I told the potential customer that it's hard to make guarantees when it comes to SEO.
I said this because she already has a website with very little content and I wouldn't have that much room to make changes or add much if any content. So it would be 95% off page optimization. So of course one of the next things out of her mouth was that she needs a guarantee before she signs anything. She is getting proposals from two other companies and said that both of them guaranteed her results.
Obviously, I should have worded things differently. I could have guaranteed that she would have seen an improvement from where her site currently is in the rankings, but I consider results 1st page ranking. Also, I could have easily just said "Ya sure, I guarantee great results" and took her money without caring. However, being a small business owner myself I would not do that to someone else.
Another thing to keep in mind is that I've spent well over 3 hours with her on the phone already explaining everything over and over. Some of which was her trying to negotiate down our proposed rate. If she does end up using us I could see having to hold her hand through the whole process and countless emails and phone calls. Which I don't mind because I want her to be as happy as possible and refer all of her friends to us.
Anyways, I wanted to share this with newbies so they don't make the same mistake I did. Let's hope she can look past that miss step and sign the contract. I'll keep you guys updated.