Over the past several weeks, I've seen some offline marketers who I thought were well established in the offline arena say they're no longer working with offline clients.
In fact, many are looking to transition back into affiliate marketing, product creation or becoming a trainer for marketing professionals.
So, as I sit here working on building a larger offline team so that I can really grow my income (and free time to enjoy the money I'm earning), I can't help but wonder why these offliners are leaving the biz.
After doing a little research and self-reflecting on my own challenges in my offline business, I know why they're slowly trickling out of the offline business.
See, it's brutal out here.
Sure, you may be able get five or ten clients using any number of lead gen strategies or pricing offers. However, regardless of what you're being told, it's rare for all of those clients to still be with you six or twelve months later.
Are there exceptions to this rule? Sure, but as I look at my own offline client portfolio, for the most part the clients I started with aren't the same clients I'm working with now.
And not to be rude, but please don't be naive and think that just because you're generating an extra 10% to 15% in revenue for a business, that you're solving ALL of the business owner's problems and so they'll never NOT renew your monthly contract.
The reasons vary for the turnover in my own personal portfolio, but it happens. It could be a divorce between business partners, personal health issues, financial issues that even huge profits couldn't solve or just because the business owner loses focus on their endgame.
Like I said, the reasons vary, but the fact remains the same. The offline business requires real work, persistance and long-term focus.
I've come to the conclusion that it would actually be easier to leverage my online skills into cash by becoming a great affiliate marketer.
However, the problem that I have with that is that I wouldn't have a great chance to hit a homerun like I do in offline marketing. In offline marketing, I can get a client who's willing, ready and able to invest $3,000 - $5,000 in marketing. That's one of the major reasons why most folks get into offline marketing in the first place.