Creating the Perfect Inter-Connected Sales Funnel for an Offline Business?

Justin Chaschowy

13 years ago

[DELETED]

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Greg guitar 13 years ago

Originally Posted by Justin Chaschowy

"do my job for me"

You aren't quoting the op, and it's not what he implied either. He asked for a bit of guidance on something he is perhaps taking on for the first time, and wants to do a good job, so came here to ask for expert opinion in what kind of marketing package to put together for his client. He said nothing about wanting someone to do the work for him.

Apparently you haven't been here long enough to get the idea, but this is a very supportive community, where help is asked for and given all the time without smart-a** comments thrown in. There is a lot of value in cultivating friendship here, and it usually works better to be friendly than to make snide comments that show you assume the worst about other members motives for asking for help. Just a friendly suggestion.

Edit: looks like the comment was removed. We all have bad days, so hopefully the person will be in a better mood next time they chime in.
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dancorkill

13 years ago

Google Places
Optimise Website on page
Start Linkbuilding
Ensure people picking up the phone know what they are doing

Nothing in marketing is perfect, do stuff and stuff will happen.

Thanks
2 replies

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Greg guitar 13 years ago

Originally Posted by dancorkill

Ensure people picking up the phone know what they are doing

I really like that one, because I've known a couple people that made a big difference in sales revenue by writing good scripts that everyone who answered the phones was trained on. They got paid thousands for the scripts too.

A lot of businesses have whoever is handy answer, and they are not trained in sales-big mistake. If they are paying money to make the phone ring (which they should be doing), then having sales people, or at least people who are given a script and a bit of training, is essential.

Otherwise, it's like running an adwords campaign, but having bad copy on the landing page you paid to get traffic to. The person that answers the phones the most can add or subtract thousands per month in pure profits, since the hard costs of being in business remain the same whether they make lots of sales, or very few, but the income obviously can very dramatically.
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Greg guitar 13 years ago

Originally Posted by dancorkill

do stuff and stuff will happen.

LOL-this one reminds me of "My Name Is Earl"-Earl is always saying (about karma), "do bad things, and bad stuff happens; do good things and good stuff happens".

Hopefully, Mark will be doing "good stuff" for the client, resulting in "good stuff" happening for them, and of course, "good stuff"-in the form of payments for services rendered, will happen to him. Just like Earl learned from Carson Daily-that's how karma works, and if you ignore it, you'll probably wind up winning the lottery with a stolen ticket, and getting run over right after. That's just how karma works.
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Greg guitar

13 years ago

Originally Posted by Mark Andrews

Just picked up a new client, an offline tire shop asking me to put together a full rounded out online marketing strategy for them.

What services online would you recommend me use from your personal experience and...

...in what order would you create the entire marketing sales funnel to get more targeted traffic back to their main website please?

Many thanks,

Mark Andrews

More info would be useful, like what are they doing online now, if anything, what results have they had, and what kind of things did you talk about to sign them? Also, knowing something about your skill set, and what outsource resources you have at your disposal.

I would say a good start would be an SEO package if they have a website but it isn't dominating the serps for their best keywords. (If they don't know what their best keywords are, you can start with that).

I personally would probably start by helping them with all the high impact basics you can-the low hanging fruit, like get them a site if they don't already have one, or more likely, if they do, make a mobile friendly version of it (most businesses don't have a mobile version, and their site is unreadable on mobile devices).

There are a lot of directions you can go, like manage a groupon type promotion for them (if they have the margins-probably they do on some services or products, but maybe not their main one).

Someone has a cool WSO where he provides you with a system for setting up nice looking fan pages for businesses, and then a whole approach to getting new customers from the fanpage. I could probably find the name of that if you're interested.

The first thing you do should be something that wows them, so I think since videos are so easy to rank in Google, and Google places are so easy and important for local businesses either of those would be a good starting place.

One easy thing you could do that I bet would impress and help them, would be to to put email and phone # lead gathering forms on counter top displays by their registers, so they can start doing email marketing, and of course put opt-in forms on their web properties as well. They should have contests and giveaways to give incentives to people to sign up.

Etc-tell us more, and maybe we can help you more. Just make sure you do some of the stuff that will be noticed, and that can be used to generate interest in the business. I would ask them to ask customers for testimonials, especially video. Think what a great asset something as simple as 20 half minute videos could be to put on their blog, their fanpage, etc.

A million things can be done, but the key is to start somewhere, with something that can be done fast, and gets them excited to have you on board. Even buying link packages can be a nice shot in the arm.

Have fun, and good luck-you'll do great with all the resources you have here on the forum. If you're like me, you probably have a lot of WSOs that might help too, and if not, check the warroom, and you'll find all kinds of great free courses that will give you great ideas for killer services to perform.

Thanks
1 reply

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Mark Andrews

Banned 13 years ago

More info would be useful, like what are they doing online now, if anything, what results have they had, and what kind of things did you talk about to sign them? Also, knowing something about your skill set, and what outsource resources you have at your disposal.

First of all Greg, thank you very much for taking time out of your busy schedule to proffer such a long reply. In advance, I'd like you to know it's truly appreciated. Very much so indeed.

Yes this company has a website, a very good one in fact for a UK tyre fitting company - one of the best I've ever seen online. And they certainly know a lot about marketing already although I have warmed them up on some further marketing strategies they could be employing.

Their problem is location. They're on an industrial estate, a dead end road with no passing traffic. So they're looking to me to give them more exposure locally.

First I want to analyse in detail the rest of their advertising and marketing, how do they track customers coming to their business for the first time etc? See where I can help them to save money on advertising or marketing which isn't at present working at full potential.

Some of these channels will need to be tweaked and others deleted from their marketing arsenal altogether. And the cost savings can be reinvested into their new marketing strategy, which I'll be devising on their behalf.

As an incentive my money (apart from the retainer) will be coming from the extra net profits I bring into the company accounts on a monthly on-going basis. Naturally.

Outsourcing. Yep, got all the contacts I need pretty much. Had this for a long time, a few years now.

My skill set? Vast. There are no problems only solutions.

I would say a good start would be an SEO package if they have a website but it isn't dominating the serps for their best keywords. (If they don't know what their best keywords are, you can start with that).

I personally would probably start by helping them with all the high impact basics you can-the low hanging fruit, like get them a site if they don't already have one, or more likely, if they do, make a mobile friendly version of it (most businesses don't have a mobile version, and their site is unreadable on mobile devices).

Yep, they're already doing a pretty good job with their keywords but of course - I'll be drilling down into these in a lot more detail.

Mobile site, they've already got this organised. It's already been done. Good on them in this regard.

I've already spoken to them about the use of QR codes in-depth, how these can be used and I'm next looking at helping them to strike up business deals with all of the other car and truck repair workshops / garages in the area and company fleet owners, taxi companies etc. Got all of that pretty much covered in my initial plans.

There are a lot of directions you can go, like manage a groupon type promotion for them (if they have the margins-probably they do on some services or products, but maybe not their main one).

Now, this is what I love about the Warrior Forum, little tips which are right underneath my nose. D'uhhh, why didn't I think of Groupon? I'll have to give that one some more serious thought to make sure the promotion is spot on for their business and doesn't swamp them (at the wrong time) or worse becomes a loss leader with most of their profit going to Groupon. This will need balancing most carefully if it's decided to proceed down this channel.

I'll definitely look into this in more detail. Put my wily marketing mind to work. Thank you for the reminder about Groupon.

Someone has a cool WSO where he provides you with a system for setting up nice looking fan pages for businesses, and then a whole approach to getting new customers from the fanpage. I could probably find the name of that if you're interested.

Yes please.

The first thing you do should be something that wows them, so I think since videos are so easy to rank in Google, and Google places are so easy and important for local businesses either of those would be a good starting place.

One easy thing you could do that I bet would impress and help them, would be to to put email and phone # lead gathering forms on counter top displays by their registers, so they can start doing email marketing, and of course put opt-in forms on their web properties as well. They should have contests and giveaways to give incentives to people to sign up.

Etc-tell us more, and maybe we can help you more. Just make sure you do some of the stuff that will be noticed, and that can be used to generate interest in the business. I would ask them to ask customers for testimonials, especially video. Think what a great asset something as simple as 20 half minute videos could be to put on their blog, their fanpage, etc.

Some excellent suggestions. I must delve back into my Bill Glazer and Dan Kennedy marketing books too for more ideas, swipe and deploy them across to this company' marketing.

A million things can be done, but the key is to start somewhere, with something that can be done fast, and gets them excited to have you on board. Even buying link packages can be a nice shot in the arm.

Precisely, a million things. You've basically hit the nail on the head. I'm going to have to put a few mind maps together to enact out a cohesive and reflexive marketing action plan, so each step in the process compliments the preceding step before it, exponentially growing the business organically one step / one stride forwards at a time month on month.

And of course, measure all of the results to compare each step against the other steps, as part of the overall business marketing strategy.

Have fun, and good luck-you'll do great with all the resources you have here on the forum. If you're like me, you probably have a lot of WSOs that might help too, and if not, check the warroom, and you'll find all kinds of great free courses that will give you great ideas for killer services to perform.

Oh don't you worry, I know this forum almost inside out. Know most of the movers and shakers. Greg, you've been a star!...

Thank you ever so much for your kindly and superb assistance!

Best regards,

Mark Andrews

Thanks
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mrcouchpotato

13 years ago

Originally Posted by Mark Andrews

Their problem is location. They're on an industrial estate, a dead end road with no passing traffic. So they're looking to me to give them more exposure locally.

With the rest of your marketing plan, I would also add a mobile website. One that's simple with maybe a coupon, a Click To Call button and a Google map that customers can tap for their location.

I know with my phone I can easily go into the GPS Navigation program within Google Maps and start following the directions to get there.

Mike

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Mark Andrews

Banned 13 years ago

Originally Posted by mrcouchpotato

With the rest of your marketing plan, I would also add a mobile website. One that's simple with maybe a coupon, a Click To Call button and a Google map that customers can tap for their location.

I know with my phone I can easily go into the GPS Navigation program within Google Maps and start following the directions to get there.

Mike

Slight problem with their Google Map listing Mike, the wrong postcode (zipcode to you guys Stateside) is showing up at the top of their website.

I've sent them the Google Map instructions link to adjust this, which hasn't worked out.

Any suggestion which is a sure fire way to fix this problem once and for all, would be greatly appreciated.

The company have already got a mobile site btw.

The coupon and direct call to action idea - like it. This gives me some good food for thought.

Best,

Mark Andrews

PS Maestropanda, I've still got no idea what your beef is but kindly stay out of my threads. Your intrusion into my threads is not welcome.

You sent me a pm calling someone out calling them an asshole because they didn't respond to you by email. (?) I still have no idea to whom you are referring and to be perfectly honest with you, I don't care either.

You sent this pm to me, see attachment below and I later simply asked you to desist from contacting me again.

Now, here you are pestering me yet again for the 4th or 5th time. Please do go away and stay away. I do not want to give you my business, any business, ever.

Thank you.

Thanks

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maestropanda

13 years ago

I'm assuming that they're not doing anything at all online...
1. Website
2. SEO for Website
3. Facebook and Twitter page
4. QR Code and Mobile Site
5. SMS to capture all the leads << I can help provide this service if you require.

Thanks
1 reply

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Mark Andrews

Banned 13 years ago

Originally Posted by maestropanda

I'm assuming that they're not doing anything at all online...
1. Website
2. SEO for Website
3. Facebook and Twitter page
4. QR Code and Mobile Site
5. SMS to capture all the leads << I can help provide this service if you require.

Thanks but no thanks, not after the infraction you gave me recently for 'insulting you' when in fact upon receiving your infraction, I'd never heard of you before previously.

So definitely not Maestropanda.

Thanks
1 reply

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maestropanda

13 years ago

Originally Posted by Mark Andrews

Thanks but no thanks, not after the infraction you gave me recently for 'insulting you' when in fact upon receiving your infraction, I'd never heard of you before previously.

So definitely not Maestropanda.

Ignorance is bliss my friend, do and state what you'd like

@Infraction: PM me and I'll refresh your memory, the only reason you got away with it was because I didn't send the mod a screenshot of your PM as I decided you were probably having a bad day. If you want to reverse the infraction, PM me and we can tango.

Thanks
1 reply

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Centurian

13 years ago

Mark,

Do NOT use Groupon. They'll hurt your client by flooding them with low profit sales. Too many bad deals going down with Groupon.

In lieu of Groupon, I'd launch a Facebook campaign with targeted local geo ad clicks to FB page "like" gate for your own coupon program as FB "like" bait.

Build out and optimize Google Places. You can ad 21 photos with good local keyword tags and six YouTube videos. Title each video with desired keyword, etc. Same with FB and Bing places pages.

Also, do a reputation management check with Google and all review sites. Set-up an incentive program for current customers to complete service reviews on the spot. Submit the good ones to an autobot for drip submission to review sites to build more street cred.

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3 replies

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Mark Andrews Banned 13 years ago

Thank you Centaurian.

I've been thinking about this for the past hour or so and came to an identical conclusion before you posted this up. I think you're right. I'll pass on that idea but... a big thanks though to the poster above who offered the suggestion - it's always good to bounce ideas around.

But yes, in this case, I don't see how Groupon could be used effectively.

Thanks for the extra marketing / SEO ideas, another big thumbs up.

Nice one! Cheers!

Mark
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Greg guitar

13 years ago

Originally Posted by Centurian

Mark,

Do NOT use Groupon. They'll hurt your client by flooding them with low profit sales. Too many bad deals going down with Groupon.

In lieu of Groupon, I'd launch a Facebook campaign with targeted local geo ad clicks to FB page "like" gate for your own coupon program as FB "like" bait.

Obviously, Mark can take this advice if he wants, but I think it's totally wrong, except that it is possible to screw up a Groupon campaign, but it's not hard to do it right either.

I agree that a coupon campaign on Facebook is a good idea, but it is in no way a substitute for Groupon.

To say that the business will be flooded with low profit sales is like saying squeeze pages are no good because they flood your site with freebie seekers. A business can fail at anything, if they fail to think things through, but Groupons can be one of the fastest, easiest, most high impact things you do for a given establishment. Use common sense, and seek expert advice, if unsure.

Come to think of it, being flooded with low profit sales, or even break even sales, would be great for your business, since it means fresh buyers for upselling, and back end, and meanwhile, no need to turn your nose up at "floods of low profit sales". Do we need to be reminded of the "money in the list", and particularly, the "list of buyers", the grail of lists?

It isn't all that hard to get a big boost with Groupon sales, as long as you know your costs, and make the offer something that will make a few bucks on the front end; not be a loss leader when all of them are cashed in.

I know one local business that is thriving while running several Groupons a year. I also have a friend who probably wouldn't still be in business if she hadn't run a campaign, which brought needed cash into her business, and more importantly, a big batch of new clients.

Between "breakage" [the portion of coupons that will never get used-there are always some], a strong upsell and a good back end strategy, it is not hard to profit in the short and long term. You just can't dive in without thinking things through. That is true of any campaign, whether Facebook, email marketing, or SEO.

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ConradDeas

13 years ago

Originally Posted by Centurian

Also, do a reputation management check with Google and all review sites. Set-up an incentive program for current customers to complete service reviews on the spot. Submit the good ones to an autobot for drip submission to review sites to build more street cred.

Hi Centurian,

Do you have any more details about submitting reviews to an autobot for drip submission to review sites?

Thanks

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KingOfContentMarketing

13 years ago

Here's a look at what some successful tire dealers are doing that might give you some marketing ideas:

Interstitial Ad - Modern Tire Dealer

[ 1 ] Thanks
1 reply

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Mark Andrews Banned 13 years ago

Thank you Joe, saved that straight to my bookmarks.

Getting a little tired here now (6:20am here in the UK) so I'll look at that site in more detail tomorrow.

A great many thanks for providing the link. Jolly decent of you old chap.

Cheers!

Mark
- Thanks
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philboy uk

13 years ago

I believe that cross promotion is a powerful marketing tool, and you can leverage this to obtain new clients for your own business.

So when creating say a facebook page for a business, put a banner on that page that promotes other non-competing local businesses, offers can be rotated. You are essentially setting up an advertising partners scheme.

if creating a special offer, when customers downloads offer, expose them to other local offers, in the same way as amazon shows its customers similar products. We have all seen how the marketing gurus cross promote each others products with free downloads and special offers.

I would also look at check-in services such as foursquare and yelp ( foursquare also allows businesses to set up mobile reward schemes), and consider customer feedback cards to encourage more reviews.

If you are looking at ways to collect video testimonials, then look at eyejot.
You can use a widget that will allow visitors to record video testimonials directly from the website, using webcams.

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1 reply

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Mark Andrews

Banned 13 years ago

Originally Posted by philboy uk

I believe that cross promotion is a powerful marketing tool, and you can leverage this to obtain new clients for your own business.

So when creating say a facebook page for a business, put a banner on that page that promotes other non-competing local businesses, offers can be rotated. You are essentially setting up an advertising partners scheme.

if creating a special offer, when customers downloads offer, expose them to other local offers, in the same way as amazon shows its customers similar products. We have all seen how the marketing gurus cross promote each others products with free downloads and special offers.

I would also look at check-in services such as foursquare and yelp ( foursquare also allows businesses to set up mobile reward schemes), and consider customer feedback cards to encourage more reviews.

If you are looking at ways to collect video testimonials, then look at eyejot.
You can use a widget that will allow visitors to record video testimonials directly from the website, using webcams.

Thank you very much indeed for these additional suggestions Phil.

Some excellent ideas and much appreciated, very much so.

Best regards,

Mark Andrews

Thanks
1 reply

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Greg guitar 13 years ago

Wow-lots of great thinking in this thread, and Mark, it sounds like you have a great handle on things.

Unfortunately, when I looked up the WSO I told you about with the Fanpage client acquisition system, I found out it's closed, but if you want to watch to see if he starts it up again, here is the thread:

http://www.warriorforum.com/warrior-...35-closed.html

You've got more great ideas than you can shake a stick at. I'm excited for you that you are going to make a percentage of the gains. My favorite guru-Jay Abraham would approve. I hope you have access to their books so you can get your metrics, so you know what you're owed.

Happy consulting!
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nowfindadam

13 years ago

Mark, Groupon and other deal sites can be a GOLDMINE of leads, future business and if done properly, a very lucrative cashflow tool that businesses can use (as long as they get it right).

Don't be put off by the Deal Site horror stories....it can be a game changer (hint hint, look at my sig)

Thanks

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