I've Tried Almost Everything But Still Cant Find My Niche

23 replies
I'm kinda new at this so bear with me
I created webpages (adsense & cpa based)but have had no success with making money :/, So i've decided that i'd give the offline realm world a try and create web sites for small businesses. I live in florence sc and we have about 30,000 people living here. I've cold called businesses but they always say they have a webpage,dont need a webpage, or it wont benefit them & just hang up.
I'm starting to give up but i know i shouldnt, I just dont know what to do at the moment. Not trying to get spoonfeed or get some magic formula to success I just want to know what i need to change and is the offline niche still profitable.
#cold call #cpa #find #niche #offline
  • Profile picture of the author EmmaPowell
    Hiya!

    Offline is really really easy to sell to.... once you get the hang of it

    I also find that most clients have a website, facebook and twitter etc, but they are not really making money from it nor do they track and measure results.

    So have some selling catch phrases up your sleeve next time you try to sell to an offline business and do a little bit of research before you call.... just a little.

    Check the source code of the site see what KW they are targeting then run through rank checker (firefox extension) and see where they are ranking. Then when you call and they say they have a website, advise them you ran a SEO check to see where they were ranked - ask them if they know where they are ranked - Then offer to email it them. Call them back in a day, say you will and DO IT.... build rapport with your client, turn the convo around and make them want you.

    I guess what I am trying to say is have a sales funnel .... you rarely get a sale straight up, but have a sales funnel in place to make it as easy as possible

    Hope this helps good luck

    Emma
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    • Profile picture of the author iAmNameLess
      Originally Posted by Rande View Post

      I guess what I am trying to say is have a sales funnel .... you rarely get a sale straight up, but have a sales funnel in place to make it as easy as possible
      Yeah a sales funnel will always help...

      You should know though... without me even wanting them, and being bombarded with work, I have been away from this forum for months while people still continue to contact me from here wanting me to handle their projects or work on something for them.

      Potential clients are everywhere... there might even be one visiting this thread in the next hour. You never know, you just need to keep pushing forward.
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  • Profile picture of the author iAmNameLess
    Your adsense and CPAs went nowhere because that is the direction you took them.

    There is money everywhere, adsense, CPA, affiliate marketing, email marketing... offline..

    You have cold called businesses... how many times? 100 a day? If you're doing 100 a day and you haven't had success then your pitch is bad, or borderline awful.

    Most importantly, can you create websites? Don't sell them if you can't create them! lol. South Carolina is juicy. I'm not even from SC but I have quite a few clients there. You just either haven't spent enough time on the phone or something else is wrong.

    You have a website right? You need to SEO it for local searches. Start putting out information that is going to get you grounded out there as an expert in your field. Start sending out emails to your potential clients, get a fan page and share valuable information.

    How far are you from mertyl beach? SEO for that, and get ranked... you will get calls from pretty high end clients. Don't limit yourself to just your city of businesses, pick up the phone and keep dialing. If you make 100 calls a day... you really should have at least one sale a week, and that is a horrible conversion. Chances are you will make at least a sale a day that way.
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  • Profile picture of the author imnumberone28
    thanks for the quick responses, I really cant create websites lol but i was thinking of outsourcing and just managing the business. This may seem like a dumb question but do you think its a good move to start a business just by outsourcing the projects if i've never done it that way before?
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    • Profile picture of the author EmmaPowell
      Originally Posted by imnumberone28 View Post

      thanks for the quick responses, I really cant create websites lol but i was thinking of outsourcing and just managing the business. This may seem like a dumb question but do you think its a good move to start a business just by outsourcing the projects if i've never done it that way before?
      PERFECT!!!

      You wouldn't build a house on your own you would outsource what you are not good at or don't like doing. Its a smart business move!

      Pop on over to warriors for hire, take a look at some signatures in these threads and pm some people. Ask them if they are interested how much they charge and their portfolio. Then you have something to take to clients to show off.

      ALWAYS ALWAYS check feedback on threads to ensure you maintain your name and reputation with whom you deal with
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  • Profile picture of the author TopLevelGeek
    Hey bud,
    You do need to have somewhat of a starting point. The first three websites I did were for free or "cost only." Mostly because the question comes up, "Can I see samples of your work," or "Do you have references." (Testimonials)?

    The answer to both questions should be yes if you plan on people giving you money. I don't mean this to sound unsupportive, but you usually do have to have some success online before you can market offline. Rande is right, offline is much easier initially, but in the end it is a lot more work.

    In the online world, you have an "anonymous relationship" for just long enough to get someone to click the BUY button. Then either the relationship ends, or they end up on your list.

    In the offline world these are "real people" in the sense that they have your phone number and can track you down! The relationship doesn't end when you make the sale, it's the beginning!... Making the initial sale is the easy part, but building that client into someone who will tell a handful of people how happy they are with you is the hard part. You don't want someone to grudgingly hand money to you -- that is the beginning of the end. You want them to look forward to it!

    Doing those websites for free was the best thing I ever did. I did a very good job on them, and I have paying clients to this day because of them.

    You should not give up, just re-evaluate!
    Signature
    Tyler Horn, LCSW
    I am a child and family therapist, and internet marketer who specializes in small targeted internet presences for people in the helping professions. If your mission is to enhance the lives of the people around you PM me
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  • Profile picture of the author imnumberone28
    So I Should Start Out Doing Free Work Just To Build My Name/Trust With The Business Owner?
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    • Profile picture of the author iAmNameLess
      Originally Posted by imnumberone28 View Post

      So I Should Start Out Doing Free Work Just To Build My Name/Trust With The Business Owner?
      No... Never do free work.. never ever ever.

      Find some people you want to outsource to. Ask for samples, and then show the business owner those samples. Some might say its shady, but business isn't always squeaky clean.
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      • Profile picture of the author Joshua Morris
        Hey, listen.. your gonna be fine, you clearly dont have a problem with picking up the phone, you just dont know a niche and dont know what to say.

        A great place to find niches of business to work with is Popular UK Searches » Business Finder » Yell

        Then find business in the site, or in google and use this script when you call them.
        In the script it shows what to say when a gatekeeper is there, the best tips on talking and sounding good and what to say when the prospect says problems like "im busy", or "im not interested", or "Im happy with what I have" etc...
        I also include what to say when you have a questioning client that just wants to know everything...
        The bottom line is, you are trying to get a MEETING.... If you are selling high ticket, top quality seo services or something really great that you are charging ALOT for... then you need a meeting. You can charge $1200+ for seo services, and $1500+ for a website, so you want to get them into the meeting to really talk about the BENEFITS!!
        Also included is answering machines, third party and referral calls, and a whole bunch more
        Enjoy!

        right click and download the scripts here.




        Originally Posted by imnumberone28 View Post

        Basically I need to do something to get my feet in the door,
        But i got two questions
        1.How do i get around the gatekeepers because they're like the #1 factor i cant get in contact with Mr Important.
        2. When i get the decision maker on the phone do i go directly for the kill or just use that time to set up an appointment at a later date?
        This is all in the script above, and much more! You are trying to set an appointment, and you have to make a special date ready when you call, for example "next Wednesday at 2.00"

        Mark your meetings in your calender before you have them, and dont stop calling until you fill those meetings!!!

        With this script i have seen a 30% conversion rate on calls to get meetings, and if I follow up i get an even higher conversion... like if they say "call back"... remember, if they say "call back", its as if they are saying "call back to set an appointment" (because that is what you called for), so when calling back you say "Hi, last week you told me that I should call today TO SET AN APPOINTMENT....How's this Thursday at 2"





        Originally Posted by imnumberone28 View Post

        & I know how to create a web page i'm just not the best suited person for the job. I understand how to SEO pages,meta tags, a little jquery and a few more things. Im a noob but not really a noob if i can say it that way... I have an eye for it but dont really know exactly how to code it the right way, I find it simpler to tell someone my idea and have them create/code it for me
        You are an SEM consultant..... you dont have to know how to do anything, or really understand it ... You just outsource it!
        You can use your outsources works as a portfolio to show clients....... There is no reason why not, you are showing them what YOU will GET DONE for them... You are a consultant, a marketing expert guru, you dont build websites or build backlinks.... you orchestrate a symphony of awesomeness to get the client RESULTS
        Lol, im going off the point here, but its good to reiterate how the more professional you are and confident that you can do this, the easier it will be.... And im telling you, YOU CAN DO THIS... I started my company with barely any knowledge of SEO, definitely couldn't build a site or anything, had to learn wordpress lol!!!
        I basically practiced on my clients sites for a while, then outsourced what works best....Then i just outsource any new clients from then.

        I highly recommend you act as if you are the CEO of a major company, and you have plenty of workers that are willing to build you website, backlinks, do seo, social media, content writing ect ect...
        You are just trying to explain to the business owner the BENIFITS, which im sure you know because you are doing this..... and how those benifits will get him sales!! (if he meets up with you lol)

        Those 60% of calls that just don't go through, the business owner is an ass, the gatekeeper is impossible, or the fateful "no" and a hang up, move on to the next call!
        Seriously, if you don't get your "No's" and your Rejections, then you wont be able to get MEETINGS either.. and you wont be able to get sales.


        You already proved you can pick up the phone, so use the scripts and get some clients!!
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        • Profile picture of the author EmmaPowell
          Originally Posted by drummer05 View Post


          You are an SEM consultant..... you dont have to know how to do anything, or really understand it ... You just outsource it!
          You can use your outsources works as a portfolio to show clients....... There is no reason why not, you are showing them what YOU will GET DONE for them... You are a consultant, a marketing expert guru, you dont build websites or build backlinks.... you orchestrate a symphony of awesomeness to get the client RESULTS
          !
          Totally agree!

          That was also really nice to give your script, I don't use one personally but still really really nice I am sure alot of warriors will find good use with it
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          • Profile picture of the author Joshua Morris
            Originally Posted by Rande View Post

            Totally agree!

            That was also really nice to give your script, I don't use one personally but still really really nice I am sure alot of warriors will find good use with it

            Its my pleasure

            Josh M
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            • Profile picture of the author imnumberone28
              You guys on the warriorforum have got to be some of the coolest marketing gurus, I've gotten nothing but love and really appreciate all of the information you've been giving me. Im gonna take it and use it to mold my business, I'm gonna keep you guys informed with how this business goes......now i feel like part of the family lol
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  • Profile picture of the author sethczerepak
    If you're still trying to find your niche I suggest taking the product route instead of the service route. I'm reworking my copywriting and SEO business to become a business that sells educational products and coaching instead of services. LOT more scalable
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  • Profile picture of the author TopLevelGeek
    Well, I think you should focus on something that you actually have some experience with! It would be near-impossibile to outsource a business you haven't run yourself. Offline marketing is complicated, and if you can't do it then you won't be able to survive the client's first question, let alone direct your outsourcers...
    Signature
    Tyler Horn, LCSW
    I am a child and family therapist, and internet marketer who specializes in small targeted internet presences for people in the helping professions. If your mission is to enhance the lives of the people around you PM me
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  • Profile picture of the author imnumberone28
    Basically I need to do something to get my feet in the door,
    But i got two questions
    1.How do i get around the gatekeepers because they're like the #1 factor i cant get in contact with Mr Important.
    2. When i get the decision maker on the phone do i go directly for the kill or just use that time to set up an appointment at a later date?
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  • Profile picture of the author imnumberone28
    & I know how to create a web page i'm just not the best suited person for the job. I understand how to SEO pages,meta tags, a little jquery and a few more things. Im a noob but not really a noob if i can say it that way... I have an eye for it but dont really know exactly how to code it the right way, I find it simpler to tell someone my idea and have them create/code it for me
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  • Profile picture of the author dancorkill
    Small town equals businesses with small money or NO money to spend on online marketing, try calling businesses in larger cities. Look for people already spending money, e.g. on newspaper ads, google adwords etc.
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  • Profile picture of the author thedealmaker
    The answer to your problem lies in this statement from zig ziglar.

    The great motivational speaker, Zig Ziglar, has said, 'You can get anything you want in life if you help enough other people get what they want'...

    In that statement lies your answer.

    You'll get what you want (sales) when you help other people get what they want.

    Ask yourself this.

    What do those businesses in your area want?

    Now here's where most people screw this up.

    They answer this question for the customer. They tell themselves what they think the customer wants. Then they go out and get it and offer it to them.

    The customer says..no we don't want that.

    Or we already have that.

    And you're stuck wondering what happened.

    The trick is to let your customer answer that question for you. Let them tell you what they want. Then you can approach them with what you have to offer after you've found what they want.

    It's really as simple as that.

    See you're trying to offer them something that they haven't told you they wanted. Sure you might say well every business needs a website.

    But that's not their thinking. Not now.

    The idea is that you need to join the conversation that's going on inside of their head. And chime in with your offer once you see that it's a good fit.

    Now guess what. After hearing the conversation going on in their mind, you might find that at that moment, they don't need a website...in their mind it might be a sales letter written or whatever. Then you would offer them that.

    See, you've gotta understand that business owners will spend money on the things that in their minds they think that they need. Not what you think that they need.

    So knowing this, you need to approach them in a way where you can find out what it is that they think that they need.

    And how do you do that?

    You drop the selling language and adopt a more helpful language instead.

    Plus, you ask them.

    Nothing crazy. Just ask.

    Ask them their opinion. People love to give their opinion. So let them.

    How would you feel if you were a business owner and was approached this way.

    "I was wondering if you could help me out for a moment.

    I'd like to ask your opinion about something?

    I'm considering offering a complete online lead generating system for small businesses who sell blank to the public (make sure it's something that they currently sell) that will include a free website along with blah blah and I'd like to know what you think about it."

    Would you feel like they were about to take your money...or would you feel like they just wanted to hear your thoughts about something.

    There is less sales pressure there. The owner doesn't feel like they are being sold something. In turn they will literally give you the keys to selling them.

    Nobody wants to feel like they are being sold. So you don't try and sell them. And when you see any kind of sales pressure building you have to defuse it.

    Business owners today know the sales language that sounds like they are about to be sold something. They don't like it. And they already have the response loaded.

    So to sum this up.

    Don't sound like a salesman

    Ask their opinion

    And help people get what they want.

    Bonus:

    This tip could be worth thousands to you.

    And it's this.

    Don't fall in love with products or services. Fall in love with Markets.

    Why?

    Because every product or service has a life cycle. A beginning, middle and end.

    When you fall in love with products or services and these items hit the end of their lifecycle. You'll be left trying to figure out how to sell something that has now gone out of the public's desire.

    When you fall in love with markets you'll always be able to get in at the beginning, ride it to the middle and jump off before it gets to the end.

    Then if you apply what I've just gave you here then you'll never have to worry about making money in a bad economy because people will always want things. And as long as you are there to find out what those things are. You'll become the person they want to do business with.
    Signature

    **Learn how to profit from mobile marketing and web 3.0 marketing in under 2 hours
    Click Here Now http://sixfiguresuccesssecrets.com/h...under-2-hours/

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    • Profile picture of the author imnumberone28
      Originally Posted by thedealmaker View Post

      The answer to your problem lies in this statement from zig ziglar.

      The great motivational speaker, Zig Ziglar, has said, 'You can get anything you want in life if you help enough other people get what they want'...

      In that statement lies your answer.

      You'll get what you want (sales) when you help other people get what they want.

      Ask yourself this.

      What do those businesses in your area want?

      Now here's where most people screw this up.

      They answer this question for the customer. They tell themselves what they think the customer wants. Then they go out and get it and offer it to them.

      The customer says..no we don't want that.

      Or we already have that.

      And you're stuck wondering what happened.

      The trick is to let your customer answer that question for you. Let them tell you what they want. Then you can approach them with what you have to offer after you've found what they want.

      It's really as simple as that.

      See you're trying to offer them something that they haven't told you they wanted. Sure you might say well every business needs a website.

      But that's not their thinking. Not now.

      The idea is that you need to join the conversation that's going on inside of their head. And chime in with your offer once you see that it's a good fit.

      Now guess what. After hearing the conversation going on in their mind, you might find that at that moment, they don't need a website...in their mind it might be a sales letter written or whatever. Then you would offer them that.

      See, you've gotta understand that business owners will spend money on the things that in their minds they think that they need. Not what you think that they need.

      So knowing this, you need to approach them in a way where you can find out what it is that they think that they need.

      And how do you do that?

      You drop the selling language and adopt a more helpful language instead.

      Plus, you ask them.

      Nothing crazy. Just ask.

      Ask them their opinion. People love to give their opinion. So let them.

      How would you feel if you were a business owner and was approached this way.

      "I was wondering if you could help me out for a moment.

      I'd like to ask your opinion about something?

      I'm considering offering a complete online lead generating system for small businesses who sell blank to the public (make sure it's something that they currently sell) that will include a free website along with blah blah and I'd like to know what you think about it."

      Would you feel like they were about to take your money...or would you feel like they just wanted to hear your thoughts about something.

      There is less sales pressure there. The owner doesn't feel like they are being sold something. In turn they will literally give you the keys to selling them.

      Nobody wants to feel like they are being sold. So you don't try and sell them. And when you see any kind of sales pressure building you have to defuse it.

      Business owners today know the sales language that sounds like they are about to be sold something. They don't like it. And they already have the response loaded.

      So to sum this up.

      Don't sound like a salesman

      Ask their opinion

      And help people get what they want.

      Bonus:

      This tip could be worth thousands to you.

      And it's this.

      Don't fall in love with products or services. Fall in love with Markets.

      Why?

      Because every product or service has a life cycle. A beginning, middle and end.

      When you fall in love with products or services and these items hit the end of their lifecycle. You'll be left trying to figure out how to sell something that has now gone out of the public's desire.

      When you fall in love with markets you'll always be able to get in at the beginning, ride it to the middle and jump off before it gets to the end.

      Then if you apply what I've just gave you here then you'll never have to worry about making money in a bad economy because people will always want things. And as long as you are there to find out what those things are. You'll become the person they want to do business with.

      So what niches would be available to contact & ask questions?
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  • Profile picture of the author trevorhickey
    I am not in love with Google ads etc. I'd go for a product, master it, then call from the yellow pages and get clients asap.
    Signature

    Trevor Hickey, B.A.
    Internet Marketer - who actually gets results


    P.S. If you want to see how I make money - you can see how at http://goo.gl/U6KB4

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  • Profile picture of the author danielkanuck
    Yeah the offline niche is profitable and so is the online realm also. You should set up a website that is designed to pull in new prospects for you, and get their full contact information, and then call them in the manner that they prefer. Also with your cold calling, create a script and practice it in the mirror until you feel comfortable with yourself while doing it.
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  • Profile picture of the author Chris Rivers
    Wow.

    Thedealmaker just laid out some golden nuggets for us.

    In response to the OP, it took me a long time and lots of struggling to realize that I would eventually give up if I was stuck dealing with trying to get business owners to buy something that they didn't want.

    The way to find out what's really happening is just to hookup with some of the local places like Chamber of Commerce, Meetup, Business networking functions and just show up and hang out and talk to other business owners.

    Just use this to get a feel for what's happening out there in your marketplace. Approach this with a mentality that you're just seeing how everyone's doing. Don't put pressure on yourself. Just hang out with business owners.

    The other thing I did when I was struggling was I decided to make a mental business shift and start building a foundation and marketing systems to attract clients to me.

    Yes, it cost money. Yes, it took me a little longer to get things set up. Yes, it meant I had to have a solid business foundation set up to pass the scrutiny test for investigative prospects. Yes, it meant that I had to actually run my business like a business.

    But you know what...after about eight months of getting my foundation set up, I have respect, credibility and paying clients. That's alot better than being viewed as the annoying website guy who always calls people.

    Hope this helps,

    Chris
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    • Profile picture of the author dtaylor
      John Durham had a good thread about this Newbies Read This .

      For me, it helps if I go thru the listings on the first page of Google to find out who is there. I target the people that have no website or do not show up on Google Places.

      One good way to target professionals (optometrists, chiropractors, dentists etc.) is to find those that are not on the first page Google Places. Use Jing to take a screen shot of the Google Places along with the Google search term you used, such as "Denver optometrists". Type up a letter letting them know that you can help them get noticed on Places and other directories.

      If they have no website then pitch them on that too.

      The picture helps a lot as they see that they are not listed. It also helps to have a screen shot of a Google Keyword search with the number of searches shown for their profession.

      If you are targeting your local area, print up a bunch of these and walk into the offices in person. Target 20-30 per day. I would be surprised if you did not get business doing this.

      Good luck,
      DTaylor
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