I just closed my first sale with a real estate agency. However, I'm not sure how to proceed. They're one of the top real estate groups in my city, so I'm really lucky.
I found 6 keywords that I think I could easily beat, except one.
- [city] real estate --> too much competition
- houses for sale in [city]
- condos for sale in [city]
- duplex for sale in [city]
- lofts for sale in [city]
- [city] commercial real estate
They already have a website, but really poorly optimized for search engines. Should I create new pages for each of the above keywords on their website? Or should I create an individual site.
Also, what kind of content should I be writing? Should I add any "sample" listings, and then make the visitors opt-in for a free consultation and evaluation? (from the group)?
What kind of keyword should I include on my/their homepage? [city] real estate was my first choice, but after analyzing its competition I don't think it's a good idea.
What do you think?