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How high on Page 1 is good enough for off-line clients.

by Ranger175
18 replies
Hello everyone,

I did a search for an answer to this but I wasn't sure how to best phrase it and didn't find what I was looking for so I thought I'd ask.

I'm starting to create mini-sites to lease out to local businesses that don't have a web presence or a weak one. Then goal is to rank my page, list their contact information and lease it to them monthly. It's not a new concept I know.

My question is: How high on page 1 should I be before I try and lease out the space on the site? The first site I'm trying this with is less than 3 months old. I have 11 page 1 keyword rankings, but none higher than #5 and they go all the way down to #10. I'm still link building to improve the rankings.

The local business I would lease the space to won't have much of a presence and it's a "page 1 in minutes" kind of deal. I just don't know if I need to get all of them within the top "X" before approaching a client.

I'm hoping to get between $300 - $500 per month for it.

Any thoughts would be helpful.


Thanks,


Adam.

(Actually this site is more like an authority site than a mini-site. I started developing a mini-site but didn't like the training I bought for it, so I went with what I knew. I'm also thinking of adding a directory of businesses in this market to the site as well)
#clients #good #google page 1 #google rankings #high #local business #offline #offline fees #page
  • Profile picture of the author sherylmartin
    I generally shoot for the top 5 in very competitive markets and the top 3 in markets that are not very competitive.

    Sheryl
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    • Profile picture of the author Ranger175
      Sheryl,

      Thanks for the feedback. That's sort of what I was thinking, but I wasn't sure.

      What do you think about the number of keywords to rank for? The more the better obviously because that should translate into traffic, but from a value perspective, is having one or two in the top 3 worth taking to a local business?

      The market I'm in has a lot of small businesses in it in relatively small areas. It's not like an "Italian Restaurant" where there may be 1 or 2 in a five to ten mile radius. So, the point I'm trying to make is that in a major metro area, there are likely hundreds of these shops and only 10 page 1 spots. For this market by the way, of the top 10 spots, one company has multiple page one rankings with different websites. I was thinking that this would make anywhere in the top ten a little more valuable.

      Thanks,


      Adam.
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      • Profile picture of the author breathclean
        i am doing the same. i think it is more about traffic/lead potential. i currently have two sites that seem to get 2-6 visits a day, which is 60 to well over 100 a month. that is the approach i am going to take when i pitch. sure ill mention top rankings, but does it matter if you are number 1 for 10 keywords if the site only get 3 visitors a month?
        if you were number 10 for 1 keyword and it brought 400 visits and the leads that go along with that, then that is marketable. but i am waiting as well, because i want to see what it is capable of so i don't sell myself short. i initially wanted number one for several keywords but i am thinking if i can get a handful in the top 5, with one or two main ones above GP results i'll be happy. i hope your plan works, because its my plan and i need it to!
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        • Profile picture of the author marktaylor001
          I usually shoot for the top 5 highly competitive markets, and top 3 in markets that are not very competitive.
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          • Profile picture of the author Ranger175
            @marktaylor001 - Thank you for your input.

            @ breathclean - You make a great point and I've considered that. However, in terms of demonstrating instant value the SERP rankings are important I think, especially when you talk about the number of people competing for the same top 10 spots. The keywords I am currently trying to rank for have a combined monthly exact match traffic of about 3300 searches per month. I get a little more traffic right now then you mentioned getting, but again, even 60-100 new opportunities to convert traffic, build a brand in a community, etc is better than what they are getting and it may be customers their competition on the 1st page will have access to that they may not. Have you taken a look at the Fast Attack Rent WSO? I just bought it and haven't gone through it yet but it looked good. I also bought a a different "rent a site" training program that was so full of affiliate links I just skipped the program and took the info I could use out of it. I'm actually refining my process as I go.

            Something you might find helpful, something I'm working on implementing, is found on this thread. http://www.warriorforum.com/offline-...el-2011-a.html

            If you're using a WP, I found a cool WP Directory Plugin that the above strategy would work great with, I think.


            For what it's worth, if you look at my stats on the left, you'll see that I don't have that much experience on the WF. I joined the WF as a paid member yesterday, which gives you access to a number of things especially the WAR ROOM. That was the BEST $37 I've spent since I've been in this game, seriously. They GIVE away all kinds of FREE stuff in there to members, FREE WSO's, training, ebooks, discounted services, etc...I joined yesterday and have probably gotten a 100X ROI in less than 24 hours and thats just the real superficial benefits of joining. If someone would have told me months ago, I would have joined months ago!

            I hope this helps. Thanks for all your input and feedback.


            Adam.
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            • Profile picture of the author Justin Chaschowy
              $500 a month for ten page 1 ranked keywords?

              Dude, are you really undervaluing yourself that much or is the client you're approaching selling icecream?
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              • Profile picture of the author MikeFriedman
                Originally Posted by Justin Chaschowy View Post

                $500 a month for ten page 1 ranked keywords?

                Dude, are you really undervaluing yourself that much or is the client you're approaching selling icecream?

                I think it is $500/month for each keyword. Not for all 10.

                And if you are going to charge that much, I would say you need to be #1. Top 3 at the very least. Anything outside the top 3 is getting no traffic. In smaller markets, anything that isn't #1 is getting almost no traffic.
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                • Profile picture of the author breathclean
                  Ranger
                  thanks for the link, ill look into that thread. i personally thought fastattackrent sucked!!!!!! i got it to and it was slapped together, super unprofessional. i almost asked for a refund from "Craig Mako" but i didn't feel like the hassle and didn't feel like conveying my utter disrespect that they would even promote that. so, i will instead hold off on future fastattack products (of which i own 3 i believe). the best thing you will find in there, and i havn't actually seen them live are 10 or so WP themes that cater to different niches.

                  that aside, i think if we get a couple number one rankings, above GP and have a handful of others between spots 2-7 and the traffic is showing then we have something marketable. you have the traffic from all keywords plus the flashy #1 spots to make it really appeal. I would be curious to hear your backlinking methods. pm me if you want to share
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                  • Profile picture of the author Ranger175
                    #1 - To everyone contributing, I want to say thank you very much! I really appreciate it.

                    @Justin - Man, I've got page one ranked keywords but nothing consistently above #5. To be honest, I didn't know what was reasonable to ask and thought I might be pushing it for $500/mo. The market I'm trying to break into is the Gold and Silver Buyers market in my area. I have a dealer that I have a consumer relationship with already and I started all of this because I felt it would be less of a cold call and he has two stores about 20-30 miles apart and almost zero web presence.

                    @Mike - To clarify, I wasn't thinking about marketing it based on the number of keywords I have ranked, just the position of the site overall; and it was $500 per month for an endorsement, with banner and a telephone number to call them (google # forwarded to their business #).

                    The market is small in terms of exact search volume, which to be honest still perplexes me because when we search for something don't we get "Broad" results back unless you use "quotes" in your search? Anyway, there are a lot of brick and mortar competitors, resorting to lots of very local shotgun type approaches to marketing, so I thought a more targeted approach might interest them.

                    The market is pretty dominated by some of the big local players, so my approach will be to talk to the little guy.

                    I hope this clarify's some things...any additional thoughts would be appreciated.


                    Adam.
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                    • Profile picture of the author MikeFriedman
                      Originally Posted by Ranger175 View Post

                      The market is small in terms of exact search volume, which to be honest still perplexes me because when we search for something don't we get "Broad" results back unless you use "quotes" in your search?
                      What you enter in the Keyword Tool and the Google search bar are two different things.

                      A lot of people get confused by this. Exact match does not mean how many people searched for that term in quotes. Nobody searches using quotes (or very few people anyhow). When you look at exact match in the Keyword Tool, that is telling you how many people typed in that exact phrase, without quotes in the Google search bar.
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                      • Profile picture of the author Ranger175
                        Mike,

                        Thank you! You're right, I was confused. Thanks for explaining that. I feel a little less newbie..
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                  • Profile picture of the author Ranger175
                    @Breathclean - That really disappoints me about FastAttackRent...I haven't looked at it yet. I've never asked for a refund on a WSO, but have considered it many times. I was just asked to review a product being released this week. I can't recommend it so I'm stuck. I want to give an honest review for newbies like myself, but I really think if I do, I'll sort of be black balled by the rest of the IM's and I don't want that. I'm hesitant to even think that if my review was as constructive and tactful as I could make it that it would still be accepted by the author or other WSO producers.

                    Sorry for getting off topic.

                    I don't mind sharing my link building strategy. 1st of all I HATE building links. One reason is because I thin most of it is theory and little is set in stone, which makes the entire even more confusing. Don't get me wrong, I'm sure the "experts" are indeed experts but for me, it was sort of depressing. So, I finally decided to outsource it to a company every month. I have 4 sites that I need to focus on and it is so much easier to let someone else handle the article marketing, social bookmarking, and pinging. I use SEONuking from Mo Taqi. I'll send you the link if your interested. I get a full report in my dropbox every morning.

                    The site I'm referring to is still doing the google dance to some extent and I hope that a page rank update happens, I'm interested to see if that has changed at all.


                    BTW - In the past 28 days I've only had 179 unique visitors with 293 page views. Avg time on site = 1 min 6 secs. It isn't much, but I wonder if its enough exposure with out the top 3 rankings to ask for $300 - $500 per month?


                    Adam.
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                    • Profile picture of the author breathclean
                      my sites are currently one page w/ about 1000-1200 words. aside from the about and privacy policy, my bounce rate tends to be high and time on site zero because there is no where for them to go to track that data. they have to change pages for analytics to get that data.

                      thinking of adding a blog on them and adding a little content. cant hurt for traffic either because if those posts happen to rank for some longtails and get you visitors, all the better. i think 179 in a month to one site (or did you mean to all 4?) is not bad at all for a local market. its targeted and thats what counts. i don't know, wish i'd landed my first client so i could be more insightful. its inspiring to read these posts of people making great monthly incomes this way, and i feel like i am right there....

                      I have sites with keywords above google places and some right below them (pos. 2-3) and then the rest somewhere just below to well below. what i did learn by doing these 4 sites at once is that the two i have in a larger city are getting more consistent traffic thats adding up where as the two in small suburbs are not, even though the rankings are very similar or better in those smaller towns. so i just bought two more domains yesterday for my big city.
                      my initial fear was the bigger city would be harder to rank but that doesnt really seem to be the case. my backlinking strategies have been almost identical for all 4 sites and they are all doing about the same ranking wise so...bigger markets=more leads it is!
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                      • Profile picture of the author Ranger175
                        The 179 uniques is for one site, that is about 2 months old. I'm getting traffic for the exact keywords I'm trying to rank for, so that's encouraging. I just don;t know if my work is worth anything yet or not...I know...what a newbie! But it's the truth.

                        I need to go talk to the dealer that inspired this venture and see what he says. I have a backup plan or two of course, but it would be nice if I could close the deal!

                        Hey man, got the email. I'm responding. Stand by.
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  • Profile picture of the author breathclean
    ranger, just tried PMing you back but my privaleges won't allow it. typed a lengthy respond which is copied to my clipboard now. if you are up to it, pm me your email.
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    • Profile picture of the author Ranger175
      Just sent it to you.
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  • Profile picture of the author dancorkill
    Work out how much a lead is worth to these businesses, work out how many leads you are generating and go from there.
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    • Profile picture of the author Ranger175
      @dancorkill - Thanks. I guess that depends on how many leads turn into sales and how much each sale is worth. I know some of their numbers that they deal with because I'm a customer/consumer in this industry and so I know the kind of deals I get from them and the kind of deals their competitors are getting.

      The problem is estimating each sale because for the most part its a resale market and everyone is bringing something different and unique to the table.

      I'm pretty confident that the businesses in this market would see a positive ROI at around 5-10 sales per month based on a $500 per month lease on my site. Even if I am shooting low, I'm thinking I might learn more about this business model once I have to leased out.

      To up the ante, I'm thinking about the business directory model as well. If I can get all or a lot of these businesses listed in the same place, there may be more incentive to want the top spot.

      Thanks again for your input, I appreciate it.


      Adam.
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