Promoting a pool cleaning business online.

Hi Dave,

Not only am I an internet marketer but I run a full service pool company in Massachusetts. We do everything from construction to repairs, cleaning, and have a retail pool supply store which I work out of. I have been in the industry since I was 16 that's 10 years now. As long as he is not in my territory I would be more than happy to help you out with any industry related question regarding marketing.


What you have to understand about the pool business is there is a lot to owning a swimming pool. You deal with chemicals, plumbing, electric, ect. People have lots of questions that need lots of answers. There is no better industry to use the CONTENT IS KING strategy. He may not have time to manage a blog, but that what he can pay you for!

Email marketing has worked great for me even though we are not nearly utilizing it as much as we could. Get them on the list and send them service reminders, let them book their pool opening online, ect.


GET CUSTOMER REVIEWS!! on google places and facebook. This is something I am just now realizing needs to be a key to our strategy. The pool biz is vicious, and full of hacks! People switch companies all the time due to fly by night pool cleaners or poor service. Have testimonials or have a referral call list to give customers.

Again if you have questions ask my site Swimming Pool Service and Construction Amesbury Massachusetts

I built that wordpress theme from scratch myself so it is not pretty looking but I learned a lot. I will be doing a redesign this winter with a nice pretty themeforest theme

A year ago we had no web pressense now we are in a battle for the top spot for 'inground pools ma" and other significant keywords but better than that our company is having its best year yet, going on more pool appointments than the last 3 years combined and working from the first thaw to when the ground freezes solid.

anyway probably a little long winded but let me know if I can help.


-Jay

Here is a thought:

Mobile site with a 'Push To Call' button... for emergencies, concerns, 'hey you forgot your tool' kind of calls.

Perhaps a *cool* flyer with a QR Code that takes em to the Web/Mobile site...

I'll let you know if I think of anything else...

Patrick

Precision Pool

not done yet but click to call and stuff is there.

Mailers with QR codes is a great idea, I will be testing this as well. Would you believe our site had 430 visits from mobile devices in August?! so if he is online a mobile site would be perfect. I am thinking real simple, click to call, quick email contact, a basic services page, and maybe even a cool little quick pool tip FAQ page. If you use jquery mobile this can all be done very lightweight.

Hi David, I think that any local business wanting to increase sales or its customer base would need to learn how the Google Local search works. Google gives you some help if you are an established business in that it may already have a website reserved for that particular business although this doesn't seem to be widely known. You would go through the process of claiming that website and then optimizing for local search results. You would need to generate reviews of the business and submit those and supporting content to the numerous local search concerns who list local businesses under various headings. I have been doing this for a while typically for friends, associates and local businesses who don't have much of a web presence. Having a system to generate back-links is also very helpful. You will also find that the competition for local searches is not so intense since there are fewer businesses competing in that arena. It would also be a very good idea to get up to speed with cellphone apps which often are geared to produce local search results since there is an ever increasing use of QR codes for promotional purposes- restaurants are heavy adopters of these items since they can easily offer digital coupons through using the QR codes to attract more customers. I have been increasing my presence in this market and soon will need to outsource since this type of work is time consuming. I have some references if you are interested. Send me a PM.

1. Use good looking signage on every property they service .. like a bandit sign with URL and phone number

2. If the service techs know there is a pool next door and across the street use a door hanger advert EVERY time they service that client

3. Start an online newsletter with pool tips and 3-4 booklet you can drop at homes
with Trial Basis service for the 1st month.

4. The pool people where I live also retail chemicals to the DIY ... but the money in the pool business is repair and new construction.

5. Referral business from the people the pool company buys his tiles etc from

6. Use a with people that do business with homeowners or Homeowner Associations such as electricians, HVAC, security company, bug and lawn care ... supply them with door hangers or flyers and work out a $$xx to them when one of their clients get service. Easy to set up and track online.

You get paid for setting this all up for them

T.R.

As a swimming pool owner, discount coupons always get my attention because pool ownership and maintenance is expensive. Coupons could be distributed in a lot of ways, including through a web page, a door hanger, flyers, Pennysaver ads, ValuePaks, and offering existing customers coupons for referring their neighbors or friends.

My Dad owns a pool business I've gotten him lots of business just by Social Media and SEO. What other things should I go for? QR Codes, SMS Marketing, Email Marketing?

Thanks guys!