I sell an Internet Marketing education solution that is member-driven. I target small to medium-sized businesses who need help with their Internet Marketing strategies. The idea is that these businesses would become a member of UOBIM (the company I work for), and use the thousands of hours of training to implement the strategies and tactics themselves. It's a great product, and one that many businesses can use.
During my conversations with prospects, I am coming to learn that many don't have the manpower and/or resources to devote to focus on internet marketing, even though they all admit it is an area that needs focus. While we do offer a training on how to hire and manage offshore employees, I am finding that many small businesses are so pro-American they cannot fathom the idea of hiring someone offshore, even if it means greater sales and income to the company in the long run.
I also am finding myself more and more interested in implementing internet marketing as opposed to solely selling it. At times I toyed with the idea of selling the solution as well as myself as a consultant to the resource-poor organizations, but always dismissed that idea as a stupid one. I need to stay focused, right? Either sell the solution or be a consultant...don't do both.
But then today, I met with a business that is in a dying industry (printing). The company has been around for 40+ years, and although they are doing very little with the internet, they recognize the need for it. Problem is, they have no marketing department, and they wave their stars & stripes proudly, and said they don't want to hire offshore employees. And then, just like that, they offered me the opportunity to do the work for them. Name my price and my time.
I am torn, and not sure what to do. I like sales because I like establishing relationships and providing solutions to specific needs. At the same time, I think there is a market for consultants to do IM, social media and the like for these businesses, and it seems like there is a booming market at that. Thing is, there are so many hours in the day, and I need to determine which road to take to build my business, be it sales or consulting. Or could I do both?
To those of you who are 'offline consultants' who sell FB Fan pages, mobile websites, google maps/google places and the like, please tell me this: what do you like about what you do? Is it the relationships, the money, the work, what? Also, how did you get started? Did you follow a program or just start off on your own?
Any advice, feedback, criticism, opinions, etc would be greatly appreciated.