Over the past few months, I've seen several popular offline wso's that are focusing on more traditional marketing services like yellow page ad design, direct mail campaigns and general ad design.
My question is...are small business owners in your town or city still investing thousands of dollars on a regular basis for traditional advertising strategies?
When I say traditional advertising, I'm talking about radio ads, television ads, newspaper advertising, press releases etc.
Or are you seeing small business owners in your area really diving into online marketing strategies like Groupon, facebook fan pages, sms marketing campaigns, QR etc.?
I don't know if it's just me, but in my area it seems the newspapers and magazines are constantly thinning out. In fact, there are several local papers that simply went out of business.
What that tells me is that the amount of advertisers and subscribers are dropping so rapidly that the revenue generated from ad sales is no longer enough to support the cost of running the publication.
The other thing I've noticed is that there are little to no local advertisers on the radio stations in my area. Most of the radio advertising is dominated by national companies who must have million dollar advertising budgets.
Heck, I rarely even see a television commercial from local companies and I'm paying extra to get access to all local programming!
So, what does this mean to me?
It means that I'm ramping up to expand my offline business.
Yep, that's right.
I'm getting ready to hire more telemarketers, outside sales reps and looking for a bigger office space because unlike a few years ago when business owners needed to be educated for months before they could decide whether they wanted a fanpage for their business, these days business owners are already educated about online marketing strategies, so the potential is huge.
I've already started seeing an increase in business owners who are desperately reaching out for help with the online marketing campaigns, so I don't want to miss out. If you're serious about getting rid of your 9-5 job, then you need to put your offline marketing business plan together and take advantage of a hungry marketplace.