start on the weekend if you're mailing out during the week..write 10 Saturday morning, 10 in the afternoon, eve, and the same for Sunday or whatever, you get the point..just don't do it all at once, you'll get Carpel Tunnel..or however it's spelled lol
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        • Profile picture of the author IdeaFool
          Originally Posted by Warrior Ben View Post

          D'oh!! I'm an idiot-- I quickly read the title and obviously misread it!

          Even a 5% response rate on direct mail seems pretty high, but I have less experience with that.

          I'd still be interested in learning specifically what the wording was and all of that... would be very useful knowledge!

          -Ben
          That is high. Traditionally, a 1% - 2% call-back rate is the rule of thumb. The marketing materials in this case, as you said, would be extremely interesting.

          GOOD JOB!!
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  • Profile picture of the author PatrickP
    VERY nice of you Christ to post this!

    Thanks!
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  • Profile picture of the author MsMotivation1
    Great Job!

    And good decision to ditch that 2nd call... some people actually make the mistake of chasing business owners who aren't interested.

    But there are SO many others out there who are open - so why waste your time?

    Thanks for sharing and good luck closing some deals!
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  • Profile picture of the author IMRookie1
    [DELETED]
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    • Profile picture of the author Chris Cho
      Originally Posted by interspire View Post

      sounds great! Hope you have good luck closing the sales!
      Thanks. I hope I don't come off as being cocky but instead of wishing me luck, wish them luck. haha that's always just been my mindset.


      Originally Posted by Warrior Ben View Post

      Wow, almost a 5% response rate on e-mails is REALLY good, from my experience.

      What kind of e-mail script are you using? How did you go about finding who to e-mail? I assume you had some sort of a targeted list to get that good of a response.

      If you could share more details I'm sure a lot of Warriors would find it very useful!

      -Ben
      I have my guys get the hand picked list... these lists are two month old. I usually like it a week fresh but I've been slacking for the last two months.

      And I like using yellow letter. One of the guy said, "oh you dropped a note for me, it's not a mail." haha got em good. btw, I got this idea from real estate since my background is real estate investing.

      I spent about 30k this year alone testing every wso letters, hiring copywriters, and writing my own. Use to send 500 letters a day but I only send 100 a month and I do alright with it. I'm not going to get into the letter but you should test everything out and come up with your own letter. gl


      Originally Posted by PatrickP View Post

      VERY nice of you Christ to post this!

      Thanks!
      I'm glad you like it. I do it for the people who appreciate it like you. Thanks for the motivation. I'll continue to contribute whenever I have the chance.


      Originally Posted by MsMotivation1 View Post

      Great Job!

      And good decision to ditch that 2nd call... some people actually make the mistake of chasing business owners who aren't interested.

      But there are SO many others out there who are open - so why waste your time?

      Thanks for sharing and good luck closing some deals!

      EXACTLY!!! When I send 100 direct mails I get about 25 people calling back. I don't want them all. I just want the ones who are willing to pay me 1k+ a month and who loves what I do.



      Originally Posted by IMRookie1 View Post

      Thanks for sharing! This would be very useful indeed.
      Thanks, I appreciate it. You should definitely do more direct mailings.
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      • Profile picture of the author RRG
        Quote: EXACTLY!!! When I send 100 direct mails I get about 25 people calling back. I don't want them all. I just want the ones who are willing to pay me 1k+ a month and who loves what I do.

        You're getting a 25% response from cold direct mail? These are people who don't know you from Adam?

        If so, that's pretty much unheard of.

        If you can prove that, you should definitely turn that into a WSO. Would sell like hotcakes.

        Great job.
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        • Profile picture of the author Chris Cho
          Originally Posted by RRG View Post

          Quote: EXACTLY!!! When I send 100 direct mails I get about 25 people calling back. I don't want them all. I just want the ones who are willing to pay me 1k+ a month and who loves what I do.

          You're getting a 25% response from cold direct mail? These are people who don't know you from Adam?

          If so, that's pretty much unheard of.

          If you can prove that, you should definitely turn that into a WSO. Would sell like hotcakes.

          Great job.

          I've been sharing and coaching a lot of people to close their first deal. But one thing I don't like sharing is my direct mailing piece even to the people I coach.

          I spent too much money on this to be sharing for $10 wso. I don't want to come off greedy but unless someone is willing to pay me 30k+ (what I spent testing) i'm not willing to share it. Plus, if everyone sent this letter out, it wouldn't be effective anymore. It's like building my own competitors when I can hire a closer in every state which I plan to do in a month or two.

          I really just wanted to contribute and let everyone know that direct mail works really good. no sales, no pitch, no building list.

          GOOD LUCK!
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          • Profile picture of the author RRG
            Originally Posted by Chris Cho View Post

            I've been sharing and coaching a lot of people to close their first deal. But one thing I don't like sharing is my direct mailing piece even to the people I coach.

            I spent too much money on this to be sharing for $10 wso. I don't want to come off greedy but unless someone is willing to pay me 30k+ (what I spent testing) i'm not willing to share it. Plus, if everyone sent this letter out, it wouldn't be effective anymore. It's like building my own competitors when I can hire a closer in every state which I plan to do in a month or two.

            I really just wanted to contribute and let everyone know that direct mail works really good. no sales, no pitch, no building list.

            GOOD LUCK!
            Fair enough. I totally agree. Especially about direct mail. As the inbox gets ever more cluttered, the mail box gets ever less so.
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          • Profile picture of the author Deidra Renee
            Originally Posted by Chris Cho View Post

            I've been sharing and coaching a lot of people to close their first deal. But one thing I don't like sharing is my direct mailing piece even to the people I coach.

            I spent too much money on this to be sharing for $10 wso. I don't want to come off greedy but unless someone is willing to pay me 30k+ (what I spent testing) i'm not willing to share it. Plus, if everyone sent this letter out, it wouldn't be effective anymore. It's like building my own competitors when I can hire a closer in every state which I plan to do in a month or two.

            I really just wanted to contribute and let everyone know that direct mail works really good. no sales, no pitch, no building list.

            GOOD LUCK!
            Hiring a closer in every state is a great idea, I can't afford to, but it's still good lol I won't steal your idea either But I think it's smart to have a closer in your state and other, or you could have one closer call other states as well..
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        • Profile picture of the author Deidra Renee
          Originally Posted by RRG View Post

          Quote: EXACTLY!!! When I send 100 direct mails I get about 25 people calling back. I don't want them all. I just want the ones who are willing to pay me 1k+ a month and who loves what I do.

          You're getting a 25% response from cold direct mail? These are people who don't know you from Adam?

          If so, that's pretty much unheard of.

          If you can prove that, you should definitely turn that into a WSO. Would sell like hotcakes.

          Great job.
          The best proof is trying it yourself..most people who wait around for proof usually are still waiting around to 'make money online' months later..and instead of wanting him to turn it into a wso why not take the FREE info and run with it?
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      • Profile picture of the author DerFreshmaker
        Originally Posted by Chris Cho View Post

        And I like using yellow letter. One of the guy said, "oh you dropped a note for me, it's not a mail." haha got em good. btw, I got this idea from real estate since my background is real estate investing
        Chris,

        Great post. Could you elaborate on what you mean by "yellow letter"?
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  • Profile picture of the author Alex Makarski
    Chris, good on you, man! This is very inspiring.

    Most people send out one random piece to a random list and then say, oh, direct mail doesn't work anymore. You stuck it out, you kept testing, and you ended up with nugget of gold. Congrats!
    Signature

    "I hear and I forget. I see and I remember. I do and I understand." -Confucius

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  • Profile picture of the author sdingram
    Great post. You know what I find really funny? I own a direct marketing list brokerage firm (we rent targeted mailing lists) and at the risk of baring it all here, over the past two years business has really dropped because many of our small business clients say they can't afford to do direct mail anymore. The printing, the postage, yada yada.

    But I still believe in direct mail! I know that it works and so does @ChrisCho obviously. So I use DM to attract new clients who "get it." (That's what I find funny - the fact that we get new customers using direct mail and then they say that DM doesn't work or is too expensive!)

    So if I can't sell them a mailing list then I sell them SMS services - it's cheaper than direct mail and far more effective because they're building their OWN list.

    Anyway, there's my two cents. Direct mail works! If you're a consultant and really only looking for 15-20 clients a month, direct mail WILL work for you; it's just a numbers game in the end - as long as you have a good list and good copy.

    Cheers,
    sdingram
    Signature
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  • Profile picture of the author esaucans
    Well, that is normal. Only small percentage will respond but at least you have a responder.
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  • Profile picture of the author Luther Landro
    "I told him i'll send him a quick video analysis of his website and how we can better his marketing"

    I friggin love this!!!

    I'm going to try it. Hope ya don't mind.
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    • Profile picture of the author Michael Ryans
      Such a great way to "warm up" to your prospect. Love the method.

      Originally Posted by Luther Landro View Post

      "I told him i'll send him a quick video analysis of his website and how we can better his marketing"

      I friggin love this!!!

      I'm going to try it. Hope ya don't mind.
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      • Profile picture of the author Chris Cho
        Originally Posted by microsoftofd View Post

        wow~it looks very nice!!
        Thanks

        Originally Posted by Alex Makarski View Post

        Chris, good on you, man! This is very inspiring.

        Most people send out one random piece to a random list and then say, oh, direct mail doesn't work anymore. You stuck it out, you kept testing, and you ended up with nugget of gold. Congrats!
        Exactly... if you're not sending 10k+ you shouldn't call it testing. Maybe 1k minimum for offliners

        Originally Posted by sdingram View Post

        Great post. You know what I find really funny? I own a direct marketing list brokerage firm (we rent targeted mailing lists) and at the risk of baring it all here, over the past two years business has really dropped because many of our small business clients say they can't afford to do direct mail anymore. The printing, the postage, yada yada.

        But I still believe in direct mail! I know that it works and so does @ChrisCho obviously. So I use DM to attract new clients who "get it." (That's what I find funny - the fact that we get new customers using direct mail and then they say that DM doesn't work or is too expensive!)

        So if I can't sell them a mailing list then I sell them SMS services - it's cheaper than direct mail and far more effective because they're building their OWN list.

        Anyway, there's my two cents. Direct mail works! If you're a consultant and really only looking for 15-20 clients a month, direct mail WILL work for you; it's just a numbers game in the end - as long as you have a good list and good copy.

        Cheers,
        sdingram

        I might need your service in the future. I have my VAs pull up a certain list for me but I always wanted test a list from a list broker.

        Btw, I'm on the same boat as you. I specialize in seo but I don't mind selling websites and etc. Just yesterday I got in a deal for a 5k website and will be doing their facebook marketing, email marketing, and seo. Website is what gets my foot in the door.



        Originally Posted by esaucans View Post

        Well, that is normal. Only small percentage will respond but at least you have a responder.
        5 people calling back is not a small percentage. Plus it was only within 24 hours. I will be getting another 4-5 calls today and tomorrow.

        I actually that phone at my house so I will be returning all the calls tomorrow.

        Originally Posted by Luther Landro View Post

        "I told him i'll send him a quick video analysis of his website and how we can better his marketing"

        I friggin love this!!!

        I'm going to try it. Hope ya don't mind.
        I also ask them if they check their email. I don't want to waste 5-10 minutes making a video and find out that they dont ever check the email.

        Of course I don't mind!!! GO FOR IT!!!!

        I'm going to be upfront with you though... direct mail needs to be tested so many times so there will be a learning curve. I'm sure you'll do well with the motivation you have.

        Originally Posted by Deidra Renee View Post

        You should try mixing the direct mail piece with a handwritten letter and typed information. The handwritten is just basically the introduction of you, your offer, and letting them know there is an enclosed *info pack.* Prospects absolutely love when you get *personal* with them and not just sending them some shiny, hyped up postcard like everyone else does just to get their money. (That last line is actually what I say in my letters! lol)
        We've tested handwritten fonts but I prefer a REAL hand written message.

        Like the person said yesterday "I think you came in here before. I don't think it was an email... it was a note my employee gave me"

        Originally Posted by Michael Ryans View Post

        Such a great way to "warm up" to your prospect. Love the method.
        Thanks!!!
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        • Profile picture of the author Deidra Renee
          Originally Posted by Chris Cho View Post

          Thanks



          Exactly... if you're not sending 10k+ you shouldn't call it testing. Maybe 1k minimum for offliners




          I might need your service in the future. I have my VAs pull up a certain list for me but I always wanted test a list from a list broker.

          Btw, I'm on the same boat as you. I specialize in seo but I don't mind selling websites and etc. Just yesterday I got in a deal for a 5k website and will be doing their facebook marketing, email marketing, and seo. Website is what gets my foot in the door.





          5 people calling back is not a small percentage. Plus it was only within 24 hours. I will be getting another 4-5 calls today and tomorrow.

          I actually that phone at my house so I will be returning all the calls tomorrow.



          I also ask them if they check their email. I don't want to waste 5-10 minutes making a video and find out that they dont ever check the email.

          Of course I don't mind!!! GO FOR IT!!!!

          I'm going to be upfront with you though... direct mail needs to be tested so many times so there will be a learning curve. I'm sure you'll do well with the motivation you have.



          We've tested handwritten fonts but I prefer a REAL hand written message.

          Like the person said yesterday "I think you came in here before. I don't think it was an email... it was a note my employee gave me"



          Thanks!!!
          I don't know what a hand written font is..and yes I'm serious lol I manually write the letters myself and I was suggesting this to someone else looking for new ideas..
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  • Profile picture of the author aaronhoug
    Originally Posted by Chris Cho View Post

    Just wanted to contribute.

    I've been so lazy but I finally decided to send 108 direct mails yesterday.

    And today I got 5 call back. From what I've tested before this is exactly what I expected. I expect another 4-5 calls tomorrow and the next day. I get about 25% call back conversion.

    First call was from a chiropractor who wanted more information. I told him i'll send him a quick video analysis of his website and how we can better his marketing... told him no strings attached and if he's interested, give me a call. (will send the video out tomorrow)

    Second call was a lady who didn't seem interested so I excused myself. (i don't like wasting my time with people who aren't interested in my service) Why pitch to someone who's not interested? waste of my time and energy.

    Third call was from a spa and told me that they already have an in house internet marketing person. I told her "cool, that's awesome you know the value of internet marketing. since you already know how vital internet marketing is to your business, do you know anyone who might need my service?" she said most are her competitors and her friends so i asked her if she had any friends outside of her city. she said yea so I told him her I'll send her a quick email. (will send that over tomorrow)

    Fourth call was from a restaurant. He liked me from the spot. Wants to get together tomorrow. (most likely going to close him tomorrow)

    Fifth caller already had text message marketing going for him and he said it works great. He was interested in my service and asked for price so I told him I'll send him a quick video and if he found it interested, give me a call. (will send that over tomorrow)

    I'm going to rush this since I have a dinner date with my mom.

    Basically, I have them call me back from a direct mail. And after that I send the ones who are interested a quick 5 minute video analysis how we can better their marketing. If they call, GREAT. if not, i'll have my assistant follow up with them.

    The reason for this is because when I first got started I wasted so much of my time trying to meet with everyone. I kinda liked it because more face to face meeting I get, the better I get at closing but I don't have the time and energy anymore. Plus, some are 1-2 hour driving distance. I send my direct mail to people in my city and the nearby cities.

    Anyways, my point of this post is that you should be doing direct mails. Do something what others aren't doing. I also prefer to hit the street if you're a newbie or hire a guy to send out your brochures. DO SOMETHING OTHERS AREN'T DOING!

    My system

    Direct Mail ---> Call back ----> Appointment or Email them ----> Appointment or Close them through email -------> Close

    Hope that helps.

    Btw, I suck at writing so i hope you understand.

    Good luck and keep on keeping on! =)
    What exactly do you use for sending out in your mails? My company finds their Google Places listing, only if it has bad reviews, takes a screencap, sends it through snailmail, then they are so appalled at the bad reviews they come begging for our services! IM consulting rocks!
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  • Profile picture of the author fitz10
    Congrats and thanks for sharing your story!
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  • Profile picture of the author sloanjim
    Why in earth should he do that? In fact he shouldn't.

    If you can prove that, you should definitely turn that into a WSO. Would sell like hotcakes.
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  • Profile picture of the author T.R. McCarroll
    Originally Posted by Chris Cho View Post

    Third call was from a spa and told me that they already have an in house internet marketing person. I told her "cool, that's awesome you know the value of internet marketing. since you already know how vital internet marketing is to your business, do you know anyone who might need my service?" she said most are her competitors and her friends so i asked her if she had any friends outside of her city. she said yea so I told him her I'll send her a quick email. (will send that over tomorrow)
    In addition to what you asked how about this.

    "Do you get new prospects calling or coming into your spa everyday from your IM efforts?"

    then shut up and see what they say ... their IM person is probably posting on Twitter or FB and doing the social scene but as you know there is a lot more to it than that. Can't tell you how man in-house IM people I have met that don't know half of what you do.

    Nice job

    T.R.
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    • Profile picture of the author Chris Cho
      Originally Posted by aaronhoug View Post

      What exactly do you use for sending out in your mails? My company finds their Google Places listing, only if it has bad reviews, takes a screencap, sends it through snailmail, then they are so appalled at the bad reviews they come begging for our services! IM consulting rocks!
      Yellow letter, people who are already advertising, the ad they are currently advertising. can't say no more. =X

      btw, i love what you're doing. I'll test 500 snail mail and get back to you. sounds like a great idea. pushing the pain to them so they wake the eff up!

      Originally Posted by DerFreshmaker View Post

      Chris,

      Great post. Could you elaborate on what you mean by "yellow letter"?

      Thanks. yellow pad paper? I think that's what it's called.

      Originally Posted by fitz10 View Post

      Congrats and thanks for sharing your story!
      Thanks. =)

      Originally Posted by sloanjim View Post

      Why in earth should he do that? In fact he shouldn't.
      haha take it easy on him. thanks for understanding bro. I really didn't want to come off selfish but i worked so hard for it. the same time it takes to make a wso, I can train and expand to other cities. =)



      Originally Posted by Deidra Renee View Post

      The best proof is trying it yourself..most people who wait around for proof usually are still waiting around to 'make money online' months later..and instead of wanting him to turn it into a wso why not take the FREE info and run with it?
      YUP!!! don't trust NOBODY except your ACTION AND RESULTS. I've went to seopro, bought all the wso, and worked with plenty of mentors. Some are really what they say they are but most are fakes.

      i might be a fake too so you better test it out yourself.

      Originally Posted by T.R. McCarroll View Post

      In addition to what you asked how about this.

      "Do you get new prospects calling or coming into your spa everyday from your IM efforts?"

      then shut up and see what they say ... their IM person is probably posting on Twitter or FB and doing the social scene but as you know there is a lot more to it than that. Can't tell you how man in-house IM people I have met that don't know half of what you do.

      Nice job

      T.R.
      Thanks I appreciate it.

      But they said they had a seo person too and sounded like they loved this person so I wasn't trying to offend her. Sometimes I can tell they are really happy with their guys so I leave them alone and just ask for referrals.

      But yea I love the "Shut up and see what they say." kaka
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  • Profile picture of the author dv8
    Are you using any teaser on the envelope?

    Handwritten address I assume...since the letter is handwritten?

    Do you use a return address?

    Having a hard believing 25% response rate.
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    • Profile picture of the author dv8
      Originally Posted by dv8 View Post

      Are you using any teaser on the envelope?

      Handwritten address I assume...since the letter is handwritten?

      Do you use a return address?

      Having a hard believing 25% response rate.
      ??

      Seems question 2 was answered, handwritten font. Any input into the other 2 questions?
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      • Profile picture of the author Chris Cho
        Originally Posted by dv8 View Post

        ??

        Seems question 2 was answered, handwritten font. Any input into the other 2 questions?

        Are you using any teaser on the envelope?

        No

        Handwritten address I assume...since the letter is handwritten?

        Yes (much as the letter the envelope is really important. if it doesn't look personal, people will throw it out the trash. that's what i do. when i feel like it's a letter from a credit card company trying to get me to sign, i throw it away before i even open it)

        Do you use a return address?

        No.

        Having a hard believing 25% response rate.

        Honestly i dont need to prove anything since i'm not selling anything. but if you want, come fly over. you can follow me 48 hours and tell the world that i aint bsing.

        this offer is open to anyone who wants to test me. if i were you, i would. you'll probably get a free coaching too since i love talking.

        anyways, i rank #2 on google for my "city seo", #1 on bing, #1 on yahoo. maybe i should make a WSO NOOOOOOOOOOOT. haha i would share the website but i can't because it'll mess my conversion up from all the random traffic.

        some things i just can't show. hope you guys understand.
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        • Profile picture of the author dv8
          Originally Posted by Chris Cho View Post

          Having a hard believing 25% response rate.

          Honestly i dont need to prove anything since i'm not selling anything.
          I know you don't have to prove anything. But that's the problem. Saying you don't have to prove anything is an easy way out. I'm not saying you are full of it, not at all. Just stating that there are 2 sides to the coin. Again, no disrespect intended.

          I'm only questioning things for obvious reasons. 2% response rate is considered good in the direct mail world. So when someone comes along and says they are getting a 25% response rate, that obviously raises some red flags. Famous copywriters don't even get that, which is why I have a hard time believing it.

          Edit: Just want to make it clear that I'm not trying to be rude. Hopefully it doesn't come off this way. My apologies if it is. Just playing devil's advocate.

          anyways, i rank #2 on google for my "city seo", #1 on bing, #1 on yahoo. maybe i should make a WSO NOOOOOOOOOOOT. haha i would share the website but i can't because it'll mess my conversion up from all the random traffic.
          You're right, you are. And that keyword gets a decent amount of searches per month.

          some things i just can't show. hope you guys understand.
          I do understand you not posting your actual mail piece. If I were you, I wouldn't either. But some people think you should just hand a working mail piece to them on a silver platter when they don't realize what goes into creating and testing a successful mail piece.

          but if you want, come fly over. you can follow me 48 hours and tell the world that i aint bsing.

          this offer is open to anyone who wants to test me. if i were you, i would. you'll probably get a free coaching too since i love talking.
          Edited to protect the innocent.
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          • Profile picture of the author Chris Cho
            dv8, I HATE YOU!!! how did you know what city i was in? now people are going to visit my website. haha edit it and take it off if you can. I would really appreciate it. =)

            btw, i studied all the masters in DM. I agree that anything 2-3% is profitable but that's when you're closing 2-3% from the mailer. If i'm selling a diet pill and sold 2-3% that's GOOD! anything over that is straight up PROFIT!

            I don't close all 25%. that's only the "CALL BACK" not closing rate.

            here are two call i didn't close today.

            Guy 1 said he has email marketing, website being built by friday, and his friend was suppose to come in to sell him sms marketing but they got busy so the meeting didn't happen yet. I told him that i'm surprised and he's doing a great job. I told him I'll send him a quick video analysis of his website and he said he'll appreciate it. he also told me to check it after friday since that's when the website is being done.

            Guy 2 said he does email marketing, sms marketing, direct mail marketing. And he said his season just ended but have me in mind for next year. (he ain't calling me next year) haha but i did take his email address and will follow up with him with a video analysis. i tell them no strings attach and they really appreciate it. I tell them "if you can find some value you in it, GREAT."

            so far i think i had about 15 calls and 1 close. i still didn't call 8 back yet.
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            • Profile picture of the author rushindo
              Originally Posted by Chris Cho View Post

              dv8, I HATE YOU!!! how did you know what city i was in? now people are going to visit my website. haha edit it and take it off if you can. I would really appreciate it. =)

              btw, i studied all the masters in DM. I agree that anything 2-3% is profitable but that's when you're closing 2-3% from the mailer. If i'm selling a diet pill and sold 2-3% that's GOOD! anything over that is straight up PROFIT!

              I don't close all 25%. that's only the "CALL BACK" not closing rate.

              here are two call i didn't close today.

              Guy 1 said he has email marketing, website being built by friday, and his friend was suppose to come in to sell him sms marketing but they got busy so the meeting didn't happen yet. I told him that i'm surprised and he's doing a great job. I told him I'll send him a quick video analysis of his website and he said he'll appreciate it. he also told me to check it after friday since that's when the website is being done.

              Guy 2 said he does email marketing, sms marketing, direct mail marketing. And he said his season just ended but have me in mind for next year. (he ain't calling me next year) haha but i did take his email address and will follow up with him with a video analysis. i tell them no strings attach and they really appreciate it. I tell them "if you can find some value you in it, GREAT."

              so far i think i had about 15 calls and 1 close. i still didn't call 8 back yet.
              Chris, don't hate dv8... LOL. A lot of people on this forum can easily find your website. I just found it too. VERY nice landing page. Looks beautiful. And cool video.

              I was tempted to fill out the lead capture form to see what is next, but I don't want not mess up your conversion rates, as you expressed earlier.

              Great job on your direct mail campaigns. I suck at direct mail... :-)

              Brandon
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        • Profile picture of the author qu4rk
          Originally Posted by Chris Cho View Post

          Honestly i dont need to prove anything since i'm not selling anything. but if you want, come fly over. you can follow me 48 hours and tell the world that i aint bsing.

          this offer is open to anyone who wants to test me. if i were you, i would. you'll probably get a free coaching too since i love talking.
          Where do you live?
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          • Profile picture of the author Chris Cho
            Originally Posted by qu4rk View Post

            Where do you live?
            PM me if you're serious. and after you see me do it, promise me you'll make a video saying "Chris Cho really gets his ish done!"

            You can come anytime this month. I'll be in ny for a week and then i'm flying out to Philippines for couple months to hang out with my team.
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            • [DELETED]
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              • Profile picture of the author Chris Cho
                Originally Posted by JMB Marketing Group View Post

                I've been involved in many different types of businesses. However, NO MATTER what business their you're contacting remains the same -- it's THE LETTER!

                It's how you deliver it, present it, and what the offer is.

                Based on my personal experience when I sent out my direct response mail (especially when dealing with real estate in a hot market (and it still is in Vancouver) -- my specialty was Luxury Properties/Farm Land being worth more than $2M), I got a 33% response rate from my letter.

                Again, I spent a lot of money on bootcamps, seminars, products, etc., in order to find all these "GOLD NUGGETS" and to incorporate them into my letter(s).

                However, I paid someone to take my calls and answer questions to "my script", in order to qualify the seller and to take it to the next level.

                Again, Knowledge is POWER!

                Having a Team is PRICELESS!

                JMB
                I spent so much money on real estate seminars, products, and coaching too. haha i feel like we're on the same boat.

                don't you effin hate it when you go to a seminar and they act like they're the king of DM but only tell you the basics? I someitmes feel like they wasted my time. All the basics they teach can be learned in just one of dan kennedy's book.

                My background is real estate investing. I've been traveling for a year and a half but I'm back in the game again. Actually, I just got a contract signed yesterday for 40k and I'm wholesaling it for 65kish. We'll see how it goes... still got 60 days to find a buyer.

                And wow, 33% is amazing. honestly my DM to pre-foreclosure list wasn't that good. it was NOWHERE close to 33%. but that's because i'm dealing with people in foreclosure. they hate opening mails when their in an emotional mess.
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                • Originally Posted by Chris Cho View Post

                  I spent so much money on real estate seminars, products, and coaching too. haha i feel like we're on the same boat.

                  don't you effin hate it when you go to a seminar and they act like they're the king of DM but only tell you the basics? I someitmes feel like they wasted my time. All the basics they teach can be learned in just one of dan kennedy's book.

                  My background is real estate investing. I've been traveling for a year and a half but I'm back in the game again. Actually, I just got a contract signed yesterday for 40k and I'm wholesaling it for 65kish. We'll see how it goes... still got 60 days to find a buyer.

                  And wow, 33% is amazing. honestly my DM to pre-foreclosure list wasn't that good. it was NOWHERE close to 33%. but that's because i'm dealing with people in foreclosure. they hate opening mails when their in an emotional mess.
                  Chris,

                  Thanks for your response. Yes, my response rate was high for three reasons.

                  1. The Envelope was a hand-written with a customized stamp,
                  2. It consisted with a personalized and compelling letter inside.
                  3. The letter consisted with a CALL TO ACTION!

                  Cheers,

                  JMB
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                  • Profile picture of the author ericthered
                    YUP!!! don't trust NOBODY except your ACTION AND RESULTS. I've went to seopro, bought all the wso, and worked with plenty of mentors. Some are really what they say they are but most are fakes.

                    i might be a fake too so you better test it out yourself.
                    did anybody else catch that?

                    You are a funny guy bro.

                    Thanks for the DM experience, I'm working that angle for bookkeepers and a web design Co.

                    E
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                    • Profile picture of the author Chris Cho
                      Originally Posted by qu4rk View Post

                      LOL man. I was just messing with you. I believe you're making paper if you say you are. There's too many people on this site trying to prove something & it seems like you're just sharing your experience.

                      A great motivation for everyone who reads it. By the way, I watched your videos man, I've got to say, you know your stuff. Thanks for sharing that.

                      How do I get the brochure you are speaking of? I've got a couple of pieces that I use, but I would love to see what you got, especially after hearing you explain what you do.
                      go to my blog on my sig and opt-in to my email list. when you opt-in you'll get the blurred version of the brochure so you get the idea and also couple private videos. one video is of my interviewing my intern while eating ice cream. haha sucha shy kid but still manages to close deals after deals.

                      Originally Posted by JMB Marketing Group View Post

                      Chris,

                      Thanks for your response. Yes, my response rate was high for three reasons.

                      1. The Envelope was a hand-written with a customized stamp,
                      2. It consisted with a personalized and compelling letter inside.
                      3. The letter consisted with a CALL TO ACTION!

                      Cheers,

                      JMB
                      Three thumbs up!

                      Originally Posted by ericthered View Post

                      did anybody else catch that?

                      You are a funny guy bro.

                      Thanks for the DM experience, I'm working that angle for bookkeepers and a web design Co.

                      E
                      gotta fake it till you make it,

                      What if my headline was "Learn how a 23 year old college drop out got a $127,386.58 check on His Second Deal?" (real estate deal, not offline)

                      Would you believe me without a proof? but why do i need to prove myself? haha

                      http://lifestyleboss.com/wp-content/...27small222.jpg

                      What if i tell you that my legal name is not "Chris" DDUN DDDUN DDDDUN!

                      Honestly, all i want to do is help. I've been an entrepreneur for sucha long time and from my experience it was a long and lonely road.. at times I wanted to give up, at times i wanted to cry, at times i just wanted to get a job.

                      Knowing that... how can i not contribute? I even coached couple people on my list for free. I even drove up to one of their houses. I even talk on the phone with them couple times a week until they closed their first deal. And i try my best to reply back to everyone on my list.
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            • Profile picture of the author qu4rk
              Originally Posted by Chris Cho View Post

              PM me if you're serious. and after you see me do it, promise me you'll make a video saying "Chris Cho really gets his ish done!"

              You can come anytime this month. I'll be in ny for a week and then i'm flying out to Philippines for couple months to hang out with my team.
              LOL man. I was just messing with you. I believe you're making paper if you say you are. There's too many people on this site trying to prove something & it seems like you're just sharing your experience.

              A great motivation for everyone who reads it. By the way, I watched your videos man, I've got to say, you know your stuff. Thanks for sharing that.

              How do I get the brochure you are speaking of? I've got a couple of pieces that I use, but I would love to see what you got, especially after hearing you explain what you do.
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  • Profile picture of the author marketingrep4u
    Do us all a favor and post an image of the direct mail piece you're using, both front and back. It would be a great template for us to use in our businesses.

    Thanks!

    Rich
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    • Profile picture of the author KabirC
      Originally Posted by marketingrep4u View Post

      Do us all a favor and post an image of the direct mail piece you're using, both front and back. It would be a great template for us to use in our businesses.

      Thanks!

      Rich
      LOL, why should he do that? He has spent over $30k developing a working product, that is the same reason I deleted my post. It takes a lot of testing to find a thing that works the best. Just go out there and try it.

      PS. It is yellow legal pad paper
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      • Profile picture of the author marketingrep4u
        Originally Posted by KabirC View Post

        LOL, why should he do that? He has spent over $30k developing a working product, that is the same reason I deleted my post. It takes a lot of testing to find a thing that works the best. Just go out there and try it.

        PS. It is yellow legal pad paper
        Thanks for your response. Apparently, part of his development cost must have included having you answer for him.

        In response to your question, there are a countless number of people on the WF that are here to help. In the spirit of contributing to others success, I would have gladly posted it if it were me, simply because so many on WF have contributed to my success.

        Don't forget the Golden Rule: Do unto others as you would have others do unto you.

        However, if he didn't want to share it he would say so in his response and would have probably stated why. I would suspect it would be that he spent $30k developing it and didn't want to give it away, and nobody would begrudge him for it either.

        But, it never hurts to ask. The worst that could be said is 'No' (from the OP, of course).
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        • Profile picture of the author KabirC
          Originally Posted by marketingrep4u View Post

          Thanks for your response. Apparently, part of his development cost must have included having you answer for him.

          In response to your question, there are a countless number of people on the WF that are here to help. In the spirit of contributing to others success, I would have gladly posted it if it were me, simply because so many on WF have contributed to my success.

          Don't forget the Golden Rule: Do unto others as you would have others do unto you.

          However, if he didn't want to share it he would say so in his response and would have probably stated why. I would suspect it would be that he spent $30k developing it and didn't want to give it away, and nobody would begrudge him for it either.

          But, it never hurts to ask. The worst that could be said is 'No' (from the OP, of course).
          He already said he wouldn't share that info...I am all about helping, but I will not share something that took me days of work as well as thousands of dollars to test it on.
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  • Profile picture of the author matrixman
    This is very motivating and very inspiring! Thanks for sharing.

    As for what is in the letter, I would suggest as Chris does to test it yourself with different letters. First, what is the goal of the letter? Is it to sell SEO, or sell them a website, or some other service? NO! Your goal of the direct mail piece is simply to get them to call you. That's it. Of course you can inform them, tell them some benefits, but the ultimate goal is simply a phone call to you, that is what you want.

    Next put yourself in the position of the business owner getting this letter. What do they want? What will make them call someone? How much time do they have to even read your letter? If you think about these questions you will be able to craft a good letter that fits your market.
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  • Profile picture of the author Chris Cho
    @KabriC thanks for understanding.... appreciate it.

    @Matrixman, glad this can motivate you. =) like you said, people should test it themselves. If someone wanted to lose weight, i'll tell them to eat less, and work out more. at first it wouldn't have to be specific food or workout but they'll learn as they go.

    Test EVERY WSO DIRECT MAIL OUT and find out for yourself if it really works. and if you do happen to find the ones it works, stick with it. If it doesn't create your own.

    Guys, stop looking for the next big secret and test EVERYTHING!!!

    btw, I got another 9 calls yesterday (day 2). that's 14 call backs so far. I'm sure i'll get another 5-10 calls today.

    Oh yea, and I met up with my best friend's gf yesterday who works at a webdesign firm. My friend told me that she usually closes 7k-10k website deals and she just landed a 75k deal. so i had to meet up with her to find out... i thought she was doing some secret ninja technique but it was direct mails. she basically told me what type of mail it was but didn't show me but that was good enough for me to run with. She was going for more of a professional look whereas I'm going for more personal look.

    My point is that... it can be handwritten personal letter or it can be a professional letter looking super duper pro. haha both works.

    Hope that helps. =)
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    • Profile picture of the author Michael Lambert
      Just want to clarify: it is a letter and not a post card. Right?


      Originally Posted by Chris Cho View Post

      @KabriC thanks for understanding.... appreciate it.

      @Matrixman, glad this can motivate you. =) like you said, people should test it themselves. If someone wanted to lose weight, i'll tell them to eat less, and work out more. at first it wouldn't have to be specific food or workout but they'll learn as they go.

      Test EVERY WSO DIRECT MAIL OUT and find out for yourself if it really works. and if you do happen to find the ones it works, stick with it. If it doesn't create your own.

      Guys, stop looking for the next big secret and test EVERYTHING!!!

      btw, I got another 9 calls yesterday (day 2). that's 14 call backs so far. I'm sure i'll get another 5-10 calls today.

      Oh yea, and I met up with my best friend's gf yesterday who works at a webdesign firm. My friend told me that she usually closes 7k-10k website deals and she just landed a 75k deal. so i had to meet up with her to find out... i thought she was doing some secret ninja technique but it was direct mails. she basically told me what type of mail it was but didn't show me but that was good enough for me to run with. She was going for more of a professional look whereas I'm going for more personal look.

      My point is that... it can be handwritten personal letter or it can be a professional letter looking super duper pro. haha both works.

      Hope that helps. =)
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      • Profile picture of the author Chris Cho
        Originally Posted by Opportunex View Post

        Direct mail is definitely a very overlooked method of marketing in today's largely digital world.

        Your response rate shows that DM is still alive and kicking. Thanks for sharing!
        Day 1: 5 Calls
        Day 2: Closed a deal and missed 9 calls
        Day 3: Another call but already have email marketing, working on sms, and website being launched on friday

        Still have 9 people to call back but I really don't want to. I'm probably going to do it ONLY because i posted this thread and I have to show you how it converted but usually i get really lazy.

        But yea DM is still alive and it will be for awhile.

        In korea, they no longer do DM. people don't even open that ****. i asked a few people and they said DM is so 1990s. haha korea is so up to date with their technology so I can see what they mean by that. Last time I was in korea, I was so amazed that when I went to a supermarket they opted me on their list and sent me text messages about their fresh fruits that's been coming in. I stayed in korea for 3 months and learned a lot about marketing.

        Originally Posted by IdeaFool View Post

        That is high. Traditionally, a 1% - 2% call-back rate is the rule of thumb. The marketing materials in this case, as you said, would be extremely interesting.

        GOOD JOB!!
        few people on this thread said "yea that's a low response" and i was thinking the same... anything above 3% is pretty high from my understand...

        I get about 25% call back which is crazy... but to be 100% up front, they're not all interested people calling back. some call back to say how they are amazed with the letter, some call saying how the letter is so unprofessional, blablablabla. :rolleyes:

        Originally Posted by MIKEY9991 View Post

        Just want to clarify: it is a letter and not a post card. Right?
        it's a letter, not a postcard. And the letter is written with a handwritten font too. hope that helps.
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  • Profile picture of the author V12
    Direct mail is definitely a very overlooked method of marketing in today's largely digital world.

    Your response rate shows that DM is still alive and kicking. Thanks for sharing!
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  • Profile picture of the author OliviaHoang
    Can someone point to resources that would help a newbie put together a direct mail package to market my services?

    Thanks!


    Originally Posted by Chris Cho View Post

    Just wanted to contribute.

    I've been so lazy but I finally decided to send 108 direct mails yesterday.

    And today I got 5 call back. From what I've tested before this is exactly what I expected. I expect another 4-5 calls tomorrow and the next day. I get about 25% call back conversion.

    First call was from a chiropractor who wanted more information. I told him i'll send him a quick video analysis of his website and how we can better his marketing... told him no strings attached and if he's interested, give me a call. (will send the video out tomorrow)

    Second call was a lady who didn't seem interested so I excused myself. (i don't like wasting my time with people who aren't interested in my service) Why pitch to someone who's not interested? waste of my time and energy.

    Third call was from a spa and told me that they already have an in house internet marketing person. I told her "cool, that's awesome you know the value of internet marketing. since you already know how vital internet marketing is to your business, do you know anyone who might need my service?" she said most are her competitors and her friends so i asked her if she had any friends outside of her city. she said yea so I told him her I'll send her a quick email. (will send that over tomorrow)

    Fourth call was from a restaurant. He liked me from the spot. Wants to get together tomorrow. (most likely going to close him tomorrow)

    Fifth caller already had text message marketing going for him and he said it works great. He was interested in my service and asked for price so I told him I'll send him a quick video and if he found it interested, give me a call. (will send that over tomorrow)

    I'm going to rush this since I have a dinner date with my mom.

    Basically, I have them call me back from a direct mail. And after that I send the ones who are interested a quick 5 minute video analysis how we can better their marketing. If they call, GREAT. if not, i'll have my assistant follow up with them.

    The reason for this is because when I first got started I wasted so much of my time trying to meet with everyone. I kinda liked it because more face to face meeting I get, the better I get at closing but I don't have the time and energy anymore. Plus, some are 1-2 hour driving distance. I send my direct mail to people in my city and the nearby cities.

    Anyways, my point of this post is that you should be doing direct mails. Do something what others aren't doing. I also prefer to hit the street if you're a newbie or hire a guy to send out your brochures. DO SOMETHING OTHERS AREN'T DOING!

    My system

    Direct Mail ---> Call back ----> Appointment or Email them ----> Appointment or Close them through email -------> Close

    Hope that helps.

    Btw, I suck at writing so i hope you understand.

    Good luck and keep on keeping on! =)

    --------------------------------------------------------

    UPDATE: Day 2

    Went out and met up with the person I set appointment for. He already has a web designer (he loves her job) so we decided to go with email marketing.

    He already had 300 email lists he collected from his customers. It included name, email address, what they liked about the store, and etc.

    He wanted my seo service but I told him let's work on this first and with the money he makes we can reinvest it in seo service. I wanted to really bang out his email list and show him that he'll make tons of money from it so he can invest more money working with me.

    So we settled at $500/month + $100 to have my assistant type up the email list.

    ---

    I left my direct mail phone at home. I'm sure I got about 4-10 calls. I'll follow up with them tomorrow.


    UPDATE: Day 3

    I got 9 missed calls from yesterday. one was a same number calling twice so that's 8 new people. I still didn't call them back. let's hope that i'll call them back tomorrow. (my laziness is what slows my business down)

    Anyways, I got 2 incoming calls today.

    Guy 1 said he has email marketing, website being built by friday, and his friend was suppose to come in to sell him sms marketing but they got busy so the meeting didn't happen yet. I told him that i'm surprised and he's doing a great job. I told him I'll send him a quick video analysis of his website and he said he'll appreciate it. he also told me to check it after friday since that's when the website is being done.

    Guy 2 said he does email marketing, sms marketing, direct mail marketing. And he said his season just ended but have me in mind for next year. (he ain't calling me next year) haha but i did take his email address and will follow up with him with a video analysis. i tell them no strings attach and they really appreciate it. I tell them "if you can find some value you in it, GREAT."
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    • Profile picture of the author T.R. McCarroll
      Originally Posted by OliviaHoang View Post

      Can someone point to resources that would help a newbie put together a direct mail package to market my services?

      Thanks!
      Check out Warrior Brucerby...he has a WSO that is a pretty good package

      T.R.
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  • Profile picture of the author Mr Money Maker
    Way to go....e-mail can make a great deal of money and so can ranked websites...there's many ways to make money online !!
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  • Profile picture of the author Vagabond 007
    I can vouch for Chris Cho. We met up today to talk marketing. He knows his stuff and he's legit. Very knowledgeable and very friendly.

    One of the big things that stuck out to me today is how much Chris genuinely wants to help people.

    Nice meeting you today. We'll have to do it again sometime.


    Now start pumping out content on your blog!! And I need to do the same.
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    The Ultimate Sales & Marketing Mind Map (Just updated - now twice as big!) - scott_krech - "Quite possibly one of the BEST WSO's ever."

    www.UltimateMindMap.com


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    • Profile picture of the author jrgattison
      This is an awesome post. Thanks for sharing. I think that with most of us we could create an income beyond our wildest dreams if we would just take action and review our results. But really what happens is we get fearful and let that fear of lack creep in and hinder the success that is waiting for us.

      I have been working my primary business for over 10 years and still fall into the rut of inaction. For any of you newbies here and gurus alike, read through this thread again and get motivated to take some action, get some results and do it again. You will achieve some level of success.
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      Kendall "The Awkward Entrepreneur"
      Floors | Tiles | Decks | Concrete
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  • Profile picture of the author dancorkill
    Nice work taking some solid action. Remember for building trust face to face > phone > email.

    Too many people on here are making it their goal to close by email, in the end it leads to a worse relationship, harder to get paid, less referrals etc. But hey it's your biz if you want to do it that way and its working keep at it.
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    • Profile picture of the author Luther Landro
      This thread is like a case study for successfully targeting with specific direct mail.

      Bookmarked!
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  • Profile picture of the author Vagabond 007
    Shameless plug for a thread I did awhile back on using direct mail. I posted videos showing REAL examples of direct mail pieces.

    Check it out here...

    http://www.warriorforum.com/main-int...o-lessons.html
    Signature
    The Ultimate Sales & Marketing Mind Map (Just updated - now twice as big!) - scott_krech - "Quite possibly one of the BEST WSO's ever."

    www.UltimateMindMap.com


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  • Profile picture of the author Chris Cho
    Thanks Vegabond.

    Btw, I had over 30 people who called me back. I didn't pick up 20+ numbers because i'm already too busy working on new projects.

    I dont know about you guys but I can't take on more than two $7500 website deals. And I only take about 2-4 seo & email marketing clients a month.

    I guess I need to grow the company but I'm not sure if I'm ready for that. I'm also a part time real estate investor so it's taking a lot of time out of my hands.

    Hope all is well with you guys and good luck! =)
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  • Profile picture of the author Mobileman12
    can you show us the flyer you send to mobile prospects?
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  • Profile picture of the author angmoore
    It really does depend on the message. I've tried direct mail before but not gotten clients from it. I used a couple of templates that people swore by in other forums. Personally I thought it was a little cheesy and I guess everyone else thought the same. I got a couple of calls. One of those did end up getting me involved in a group where I did get a client from but other than that it hasn't worked for me. I'd try again if I had something tried and true but I'm getting a good amount of referrals from networking, webinars and video so sticking with what works for now.

    Congrats on the success you are having though!
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    Angie Moore

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    • Profile picture of the author Chris Cho
      Originally Posted by rushindo View Post

      Chris, don't hate dv8... LOL. A lot of people on this forum can easily find your website. I just found it too. VERY nice landing page. Looks beautiful. And cool video.

      I was tempted to fill out the lead capture form to see what is next, but I don't want not mess up your conversion rates, as you expressed earlier.

      Great job on your direct mail campaigns. I suck at direct mail... :-)

      Brandon
      I honestly don't like my website. I had my team write, design, and develop the website. It was more to test my first team (web designer, developer, project manager, article writer) and they are no longer with me.

      I'm going to have my A team to redo the website. plus, the grammar is HORRIBLE on the site.

      We get enough traffic but it doesn't convert much as i like. I get enough clients from it though. =)

      I hired a copywriter for $350ish on warrior for the front page of my site. He guaranteed conversion and he's ducking me now. I'm thinking of busting his balls on his sales page (on warrior). haha i might just leave the poor guy alone. he kept asking for a testimonial and i refused to give it to him until it converts the way he promised. =X

      Originally Posted by angmoore View Post

      It really does depend on the message. I've tried direct mail before but not gotten clients from it. I used a couple of templates that people swore by in other forums. Personally I thought it was a little cheesy and I guess everyone else thought the same. I got a couple of calls. One of those did end up getting me involved in a group where I did get a client from but other than that it hasn't worked for me. I'd try again if I had something tried and true but I'm getting a good amount of referrals from networking, webinars and video so sticking with what works for now.

      Congrats on the success you are having though!
      Don't everyone swear on every product? I kid you not, I spent over 30k this year testing every wso. I just give the wso to my team and have them test it. some works but most dont.

      Btw, I say you stick to what's working. I just got 2-3 referrals yesterday and another referral today. Why make the hassle of trying to sell if your clients already sold for you.

      I no longer do the brochure marketing that I have on my signature. (that's why i'm sharing with the warriors) I also stopped my direct mailing for now because my team can't take all the work.

      Anyways, stick to the system that's already working. I'm sure you might be getting more clients than a lot of these fake gurus.
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