The truth about mobile marketing

Well,

As I've been studying the mobile media market over the past couple of months, it's become painfully clear.

If you don't have mobile media as part of your business plan then your business will become a dinosaur much faster then you might think.

The amount of money that's being poured into companies to be able to position themselves to take advantage of the mobile devices that are out now and that are in the pipeline is staggering.

So....I'm throwing my hat into the mobile media market myself. I'm making any and everything mobile my major focus.

Now as a warrior...you might be saying so what..what does that mean to me?

Quite a lot actually.

Because I've learned so much from this forum I'll be sharing some of my research here with my fellow warriors.

Take for instance...

One of the major areas that I see benefiting from sms texts as well as qr codes are restaurants.

Now that's not to say other areas can't benefit as well, because they can and they will, it just happens that right now online searches for restaurants has become a major part of how people use their phones.

Being in a position to help these owners take advantage of these searches will be big business for you.

However, what I'm also seeing is that you'll do better with getting restaurants to use your sms services if you have more of a complete solution...and not just "hey here's my text messaging services now see ya". You have to have tools in place to answer the questions and objections that they are going to have swirling around inside their head. The main hidden objection is that they don't want to look like a fool for using your services. What do you have that will help them with this objection?

My quick suggestion is that you show them how to start making money with your service in less than 30 days and they'll love you and your services for doing so and will give you solid referrals.

You also have to show you're the expert with some material that educates them on the guidelines for text marketing. Don't just assume they will already know or will take the time to find out themselves. Your neck is on the line here to so don't leave it up to chance.

There are guidelines that text marketing campaigns have to follow. Learn them. So if your customer decides to put on a campaign using your services and they aren't following these guidelines then it can open them up to potential lawsuits. It's your job to make sure they know the rules as well follow them when they use your services.

Here is the paperwork for a lawsuit filed recently against Nascar. The plaintiff says that she never asked to receive messages from them and is seeking $1,500 per message. All together the suit is estimated to be worth 5 million. So you have to be careful about understanding spam, because unlike online, one wrong message can land you in front of a judge.

http://www.courthousenews.com/2011/08/11/Spam.pdf

Now with all of this being said, I'm off to have a little fun.