EUREKA! I just Hit the Motherlode!
A few yrs ago when Coffee went from 20 cents a cup to $3...with all the Foo-Foo added....coffee shops and coffee Kiosks and Stands appeared on the scene (ala StarBucks)
As I got "hooked" into the "1-Shot O dis an 2 Shots O dat"....I noticed that ALMOST EVERY cup o coffee had a "Sleeve" around it to...supposedly to protect fingers from the hot brew.
Then...I noticed ADS started appearing on these Sleeves.
So....I got one of my "Hot Flashes" about placing LOCAL business ads ON the sleeves. I found a supplier who could print Ads on these sleeves. Got his prices and...made up a Sample and...proceeded to go out an SHOW a Car Dealer....a Realtor....an Insurance Co....a House Painter....a Roofer...a Builder....a Landscaper....and a few other businesses that would like to have THEIR business seen by...people who were paying 3bux for a cup of coffee!
These "3 buck a cup" people are (still are)....a GREAT...TARGET MARKET!"
And....I found that businesses were willing to PAY....GOOD money to have an ad on those expensive cups of coffee.
So....I got the agreement for 4, Independent, Coffee providers to accept MY.... "Ad-Sleeves" ...totally FREE to them.
So....I printed up a bunch and got them out and....guess what? The OWNERS of the Coffee Kiosks and Stands (just 2 of them)...decided that... even though they agreed to accept MY Sleeves at NO Change... THEY thought THEY...should be the ones getting Paid by the advertisers and makin' all those EXTRA PROFITS!
So....the owners..."Cut Me Off"! So....I had better things to do and went off to some other Ad Programs.
SOOOO....UpDate to summer of 2011 when QR Codes are getting KNOWN by the "Public".
So....I went to a guy who owns 4 Popular Coffee Stands....showed him my idea of having QR CODES....ON...Coffee Sleeves....that would bring up INFO on the Mobile Phones of Coffee Drinkers.....which are almost 100% of the Coffee Drinkers......and I'd provide to him at no charge.
So...he thought this was a GREAT idea and SIGNED my "Agreement" where he was "Locked In" to my deal.
So....I then took my Samples to some potential advertisers....showed them how these New-Fangled Codes could bring up LOTS MORE INFO... ON the Mobile Phones of....FOO-FOO COFFEE DRINKERS!
And....they BOUGHT my program!
So....QR CODES ON COFFEE SLEEVES....will be a BIGGIE! And...
.....with THIS one....I'd like to SHOW a Photo of what I'm talking about....IN THE SPIRIT OF OFFERING POSSIBLE "INSPIRATION" to others, again....showing how....with just a Sample Mock-Up and the gumption to go SEE people....you can "Hit The Motherlode".
Thanks for reading,
Don Alm....Idea Guy
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