Google Places Listings for the UK - Best Websites for Citiations?

by WillST
9 replies
Hi guys,

I've been optimising GPLs for my clients over the past few weeks and have had the first few GPLs verified with the PIN verification.

The GPLs have all being optimised perfectly for 3 target keywords (title, description, 10 photos, 5 videos, etc) - now its time for adding Citations and reviews.

Does anyone know the BEST UK citation sources? I've been doing freeindex.co.uk, qype.co.uk, welovelocal.com, tipped.co.uk, and yell.co.uk so far...

Has anyone got any to add? Further, how many citations would be required in order to get a client on the first page of Google for the target terms? I know this is due to a gazillion factors, but the GPL is optimised perfectly, the only variables I can see that are left are the number of reviews and citations.

Would love to hear another warriors thoughts.

Thanks,

JSTEF
#citiations #google #listings #places #websites
  • Profile picture of the author jesseholmes
    Hey JSTEF,

    A lot of it depends on the competition obviously but I've seen significant boost in my GPLs using citations and creating what are called 'my maps'. My Maps is a feature of Google Maps that lets you create and share personalized, annotated maps. I have a guy who creates them for me with different gmail accounts.

    Although citations and my maps were once effective, back in July Google did an overhaul on their places page:

    Article from searchengineland.com says -

    "The new layout of Place Pages puts a heavy emphasis on reviews. More specifically, it emphasizes reviews from Google users and no longer shows review content from third party sites. (Google had issues with both Yelp and TripAdvisor over review snippets last year, you may recall.)

    Rather than showing external reviews, the new Place Page only links to third party sites after showing a selection of Google user reviews."

    The google blog says itself -

    "Based on careful thought about the future direction of Place pages, and feedback we've heard over the past few months, review snippets from other web sources have now been removed from Place pages. Rating and review counts reflect only those that've been written by fellow Google users, and as part of our continued commitment to helping you find what you want on the web, we're continuing to provide links to other review sites so you can get a comprehensive view of locations across the globe"

    So while you can build a few more citations on UK sites like:

    Hotfrog
    Qype
    Local Data Search
    Thomson Local
    Yelp
    UpMyStreet
    Trusted Places
    Bview
    Tipped
    We Love Local
    Brown Book
    Infoserve
    Yell.com
    TouchLocal
    Scoot
    Ufindus
    SmileLocal

    Reviews are really where everything is going.

    Hope that helps!

    -Jesse
    {{ DiscussionBoard.errors[4589023].message }}
    • Profile picture of the author mikeb1
      Originally Posted by jesseholmes View Post

      Hey JSTEF,

      A lot of it depends on the competition obviously but I've seen significant boost in my GPLs using citations and creating what are called 'my maps'. My Maps is a feature of Google Maps that lets you create and share personalized, annotated maps. I have a guy who creates them for me with different gmail accounts.

      Although citations and my maps were once effective, back in July Google did an overhaul on their places page:

      Article from searchengineland.com says -

      "The new layout of Place Pages puts a heavy emphasis on reviews. More specifically, it emphasizes reviews from Google users and no longer shows review content from third party sites. (Google had issues with both Yelp and TripAdvisor over review snippets last year, you may recall.)

      Rather than showing external reviews, the new Place Page only links to third party sites after showing a selection of Google user reviews."

      The google blog says itself -

      "Based on careful thought about the future direction of Place pages, and feedback we've heard over the past few months, review snippets from other web sources have now been removed from Place pages. Rating and review counts reflect only those that've been written by fellow Google users, and as part of our continued commitment to helping you find what you want on the web, we're continuing to provide links to other review sites so you can get a comprehensive view of locations across the globe"

      So while you can build a few more citations on UK sites like:

      Hotfrog
      Qype
      Local Data Search
      Thomson Local
      Yelp
      UpMyStreet
      Trusted Places
      Bview
      Tipped
      We Love Local
      Brown Book
      Infoserve
      Yell.com
      TouchLocal
      Scoot
      Ufindus
      SmileLocal

      Reviews are really where everything is going.

      Hope that helps!

      -Jesse
      Reviews are really where everything is going. Google would like to think this but it is not true, just look at the local listings for any business, the ones in position A ...most don't have reviews, just keep on buildig the citations
      Signature
      Affiliate links are not allowed.
      {{ DiscussionBoard.errors[7518098].message }}
  • Profile picture of the author WillST
    Thanks so much Jesse, thats really helped me out.

    I heard about the 'maps' thing before, but didn't really know if Google placed any 'weight' on this. I've found an excellent provider who will be able to create 10 'maps' per GPL - which Im now going to roll out across my client base.
    {{ DiscussionBoard.errors[4590316].message }}
    • The Federal Trade Commission nailed another company for paying for positive reviews online.

      Tennessee-based Legacy Learning Systems is staring down a $250,000 fine and other sanctions. Here's what the company did, according to paidContent.org:

      Legacy Learning Systems hired "affiliate marketers to sing the praises of its DVD series by writing glowing reviews on websites. But because those affiliates didn't disclose they were getting paid for the praise they heaped on the educational DVD series, called 'Learn and Master Guitar,' the FTC said the ads were deceptive and illegal."

      In the wake of the ruling, the Public Relations Association of America (PRSA) offered some advice. Marisa Vallbona, a member of the PRSA board of directors, wrote on the blog PRSAY:

      "Let's say your client or employer gives a gift to a blogger and expects a review. Tell--don't ask--the blogger to disclose the fact in his or her review. Otherwise, you're asking the review to be considered fake and putting yours and your client's reputation at stake."

      Vallbona added:

      "Isn't time time for this madness to end? It's unfortunate that the disreputable work of some continues to cast doubt across an entire industry."

      In 2009, the FTC issued guidelines on how companies and bloggers should approach the messy business of paying for blog coverage or online reviews. Legacy Learning Systems is the third high-profile example of the FTC's enforcement of the guidelines.

      In April 2010, the FTC investigated retailer Ann Taylor, but didn't issue a fine.

      In August 2010, Reverb Communications settled with the FTC over an issue involving fake online reviews.


      Originally Posted by MIKEY9991 View Post

      I'm offering google reviews if you're interested. The offer is here on WF.

      http://www.warriorforum.com/warriors...le-places.html



      A suggestion would be to look at the first three business that's on top and look at how many citations they have. Also, see where Google is getting their citations from for the chosen business that you are trying to out rank then acquire accounts on those citation sites. Furthermore, try to get as much citation = or over the competition as you can. Get reviews on your google places & some backlinks to help it out.
      {{ DiscussionBoard.errors[4591430].message }}
  • Profile picture of the author k60mall
    You must use Thompson Local, Yelp, Touch Local and free index as these will drive your clients maps listings to th top of the 7 box.
    {{ DiscussionBoard.errors[4590337].message }}
  • Profile picture of the author RedShifted
    /\ Absolutely agree. Its all about citations imo.

    I have done a lot of research on all my competitors, and reviews have very little if anything to do with their rankings (afaik). The person who is currently in position A, has 214 citations (I counted them all manually). How many reviews does he have? 1.

    His website also has no backlinks, but his onpage SEO is good.

    So I'm doing the same exact thing he is doing right now, but to a greater extent.
    I registered my google places (and a google+) and am waiting for mail confirmation.

    I've uploaded 10 SEO optimized pics for my keywords.
    I've uploaded 5 SEO optimized videos for my keywords.

    The profile is complete, and I started registering to all the places he registered to, so I can start building citations. But I'll admit, its a pain in the ass filling out so many profiles. I keep telling myself "214" is nothing, and I'm aiming for around 300 to secure a solid position.

    Along with that, I'm also giving out $25 panera gift cards for reviews on google. I don't ask the clients to leave a glowing review. I just give it to them and say "I'd appreciate if you left us an honest review on google". The review is legitimate no matter how I look at it. But I'm curious if that would be considered illegal? I'm incentivizing customers so they don't forget to leave a review. People I have actually done work for. So I can't see how anything about the reviews would be fake. I consider it a cost of providing a great service, in hopes of getting glowing reviews.

    I've been successful at ranking videos on youtube and getting calls, getting calls from CL, and getting calls off facebook. If I can learn how to rank my own google place listing, my business will be set. Its like the last piece of the puzzle that needs to be put in place. Once thats done, I'll restructure my marketing and start dripping some of my profits into PPC.

    I can do PPC as it is, but I told myself it would be smarter to focus on free methods. Or methods that cost as little as possible. The more traffic I can get with the least investment, the better off I'll be in the future when it comes to PPC. I won't be as desperate, won't be in a rush, will have time to properly test/optimize my pages... so we'll see how things go!

    -Red
    {{ DiscussionBoard.errors[7518300].message }}
    • Profile picture of the author SirThomas
      Originally Posted by RedShifted View Post

      The profile is complete, and I started registering to all the places he registered to, so I can start building citations.
      Red, next time try build citations first and then start a new G+ profile. Perhaps, it changed recently, but when you claim a new listing, Google searches for citations first and often indexes your listing immediately and favorably.
      {{ DiscussionBoard.errors[7518469].message }}
    • Profile picture of the author Zen Warrior
      Originally Posted by RedShifted View Post

      / Absolutely agree. Its all about citations imo.

      I have done a lot of research on all my competitors, and reviews have very little if anything to do with their rankings (afaik). The person who is currently in position A, has 214 citations (I counted them all manually). How many reviews does he have? 1.

      His website also has no backlinks, but his onpage SEO is good.

      So I'm doing the same exact thing he is doing right now, but to a greater extent.
      I registered my google places (and a google+) and am waiting for mail confirmation.

      I've uploaded 10 SEO optimized pics for my keywords.
      I've uploaded 5 SEO optimized videos for my keywords.

      The profile is complete, and I started registering to all the places he registered to, so I can start building citations. But I'll admit, its a pain in the ass filling out so many profiles. I keep telling myself "214" is nothing, and I'm aiming for around 300 to secure a solid position.

      Along with that, I'm also giving out $25 panera gift cards for reviews on google. I don't ask the clients to leave a glowing review. I just give it to them and say "I'd appreciate if you left us an honest review on google". The review is legitimate no matter how I look at it. But I'm curious if that would be considered illegal? I'm incentivizing customers so they don't forget to leave a review. People I have actually done work for. So I can't see how anything about the reviews would be fake. I consider it a cost of providing a great service, in hopes of getting glowing reviews.

      I've been successful at ranking videos on youtube and getting calls, getting calls from CL, and getting calls off facebook. If I can learn how to rank my own google place listing, my business will be set. Its like the last piece of the puzzle that needs to be put in place. Once thats done, I'll restructure my marketing and start dripping some of my profits into PPC.

      I can do PPC as it is, but I told myself it would be smarter to focus on free methods. Or methods that cost as little as possible. The more traffic I can get with the least investment, the better off I'll be in the future when it comes to PPC. I won't be as desperate, won't be in a rush, will have time to properly test/optimize my pages... so we'll see how things go!

      -Red
      Just curious, but you are doing these yourself? Some of the more important ones like Super pages, etc, sure...but 214? There are paid solutions that are fairly inexpensive....WL marketing, even Fiverr....

      And just curious, as I see you post a lot on here....you went from someone that was asking about web design to now, you have a business and are getting featured on NBC? I'm sure you get blasted with PM's, etc....but what biz are you in now?

      thanks,

      Mike
      Signature



      {{ DiscussionBoard.errors[7550053].message }}
  • Google says "no" to incentivizing reviews, not sure if this policy stems from any laws, though. According to Google, the most you can do to get reviews is to ask and tell people how to do it. That's it.

    I agree that reviews matter very little to ranking unless you're in the restaurant niche or something similar. What DOES help with ranking (and conversions) is putting plenty of reviews on your website. WP Customer Reviews makes this easy, though I prefer schema markup and use Schema Creator by Raven Tools. Just make a page a yoursite.com/reviews and load it up regularly. A cool addition would be to place images of the scanned written testimonials next to the formatted one you put on the site. Be sure to bcklink this page by sharing it socially. Easier and more effective than fiddling with Google reviews. This will mke the few google reviews you get stick better too instead of ghosting.
    Signature
    G+ LOCAL SETUP ___and____ Custom WordPress - Genesis Child Themes (see portfolio here)

    SCHEMA.ORG + GEOTAGGING + KML + PUBLISHERSHIP + so much more...
    {{ DiscussionBoard.errors[7519027].message }}

Trending Topics