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How To Find High Paying Clients

by imnumberone28
19 replies
How do you know which clients have money to spend on advertising?
#clients #find #high #paying
  • Profile picture of the author Xebekn
    High dollar industries. Think of people you know that you feel make way too much money than they should. That's who you want. Psychologists, dentists, physicians, etc.
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  • Profile picture of the author Tam Chancellor
    Originally Posted by imnumberone28 View Post

    How do you know which clients have money to spend on advertising?
    The ones who are currently advertising:
    --Sunday edition newspaper (any day, but Sunday costs more)
    --Radio ads
    --Billboards
    --Bus stops ads
    --Misc throwaway magazines and newspapers
    --Junk mail you receive in your mailbox
    --Back of your grocery receipts
    --Yellow Pages
    --Etc....

    These are the businesses that are already advertising. They don't need to be sold on the importance of marketing. Your job is to show them how you can give them more bang for their buck (ROI).
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    • Profile picture of the author imnumberone28
      Oh ok i get you. Most of those businesses have secretaries and make it hard to get the decision maker on the phone, How to get in contact with the owner to pitch the idea?
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      • Profile picture of the author Rocket Media
        Originally Posted by imnumberone28 View Post

        Oh ok i get you. Most of those businesses have secretaries and make it hard to get the decision maker on the phone, How to get in contact with the owner to pitch the idea?
        "may I please be put through to the owner (or if you have their name, say their name). I have some valuable information that i need to give him about his web site"
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    • Profile picture of the author KO
      Originally Posted by Tam Chancellor View Post

      The ones who are currently advertising:
      --Sunday edition newspaper (any day, but Sunday costs more)
      --Radio ads
      --Billboards
      --Bus stops ads
      --Misc throwaway magazines and newspapers
      --Junk mail you receive in your mailbox
      --Back of your grocery receipts
      --Yellow Pages
      --Etc....

      These are the businesses that are already advertising. They don't need to be sold on the importance of marketing. Your job is to show them how you can give them more bang for their buck (ROI).
      This right here, especially the businesses that are taking out big advertisements.

      You don't want to fight an up-hill battle. You want to preach to the converted.
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  • Profile picture of the author danielkanuck
    SRDS. Can be found at your local or state library, and select a list of business owners who have just paid over $1000 for a marketing or advertising course, and then market to them via direct mail.
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    • Profile picture of the author Vikuna2009+
      Originally Posted by danielkanuck View Post

      SRDS. Can be found at your local or state library, and select a list of business owners who have just paid over $1000 for a marketing or advertising course, and then market to them via direct mail.
      To get access online to the info at SRDS is $975 and up per year for a single user. A little bit pricey for a newb I must say. If I understand it correctly as you say, the same info can be found for free at your local library? Could you please clarify?

      Thank you in advance, Eva
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      • Profile picture of the author thedealmaker
        Vikuna2009+

        Yes you can find the srds at the library.

        You can also find them at some university libraries as well.

        What happens is the srds company sells the libraries and universities the book at a deeply discounted price.

        Not every library has one though. So call around first.

        Usually the bigger libraries that receive the most foot traffic will have it.

        Hope that helps.
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  • Profile picture of the author Not So New
    Unfortunately the guys with a lot of money also get approached by seo consultants every day.... If you are going to approach them, you need to have a unique angle.

    Just my opinion

    Shawn
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    • Profile picture of the author SEOExpert104
      Originally Posted by Not So New View Post

      Unfortunately the guys with a lot of money also get approached by seo consultants every day.... If you are going to approach them, you need to have a unique angle.

      Just my opinion

      Shawn
      I agree.

      Contact smaller businesses, go to directories (not the big directories, duh, they get contacted always).

      So head over to smaller directories (ie run by IMers), contact them, and hopefully you get a client(s). Bigger chance.
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  • Profile picture of the author Charles Harper
    If you want to get to high value clients, you may need to start looking at the Middle Market (Sales of $5M and above). I think you will find there is LESS competition, although you may have to get your game up in terms of what you offer. For instance, consider showing them how to build a marketing alliance in their city where he or she can trade databases with someone who's customer base has similar tastes. This will cost them nothing, expand their client base and enable them to pay the kind of fee you want.

    CT
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  • Profile picture of the author r2r
    I think if you want to find high paying client then you have do marketing in which you have promote your products and services.
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  • Profile picture of the author scottmcleod
    Does anyone know of a list of hot business niches to focus a campain on.
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    • Profile picture of the author danielkanuck
      Originally Posted by scottmcleod View Post

      Does anyone know of a list of hot business niches to focus a campain on.
      Home business opportunity
      Accounts
      Small business owners
      The wealthy and affluent
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  • Profile picture of the author webmaster44
    nice topic...
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  • Profile picture of the author ghrkhan
    High paying customers only be get through smaller one.
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  • Profile picture of the author Jason Kanigan
    Gatekeepers can be a real struggle to get past! It depends on their behavioral type...some will simply shoot you straight through the system to the person you want, and others will put up the wall. For the more resistant types, remember that they are trying to protect their boss from time-wasters. The most effective way to handle gatekeepers of this type is to treat them as if they were the boss themselves:

    (Make sure you got their name)

    "<Name>, I'm not sure if you can help me. Maybe you can. I'm trying to reach <prospect's name>...what I do is help businesses that are having trouble with <three typical reasons people do business with you>. If you were me, what time do you think would be best to reach <prospect> and have a quick conversation about this?"

    Interrupting the typical flow of "invader vs defender" is what's successful here.
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    • Profile picture of the author mike3188
      Originally Posted by kaniganj View Post

      Gatekeepers can be a real struggle to get past! It depends on their behavioral type...some will simply shoot you straight through the system to the person you want, and others will put up the wall. For the more resistant types, remember that they are trying to protect their boss from time-wasters. The most effective way to handle gatekeepers of this type is to treat them as if they were the boss themselves:

      (Make sure you got their name)

      "<Name>, I'm not sure if you can help me. Maybe you can. I'm trying to reach <prospect's name>...what I do is help businesses that are having trouble with <three typical reasons people do business with you>. If you were me, what time do you think would be best to reach <prospect> and have a quick conversation about this?"

      Interrupting the typical flow of "invader vs defender" is what's successful here.
      Start a conversation==> focus on their needs and solutions to their problems I am actually studying this right now from ari galper good stuff
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    • Profile picture of the author dtaylor
      Originally Posted by kaniganj View Post

      "<Name>, I'm not sure if you can help me. Maybe you can. I'm trying to reach <prospect's name>...what I do is help businesses that are having trouble with <three typical reasons people do business with you>. If you were me, what time do you think would be best to reach <prospect> and have a quick conversation about this?"

      Interrupting the typical flow of "invader vs defender" is what's successful here.
      I have used variations of this successfully for a long time. I usually call it my "lost puppy" approach. I just jump in their lap and ask for help.

      DTaylor
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