Local Business Owners - Will You Pay For This Service?

The service sounds great. The key is in selling it.

Be sure to sell the benefits and not just the services.

I'd be sure to post a live video promo showing your portal in action. Show it ranking a listed business on front page of Google, etc. Demonstrate what it can do.

The price doesn't matter. Some will think it's too much. Other's will think it's very cheap. Depends on who values it.

See what I wrote on this thread. Last post.
http://www.warriorforum.com/offline-...m-pricing.html

That's up to your selling. Build the benefits and results.

why don't you try to offer this service on international not only local ?

on what local region you offer that services, on US ?

I own a local business.

A smart owner will be thinking and asking "how many customers will I get from this for $250/mo??"

Before you can begin to answer this, you need to have local targeted traffic.

Focus more on how much business you can bring to yor customers with your product...then look at how much to charge.

Until you have some clients on board...it will be near impossible to sell.

Identify a few respected local companies and give them an account for free for 6 month.
Get some big names in there then take it to othe business owners and say "abc pest control just signed a 6 mo contract to advertise with us and abc CEO thought this might be a good place for you to gain exposure to customers (get permission to use ceo's name of course...)

Good luck in your venture!

It's working for Superpages. It will work for you. When I want another client I use post cards through snail mail. Works everytime. Send your targeted clients a post card with a QR Code, web address, phone number, great title on it directing them to your sales page explaining the benefits of the listing, but more importantly get their damn email address.

Give them 2 or 3 days, then followup with a phone call. Don't worry if they don't subscribe yet.

You grabbed their email, so every week or so send them a list of businesses who signed up to your directory. When they see their buddies or competition signing up they'll think seriously about signing up.

Hard sell with a "reduced offer", say half price on the 7+ autoresponder. They'll nibble at the least. Hit them again after a few more autoresponders with a "reduced offer for ever". Just keep feeding them via autoresponder. You get them all eventually.

Start slow until you can perfect your system, then send more post cards, follow-up and use the responder.

Of course I'd plaster my directory name all over town by all means available. (When I had my self storage business I distributed no less than 1500 business cards a week, every week, plus everything else. Lucky I didn't get charged for littering)

You can make it work and you'll get tons of spin offs/upsells.

Good luck. It's a great idea.

No but I'll pay for qualified leads, or even more for sales you create.

Depends on the business and their advertising budget. Personally for $250 per month you better sell me on the benefits because it sounds like something as a manager I got pitched all the time.

I see loads of benefit for you but not as much for me the business owner or manager.

Keep us posted on how it goes.

So you want to charge me just shy of $3,000 per year for what?

Does your directory already exist?

Tony

Have you tested the price out anywhere else before this new business venture? Could you consider lowering your price for those business owners who think it's something that they can't afford?

Hi -

That all sounds good, but are you also going to sit down with them and help them figure out if they need video, or if they really need a page in your portal or if they would benefit more from their own site? I just want to caution you from making it too much of a package deal instead of concentrating on what each business owner needs and would benefit from the most.

If I were the business owner, I'd be happy to pay the prices you mention as long as I felt that you understood what it was that would help me the MOST and excluded some of your services that were not as beneficial to me without me having to say anything. Do you know what I mean?