But then I started thinking, she could be a great case study and my entr'ee into the insurance industry.
She is a newly licensed life agent. She moved to the area 6 months ago so she hasn't had time to build up a big circle of contacts and her family doesn't live in the area. The company she's with pushes selling to family and friends first which puts her at a disadvantage. Her manager tells her that her only option would be to cold call from the phone book or buy leads.
So, what marketing ideas would you recommend for this "client"?
I think she should choose a particular niche and position herself as an
expert thereby drawing prospects to her.
Thanks in advance