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My favorite pizza place's owner can't get business. How should I help?

by marc.v
49 replies
I was grabbing a $5 large earlier and the guy taking my order asked if I was buying it for for co-workers or anything. I said no. He seemed kind of downtrodden. I said "Hey, out of curiosity, how many deliveries a day do you guys do?". he said "Pfft, 4. I just got that car done outside *points to car done up with all his logos* but *shrug* no business". I asked if he was the manager and he said he was the owner.

I introduced myself and asked his name. I then took my pizza and left.

He seemed like a cool guy, but he was visibly bummed about the fact his pizza place wasnt doing too hot.

What kind of stuff really helps a small pizza place? SMS stuff? Flyers? A mobile site that makes it easy to place orders? Facebook page?

I want to show him that I can really make business boom for him before I even think about him paying me.
#business #favorite #owner #pizza #place
  • Profile picture of the author krzysiek
    Hi Marc,

    Yeah, with a business owner like that, he probably isn't in a position to put money up front for more business (even though he needs it).

    I'm no expert but just something I thought of would be to go on Fiver, pay someone $5 or $10 to design a nice simple flyer for his business.

    Then go get that flyer printed, like 5000 of them (works out to be much more cost effective than just buying 1000).

    Then ask people who are already distributing the flyers around the area to take them on and give them an extra $XX for doing it. That should raise awareness. Obviously you would need to try and put some type of incentive or call to action on the flyer to get some type of result.

    That should get him a few new customers, and if his pizzas are goood... they should remain on going customers.
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  • Profile picture of the author P1
    Originally Posted by marc.v View Post

    I was grabbing a $5 large earlier and the guy taking my order asked if I was buying it for for co-workers or anything. I said no. He seemed kind of downtrodden. I said "Hey, out of curiosity, how many deliveries a day do you guys do?". he said "Pfft, 4. I just got that car done outside *points to car done up with all his logos* but *shrug* no business". I asked if he was the manager and he said he was the owner.

    I introduced myself and asked his name. I then took my pizza and left.

    He seemed like a cool guy, but he was visibly bummed about the fact his pizza place wasnt doing too hot.

    What kind of stuff really helps a small pizza place? SMS stuff? Flyers? A mobile site that makes it easy to place orders? Facebook page?

    I want to show him that I can really make business boom for him before I even think about him paying me.
    I would tell Gordan Ramsey to go there for a episode of Kitchen Nightmares..

    But seriously that's nice of you to do that. If his large pizza's are $5 that's exactly the same as Little Caesars which is always booming with business because there is also no wait for your order. Since he doesn't have a lot of customers it's harder for him to do promotions because he may risk loosing a lot.

    The safest thing is probably SEO on his website (if he has one) and rank it well for "pizza in area" "best pizza in area" "area pizza".
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  • Profile picture of the author ConradDeas
    Originally Posted by marc.v View Post

    I was grabbing a $5 large earlier and the guy taking my order asked if I was buying it for for co-workers or anything. I said no. He seemed kind of downtrodden. I said "Hey, out of curiosity, how many deliveries a day do you guys do?". he said "Pfft, 4. I just got that car done outside *points to car done up with all his logos* but *shrug* no business". I asked if he was the manager and he said he was the owner.

    I introduced myself and asked his name. I then took my pizza and left.

    He seemed like a cool guy, but he was visibly bummed about the fact his pizza place wasnt doing too hot.

    What kind of stuff really helps a small pizza place? SMS stuff? Flyers? A mobile site that makes it easy to place orders? Facebook page?

    I want to show him that I can really make business boom for him before I even think about him paying me.
    What area are you in? Is the pizza good?
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    • Profile picture of the author marc.v
      Thanks for the suggestions so far, guys.

      Originally Posted by ConradDeas View Post

      What area are you in? Is the pizza good?
      I'm in Los Angeles. Yeah, it's my favorite place to grab a slice. I googled the name of the pizza place and it looks like he's most likely a franchisee.
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      • Profile picture of the author P1
        Originally Posted by marc.v View Post

        Thanks for the suggestions so far, guys.



        I'm in Los Angeles. Yeah, it's my favorite place to grab a slice. I googled the name of the pizza place and it looks like he's most likely a franchisee.
        I'm in Los Angeles also, PM me the name I will check it out that will help him
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  • Profile picture of the author ConradDeas
    Originally Posted by marc.v View Post

    I was grabbing a $5 large earlier and the guy taking my order asked if I was buying it for for co-workers or anything. I said no. He seemed kind of downtrodden. I said "Hey, out of curiosity, how many deliveries a day do you guys do?". he said "Pfft, 4. I just got that car done outside *points to car done up with all his logos* but *shrug* no business". I asked if he was the manager and he said he was the owner.

    I introduced myself and asked his name. I then took my pizza and left.

    He seemed like a cool guy, but he was visibly bummed about the fact his pizza place wasnt doing too hot.

    What kind of stuff really helps a small pizza place? SMS stuff? Flyers? A mobile site that makes it easy to place orders? Facebook page?

    I want to show him that I can really make business boom for him before I even think about him paying me.
    Sorry I just realized you said your "favorite" pizza place so I assume the pizza is good. I asked those questions because I'm starting to work with pizza places so I may be able to help out.
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  • Profile picture of the author ConradDeas
    You could possibly help him drum up business and make some money for yourself by selling Pizza Cards for him. There's a WSO out about it, I don't have the link in front of me to paste it here, but it won't cost him anything and could send him 1000 or so new customers in the next few months. I can give you more info about it if you really want to help him out.
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    • Profile picture of the author MoneyMagnetMagnate
      Originally Posted by MartinBuckley View Post

      marc.v,

      Conrad is refering to my Pizza Card Profits ebook where I teach anyone how to earn $150 a day giving away free pizza and helping a local pizza shop generate more business.

      You can check out the details on my Pizza Card Profits ebook by clicking on the link below:

      [ Link has been removed ]Pizza Card Profits[/url]

      If you have any question's please feel free to email me or PM me.

      All the best,

      Martin
      Martin - You KNOW that stuff is supposed to be in a sig...why do you keep doing that? :confused:
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  • Profile picture of the author imsas
    Have him request an email of every customer that walks in the door like this: "Would you like to share you email with us to receive weekly pizaa coupons and discounts? We do not share email addresses with any other company, just for the purpose of you pizza deals."

    Once you have that email then deliver on your promise. Send them weekly specials, coupons and deals and they'll have plenty of repeat customers.
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  • Profile picture of the author Kevin_Hutto
    Help him get set up with the little league sports teams. The pizza places around here kill it selling to soccer teams, etc... Our team either goes to the pizza place or yogurt place every saturday. He should be out at the parks meeting the coaches and parents. Lots of repeat business...
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  • Profile picture of the author TyBrown
    Originally Posted by marc.v View Post

    I was grabbing a $5 large earlier and the guy taking my order asked if I was buying it for for co-workers or anything. I said no. He seemed kind of downtrodden. I said "Hey, out of curiosity, how many deliveries a day do you guys do?". he said "Pfft, 4. I just got that car done outside *points to car done up with all his logos* but *shrug* no business". I asked if he was the manager and he said he was the owner.

    I introduced myself and asked his name. I then took my pizza and left.

    He seemed like a cool guy, but he was visibly bummed about the fact his pizza place wasnt doing too hot.

    What kind of stuff really helps a small pizza place? SMS stuff? Flyers? A mobile site that makes it easy to place orders? Facebook page?

    I want to show him that I can really make business boom for him before I even think about him paying me.
    My response isn't going to be that much of a help but I have to say it...a $5 large!?!?!

    How can you eat a $5 pizza?

    My favorite pizza place has a sign on the wall that says, "You Can Buy A Cheaper Pizza, But Then You Are The One Who Has To Eat It".

    Maybe his problem is lousy pizza?
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  • Profile picture of the author ExquisiteMedia
    This is an addition to the flyer suggestion above.

    It's Football season and that generates a lot of pizza buys in itself. The best way to approach this with flyers is to go around the neighborhoods within his delivery vicinity and pass out the flyers on the days that people are going to be in their house watching Football.

    You may be able to do it the night before as well to generate a response, but when they see the flyer on their door and they go inside to watch the game it would be on the top of their head. Then they'd just have to reach the phone and place an order. Many people don't look at the seasonal opportunities for generating new business and this just happens to be one of them.
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    • Profile picture of the author mrcouchpotato
      I have a friend who's the owner of a Chic-Fil-A in a nearby mall. Every Friday there is a high school football game going on somewhere in the area. What he did was contact the various school booster clubs and said that he'd discount his sandwiches by a dollar or a buck and a half and let the booster club (or whoever runs the consession stand) sell them at the regular price. So they'd make a buck or so for each sandwich sold.

      So Friday during the day he'd make hundreds of chicken sandwhiches and deliver them right before the game started (so they were still hot and fresh).

      So in the end, he still made a profit selling so many sandwhiches at once. The booster club made some money. And people who never had a Chic-Fil-A sandwhich (if ther are any out there) would see how good the sandwhiches were and go visit his store when they were ever in the mall.

      Your pizza guy could do the same thing. He could then give out postcards or business cards or whatever so everyone knows the pizza was from his store.
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      • Profile picture of the author P1
        Originally Posted by mrcouchpotato View Post

        I have a friend who's the owner of a Chic-Fil-A in a nearby mall. Every Friday there is a high school football game going on somewhere in the area. What he did was contact the various school booster clubs and said that he'd discount his sandwiches by a dollar or a buck and a half and let the booster club (or whoever runs the consession stand) sell them at the regular price. So they'd make a buck or so for each sandwich sold.

        So Friday during the day he'd make hundreds of chicken sandwhiches and deliver them right before the game started (so they were still hot and fresh).

        So in the end, he still made a profit selling so many sandwhiches at once. The booster club made some money. And people who never had a Chic-Fil-A sandwhich (if ther are any out there) would see how good the sandwhiches were and go visit his store when they were ever in the mall.

        Your pizza guy could do the same thing. He could then give out postcards or business cards or whatever so everyone knows the pizza was from his store.
        Love this idea, and love Chick-Fil-A.

        This would definitely work for him. But is he the type of person that is willing to put himself out there?
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  • Profile picture of the author xlfutur1
    One of my pizza clients builds a mobile list by giving away a free large pizza every week to one subscriber. Works like gangbusters. They don't even promote it that much because employees never push it, but even with lame promotion they have about 450 people on the list now since late April. But they now have 450 people they can send a text to letting them know of a special deal.

    I think the pizza cards would be a great idea too (I bought the WSO). He might want to raise his prices some too. As weird as it sounds, a $5 large pizza sounds like "you get what you pay for". If I were someone who had never tried the pizza and saw that deal, I would think it is probably pretty bad pizza. I know that pizzas are really cheap to make, but perception is everything to a buyer.
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  • Profile picture of the author Teravel
    The best way to help your favored Pizza place would be to look for the username Midasman here in the Offline section. Find his profile and go through his old posts. He is a marketing genius and his ideas are sure to drum up lots of business if you make use of them.
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  • Profile picture of the author KaterSD
    i think that was your chance to lend a hand since he actually opened up a bit and let you know business was slow.
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  • Profile picture of the author Aaron Doud
    Chick-Fil-A normally has good local owners and they do some great marketing. I've seen great ideas from them in many cities. I think corp. helps them out as well. And unlike most francise systems they really seem to let their people market the way they want to.

    A $5 large is cheap and if it is good pizza they should have business based on that alone. Hell that is all Little Ceasar's does these days. Is this place new? Bad location? Because their lack of business makes no sense.
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    • Profile picture of the author Pierre!
      Hmmm... Low on cash, how can you help...

      The Owner already has a supply of pizza boxes.

      I would go to Office Max or something like it, get some (NOT a bunch) of stick on name tags or address labels you can run through your laser printer.

      Create a QR Code that will link to his website where he can have a 'weekly' or 'Monthly' special... make sure it has an expiration date....

      After you assure that the sticky QR Codes work, just have him stick one on the box and point out to the customer that specials will be offered weekly... or whatever the frequency would be.

      Combo offers would allow him to add value without taking a huge loss on the 'give away'...

      Then get referals, after you put a timeline on the current 'Free' offer... I always follow up with 'Because I love your product, I want to keep you in business - Let's review the success of this effort on X/Y/ZZ date and see what is reasonable'....

      At the very least you would be able to pry some referrals out of him before you go looking for your Next Favorite Pizza Place...

      Now I got to go see if 'stick on' QR Codes would work... I'll RACE You!
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      • Profile picture of the author Pierre!
        Yup!

        Avery has 12ea 2"x2" squares on an 8.5" x 11" sheet, and an online Word doc template to go with it... and it works!

        The Avery number on my batch is 22806 and it claims to be both Laser and Inkjet friendly - and the colors come out nice!

        $14.50 w/o Tax for 300 labels...

        HTH
        Patrick
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  • Profile picture of the author Nick Surran
    The posts about football season made me think of this. Find some local bars that don't serve food. Take a (few?) free pizzas along with flyers/coupons to these bars (that are in his delivery area) during football games.

    Door hanging is also a viable option. When I was a pizza transportation engineer, "the man" had us door hang coupons on a daily basis. Door hanging seemed effective to me at that time.
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    • Profile picture of the author ADukes81
      Originally Posted by Iolaus View Post

      The posts about football season made me think of this. Find some local bars that don't serve food. Take a (few?) free pizzas along with flyers/coupons to these bars (that are in his delivery area) during football games.

      Door hanging is also a viable option. When I was a pizza transportation engineer, "the man" had us door hang coupons on a daily basis. Door hanging seemed effective to me at that time.
      pizza transportation engineer

      hahaha I love it Nick!

      How's biz for you? we should catch up soon
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  • Profile picture of the author John Durham
    Tell him to invent a low carb pizza, that would be easy to promote and there is a huge market who are actively seeking stuff like that who would be turned on to no end to find a low carb pizza. He has to have a unique selling proposition.

    Ps. A usp could help you better target a market, like people who are into health or whatever. A USP will make the flyers stand out to people who are looking for that thing. I say low carb because LOTS of peoples light bulbs turn on when they read those two words, and you would really hit home with your flyers.

    What about his pizza is there to promote?

    I find it interesting that the marketing advice you are getting here is more offline advice than search ranking advice... I said it a year ago that resturaunts, expecially pizza is kind of a sucky market for online marketing... then a bunch of WSO's came out about pizza marketing and people starting telling me I was wrong... I guess its coming full circle. 12 year ago it was my job on certain days, depending on which list they gave me, to call diners and pizza shops by the hundreds... they were as bad as nail salons. I was intimidated by lawyers at the time... but I had excellent luck with daycare centers. I closed so many of those they called me the daycare guy. I got a complex for awhile and came to believe I couldnt sell anything but day care centers... That was directly after calling restaurants for a week. lol
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  • Profile picture of the author MoneyMagnetMagnate
    And don't forget Breakfast Pizzas - Pizza is the breakfast of champions!
    (I love cold "morning after" pizza )

    kind of like a "Quiche - stuffed pizza - Calzone"

    you're in L.A. - make it trendy...you love trendy...you know you do...:rolleyes:
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  • Profile picture of the author John Durham
    Ginseng pizza for that quick energy burst...food that is super fuel. lol Pizza that makes you want to go jogging instead of taking a nap.
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  • Profile picture of the author linkmetro
    marc,

    u can't help him, just run and find another pizza place.
    Just my 2 c.
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    • Profile picture of the author KaterSD
      Originally Posted by linkmetro View Post

      marc,

      u can't help him, just run and find another pizza place.
      Just my 2 c.
      Lol....
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  • Profile picture of the author MoneyMagnetMagnate
    Cool idea John - there are lot of ways to go with that idea...

    Energy ingredients, herbs and spices that work with the body...mood pizza!

    In the mood for pizza? - try a pizza that puts you in the mood!

    Niche pizzas...
    Zen Master
    Mind Blower
    Marathon Man or Running Man -
    (Burning Man - Super Spicy Hot)
    The Hulk - (Carbo loader)
    Karma Dharma - (veggie)
    Conan the Barbarian - (everything on it)

    The Travel Channel:
    7 Samurai - Thai One On - East meets West - Marco Polo - Captain Cook (Hawaiian)

    and the ever popular old standby - Couch Potato...Laz-Y-Boy
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    • Profile picture of the author midasman09
      Banned
      Excuse my "French" BUT...all of the above "ideas" are based on....
      "CONJECTURE"! They ALL take "Time" to put together. This guy is DESPERATE! He NEEDS HELP....NOW! TODAY! He CAN'T WAIT TO "Print Up Flyers"...etc! (Just MY Opinion)

      All the above suggestions are based on "Conjecture" - (webster's) - "A Conclusion deduced by Surmise or Guesswork"! They'VE never BEEN TRIED B4!

      Holy Schamoly....excuse me for "butting in" here BUT....I've done the following with THREE, small, INdependent PIZZA Shops! One of which was at the "End of his rope"! He opened his shop with the help of his wife and 4 kids....AND....his pizzas are GREAT!...however....nobody knows he's around! Local Phone Books don't come out for a few mos.

      Here's how I helped these people;

      OK! Use your imagination for a moment; Picture yourself as a "Tourist"..... entering a Local Motel for the evening; You go up to the front desk and Register....the Clerk hands you your Room Key..... AND...a small card that has a picture of a "Mouth-Watering" PIZZA on it...along with a QR Code that says; "Scan Here to have one of our Tasty-Tantalizing Pizzas Delivered to Your Room...in the next 30 min"!

      In an 80 rm motel (Super 8)....guess how many pizza orders are ordered ..... from the Pizza Guy who was almost ready to "Fold-Up" and quit?

      I'll give you a clue; The motel is 6 stories and right ON the expressway with BIG Neon Lights on top....with a 80% occupancy (64 rooms FILLED...every night with 1.5 people = 96 Potential Pizza Eaters per evening)

      Answer: 24 Pizzas at an Average of $15 ea! (24 x $15=$360 EVERY EVENING!).....$360 x 30 = $10,800 A MONTH....GROSS....paid to the Pizza Guy!

      So....my cost for 2,000 "Cards" per mo is less than $50.

      So...for $10,000 every mo....Gross biz....I am able to pretty much "Name My Price"!

      Thanks for letting me jump in here.

      Don Alm....Marketing Guy
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      • Profile picture of the author ExquisiteMedia
        Originally Posted by midasman09 View Post

        Excuse my "French" BUT...all of the above "ideas" are based on....
        "CONJECTURE"! They ALL take "Time" to put together. This guy is DESPERATE! He NEEDS HELP....NOW! TODAY! He CAN'T WAIT TO "Print Up Flyers"...etc! (Just MY Opinion)

        All the above suggestions are based on "Conjecture" - (webster's) - "A Conclusion deduced by Surmise or Guesswork"! They'VE never BEEN TRIED B4!

        Holy Schamoly....excuse me for "butting in" here BUT....I've done the following with THREE, small, INdependent PIZZA Shops! One of which was at the "End of his rope"! He opened his shop with the help of his wife and 4 kids....AND....his pizzas are GREAT!...however....nobody knows he's around! Local Phone Books don't come out for a few mos.

        Here's how I helped these people;

        OK! Use your imagination for a moment; Picture yourself as a "Tourist"..... entering a Local Motel for the evening; You go up to the front desk and Register....the Clerk hands you your Room Key..... AND...a small card that has a picture of a "Mouth-Watering" PIZZA on it...along with a QR Code that says; "Scan Here to have one of our Tasty-Tantalizing Pizzas Delivered to Your Room...in the next 30 min"!

        In an 80 rm motel (Super 8)....guess how many pizza orders are ordered ..... from the Pizza Guy who was almost ready to "Fold-Up" and quit?

        I'll give you a clue; The motel is 6 stories and right ON the expressway with BIG Neon Lights on top....with a 80% occupancy (64 rooms FILLED...every night with 1.5 people = 96 Potential Pizza Eaters per evening)

        Answer: 24 Pizzas at an Average of $15 ea! (24 x $15=$360 EVERY EVENING!).....$360 x 30 = $10,800 A MONTH....GROSS....paid to the Pizza Guy!

        So....my cost for 2,000 "Cards" per mo is less than $50.

        So...for $10,000 every mo....Gross biz....I am able to pretty much "Name My Price"!

        Thanks for letting me jump in here.

        Don Alm....Marketing Guy
        Sorry, but I can't help but to notice that you said he can't wait to print up flyers. Then you go on about handing out business cards which take just as much time to print. Don't bash ideas if you're going to offer a similar method as it's saying all of the above suck but yours doesn't.
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        • Profile picture of the author midasman09
          Banned
          Excuse me for "ruffling yer feathers" BUT.......on the AFTERNOON you get the OK from the Motel and Pizza Guy.....you go home and order Cards and.... while the Cards are being printed in VOLUME....you go down to Staples and buy some "Printable Business Cards" that can be run thru an INKJET printer!

          Run off some sheets....they're perforated so you can just FOLD EM and they're ready to go.

          Next morn...deliver a batch to motel and WHALA! NO Waiting!

          So....what other kinda "darts" you wanna toss?

          Don Alm...."Dart-Board"...ready to play "catch"!
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          • Profile picture of the author ExquisiteMedia
            Originally Posted by midasman09 View Post

            Excuse me for "ruffling yer feathers" BUT.......on the AFTERNOON you get the OK from the Motel and Pizza Guy.....you go home and order Cards and.... while the Cards are being printed in VOLUME....you go down to Staples and buy some "Printable Business Cards" that can be run thru an INKJET printer!

            Run off some sheets....they're perforated so you can just FOLD EM and they're ready to go.

            Next morn...deliver a batch to motel and WHALA! NO Waiting!

            So....what other kinda "darts" you wanna toss?

            Don Alm...."Dart-Board"...ready to play "catch"!
            And why can't flyers be printed on INKJET? If you really wanted to go there just get a printer that can print out a high production to eliminate the need for a printing company in the first place. I'm not saying you're not providing sound advice, but you should really not downgrade the advice that others spent their time to give just because you have an idea. The goal of a forum should be to add to the advice of others, not put people down because they don't do it YOUR WAY.

            As far as going the next morning and dropping them off, just go to the Fedex store and get the flyers copied if you wish to do so. Either way printing business cards and printing flyers takes the same amount of time. You don't have to wait days for a printer to print flyers, in most cases it's same days anyways.
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      • Profile picture of the author swilliams09
        Originally Posted by midasman09 View Post

        Excuse my "French" BUT...all of the above "ideas" are based on....
        "CONJECTURE"! They ALL take "Time" to put together. This guy is DESPERATE! He NEEDS HELP....NOW! TODAY! He CAN'T WAIT TO "Print Up Flyers"...etc! (Just MY Opinion)

        All the above suggestions are based on "Conjecture" - (webster's) - "A Conclusion deduced by Surmise or Guesswork"! They'VE never BEEN TRIED B4!

        Holy Schamoly....excuse me for "butting in" here BUT....I've done the following with THREE, small, INdependent PIZZA Shops! One of which was at the "End of his rope"! He opened his shop with the help of his wife and 4 kids....AND....his pizzas are GREAT!...however....nobody knows he's around! Local Phone Books don't come out for a few mos.

        Here's how I helped these people;

        OK! Use your imagination for a moment; Picture yourself as a "Tourist"..... entering a Local Motel for the evening; You go up to the front desk and Register....the Clerk hands you your Room Key..... AND...a small card that has a picture of a "Mouth-Watering" PIZZA on it...along with a QR Code that says; "Scan Here to have one of our Tasty-Tantalizing Pizzas Delivered to Your Room...in the next 30 min"!

        In an 80 rm motel (Super 8)....guess how many pizza orders are ordered ..... from the Pizza Guy who was almost ready to "Fold-Up" and quit?

        I'll give you a clue; The motel is 6 stories and right ON the expressway with BIG Neon Lights on top....with a 80% occupancy (64 rooms FILLED...every night with 1.5 people = 96 Potential Pizza Eaters per evening)

        Answer: 24 Pizzas at an Average of $15 ea! (24 x $15=$360 EVERY EVENING!).....$360 x 30 = $10,800 A MONTH....GROSS....paid to the Pizza Guy!

        So....my cost for 2,000 "Cards" per mo is less than $50.

        So...for $10,000 every mo....Gross biz....I am able to pretty much "Name My Price"!

        Thanks for letting me jump in here.

        Don Alm....Marketing Guy

        I read this thread just to see your response. You are the pizza guru man.

        It's a chain pizza place near me, and the really could use some of these ideas, but it wouldn't help as their pizza isn't really all that great, the only good thing they they have going for them is that they are in a prime area with a LOT of large neighborhoods with kids, churches activities sports and more with little to no competition in the area. They could carve out a niche on delivery speed, quick pickup and price if they stepped their game up, but not on taste.
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        • Profile picture of the author midasman09
          Banned
          My Pizza Guy is also in an offbeat location and....another way he BUILT his biz was to;;;;

          Phone some of the local Churches and find out if they have a "Youth Group" and....if they do....find out how many youth usually show up and when they meet.

          Then....deliver some FREE Pizzas with "Re-Order Flyers" they can take home.

          Works for us!

          OK....I'm outa here!

          Don Alm
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          • Profile picture of the author John Durham
            Originally Posted by midasman09 View Post

            My Pizza Guy is also in an offbeat location and....another way he BUILT his biz was to;;;;

            Phone some of the local Churches and find out if they have a "Youth Group" and....if they do....find out how many youth usually show up and when they meet.

            Then....deliver some FREE Pizzas with "Re-Order Flyers" they can take home.

            Works for us!

            OK....I'm outa here!

            Don Alm
            Nice. Bein a person who use to hang out after church with the youth group at the pizza place... My youth group experience says this makes PERFECT sense, and may be the best idea here.
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      • Profile picture of the author hardyfella
        Originally Posted by midasman09 View Post

        Excuse my "French" BUT...all of the above "ideas" are based on....
        "CONJECTURE"! They ALL take "Time" to put together. This guy is DESPERATE! He NEEDS HELP....NOW! TODAY! He CAN'T WAIT TO "Print Up Flyers"...etc! (Just MY Opinion)

        All the above suggestions are based on "Conjecture" - (webster's) - "A Conclusion deduced by Surmise or Guesswork"! They'VE never BEEN TRIED B4!

        Holy Schamoly....excuse me for "butting in" here BUT....I've done the following with THREE, small, INdependent PIZZA Shops! One of which was at the "End of his rope"! He opened his shop with the help of his wife and 4 kids....AND....his pizzas are GREAT!...however....nobody knows he's around! Local Phone Books don't come out for a few mos.

        Here's how I helped these people;

        OK! Use your imagination for a moment; Picture yourself as a "Tourist"..... entering a Local Motel for the evening; You go up to the front desk and Register....the Clerk hands you your Room Key..... AND...a small card that has a picture of a "Mouth-Watering" PIZZA on it...along with a QR Code that says; "Scan Here to have one of our Tasty-Tantalizing Pizzas Delivered to Your Room...in the next 30 min"!

        In an 80 rm motel (Super 8)....guess how many pizza orders are ordered ..... from the Pizza Guy who was almost ready to "Fold-Up" and quit?

        I'll give you a clue; The motel is 6 stories and right ON the expressway with BIG Neon Lights on top....with a 80% occupancy (64 rooms FILLED...every night with 1.5 people = 96 Potential Pizza Eaters per evening)

        Answer: 24 Pizzas at an Average of $15 ea! (24 x $15=$360 EVERY EVENING!).....$360 x 30 = $10,800 A MONTH....GROSS....paid to the Pizza Guy!

        So....my cost for 2,000 "Cards" per mo is less than $50.

        So...for $10,000 every mo....Gross biz....I am able to pretty much "Name My Price"!

        Thanks for letting me jump in here.

        Don Alm....Marketing Guy

        Great simple idea which would be quick to implement. Couple of questions, how do you get the hotel to agree to handing out cards? There isnt anything it in for the hotel doing this? Also I am guessing it would be for a hotel that doesnt have any kind of resturant/food option themselves?

        thanks
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  • Profile picture of the author John Durham
    "Mood pizza" ... I like it. Someone gave me a melatonin brownie not long ago and said You gotta try this! Man I slept so great and woke up feeling rested bigtime. No it wasnt euphoric guys, and isnt supposed to be...its a melatonin brownie to help you rest and relax. It was awesome. You're right "we" might be onto something here. I love your hook!
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    • Profile picture of the author mrcouchpotato
      What about a Viagra pizza. Eat it an hour before.........ah.......I'll let you guys take it from there.
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      • Profile picture of the author MoneyMagnetMagnate
        Originally Posted by mrcouchpotato View Post

        What about a Viagra pizza. Eat it an hour before.........ah.......I'll let you guys take it from there.
        Actually, I did think about that...but I was trying to think of a name!
        (there are herbs that do that sort of thing after all...)

        What about "Here's Bob!"? :rolleyes:

        Or, the "Tony Montana" - ("Say Hello to My 'Little Friend'..." )

        or the "Boney Maroney"
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  • Profile picture of the author oogyboogawa
    There was a pizza joint near where I used to live whose sign out front said, "The good mood food."

    I guess that's taking the idea to a whole other level!

    I like that concept though... don't know if it would be a great first suggestion to the owner of this pizza place on how to improve business, but I do think there would be a market for it if you could make it taste good too(probably wouldn't even have to have a lot of those herbs on it either...)
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  • Profile picture of the author MoneyMagnetMagnate
    Yeah, It's L.A. Dudes!

    They EAT this stuff up!

    New - Different -Trendy

    (Make it an "Underground Hot Spot")

    A place that, (as Yogi Berra put it) - "Is so crowded, nobody goes there anymore..." :rolleyes:

    It might burn out...but at least it goes down in flames
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  • Profile picture of the author dancorkill
    Originally Posted by marc.v View Post

    he was visibly bummed about the fact his pizza place wasnt doing too hot.
    Tell him to smile and remember peoples names and favorite orders. The depressed business owner repels new customers. Hire someone to work the front counter and hustle like crazy to get new customers, give away free pizza, flyers, promotions, talk to local events, sporting teams etc. No shortcut focus on being fcking awesome and getting good reviews left online, YELP, Google Places etc

    Often you can't do anything to help this kind of business owner, because they have to want to help themselves first. Excuses like it's the economies fault etc etc

    I also agree with raise prices for what it's worth. Make it a few dollars more and make it the best pizza people have ever had, huger than they would expect and tastier. Word of mouth will get around.

    Friendly personal service + awesome food + decent price = line out the door.
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  • Profile picture of the author Victoria Gates
    Get this guy going building a mobile list! Im serious if he gets people on that list over time and this can work "With" the flyers and other promotions there will come a day he can text to those people: "Pizza Special! Free Bread-sticks With Your Order Wednesday Only" for example and literally have a flood of customers anytime its slow. I own a company that does just this and its cheap.. he can start free and then the plans begin at $25 a month from there and he can increase it as he gets more people on his list and of course then its much more justified.
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  • Profile picture of the author TheOwensGroup
    As in any business the most expensive cost is acquiring a new customer. He needs to generate traffic to his store so he can get repeat business. If it were me I would first look into a groupon or livingsocial offer as it will be the fastest way to generate customers. Even if he loses money on the offer he's going to get a large list of new customers he can send specials to going forward.

    Some other ideas:
    Contact local schools or colleges about offering pizza to students
    Flyer parking lots, gyms, malls, grocery stores, etc..
    Hire people to place plastic signs out on weekends for special deals
    Go into office complexes and drop off flyers or even free pizzas to get his name out there
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  • Profile picture of the author rytxtwave
    A low cost integrated campaign of social media and txt message marketing could provide very useful. He could promote his short code and then on slow nights blast out a text with a very appealing promotion to help stir up some business.
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    • Profile picture of the author midasman09
      Banned
      One of my Pizza clients asked me for a "promotion idea". I gave him 2;

      1) Run an ad in the local Community College Newspaper; $2 Off ANY Pizza at "Clyde's Pizza Parlour"! Text "Pizza" to 53478!
      (His daughter knows how to text) Good response and...she captured all responses for future texting.

      2) Stick a "BEE-Back" card on every pizza box that goes out. These offer Special Discounts for re-orders. I can't believe how many biznesses DON'T use something to entice their customers BACK. (My "Bee-Back" card has a graphic of a Black & Yellow Bee) (Local Gift Shops, Book Stores...even Oil Change and Auto Repair biz use these)

      Don Alm.....Idea Guy
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  • Profile picture of the author Jan Hurst
    Why not approach him with an offer to help him in exchange for a percentage of the increased sales? That could be a great win-win, since it sounds like you might be better able to implement many of these ideas.
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  • Profile picture of the author steve solo
    most of my clients are actually pizza shop owners, the easiest to convert from my experience,..I usually ask if they have their own list of phone numbers and if they do I will include it for them for free with my monthly fees,..then I use my own opt in mobile phone number lists to get them new clients,..that seems to work like crazy,..

    Steve


    Originally Posted by marc.v View Post

    I was grabbing a $5 large earlier and the guy taking my order asked if I was buying it for for co-workers or anything. I said no. He seemed kind of downtrodden. I said "Hey, out of curiosity, how many deliveries a day do you guys do?". he said "Pfft, 4. I just got that car done outside *points to car done up with all his logos* but *shrug* no business". I asked if he was the manager and he said he was the owner.

    I introduced myself and asked his name. I then took my pizza and left.

    He seemed like a cool guy, but he was visibly bummed about the fact his pizza place wasnt doing too hot.

    What kind of stuff really helps a small pizza place? SMS stuff? Flyers? A mobile site that makes it easy to place orders? Facebook page?

    I want to show him that I can really make business boom for him before I even think about him paying me.
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  • Profile picture of the author Steve Rosenbaum
    I agree with the SMS testing. Also, Can you help him get mre positive Google reviews? How about a customer video contest?
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