However, the most difficult part, it's not the SEO and PPC, it's selling the prospective client why he or she should pay a couple of hundred or a thousand dollar retainer a month.
Many of them are afraid of losing their money, so what had help me a lot recently, and if you are starting out make your best effort with your existing clients to make it work. Ask for an endorsement letter written by hand about your service.
It's better than a testimonial it's a handwritten endorsement letter about their results using your services with their contact information.
So the next time you see your client and he or she is happy about the results your providing ask for an endorsement letter.
And when you are seeing a new prospective client and she or he seems interested but it's afraid of losing the money investing in your service, get out those endorsement letters and make him or her read it.
This would increase your conversion rate a lot. It helped me a ton because one of the most powerful tools is having others selling you.
Hope it helps getting you more clients faster.