The Real Deal Offline Series: Which One?...$97 Affiliate Checks Or Occasional $1,500 Offline Client?

8 replies
Hey Offliners,

Over the past several weeks, I've seen some offline marketers who I thought were well established in the offline arena say they're no longer working with offline clients.

In fact, many are looking to transition back into affiliate marketing, product creation or becoming a trainer for marketing professionals.

So, as I sit here working on building a larger offline team so that I can really grow my income (and free time to enjoy the money I'm earning), I can't help but wonder why these offliners are leaving the biz.

After doing a little research and self-reflecting on my own challenges in my offline business, I know why they're slowly trickling out of the offline business.

See, it's brutal out here.

Sure, you may be able get five or ten clients using any number of lead gen strategies or pricing offers. However, regardless of what you're being told, it's rare for all of those clients to still be with you six or twelve months later.

Are there exceptions to this rule? Sure, but as I look at my own offline client portfolio, for the most part the clients I started with aren't the same clients I'm working with now.

And not to be rude, but please don't be naive and think that just because you're generating an extra 10% to 15% in revenue for a business, that you're solving ALL of the business owner's problems and so they'll never NOT renew your monthly contract.

The reasons vary for the turnover in my own personal portfolio, but it happens. It could be a divorce between business partners, personal health issues, financial issues that even huge profits couldn't solve or just because the business owner loses focus on their endgame.

Like I said, the reasons vary, but the fact remains the same. The offline business requires real work, persistance and long-term focus.

I've come to the conclusion that it would actually be easier to leverage my online skills into cash by becoming a great affiliate marketer.

However, the problem that I have with that is that I wouldn't have a great chance to hit a homerun like I do in offline marketing. In offline marketing, I can get a client who's willing, ready and able to invest $3,000 - $5,000 in marketing. That's one of the major reasons why most folks get into offline marketing in the first place.
#500 #affiliate #checks #client #deal #marketing consultant #marketing plr #occasional #offline #offline marketing #one$97 #real #series
  • Profile picture of the author Wendy Jacobson
    Hi, Chris,

    This is an interesting post. I don't sell offline services pertaining to google maps, mobile sites, FB pages and the like, although I am intrigued by these services and have seen this market grow. One thing that has always struck me as I think about dabbling my toe in the 'offline consulting' world is how incredibly competitive it is.

    I imagine, and correct me if I'm wrong, that the businesses you call on get inundated by people calling them offering the same service. So, how do you differentiate yourself to A). secure the appointment and B). get the business? That's hurdle number one.

    And once the business is yours, what is the renewal rate? You said that most customers won't be with you 6-12 months down the road. There goes that stream of residual income.

    Having said that, however, and having seen for yourself a number of offliners going back to affiliate marketing or something else, the door is opening for you to firmly establish yourself as THE go-to guy for the services you offer. While others are walking away for whatever reason, your customers - and your competitors customers - will see that you are hanging in for the long haul. And that's a good thing.

    Think back to when the real estate market was red hot and how many people got into real estate because they mistakenly thought that obtaining a real estate license equated a license to print money. I wonder how many of those Realtors are still in the business today...probably not a lot, but those who did stick it out will benefit.

    I understand people leave a business or industry for a number of reasons. Heck, I've been there myself - I have two young kids to feed and groceries are expensive! But I applaud you for taking a look at the landscape and seeing the opportunity that is in front of you.
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    • Chris,

      glad you brought this up.

      same experience.

      offline or online?

      I hope others chime in.

      maybe it comes down to money And what you are passionate about.
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  • Profile picture of the author dancorkill
    I think about it in a slightly different way but along the same lines.

    Offline consulting is great for making big $ fast (look at the corporate world, it's what people do between jobs, projects etc). But working with clients as rewarding as it is, isn't something most people want to be doing forever.

    Once you get marketing you can make far more money building your own businesses/income streams than you can marketing someone else's business. Building your own stuff means you are in complete control of your finances and future (which most IM peeps want).

    Going back to affiliate marketing is probably attractive to people that don't like dealing with customers. But it's essentially the same thing marketing for other people, make your own stuff!

    On the plus side for anyone getting into consulting this is why there will ALWAYS be more clients out there that need great people and for anyone going hard in the offline game and building an agency/outsource team you will dominate as well.

    Once your successful at offline it gives you the freedom to go and pursue your own bigger projects, as you have income to live off and know that if you need to you can always get more offline clients.

    P.S. Chris maybe what you pursue doesn't need to be exclusive. Plenty of people crush it doing both. But I do think focus let's us keep our sanity and ultimately hit better results.

    Here is a good interview on why making it big in affiliate marketing isn't what is used to be http://mixergy.com/rob-rawson-interview/

    Here is a good interview for anyone building an agency http://mixergy.com/phil-laboon-eyeflow-interview/

    You can't listen unless your a member, but can still read the transcripts underneath.
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    • Originally Posted by dancorkill View Post

      I think about it in a slightly different way but along the same lines.

      Offline consulting is great for making big $ fast (look at the corporate world, it's what people do between jobs, projects etc). But working with clients as rewarding as it is, isn't something most people want to be doing forever.

      Once you get marketing you can make far more money building your own businesses/income streams than you can marketing someone else's business. Building your own stuff means you are in complete control of your finances and future (which most IM peeps want).

      Going back to affiliate marketing is probably attractive to people that don't like dealing with customers. But it's essentially the same thing marketing for other people, make your own stuff!

      On the plus side for anyone getting into consulting this is why there will ALWAYS be more clients out there that need great people and for anyone going hard in the offline game and building an agency/outsource team you will dominate as well.

      I think once your successful at offline it gives you the freedom to go and pursue your own bigger projects, as you have income to live off and know that if you need to you can always get more offline clients.
      excellent point.

      whats more passionate then doing things for yourself and family, with all the control (self determination)
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  • Profile picture of the author Rus Sells
    The problem is that many people who've been in IM and then moved to OFFLINE never really understood from the beginning that they have to build RELATIONSHIPS with their clients on a different level then one would normally build if your just doing IM.

    And even though many of us that do Offline don't have the normal brick and mortar retail type business our clients on the other hand do. They need relationships, they have to build them with their vendors and their customers.

    The reason why you say,
    it's rare for all of those clients to still be with you six or twelve months later.
    has more to do with how "YOU/WE" operate our business and has much much less to do with the customer. period.

    If your getting your clients results why on God's green earth would they leave you. They wouldn't.
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  • Profile picture of the author dancorkill
    I agree with Rus, if you are getting results and the client is a good fit it is not likely they will leave.

    There are a few things that still can go wrong even with results:
    1. They don't have the cash flow to pay you.
    2. You are getting results but they do not realize that.
    3. Losing touch with the client.
    4. You run out of projects to do for them.

    The first one you learn to avoid in initial client qualification. 2 and 3 I avoid by doing a monthly results call with my clients, dig really deep into how many new clients I got them and how much $ that was worth to them. Clients won't just report to you that you made them $30,000 this month. You need to dig it out of them and connect all the dots.

    During this call they often ask me "What else can I do?", naturally leads to an up sell. Which leads to 4, always have something extra to take them to the next level available, let them know about it so they can choose when to move up.
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  • Profile picture of the author elitewms
    i have to completely agree with you. offline marketing getting clients the old fashion way through sales such as telemarketing is still an effective way of closing sales. You have the client over the phone and answer any questions they might have before they commit themselves to giving you such a large sum of money for your
    marketing services.
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  • Profile picture of the author ShawnPeter
    I don't mean to be rude, but Offline is still viable today and really profitable.

    Life will always throw you a curveball. That does not mean its OVER.

    Building relationship is really important. I always had problems with bigger better
    IMers who stole many of the big clients. I didn't give up and never will.

    What i did was to read up more or learn more about turning the table over...
    having the positive elements on my side. It all depends on what you want in your business, then go understand what your clients need. Then continuously build
    a relationship.

    I have 3 clients that are outside of my country. Monthly income for me with these clients. Do I want to scale up? of course. But I have to be smart in marketing.

    It doesn't mean that when new challenges come my way, I give up and find an excuse to say that the market is saturated. There are a whole list of excuses.
    You become what you think and what you say.

    Ans as all of us know, existing customers will pay you for future upgrades or upsell,
    because they have bought from you before. building relationships is very important.

    Learning how to sniff out 'low-quality' clients is a skill. Learning how to understand the needs of a client is another important skill.

    Thats my reality and it has work out fine for me. Just my 2 cents.
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