Help with switching businesses
About a year and a half ago I started up a small computer service company. I followed traditional marketing methods such as pin-up ads, business card spamming, 411 .ca, YellowPages, newspaper ads, etc. I became quickly disappointed in the results. Most of the methods didn't work very well and the ones that did were expensive. Of the clients that did come in I would have to service a significant number of them for free just to pay for the advertising costs.
Rather than give up I kept on trying and eventually stumbled across this forum. After a month or two of reading and implementing what I learned, the number of calls I received started to go through the roof. Considering I run this business from home there were times where I had to turn people away because there wasn't any more room for computers in my house.
It didn't take long to realise after that, that I would be more profitable and fun to help other small business owners experience the same results. Right now I'm in the process of setting up an offline marketing company but I'm not sure what to do with my existing computer service company.
It's a great portfolio item because it ranks number 1 on Google for keywords like "computer repair" and "laptop repair" in my city and I even get a few resumes a week sent to me because people think this is some kind of big company.
To be honest I could do significantly more with the SEO and rank for other good keywords but I put a hold to that because too much business was coming in and by that point my heart was set on creating an offline marketing company instead of continuing to fix computers.
So my question is... what do I do with this business now? There is value in the website but I'm not sure how I would be able to sell it to... for example... another computer service company. I also don't want to hire people to do the work because I don't want to deal with this business any more and want to focus exclusively on marketing. I don't wan't to be managing people and running two businesses at once.
Rather than give up I kept on trying and eventually stumbled across this forum. After a month or two of reading and implementing what I learned, the number of calls I received started to go through the roof. Considering I run this business from home there were times where I had to turn people away because there wasn't any more room for computers in my house.
It didn't take long to realise after that, that I would be more profitable and fun to help other small business owners experience the same results. Right now I'm in the process of setting up an offline marketing company but I'm not sure what to do with my existing computer service company.
It's a great portfolio item because it ranks number 1 on Google for keywords like "computer repair" and "laptop repair" in my city and I even get a few resumes a week sent to me because people think this is some kind of big company.
To be honest I could do significantly more with the SEO and rank for other good keywords but I put a hold to that because too much business was coming in and by that point my heart was set on creating an offline marketing company instead of continuing to fix computers.
So my question is... what do I do with this business now? There is value in the website but I'm not sure how I would be able to sell it to... for example... another computer service company. I also don't want to hire people to do the work because I don't want to deal with this business any more and want to focus exclusively on marketing. I don't wan't to be managing people and running two businesses at once.
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