The Best Pizza Box Marketing Ever?

15 replies
Here's an idea you can adapt and suggest to your offline clients today:

The Best Pizza Box Marketing Ever | Business 2 Community

How can you help your clients modify their packaging or sales support material to help keep them "top of mind" in their customer's busy lives?
#box #marketing #pizza
  • Good Idea!
    How ironic though...
    that the actual address and phone number is not seen on the box anywhere for old schoolers...
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    • Profile picture of the author Centurian
      Thanks for sharing Joe. I thought about this for some clients, too.

      It is amazing how we get so into the online universe we forget about planet earth.

      There are more telephones and cars than any electronic devices. Don't forget the phone number and address.
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    • Profile picture of the author keliix06
      Originally Posted by MoneyMagnetMagnate View Post

      Good Idea!
      How ironic though...
      that the actual address and phone number is not seen on the box anywhere for old schoolers...
      What is the point in putting a phone number or address on the box? You've already ordered, so you either have the phone number or you order online and don't need it. No one is going to cut the top off the box and save it to have a reminder of the number or address for later.

      Telling them where they can connect with you (and share reviews of the great pizza they just ate) makes far more sense.
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  • Profile picture of the author xlfutur1
    now that is getting some serious mileage out of your pizza box! thanks for sharing that one. I forwarded that to one of my pizza clients.
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  • Profile picture of the author misterwrecker
    Looks like a great idea.

    I would also add a call to action under the text message section.
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  • Point taken -
    But I just think the visual and mental clues help to bridge the gap between the old and the new...it's still a brick and mortar after all - couldn't hurt to incorporate it somewhere...
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  • Profile picture of the author MatthewGreen
    That's really cool. You are collecting customers on distribution lists of all kinds. Twitter, Facebook, Mobile Marketing, QR code. That looks really powerful.
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  • Profile picture of the author r2r
    Yes true.. You can publish your adv to social networks and social media also..
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    [Private] This Landing Pages has Crazy Lead Capturing Capabilities - http://bit.ly/wplanderswarrior
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  • Profile picture of the author jondabach
    Very Cool - borderline overkill but effective I bet.
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    • Profile picture of the author Alex Makarski
      Love the long copy example (there's more to it than just the use of long copy on a typically commodity product).

      When it comes to the pizza box, I'd definitely put the phone and the addy / map on there. Seems such a no-brainer 1) there is no incremental cost to do that and 2) that's how majority of your customers contact you anyway.

      To those who are of the opinion that the phone number would be redundant, I'll give you a scenario: Someone orders a box of pizza to the office (work-in lunch or a small party). Now you have a bunch of people partaking in the pizza who may want to order / pick up a pie on the way home. Why not make it easy for them?

      The second improvement would be placing ads / social media links on the sheet that goes under the pizza. As they grab each slice, the message is gradually revealed and every time they go for another slice, they are going to look at it. One can argue this sheet gets more eyeballs than the top of the box. Alternatively you can use the inside of the box top.
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      "I hear and I forget. I see and I remember. I do and I understand." -Confucius

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  • Actually, one of the best ideas I've seen recently for pizza boxes was a guy who had a box that "breaks down" easily and folds into a smaller size after you eat only part of the pizza and want to stuff it in the fridge - (especially good for the college kid in all of us...)
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    • Originally Posted by MoneyMagnetMagnate View Post

      Actually, one of the best ideas I've seen recently for pizza boxes was a guy who had a box that "breaks down" easily and folds into a smaller size after you eat only part of the pizza and want to stuff it in the fridge - (especially good for the college kid in all of us...)
      What? You have pizza left over?
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      Marketing is not a battle of products. It is a battle of perceptions.
      - Jack Trout
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