The offline niche nobody talks about!

128 replies
I've worked in this niche (it's really a HUGE market) as an offline consultant for nearly 10 years now (since 2002), so I know it's a fantastic niche that is already conditioned to buy marketing plans, because they NEED to have an online marketing presence in order to compete.

This niche:

1. Is already conditioned to buy marketing plans OVER THE PHONE. In 10 years I don't remember a single sale being made face to face. This means you can be anywhere and market your services to anyone.

2. Already has large marketing budgets set aside. Most of the companies in this niche are paying at least $1,000 per month, up to $10,000 per month. They need to spend this money in order to compete with other Big Dogs in their niche.

3. A very small portion of the companies in the niche (maybe only 1%?) have a custom Facebook page, and even less are using any kind of sales funnel or any email marketing. Other marketing agencies that cater to this niche are still just doing SEO and PPC campaigns.

4. These folks are loyal too. My average client pays me $1500 per month and stays with me for 2+ years. They really appreciate what you can do for them.

Being a warrior since 2007 I have yet to see anybody talk about or mention this niche. Seems like most people are focused on the obvious dr, dentist, professional trade niches. While these are ok, they don't stand up to the money I can pull out of the Travel industry.

By travel industry, I mean hotels, inns, cabin/condo rentals, adventure travel, etc... Every small town has at least 1 hotel, while smaller cities can have hundreds of lodging options. This can be said for just about any town or city in any country in the world, which is why I don't mind sharing my info.

Because there are so many travel companies throughout the world, there are also quite a few internet marketing firms that cater to this market. I worked for one of the larger firms when it first opened, and in 5 years we had 70 employees and 8 figures in revenue per year.

If you were doing this by yourself with no employees (or outsourcing), the average person can handle up to 20 clients at about $1,000 per month.

There is so much I can talk about regarding this market, but it would require me writing a book, so if you have questions, ask away!
#niche #offline #talks #travel
  • Profile picture of the author James Foster
    I'll start the ball...

    If you do things like Facebook fan pages, do they have any issues from a corporate stand point? Lots of chains don't like individual "stores" having their own fan pages because it's hard to control the "brand identity"
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    • Profile picture of the author demiller
      Originally Posted by James Foster View Post

      I'll start the ball...

      If you do things like Facebook fan pages, do they have any issues from a corporate stand point? Lots of chains don't like individual "stores" having their own fan pages because it's hard to control the "brand identity"
      Hi James,
      What you're saying is true. This is why I stay away from chains. They are extremely hard to close (because of corporate red tape) and they usually have their own in-house marketing teams anyway.

      There are thousands of privately owned hotels, inns, etc... all over the U.S. Plenty of work without worrying about the chains.
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    • Profile picture of the author John Durham
      Originally Posted by James Foster View Post

      I'll start the ball...

      If you do things like Facebook fan pages, do they have any issues from a corporate stand point? Lots of chains don't like individual "stores" having their own fan pages because it's hard to control the "brand identity"
      This is why I focus my list on "indies".
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  • Profile picture of the author JBroyer44
    being on the seacoast we have tons of private owned inns and motels. Sweet thing is I already have an in with some of them as my company takes care of their pools.

    Will have to add these to my mobile marketing lists
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    • Profile picture of the author demiller
      Originally Posted by JBroyer44 View Post

      being on the seacoast we have tons of private owned inns and motels. Sweet thing is I already have an in with some of them as my company takes care of their pools.

      Will have to add these to my mobile marketing lists
      There are some great inns and B&B's on the coast in New England. Some of them charge $300+ per night, which is why it's easy to lock these people into large contracts for years.

      The other thing I didn't point out in my original post, is that they NEED ongoing monthly services, pretty much forever, because they're competing with Hotels.com, Travelocity, etc...
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      • Profile picture of the author Edwards WOrld
        How do you approach them man do you have a script i can have or buy from you do you walk in?

        Thanks !

        -EA
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        • Profile picture of the author demiller
          Originally Posted by Edwards WOrld View Post

          How do you approach them man do you have a script i can have or buy from you do you walk in?

          Thanks !

          -EA
          These folks don't respond well to cold calls. Never tried walk ins, as they usually buy over the phone. I have clients that I've had for years, that I've never met in person.

          There are about 20 different ways you can approach these people. The local video method type of thing works well, because NOBODY else is doing it. This is where you make a video review of their website, current marketing, etc... There are several WSO's about this. Seriously though, do this, because nobody else in this industry is approaching people with that technique yet.

          There is usually a travel association in just about every city. They sometimes have advertising options, or meet-ups.

          Hotel owners/managers talk to each other, so once you're in with a few of them, you can also build a referral base fast. This goes the other way too, if you're not delivering results, word will spread quick.
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          • Profile picture of the author grizzlymarketing
            Originally Posted by demiller View Post

            These folks don't respond well to cold calls. Never tried walk ins, as they usually buy over the phone. I have clients that I've had for years, that I've never met in person.

            There are about 20 different ways you can approach these people. The local video method type of thing works well, because NOBODY else is doing it. This is where you make a video review of their website, current marketing, etc... There are several WSO's about this. Seriously though, do this, because nobody else in this industry is approaching people with that technique yet.

            There is usually a travel association in just about every city. They sometimes have advertising options, or meet-ups.

            Hotel owners/managers talk to each other, so once you're in with a few of them, you can also build a referral base fast. This goes the other way too, if you're not delivering results, word will spread quick.
            When you say you do a video review, do you mean you look at all their internet marketing they're doing and point out the holes and how to improve...and then email them the video or a link to it? Or do you mean you review their site and make it like a testimonial then rank the video for a long-tail keyword and show them you can rank stuff to pique their interest?
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          • Profile picture of the author jerryaa
            Does anybody know the names or have links for some of these WSOs demiller (OP) is referring to in this quote?

            Thanks.

            Originally Posted by demiller View Post


            There are about 20 different ways you can approach these people. The local video method type of thing works well, because NOBODY else is doing it. This is where you make a video review of their website, current marketing, etc... There are several WSO's about this. Seriously though, do this, because nobody else in this industry is approaching people with that technique yet.
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            • Profile picture of the author Richard Tunnah
              Originally Posted by jerryaa View Post

              Does anybody know the names or have links for some of these WSOs demiller (OP) is referring to in this quote?

              Thanks.

              David Walker was one of the recent WSO's.

              Rich
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            • Profile picture of the author demiller
              Originally Posted by jerryaa View Post

              Does anybody know the names or have links for some of these WSOs demiller (OP) is referring to in this quote?

              Thanks.

              Offlinetoast.com was one of them. That's what I specifically used to close a client recently. Some good info there on video reviews.

              Also, Brenden Clerget has a couple of great wso's too. I'm getting good results so far from his stuff too...
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              • Profile picture of the author Lorraine2
                Did anyone get the free videos that were offered?
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  • Profile picture of the author imnumberone28
    Originally Posted by demiller View Post

    I've worked in this niche (it's really a HUGE market) as an offline consultant for nearly 10 years now (since 2002), so I know it's a fantastic niche that is already conditioned to buy marketing plans, because they NEED to have an online marketing presence in order to compete.

    This niche:

    1. Is already conditioned to buy marketing plans OVER THE PHONE. In 10 years I don't remember a single sale being made face to face. This means you can be anywhere and market your services to anyone.

    2. Already has large marketing budgets set aside. Most of the companies in this niche are paying at least $1,000 per month, up to $10,000 per month. They need to spend this money in order to compete with other Big Dogs in their niche.

    3. A very small portion of the companies in the niche (maybe only 1%?) have a custom Facebook page, and even less are using any kind of sales funnel or any email marketing. Other marketing agencies that cater to this niche are still just doing SEO and PPC campaigns.

    4. These folks are loyal too. My average client pays me $1500 per month and stays with me for 2+ years. They really appreciate what you can do for them.

    Being a warrior since 2007 I have yet to see anybody talk about or mention this niche. Seems like most people are focused on the obvious dr, dentist, professional trade niches. While these are ok, they don't stand up to the money I can pull out of the Travel industry.

    By travel industry, I mean hotels, inns, cabin/condo rentals, adventure travel, etc... Every small town has at least 1 hotel, while smaller cities can have hundreds of lodging options. This can be said for just about any town or city in any country in the world, which is why I don't mind sharing my info.

    Because there are so many travel companies throughout the world, there are also quite a few internet marketing firms that cater to this market. I worked for one of the larger firms when it first opened, and in 5 years we had 70 employees and 8 figures in revenue per year.

    If you were doing this by yourself with no employees (or outsourcing), the average person can handle up to 20 clients at about $1,000 per month.

    There is so much I can talk about regarding this market, but it would require me writing a book, so if you have questions, ask away!
    So exactly what do you offer these hotels?
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    • Profile picture of the author demiller
      Originally Posted by imnumberone28 View Post

      So exactly what do you offer these hotels?
      I charge a monthly ongoing fee for a variety of services. It's pretty much whatever they need in order to dominate the competition. Each plan is a bit different. Obviously the more I do, the more I charge.

      A typical plan could consist of SEO, Local, PPC management, Email marketing, Social media, etc... For a monthly fee, I do any and all of this as needed.

      This doesn't mean that you need to do this. You could do well for yourself just by selling Facebook fan pages or focusing on Local work.
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      • Profile picture of the author MRomeo09
        I have one or two hidden niches that I work as well. One who has an average contract value of $50k. They pay HUGE money for leads. I party like it's 1999 every time I get the email notification from Kall8 that a lead was generated.

        I usually watch in amusement when people go after the same niches Dentists, chiropractors, attorneys. There is so much better hidden fruit out there with tons of money.
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        • Profile picture of the author demiller
          Originally Posted by MRomeo09 View Post

          I have one or two hidden niches that I work as well. One who has an average contract value of $50k. They pay HUGE money for leads. I party like it's 1999 every time I get the email notification from Kall8 that a lead was generated.

          I usually watch in amusement when people go after the same niches Dentists, chiropractors, attorneys. There is so much better hidden fruit out there with tons of money.
          Agreed! There are much better markets to go after, with much more money. You can then position yourself to be THE go to person for people in that market.
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        • Profile picture of the author vipervin
          Originally Posted by MRomeo09 View Post

          I have one or two hidden niches that I work as well. One who has an average contract value of $50k. They pay HUGE money for leads. I party like it's 1999 every time I get the email notification from Kall8 that a lead was generated.
          Sharing is caring! At least point us in the right direction.
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      • Profile picture of the author McGruff
        What has your response rate typically been(on avg) , for example, from an into email you've sent introducing yourself and your services?Would you care to share email/letter you've found that has generated a good response for you?
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        • Profile picture of the author demiller
          Originally Posted by McGruff View Post

          What has your response rate typically been(on avg) , for example, from an into email you've sent introducing yourself and your services?Would you care to share email/letter you've found that has generated a good response for you?
          Keep in mind that I've been doing this since 2002, before "offline marketing" became a hit. Business was built up using old fashioned advertising, trade shows, referrals etc...

          Since the offline boom, more and more people are jumping into consulting and coming up with unique ways to approach potential clients. The travel industry has yet to be exposed to these new ways! I would venture to say that many of these folks have never had a walk-in trying to pitch SEO. Because of this, any of the client getting WSO's will work well for you.

          I've just recently started to use video reviews with a quick email to prospects, and that seems to go over very well, since they've never been approached this way before.

          I blew this guys mind the other day because I spent 10 minutes doing a video review of his site. Come to find out, he spends $40k per month in PPC and has his "computer guy" managing it for him. I know from experience that there are places like this all over the country in this market.
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  • Profile picture of the author markvsc
    I understand that you can offer a variety of different services to these clients. I have just recently started my offline consulting business and I live in a vacation destination area so I am very interested to know what specifically do you offer a client for 1k a month? Would they pay that for facebook services alone? Or is it usually a package, like Facebook, SEO, email marketing?
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    • Profile picture of the author demiller
      Originally Posted by markvsc View Post

      I understand that you can offer a variety of different services to these clients. I have just recently started my offline consulting business and I live in a vacation destination area so I am very interested to know what specifically do you offer a client for 1k a month? Would they pay that for facebook services alone? Or is it usually a package, like Facebook, SEO, email marketing?
      If you live in a vacation destination, you've got acres of diamonds in your back yard!

      I usually package everything for most clients. They like paying one fee and having everything taken care of for them. Most firms in this industry set an hourly rate, say $100 per hour then sell packages based on that. In this case we'll do 10 hours of work per month for $1k. This would include SEO, PPC management and some social media work.

      Now, the more competitive a market is, the more time is needed to compete, so judge accordingly. For most popular travel destinations, you're not going to be able to rank a site in a week. There is some serious competition so it can takes months to rank well for popular terms. These people know that since they're spending a fortune on PPC every day.

      I also think you could charge $1k per month for Facebook. Most travel businesses are just jumping into Facebook right now, so it's a hot topic right now.
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  • Profile picture of the author MaxReferrals
    For a minute there, I thought you were talking about the Local Auto Dealership niche.

    Since you invited questions, please explain this comment further:
    >>Is already conditioned to buy marketing plans OVER THE PHONE. <<
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    • Profile picture of the author demiller
      Originally Posted by MaxReferrals View Post

      For a minute there, I thought you were talking about the Local Auto Dealership niche.

      Since you invited questions, please explain this comment further:
      >>Is already conditioned to buy marketing plans OVER THE PHONE. <<
      Nearly every marketing firm in this industry sells plans over the phone. Because the nature of this industry, you may have clients interested in your services in Fiji. It's not practical to meet these people in person. They know that, so these marketing plans are sold over the phone.

      Also, if you think about what the typical hotel owner has to buy on a daily basis for his hotel, it's all done over the phone. Things like towels, cleaning supplies, etc...

      Hope that answers your question!
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  • Profile picture of the author Lori Kelly
    Thank you.

    I have been working on a business plan similar to this, but did not narrow my market down to a particular target.

    You just did that for me.

    I live in a resort area and is a perfect market.

    It is nice to already have an "in" since I am established resident and have gained the trust and respect of many already in the industry.

    Thanks again for this info.
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  • Profile picture of the author AppsFromHome
    This is some valuable information - thanks for sharing.

    I don't see many hotels utilizing Facebook or any social media and the 1st page of Google is dominated by chains.

    It looks like I have my next niche picked! Time to do some weekend homework and hit the phones Monday.
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    • Profile picture of the author demiller
      Originally Posted by SDotSpells View Post

      This is some valuable information - thanks for sharing.

      I don't see many hotels utilizing Facebook or any social media and the 1st page of Google is dominated by chains.

      It looks like I have my next niche picked! Time to do some weekend homework and hit the phones Monday.
      You're exactly right. Any kind of social media is wide open at this point, and chains, since they have their own teams, are usually dominating the serps.
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      • Profile picture of the author tuscan
        Sounds like an already warm group of leads, if they are accustomed to buying over the phone. Hey, do these people belong to associations that hold regional or state exhibits? Have you ever marketed to them this way?
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        • Profile picture of the author demiller
          Originally Posted by tuscan View Post

          Sounds like an already warm group of leads, if they are accustomed to buying over the phone. Hey, do these people belong to associations that hold regional or state exhibits? Have you ever marketed to them this way?
          Yes, most of these people belong to some sort of regional and national travel associations. Each of these associations usually hold some kind of event, at least once a year.

          Often times during these events, these associations have workshops or breakout sessions. This is the most effective way to market to them. Usually before the events the associations will look for speakers to talk about certain topics. You can then sign up to do short presentations on specific marketing tactics (social media or G+1 is hot right now), and usually pick up some clients.
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  • Profile picture of the author danielkanuck
    Could you implement this strategy via direct mail. If so, how would you go about doing it?
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    • Profile picture of the author demiller
      Originally Posted by danielkanuck View Post

      Could you implement this strategy via direct mail. If so, how would you go about doing it?
      For sure! In the past, postcards have worked well. I haven't tried a long form sales letter, but I don't see why that wouldn't work.
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  • Profile picture of the author skorpion
    Great post. I agree, this is a good niche. I have a few clients who own hotels, resorts and "villas" in hot vacation spots around the world.

    The other good thing about these type of clients is that they often own multiple properties in different "niches" or locations.

    They are essentially, real estate developers and have deep pockets.

    They need to rent their spaces, so they need to advertise on the net.

    Another way to cash in on this market is to build a niche blog for the specific "travel hot spot" (Surfing in Cancun for example).

    Build it up, get a readership and charge the resort/motel/villa owners monthly for banner ads.

    It's a highly targeted audience because if you do it right, your visitors will be comprised of people planning a trip to the location.

    So if you can make them happy the first time, they'll give you an endless supply of work if you really want it.

    -Peter
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    • Profile picture of the author NateC
      Originally Posted by skorpion View Post

      Great post. I agree, this is a good niche. I have a few clients who own hotels, resorts and "villas" in hot vacation spots around the world.

      The other good thing about these type of clients is that they often own multiple properties in different "niches" or locations.

      They are essentially, real estate developers and have deep pockets.

      They need to rent their spaces, so they need to advertise on the net.

      -Peter

      Very true, most of these business owners have multiple properties and have friends that own multiple properties also.

      Great niche idea, thanks for sharing
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    • Profile picture of the author demiller
      Originally Posted by skorpion View Post

      Great post. I agree, this is a good niche. I have a few clients who own hotels, resorts and "villas" in hot vacation spots around the world.

      The other good thing about these type of clients is that they often own multiple properties in different "niches" or locations.

      They are essentially, real estate developers and have deep pockets.

      They need to rent their spaces, so they need to advertise on the net.

      Another way to cash in on this market is to build a niche blog for the specific "travel hot spot" (Surfing in Cancun for example).

      Build it up, get a readership and charge the resort/motel/villa owners monthly for banner ads.

      It's a highly targeted audience because if you do it right, your visitors will be comprised of people planning a trip to the location.

      So if you can make them happy the first time, they'll give you an endless supply of work if you really want it.

      -Peter
      Absolutely agree with you here Skorpion. Many of the owners also own other lodging properties or other local businesses which leads to more work!
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      • Profile picture of the author demiller
        Originally Posted by whodeeni View Post

        This is a very good thread, and you're right there are plenty of mom and pop properties all over the country, there are several here in my state. i am seriously going to see what i can do to put a package together and begin offering my services. What kind of tools/plugins do you use to run your business in this niche? (if you don't mind me asking...)
        There are TONS of mom and pop lodging properties just in the U.S. Don't forget about everywhere else in the world too!

        As far as tools, I will say that there are VERY few Wordpress sites in this market. With all of the plugins available for WP, it opens things up for many other options for additional revenue, because you can blow the minds of your clients with new cool plug-ins.
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        • Profile picture of the author Vikuna2009+
          Originally Posted by demiller View Post

          There are TONS of mom and pop lodging properties just in the U.S. Don't forget about everywhere else in the world too!

          As far as tools, I will say that there are VERY few Wordpress sites in this market. With all of the plugins available for WP, it opens things up for many other options for additional revenue, because you can blow the minds of your clients with new cool plug-ins.
          Additional revenue for them or you, lol?

          For that, which plug-ins do you recommend?

          Thanks in advance, Eva
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  • Profile picture of the author Not So New
    Great post and thanks for the share ... it's funny because I was justing looking at B&B's in my local area. They get a ton of searches per month.

    Definitely have me thinking

    Shawn
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  • Profile picture of the author mrtrance
    What sort of keywords should we be targeting to find potential clients? Should we go after "hotel city, city hotel, city inn, inn city, bed and breakfast city, etc." keywords to find these possible clients and look for private owned places and skip the chain ones?
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    • Profile picture of the author ehawkmarketer
      Originally Posted by mrtrance View Post

      What sort of keywords should we be targeting to find potential clients? Should we go after "hotel city, city hotel, city inn, inn city, bed and breakfast city, etc." keywords to find these possible clients and look for private owned places and skip the chain ones?
      How about the phone book? Go down the list and call up the ones you haven't heard of

      Question:
      By the way, if you're doing well in one industry or getting started in a niche (for example, hotels), how do you convince others in that industry (ie other hotels) that your services are giving their competition the edge, and they need to get you as well?
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      • Profile picture of the author demiller
        Originally Posted by ehawkmarketer View Post

        How about the phone book? Go down the list and call up the ones you haven't heard of

        Question:
        By the way, if you're doing well in one industry or getting started in a niche (for example, hotels), how do you convince others in that industry (ie other hotels) that your services are giving their competition the edge, and they need to get you as well?
        You don't need much to convince them. If you're already doing well, you can point to your existing clients and their rankings, etc.. to show how good you are.

        If you're just starting out, you only need one client in this industry to get your foot in the door and prove that you know what you're talking about. For the first client, when you're trying to close them, I would talk about what's possible for them. Point out that they're missing out by not collecting email addresses, how they're missing out on social media, or find PPC ads that aren't optimized correctly, and point out how you can save them money and drive more leads by optimizing their PPC accounts.
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        • Profile picture of the author Greg guitar
          Originally Posted by demiller View Post

          You don't need much to convince them. If you're already doing well, you can point to your existing clients and their rankings, etc.. to show how good you are.

          If you're just starting out, you only need one client in this industry to get your foot in the door and prove that you know what you're talking about. For the first client, when you're trying to close them, I would talk about what's possible for them. Point out that they're missing out by not collecting email addresses, how they're missing out on social media, or find PPC ads that aren't optimized correctly, and point out how you can save them money and drive more leads by optimizing their PPC accounts.
          I can see how word of your effective services would spread through an industry, but a lot of consultants only will take one client in a given niche in the same town because how are you going to "dominate page 1 for "Portland Ore Hotel" for 4 different clients? Would you mind telling us how you deal with the issue?
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          • Profile picture of the author McGruff
            Originally Posted by Greg guitar View Post

            I can see how word of your effective services would spread through an industry, but a lot of consultants only will take one client in a given niche in the same town because how are you going to "dominate page 1 for "Portland Ore Hotel" for 4 different clients? Would you mind telling us how you deal with the issue?
            I think it's a given that you would work exclusively with one hotel per city. In fact, if you were to land a resort hotel as a client, I think the way to go from there is to research who are the local businesses that advertise through the hotel. For instance, I've seen many flyers, cards, table top tent cards, directory covers, of nearby bars, restaurants, pizza shops, t-shirt shops, tourist attractions, etc that each hotel guest is provided. Once you've established value for your hotel client, it would seem an easy sale to show these other local businesses what you've accomplished for the hotel, and how they too can better allocate their advertising dollars online.
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          • Profile picture of the author TheMagic
            Originally Posted by Greg guitar View Post

            I can see how word of your effective services would spread through an industry, but a lot of consultants only will take one client in a given niche in the same town because how are you going to "dominate page 1 for "Portland Ore Hotel" for 4 different clients? Would you mind telling us how you deal with the issue?
            First: Best thread on any Forum Ive read in MONTHS! BIG Thanks
            Though this is "Offline" I wanted to chime in these possibilties....

            I have also contemplated this issue above. What if there is a bidding system or waiting list for multiple clients. Website such as ebay wherever could hold the Auction; maybe even on a custom site specifically for the business it'self. With conference call or G+ now hitting in waves the Auction could even be held live on camera between multiple parties.

            Another thing I have been brainstorming like crazy is the various possible uses of tracking affiliate leads that are not for CPA/traditional online sales EC. And this thread has answered this question...Thanks again!!!! Specifically the Hasoffers interface. By doing so the affiliate leads/referrals could take a percentage of the cut.
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          • Profile picture of the author demiller
            Originally Posted by Greg guitar View Post

            I can see how word of your effective services would spread through an industry, but a lot of consultants only will take one client in a given niche in the same town because how are you going to "dominate page 1 for "Portland Ore Hotel" for 4 different clients? Would you mind telling us how you deal with the issue?

            You're not going to dominate the entire page 1 for your clients. There is much more competition than other local niche markets. There are two ways I've dealt with this. First, I tell them there are 10 positions on the first page, and many keywords to go after. While one client might rank well for Portland Lodging, another client can rank for Downtown Portland Hotel.

            If they make a big deal about it, I give them the option to pay more for an "exclusive" contact for that area.
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    • Profile picture of the author demiller
      Originally Posted by mrtrance View Post

      What sort of keywords should we be targeting to find potential clients? Should we go after "hotel city, city hotel, city inn, inn city, bed and breakfast city, etc." keywords to find these possible clients and look for private owned places and skip the chain ones?
      Nailed it! Those are exactly the keyword you should be going after.
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  • Profile picture of the author Deidra Renee
    The travel agency is good for anyone with a lead generation business too. I just got 2 travel agents to generate leads for this past week. I haven't tried to sell them anything else. It was super hard getting these two on the phone lol
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  • Profile picture of the author ehawkmarketer
    If you're starting out, I'd focus on doing one thing at a time.
    • Don't worry about tools, just jump in and start finding clients. When you've got your first client- you'll be so amped up you'll just execute (ie don't sweat the small stuff like tools). So don't let things like tools stop you from starting.
    • Common objections to starting out:
    • I don't know what to use (use anything you know how to use).
    • I don't have enough tools (yes, we can help you learn),
    • I can't make websites quick enough (hire an outsourced team at first).
    You should also specialize within offline to find your 'dominant' niche service-- for example, you like email marketing services. Then use aweber and start signing them up! Cheers
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  • Profile picture of the author David B.
    My wife's cousin visited from Arizona last week. She the manager for a 248 luxury unit apartment complex. Currently she is paying Rent.com $385 for a lead that rent a unit and $50 if they don't. She is also paying a "internet company" $1,350 a month who she don't think is not doing anything - they are not, because I did a search for the apartment complex using name, phone, and some keywords and nothing shows except for the big directories where some reviews are on.

    This opened my eyes to luxury apartments as a good niche. There are so many ways you can increase their bottom line, online/offline, you can easily charge $2000 a month to provide solutions they need.

    David.
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    • Profile picture of the author demiller
      Originally Posted by David B. View Post

      My wife's cousin visited from Arizona last week. She the manager for a 248 luxury unit apartment complex. Currently she is paying Rent.com $385 for a lead that rent a unit and $50 if they don't. She is also paying a "internet company" $1,350 a month who she don't think is not doing anything - they are not, because I did a search for the apartment complex using name, phone, and some keywords and nothing shows except for the big directories where some reviews are on.

      This opened my eyes to luxury apartments as a good niche. There are so many ways you can increase their bottom line, online/offline, you can easily charge $2000 a month to provide solutions they need.

      David.
      Yes, luxury apartments would also be in the same "niche". All of the same marketing techniques apply, and the monthly fees can be higher. That's kind of something I haven't really mentioned, is that the higher fees that any kind of lodging property charges, the more they're willing to spend on marketing.
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  • Profile picture of the author cplace28
    In regards to the video pre-sells do you make a generic one or company specific? I think video make it more personal already and build trust from the start inturn an even better chance to close without a personal meeting.


    Great thread Thanks for sharing everybody!!
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  • Profile picture of the author LasseKohau
    Excellent thread on a way overlooked niche with unlimited potential !

    If you are unsecure, where to start, do a small segmentation on this market !

    Pick country/destination, example - US, Mexico, Canada.
    Pick market/customertype, discount, charter, luxurymarket.

    Eventually, pick a beach to work on, anywhere in the world. Search for the 100 most nichest beaches in the world, and kick off from there !

    regars, LASSE
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  • Profile picture of the author dtaylor
    Great information, thanks for sharing.

    Do you put up your own directories and sites or do you strictly work on behalf of clents?

    DTaylor
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  • Profile picture of the author zoro
    Great thread, thanks for sharing.
    I think mobile marketing might be a good service to provide them, becuase many of their customers will be traveling and only have internet access via their mobile phone.
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    • Profile picture of the author demiller
      Hi Zoro,
      Great idea, they are just becoming aware of mobile. I'm just starting to implement this myself.
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  • Profile picture of the author iw433
    Well thanks to you guys I will not be visiting the WF for quite a while.
    I will be bizzzzzzzzzzzzzzzzy!
    Got clients to contact.
    Thanks a bunch. The WF rocks!
    A real Zig Zigler moment.
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  • Profile picture of the author Heidi White
    I live in a resort town as well.

    Tons of 'indie' motels, Bed and Breakfasts, etc.

    Everyone looks at offline as a stand-alone-business model, but I'm not interested enough in the back-end to want to offer offline services by myself, without bringing in a strategic partner (who already knows the ropes...)

    but getting that potential client interested and on the same conference call and a piece of the action for handling local things like photo's videos etc... that excites me.
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    • Profile picture of the author DWolfe
      Can you target these resort places by email ? If you have done this over seas who do you target ?
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      • Great thread. You know, once you have say 50 clients...maybe one in every state who love and trust your professional service, I bet you can then parlay that into a comped weeks stay at any of the given properties.

        Then spend the next year traveling around the country to these great places, with your laptop and loved ones, manage your business, and take it all in....

        At that point, you become a face, a friend, a confidant...and you have customers for life!
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        • Profile picture of the author midasman09
          Banned
          I'm setting up a "Mobile Site Directory" for my town and.....because of this thread....I will also be setting up a "Lodging Mobile Site Directory" for the Pacific NW.

          I have yet to find one B&B or INdependent motel that has a "Mobile" site. And when I talk to them about this (at a Chamber of Comm luncheon) their INTEREST....PEAKS! (They want to know how I can make a "Mobile Site" for their lodge, B&B etc)

          And...regarding "Motel Chains"....Best Western is a Chain but....each one is OWNED by an Individual and HE has power to Buy.

          Don Alm
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          • Profile picture of the author wilder1047
            Originally Posted by midasman09 View Post

            I'm setting up a "Mobile Site Directory" for my town and.....because of this thread....I will also be setting up a "Lodging Mobile Site Directory" for the Pacific NW.

            I have yet to find one B&B or INdependent motel that has a "Mobile" site. And when I talk to them about this (at a Chamber of Comm luncheon) their INTEREST....PEAKS! (They want to know how I can make a "Mobile Site" for their lodge, B&B etc)

            And...regarding "Motel Chains"....Best Western is a Chain but....each one is OWNED by an Individual and HE has power to Buy.

            Don Alm
            This is true that they have the power to buy. But, there are still branding requirements that limit these hotels from doing too much on their own.

            Best Western is actually very strict - I knew a guy who owned one and they made him pay $500.00 for a little garbage can for the front office.. It HAD to be that one!!

            If you really want chains you can go after Wyndham hotels and Choice hotels. I've worked for both of them and they're both fairly loose on the rules.
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            • Profile picture of the author Jordan J Caron
              Thanks for sharing demiller! I have been trying to focus on selling local business and professionals like the one's you mention but the lodging industry makes more sense for me. That's because the whole world is their reach which for me means that SEO, PPC and social media is so important.

              Bed and breakfasts, inns, boutique hotels generate way more searches because people from all over the world are searching. This to me presents more importance on SEO, PPC and social media then for local chiropractors, dentists and massage therapists and allows for a bigger return based on the amount of searches being higher.

              Thanks again, this is a great niche!
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        • Profile picture of the author Life Mega
          Originally Posted by CleanMountainLiving View Post

          Great thread. You know, once you have say 50 clients...maybe one in every state who love and trust your professional service, I bet you can then parlay that into a comped weeks stay at any of the given properties.

          Then spend the next year traveling around the country to these great places, with your laptop and loved ones, manage your business, and take it all in....

          At that point, you become a face, a friend, a confidant...and you have customers for life!
          Utterly brilliant thinking, CML!

          You just motivated me to keep going!
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        • Profile picture of the author toodise
          could you use this as a stand alone business and hire a person to help do the day to day things?
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      • Profile picture of the author demiller
        Originally Posted by DWolfe View Post

        Can you target these resort places by email ? If you have done this over seas who do you target ?
        You can target resorts via email, but I've never targeted places overseas. At least in non-english speaking countries. Any clients that I have that speak a different language have come from referrals.
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  • Profile picture of the author eezymoney
    Great Thread! Lots of info and I have been reading its development.

    I have been mulling over an offline campaign in the UK small independent hotel/b&B sector for the past two months and this proves to me that the money and need is there.

    Many Thanks, John
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  • Profile picture of the author grey38
    I've cold called about a dozen so far potential clients. Every one of them say the owner is not in, and they are in and out (in no particular schedule).

    1.) Is this a bad time of the year to call, because I was thinking about making sure they understand if I start helping them now, they'll be ready for the season when it starts.

    2.) Is there a way to tell if they are a small business or not? Just gotta call them all?
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    • Profile picture of the author grey38
      Originally Posted by grey38 View Post

      I've cold called about a dozen so far potential clients. Every one of them say the owner is not in, and they are in and out (in no particular schedule).

      1.) Is this a bad time of the year to call, because I was thinking about making sure they understand if I start helping them now, they'll be ready for the season when it starts.

      2.) Is there a way to tell if they are a small business or not? Just gotta call them all?
      Any help on this situation? It just seems they are all closing down for the year, so maybe hotels are not a good idea for this time of year? Thoughts, and help for previous questions?
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      • Profile picture of the author Lori Kelly
        Originally Posted by grey38 View Post

        Any help on this situation? It just seems they are all closing down for the year, so maybe hotels are not a good idea for this time of year? Thoughts, and help for previous questions?

        When you call, do you ask if the owner is in or do you have the name of the owner.

        Get the name of the owner. Call and ask whomever answers the phone for the name of the owner and then call back later.

        Ask for the owner, using his or her name.

        If he or she is not in, ask the person to please take a message and leave a message for the owner. Make sure you let them know you will only take a few minutes of their time. No one wants to spend anytime talking to a salesperson, so if you can get a call using the statement, "just a few minutes of their time", you should get a call back.
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  • Profile picture of the author wilder1047
    I was amazed to never see this niche mentioned on here aswell.

    I was brought up in a hotel from the age of 6-20 then went on to work in hotels and eventually manage one for a year.

    Let me tell you that these guys are DYING for your help... The beautiful part is that you can offer every single service under the sun.. Plus as the TS stated - hotels are very rarely propositioned for any of this stuff.

    Especially reputation management - tripadvisor, expedia etc. all seem to take the customers words as gold - and will post any negative review they come across without first confirming any such story with the hotel - which is absolutely ridiculous.. many many hotels are victim to absolute slander because of the system in which these review sites work.

    One bad review and a hotel is dead in the water.

    A lady once left a bad review for the hotel I was managing - left out many parts of the story and exaggerated the rest of it - I had customers coming in for months mentioning it.. Think of all the customers that didn't come in at all!!

    From my insider experience - this is the method I'd suggest to closing these guys..

    Lead in with reputation management - as you can see they're at the mercy of insane people with nothing but time on their hands to post negative reviews on websites. Correct this for them.. they need it and deserve it!!

    SEO - Google Places optimization would be second in line just so you can get in front of all those juicy search volumes!!

    Website/E-Mail integration - E-mail marketing is massive for this industry since they can blast their list with any big events coming up - finish up each of those e-mails with a link to their online reservation system/phone number. Another great way to capture e-mails is since hotels usually have business centers (computers in the front office for public use) set up a pop-up opt in form on their website and make sure they have the front desk staff refresh the page every time a customer is finished using the computer.. That way the first thing they see is the an opt-in form when they sit down to use the computer. Also capturing e-mails through comment cards - offering them a chance for a free night in a monthly draw.

    Social Media - this helps with reputation management by gaining credibility, I set up two hotels with a facebook fan page that converts on a "Like".. I worked at one of the hotels and people used to say - "I can't believe 150 people Liked this hotel on Facebook" the place was a 'lil run-down).. hahaha - they never clued in all the Likes were fueled by the 10% discounts people received for liking the page.

    Twitter can be implemented just as the e-mail marketing.. tweet out cool things about the local town and when events are happening.

    Youtube videos - now this is money!! Film short walk-throughs of their rooms and then load them up onto youtube.. and RANK THOSE VIDEOS!! You can rank videos so bloody easily - and it will help them stand out from the stiff competition. Mind you this only works if the rooms are half decent!!
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    • Profile picture of the author etrin
      Originally Posted by wilder1047 View Post

      I was amazed to never see this niche mentioned on here aswell.

      I was brought up in a hotel from the age of 6-20 then went on to work in hotels and eventually manage one for a year.

      Let me tell you that these guys are DYING for your help... The beautiful part is that you can offer every single service under the sun.. Plus as the TS stated - hotels are very rarely propositioned for any of this stuff.

      Especially reputation management - tripadvisor, expedia etc. all seem to take the customers words as gold - and will post any negative review they come across without first confirming any such story with the hotel - which is absolutely ridiculous.. many many hotels are victim to absolute slander because of the system in which these review sites work.

      One bad review and a hotel is dead in the water.

      A lady once left a bad review for the hotel I was managing - left out many parts of the story and exaggerated the rest of it - I had customers coming in for months mentioning it.. Think of all the customers that didn't come in at all!!

      From my insider experience - this is the method I'd suggest to closing these guys..

      Lead in with reputation management - as you can see they're at the mercy of insane people with nothing but time on their hands to post negative reviews on websites. Correct this for them.. they need it and deserve it!!

      SEO - Google Places optimization would be second in line just so you can get in front of all those juicy search volumes!!

      Website/E-Mail integration - E-mail marketing is massive for this industry since they can blast their list with any big events coming up - finish up each of those e-mails with a link to their online reservation system/phone number. Another great way to capture e-mails is since hotels usually have business centers (computers in the front office for public use) set up a pop-up opt in form on their website and make sure they have the front desk staff refresh the page every time a customer is finished using the computer.. That way the first thing they see is the an opt-in form when they sit down to use the computer. Also capturing e-mails through comment cards - offering them a chance for a free night in a monthly draw.

      Social Media - this helps with reputation management by gaining credibility, I set up two hotels with a facebook fan page that converts on a "Like".. I worked at one of the hotels and people used to say - "I can't believe 150 people Liked this hotel on Facebook" the place was a 'lil run-down).. hahaha - they never clued in all the Likes were fueled by the 10% discounts people received for liking the page.

      Twitter can be implemented just as the e-mail marketing.. tweet out cool things about the local town and when events are happening.

      Youtube videos - now this is money!! Film short walk-throughs of their rooms and then load them up onto youtube.. and RANK THOSE VIDEOS!! You can rank videos so bloody easily - and it will help them stand out from the stiff competition. Mind you this only works if the rooms are half decent!!

      Great info... what would you recommend on pricing for the services you mentioned above, esp reputation management and videos?
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  • Profile picture of the author wilder1047
    Reputation Management I'd say you could charge about $500.00/per month.

    The videos you could tell them to do the walk through themselves since they will be able to do a better run down on the rooms.

    Than ranking the videos would be at your own discretion based on how competitive the key term is. Since they will most likely have 5 or 6 different room types - you could put every room type in 1 video or divy it up into a video per room, in that case you'd maybe want to go with a package deal.

    If you're interested in ranking videos but not entirely sure how to, let me know, I made a course on ranking videos which I'd happy to give you for free.

    One thing I do have to say about hotel owners is for some reason they're the cheapest buggers alive..

    The hotel I actually grew up in - the guy was netting over $500,000 a year and pulling a dime out of that for minor upgrades was like pulling teeth.

    One way to avoid that is to find the hotels that are the most well kept. These will be the owners that understand they have to reinvest a large amount of their profits just to stay relevant in the industry!!

    Check websites to see if they tout their flat screen TVs, any special channels, new renovations - those sorts of things.
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    • Profile picture of the author InfoGirl
      If you're interested in ranking videos but not entirely sure how to, let me know, I made a course on ranking videos which I'd happy to give you for free.


      Hi Wilder, I'd love to take you up on your free offer for the ranking video course, can't PM yet so could you e-mail me at thrivingin04@yahoodotcom.

      Thanks in advance
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    • Profile picture of the author etrin
      Originally Posted by wilder1047 View Post

      Reputation Management I'd say you could charge about $500.00/per month.

      The videos you could tell them to do the walk through themselves since they will be able to do a better run down on the rooms.

      Than ranking the videos would be at your own discretion based on how competitive the key term is. Since they will most likely have 5 or 6 different room types - you could put every room type in 1 video or divy it up into a video per room, in that case you'd maybe want to go with a package deal.

      If you're interested in ranking videos but not entirely sure how to, let me know, I made a course on ranking videos which I'd happy to give you for free.

      One thing I do have to say about hotel owners is for some reason they're the cheapest buggers alive..

      The hotel I actually grew up in - the guy was netting over $500,000 a year and pulling a dime out of that for minor upgrades was like pulling teeth.

      One way to avoid that is to find the hotels that are the most well kept. These will be the owners that understand they have to reinvest a large amount of their profits just to stay relevant in the industry!!

      Check websites to see if they tout their flat screen TVs, any special channels, new renovations - those sorts of things.
      Thanks a lot! Nice when folks share what is working for them!
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    • Profile picture of the author DougPage
      Originally Posted by wilder1047 View Post

      If you're interested in ranking videos but not entirely sure how to, let me know, I made a course on ranking videos which I'd happy to give you for free.
      I too would love a copy of your course. Just starting out and need all the help I can get. Please send to dougpage at triata dot com. Thanks in advance for your gracious offer.

      demiller - What a great thread you've started. My head is hurting with all the ideas you and many other's here have offered.
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  • Profile picture of the author Courage
    Fantastic advice, although I would focus on mom and pop bed and breakfasts, considering that there are 100's of these in most major areas.
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  • Profile picture of the author Mark Binnie
    This is so very good info. I hadn't thought able the travel industry before and this has opened my eyes to something else to go after in the UK.
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  • Profile picture of the author RySpencer
    I think I know what I will be doing while I am in Costa Rice this winter... thanks for this great soup of leads to go with.
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  • Profile picture of the author shalinimittal
    Great thread Thanks for sharing everybody!!
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  • Profile picture of the author wilder1047
    Hey guys,

    I've had some requests for the video course I offered early in this thread.

    I'm still 4 posts short of PM'ing so if you desperately want it I suggest just leaving your e-mail in the PM.

    Thanks,

    James
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    • Profile picture of the author Pmac721
      Originally Posted by wilder1047 View Post

      Hey guys,

      I've had some requests for the video course I offered early in this thread.

      I'm still 4 posts short of PM'ing so if you desperately want it I suggest just leaving your e-mail in the PM.

      Thanks,

      James
      Hi James...I would also be interested in your cours and like you I can't PM yet. Can you email it to me at kiramedia at comcast dot net...Thanks!

      And thanks to everyone else that had so freely shared on this thread...I'm about 20 minutes from Manhattan and my head is now spinning with ideas! i never would have considered this niche, I would have thought it would be highly competitive from the larger marketing firms. You learn something new everyday.
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    • Profile picture of the author BizLadi
      Originally Posted by wilder1047 View Post

      Hey guys,

      I've had some requests for the video course I offered early in this thread.

      I'm still 4 posts short of PM'ing so if you desperately want it I suggest just leaving your e-mail in the PM.

      Thanks,

      James
      Please email me a copy at pjrwriting at gmail. Thanks!

      This is a great thread - I appreciate the information everyone has shared. Tourism is the only industry in our neighborhood. My brain is now buzzing with ideas. : )

      PJ
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    • Profile picture of the author Lorraine2
      Hi Wilder,

      I would also like a copy of the videos please, I don't have enough posts. my email address is lorrainetapper@yahoo.com. Thanks for your generosity.

      Lorraine
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  • Profile picture of the author reimer
    Banned
    [DELETED]
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    • Profile picture of the author affiliatemom
      Hi Wilder1047 James - If you still want to send the video course, it would be great of you!

      affiliatemom3@yahoo.com

      I appreciate your and the OP and others' insights into this market and the potential.

      I also thought this would be a saturated market... Insider knowledge can make such a difference.

      Thanks all!

      P.S. demiller (op) If you decide to put out a wso stepping us through the entire process (hint hint) put me on your notification list
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  • Profile picture of the author nelsonbiglar
    Great information... an interesting niche to do research on!
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    • Profile picture of the author writer2009
      If you're interested in ranking videos but not entirely sure how to, let me know, I made a course on ranking videos which I'd happy to give you for free.


      Hi Wilder,

      Help.

      I'm interested in your offer for the ranking video course, can't PM yet and can't leave my e-mail address in this post because I have less than 15 posts.

      Any suggestions on how I can contact you?

      Thanks.
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  • Profile picture of the author davidnicoll
    Great Information Everyone..... I am going for it!!!
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  • Profile picture of the author Justin Lavoie
    How many results are you looking for in google to take the decision to start a website for a particular area? In my area, most keywords are getting less than 300 EXACT searches per month for say "hotel city" or even "dentist city" so the secondary ones are mostly under 100.

    How much local can you go?

    And do you go for :
    HotelRegion.com/HotelsfromCity1
    HotelRegion.com/HotelsfromCity2
    or
    Hotelcity.com/SecondaryKeyword1
    Hotelcity.com/SecondaryKeyword2?
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    • Profile picture of the author rmx
      Is there a preferred time of day or day of the week to call hotels, motels, B&B's?

      Thanks, RMX
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  • Profile picture of the author SuzyBlack
    Originally Posted by demiller View Post

    I've worked in this niche (it's really a HUGE market) as an offline consultant for nearly 10 years now (since 2002), so I know it's a fantastic niche that is already conditioned to buy marketing plans, because they NEED to have an online marketing presence in order to compete.

    This niche:

    1. Is already conditioned to buy marketing plans OVER THE PHONE. In 10 years I don't remember a single sale being made face to face. This means you can be anywhere and market your services to anyone.

    2. Already has large marketing budgets set aside. Most of the companies in this niche are paying at least $1,000 per month, up to $10,000 per month. They need to spend this money in order to compete with other Big Dogs in their niche.

    3. A very small portion of the companies in the niche (maybe only 1%?) have a custom Facebook page, and even less are using any kind of sales funnel or any email marketing. Other marketing agencies that cater to this niche are still just doing SEO and PPC campaigns.

    4. These folks are loyal too. My average client pays me $1500 per month and stays with me for 2+ years. They really appreciate what you can do for them.

    Being a warrior since 2007 I have yet to see anybody talk about or mention this niche. Seems like most people are focused on the obvious dr, dentist, professional trade niches. While these are ok, they don't stand up to the money I can pull out of the Travel industry.

    By travel industry, I mean hotels, inns, cabin/condo rentals, adventure travel, etc... Every small town has at least 1 hotel, while smaller cities can have hundreds of lodging options. This can be said for just about any town or city in any country in the world, which is why I don't mind sharing my info.

    Because there are so many travel companies throughout the world, there are also quite a few internet marketing firms that cater to this market. I worked for one of the larger firms when it first opened, and in 5 years we had 70 employees and 8 figures in revenue per year.

    If you were doing this by yourself with no employees (or outsourcing), the average person can handle up to 20 clients at about $1,000 per month.

    There is so much I can talk about regarding this market, but it would require me writing a book, so if you have questions, ask away!
    Plus the awesome thing I've found working with the Travel Industry is that they give you freebies!

    "You should really see the hotel so you know what we are about when you are marketing us online"

    Five star, you say? By the beach? Do you really need to know that we can do your SEO without ever seeing your beautiful hotel....
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  • Profile picture of the author david2012brown
    To anybody who has ranked a hotel in a large city; how hard was it. The reason I never targeted this niche is because I thought the comp. seemed pretty unbeatable.

    For example "Miami Hotels"

    #1) Expedia 18,974,434 Links - however only 52 page links PR6
    #2) Miami Hotels 3,955 links PR3
    #3) Trip Advisor 35,008,776 - 96 Page links PR3
    #4) Delano Hotel - 10,208 links PR6
    #5) Fountain Bleau - 7,655 links PR5

    While I didn't analyze the types of the links; but with all these authority sites; have you found that you have been able to beat these sites and get to the top 3?
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    • Profile picture of the author ronr
      It does seem like it would be really hard to rank for major cities. Many of those places have hundreds of reviews also. But it should be much easier and a huge number of opportunities in smaller cities.

      Originally Posted by david2012brown View Post

      To anybody who has ranked a hotel in a large city; how hard was it. The reason I never targeted this niche is because I thought the comp. seemed pretty unbeatable.

      For example "Miami Hotels"

      #1) Expedia 18,974,434 Links - however only 52 page links PR6
      #2) Miami Hotels 3,955 links PR3
      #3) Trip Advisor 35,008,776 - 96 Page links PR3
      #4) Delano Hotel - 10,208 links PR6
      #5) Fountain Bleau - 7,655 links PR5

      While I didn't analyze the types of the links; but with all these authority sites; have you found that you have been able to beat these sites and get to the top 3?
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  • Profile picture of the author Claire Koch
    If you're interested in ranking videos but not entirely sure how to, let me know, I made a course on ranking videos which I'd happy to give you for free.


    Hi Wilder, may I have the course please for ranking video's, you can e-mail me at ckoch@vci.net.

    Thanks in advance
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  • Profile picture of the author johnsmart
    Thats a very good concept demiller.

    Studies shows that you can even make more money offline if you have the right tools and resources in place.

    One think I like about this concept is that is residual income meaning your client get to pay you on and on as long as you deliver what they want and make them happy.

    I make most of my money online...£500 per day lowest but think I can add this concept to my income streams for more profit.

    John
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  • Profile picture of the author ADukes81
    I sent out 13 or 14 videos this week and a hotel responded yesterday and wants me to put together a proposal if it is performance based. I have one client I have that pays me per phone call and it is a headache.

    Any ideas?

    I was thinking of ranking a video on page one to prove myself and perhaps upsell to 2-3 videos/mo.

    I appreciate any/all help

    Thank you
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    • Profile picture of the author dtaylor
      Originally Posted by ADukes81 View Post

      I sent out 13 or 14 videos this week and a hotel responded yesterday and wants me to put together a proposal if it is performance based. I have one client I have that pays me per phone call and it is a headache.

      Any ideas?

      I was thinking of ranking a video on page one to prove myself and perhaps upsell to 2-3 videos/mo.

      I appreciate any/all help

      Thank you
      Send out more videos, try to target one service that you can do quickly and get paid, such as mobile web. Then talk to them about further services.

      I don't like performance based marketing unless I control the website and charge per lead, per month, per call etc. Something I can control.

      DTaylor
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      • Profile picture of the author uncle randy 71
        Originally Posted by ADukes81 View Post

        I sent out 13 or 14 videos this week and a hotel responded yesterday and wants me to put together a proposal if it is performance based. I have one client I have that pays me per phone call and it is a headache.

        Any ideas?

        I was thinking of ranking a video on page one to prove myself and perhaps upsell to 2-3 videos/mo.

        I appreciate any/all help

        Thank you
        Originally Posted by dtaylor View Post

        Send out more videos, try to target one service that you can do quickly and get paid, such as mobile web. Then talk to them about further services.

        I don't like performance based marketing unless I control the website and charge per lead, per month, per call etc. Something I can control.

        DTaylor
        I have to agree with DTaylor on this. I only have one Offline client right now and it is all performance based, which is not ideal.

        Your idea of getting a video ranked on page 1 to show them proof is a good idea. If they don't want to do anything after that kind of proof then they are probably too troublesome to work with.

        Just my opinion.
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    • Profile picture of the author demiller
      Originally Posted by ADukes81 View Post

      I sent out 13 or 14 videos this week and a hotel responded yesterday and wants me to put together a proposal if it is performance based. I have one client I have that pays me per phone call and it is a headache.

      Any ideas?

      I was thinking of ranking a video on page one to prove myself and perhaps upsell to 2-3 videos/mo.

      I appreciate any/all help

      Thank you
      Funny, that's about the same response I get with videos too. Actually I've closed about 2 for every 30 videos.

      I would stay away from anybody that insists on performance based. This usually means they've been burnt before, so you'll end up working double time to "prove" that you're not like the last person. It just puts you in a bad spot, and there are plenty of other places that need your help.
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    • Profile picture of the author DABK
      If you can show them results, not just being number 1, would be more powerful.

      If you rank #1 and you get them to call a number and ask for anything... and you go to a hotel and say, I'm number 1 for downtown x hotels and I got 16 people to call in the last 5 days, it will be more powerful.

      They know their numbers. So, if you can show them yours, they can make their mouths water, should you have good numbers.

      Originally Posted by ADukes81 View Post

      I sent out 13 or 14 videos this week and a hotel responded yesterday and wants me to put together a proposal if it is performance based. I have one client I have that pays me per phone call and it is a headache.

      Any ideas?

      I was thinking of ranking a video on page one to prove myself and perhaps upsell to 2-3 videos/mo.

      I appreciate any/all help

      Thank you
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  • Profile picture of the author Justin Lavoie
    ^ I agree you have to keep it simple. As you get bigger all these little things add up and can becoe your worst nightmare. Thats good for any business. Start simple and keep it simple.
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  • Profile picture of the author harringtonway
    I sure hope you are going to being offering a WSO soon. I can tell by reading your posts that you have really actually done this.

    If you are going to put together a WSO, what I would really love to have is a "true" over your shoulder video. Most of the time when someone puts out a new program and they state that it is over your shoulder, step by step, but in actuality all it really is is a video of them reading what the steps are off of their Powerpoint presentation. Well, gosh I could do that on a PDF and be through with it alot quicker.

    What I would consider a true step by step, over your shoulder video to be is one that actually shows us what you are doing from start to finish. For example: I would like to see you, on video, pick up the phone or the yellow pages and hear what you are saying and how you go about trying to get a client. Then I would like to see you, on video, actually going through the steps that you take to progress through the entire process. I want to see how you check their website for SEO correctness, what you look for, how you analyze it and correct it. How you try to sell the extras and then how you set them up.

    What would be nice is a true tutorial that I could actually watch someone going through each of the motions, pause it and duplicate it myself; not just someone reading the words off of a Powerpoint presentation.

    I am working on learning how the whole offline local marketing works, but I am not confident enough yet to actually go out an pursue clients because I don't feel like I am fully trained and ready to successfully help a business get the results they will be expecting.

    I am confident enough to do this and I am going to do it; however, I want to make sure I fully understand what I am doing first and I would love for that to be sooner than later!

    Please let me know if you are planning on putting out an WSO or if you have any other available information on this subject. I will be eagerly hoping and waiting!

    Thanks For The Extremely Helpful Information You Have Provided Here!
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  • Profile picture of the author Lorraine2
    Thank you for this post demiller, I have read all of the post and have appreciated everyone's contribution. I have recently started work. I have just started in the Offline Market although I have bought lots of Offline products some good some not. This thread has given me some good ideas. I live in London, and am considering targeting visitors for the Olympics and the B&B's and hotels who may accommodate them would appreciate any suggestions as to how a newbie can approach the hotels.

    Lorraine
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  • Profile picture of the author john1818
    Excellent. Honestly speaking, I've learned 50% of the total knowledge I have in the field of IM in this forums alone. I guess i should start calling some local companies.

    Auto-bookmark on! thanks again!

    Cheers,

    John
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  • Profile picture of the author Steve Rosenbaum
    Great thread! I'm going o check this out in my market. It's very generous for you to share
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    • Profile picture of the author amnesiac84
      Is there is still any chance of getting the video course ?

      my email is slash0684 at gmail dot com

      THX!
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  • Profile picture of the author joefalk
    Thanks for writing about this. Hotels and other lodging busniesses are often forgotten about.
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  • Profile picture of the author jspmedia
    So if you created review video for the place, but how do you get them to see the video and call you for more information & buy your marketing services?

    How do you pass the gatekeeper & talking to manager/owner?
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  • Profile picture of the author amnesiac84
    Hey everyone, how would you go about offering just marketing services to someone who already has a pretty good website and some facebook presence?
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  • Profile picture of the author donblack11
    So I really like your idea. I was trying to figure out what niche to target with direct mailing, and this is definitely a great one to do next.

    I'm just not sure how to provide these services. Few questions; answers/opinions are much appreciated. Thanks.

    1) Why SMS marketing/email marketing? People are constantly checking in and leaving, especially for vacations. Why would you want to promote sms/email opt in? How would you go about collecting this information?

    2) The facebook page doesn't really need to be edited once it's completed, however do you still charge monthly fees? For what reason?

    3) For SEO: I checked a few locations, and the large hotel chains almost always show up first. With this recent October panda update, those sites now get even more juice. So, I don't expect to outrank them. Do you just avoid these locations completely?

    Ranking somewhere in the middle, can I expect to still generate a significant amount of converting traffic for the hotels? It seems I have to be top 3.

    For example, "luxury hotels in san francisco california." The top spots are dominated by large companies.

    Or, maybe you're targeting different keywords. What am I missing?

    4) For reputation management, can you only manage what is shown in the search engines? It's quite easy to push down a page by taking an aged, PR 6 11 year website, making a subpage and taking out ripoffreports. However what about all the travel sites, yelp, etc? Like someone said, all you need is 1 angry customer.

    Reputation management is more of something they have to do rather than us.

    The only other option I see is to inflate their ratings by offering a nice discount for everyone who leaves a positive review (again as someone else suggested). Just create a website that has a random redirect to one of the top 10 review websites, send your visitors to that website and leave 1 review at the random location. Not sure if this is worth a $500 / month price tag.

    5) A good PPC campaign requires a good landing page. I'm guessing you make their landing pages too? Mom and pop shops usually have pretty ugly websites that aren't optimized for conversions.

    Would they allow you to track conversion rates from the different traffic sources (give you full access to their website, pretty much allowing you to become their webmaster)? Do most of them already have webmasters?

    Thanks.
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    • Profile picture of the author SirThomas
      Originally Posted by donblack11 View Post


      4) For reputation management, can you only manage what is shown in the search engines? It's quite easy to push down a page by taking an aged, PR 6 11 year website, making a subpage and taking out ripoffreports. However what about all the travel sites, yelp, etc? Like someone said, all you need is 1 angry customer.

      Reputation management is more of something they have to do rather than us.

      The only other option I see is to inflate their ratings by offering a nice discount for everyone who leaves a positive review (again as someone else suggested). Just create a website that has a random redirect to one of the top 10 review websites, send your visitors to that website and leave 1 review at the random location. Not sure if this is worth a $500 / month price tag.
      You are not allowed to "buy" positive reviews. It will hurt you in the long run. Just saying :-)


      Thomas
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  • Profile picture of the author dacahe
    Awesome post, I've never looked into that niche and I am in a hot spot destination for tourist.

    Many thanks
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    • Profile picture of the author lyndal
      I am located in between some resort areas, so this is most likely ideal for me here. I am planning to keep plugging at this niche until I get results for it.
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  • Profile picture of the author benbro
    Awesome info guys. Interestingly, I've dealt with hotel owners way before I got involved in "offline" back when I was a door to door sales person and come to think of it they're straight shooters which is something that you come to appreciate when dealing with offline customers. Plus, the ones that Ive dealt with owned franchises and seemed to have carte blanche over the budget of their own properties.

    Will definitely start putting my feelers out in this niche.
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  • Profile picture of the author RentItNow
    Man this is a long thread so I am sorry if I repeat something but recently we had our honeymoon thru Pennsylvania and I had the opportunity to verify this thread. We stayed at one B&B that was pretty well the going rate for major hotels but an old farm with an old couple. It was our first B&B experience and we talked with the owner for hours regarding marketing. Their basic thoughts about marketing are hire a cheap webmaster that knows nothing about IM or SEO and a highway sign that costs thousands a year. We found most of them thru GPS that cost the guy $100/yr. It was an EASY sell on even the most basic professional IM services and trust me they NEED and have the money to spend if they are getting clients at $200/night. There is one secret to it but will keep to myself (no Im not selling a WSO or plan too).
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    • Profile picture of the author demiller
      Originally Posted by RentItNow View Post

      Man this is a long thread so I am sorry if I repeat something but recently we had our honeymoon thru Pennsylvania and I had the opportunity to verify this thread. We stayed at one B&B that was pretty well the going rate for major hotels but an old farm with an old couple. It was our first B&B experience and we talked with the owner for hours regarding marketing. Their basic thoughts about marketing are hire a cheap webmaster that knows nothing about IM or SEO and a highway sign that costs thousands a year. We found most of them thru GPS that cost the guy $100/yr. It was an EASY sell on even the most basic professional IM services and trust me they NEED and have the money to spend if they are getting clients at $200/night. There is one secret to it but will keep to myself (no Im not selling a WSO or plan too).

      That's awesome news! I've always found it an easy sell too. These people need help, because they're always competing with chain hotels, or Expedia and Travelocity.
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  • Thanks so much for sharing such useful information. Every time I read such good ideas it just keeps me pumped up to achieve more.

    Gail J Richardson
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  • Profile picture of the author kodyabbott
    Hey thanks for starting this thread! I work for Marriott currently and have never thought about this as a niche. Ha DUH. GREAT potential....

    You could still hit up the "chains". But you would want to ask if the hotel is corporate or franchise. Hit up only the franchised hotels. They have more power in what choices they make themselves.

    Also I worked for a consulting company and would cold call these hotels. A few words of advice:

    1. Call the hotel's local number not the 1-800 number. Your first call should be to the desk. Ask for the Director of Sales or Marketing. Get their full name! Also get their email for step 3. Hang up and call back.

    2. On your second call ask for the person by their first name. The larger hotels will transfer you to their secretary or "gatekeeper". Be FRIENDS with this person, they are just as or more important then the person you are trying to get a hold of. If need be tell them everything that you are expecting to tell the Director. They are just as much a part of the decision process. If you sell them on the idea that the hotel needs help in IM they will do everything to get you an audience.

    3. Don't waste their time, do your research prior to the call. Be short and direct. "Thanks for taking time to speak with me, I noticed your are ____ page ranked on google or dont have a FB page, etc. With my services I can do _____ which will increase _____. Are contracts are typically (some amount). Can I send you a proposal for you to look more into?" "Can I follow up with you on (date) at (time)." Short and sweet..... could write a novel on a cold call.....

    4. Perect! Now you already have their email send it to them, follow up.
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  • Profile picture of the author Retziki
    Great thread, thanks for sharing.
    I am involved in three other niches but not in this one.
    It reminds me of the book “Acres of Diamonds”.
    You see i am located in an hour ride distance from the biggest continental resort area of my country!!
    Maybe it’s because I always thought it’s a very competitive niche.
    This thread has got me thinking.
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  • Profile picture of the author chrisonnet
    thanks a much
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  • Profile picture of the author 9999
    Great thread! Alot of fantastic ideas.
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  • Profile picture of the author MaggieMay
    Excellent thread.

    Got my head spinning with ideas.
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  • Profile picture of the author ADukes81
    I have been working on this niche since I got a review copy of the WSO. I send out videos showing where they rank, but wasn't getting the best response. I changed up and started showing them what their site looks like on a mobile device and have been getting more interest.

    I have sent out over 250 videos, no sales yet, but have 10 really strong leads. This is a very busy time of year for this industry and I hear a lot of "get back with us after the first of the year". I get a lot of praise for the videos from people. They say they like it much better than a cold call, so do I
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    • Profile picture of the author MaggieMay
      Originally Posted by ADukes81 View Post

      I have been working on this niche since I got a review copy of the WSO. I send out videos showing where they rank, but wasn't getting the best response. I changed up and started showing them what their site looks like on a mobile device and have been getting more interest.

      I have sent out over 250 videos, no sales yet, but have 10 really strong leads. This is a very busy time of year for this industry and I hear a lot of "get back with us after the first of the year". I get a lot of praise for the videos from people. They say they like it much better than a cold call, so do I
      Which WSO are you talkingabout? What kinf of videos do you send them?
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  • Profile picture of the author John Robbins
    I must admit seems like a great little niche, where I am however is hardly a place with loads of locally owned hotels, 90% are chains - Travel Inn is taking over the UK along with Holiday Inn Express, so many of the smaller guys have already fallen by the wayside - however I do have a great niche - bespoke kitchens, this company pays me £900 for every lead I give them that converts (yes I check if the lead was happy with the design service to find out if they have bought) but in fairness this company has been totally honest with me, here's the thing because they buy cold call lists at low money, they have a 29% conversion rate, with a self gen that I supply the customers actually want a new bespoke kitchen - need I say more?
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  • Profile picture of the author richrowley
    I imagine you could pretty well with just some SEO services in this niche. Thanks for opening our eyes to this one!
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  • Profile picture of the author peter360
    The travel industry is a great niche to go after, I will try it in the near future. Thanks for all your ideas.
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  • Profile picture of the author Nbroquis
    This is something that I didn't think about but it seems like a very good niche to go after. Thanks a lot I appreciate it.
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  • Profile picture of the author Wasim
    I haven't done this sort of thing before but I've introduced and taught people how to start using email marketing. Do you think email marketing is worth teaching/setting up on its own in something like this or would a complete package only work well?
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