How To Find High Paying Clients

8 years ago

High dollar industries. Think of people you know that you feel make way too much money than they should. That's who you want. Psychologists, dentists, physicians, etc.

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Tam Chancellor

8 years ago

Originally Posted by imnumberone28

How do you know which clients have money to spend on advertising?

The ones who are currently advertising:
--Sunday edition newspaper (any day, but Sunday costs more)
--Radio ads
--Billboards
--Bus stops ads
--Misc throwaway magazines and newspapers
--Junk mail you receive in your mailbox
--Back of your grocery receipts
--Yellow Pages
--Etc....

These are the businesses that are already advertising. They don't need to be sold on the importance of marketing. Your job is to show them how you can give them more bang for their buck (ROI).

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imnumberone28

8 years ago

Oh ok i get you. Most of those businesses have secretaries and make it hard to get the decision maker on the phone, How to get in contact with the owner to pitch the idea?

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Rocket Media

8 years ago

Originally Posted by imnumberone28

Oh ok i get you. Most of those businesses have secretaries and make it hard to get the decision maker on the phone, How to get in contact with the owner to pitch the idea?

"may I please be put through to the owner (or if you have their name, say their name). I have some valuable information that i need to give him about his web site"

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KO

8 years ago

Originally Posted by Tam Chancellor

The ones who are currently advertising:
--Sunday edition newspaper (any day, but Sunday costs more)
--Radio ads
--Billboards
--Bus stops ads
--Misc throwaway magazines and newspapers
--Junk mail you receive in your mailbox
--Back of your grocery receipts
--Yellow Pages
--Etc....

These are the businesses that are already advertising. They don't need to be sold on the importance of marketing. Your job is to show them how you can give them more bang for their buck (ROI).

This right here, especially the businesses that are taking out big advertisements.

You don't want to fight an up-hill battle. You want to preach to the converted.

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danielkanuck

8 years ago

SRDS. Can be found at your local or state library, and select a list of business owners who have just paid over $1000 for a marketing or advertising course, and then market to them via direct mail.

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Vikuna2009+

8 years ago

Originally Posted by danielkanuck

SRDS. Can be found at your local or state library, and select a list of business owners who have just paid over $1000 for a marketing or advertising course, and then market to them via direct mail.

To get access online to the info at SRDS is $975 and up per year for a single user. A little bit pricey for a newb I must say. If I understand it correctly as you say, the same info can be found for free at your local library? Could you please clarify?

Thank you in advance, Eva

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thedealmaker 8 years ago

Vikuna2009+

Yes you can find the srds at the library.

You can also find them at some university libraries as well.

What happens is the srds company sells the libraries and universities the book at a deeply discounted price.

Not every library has one though. So call around first.

Usually the bigger libraries that receive the most foot traffic will have it.

Hope that helps.
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Not So New

8 years ago

Unfortunately the guys with a lot of money also get approached by seo consultants every day.... If you are going to approach them, you need to have a unique angle.

Just my opinion

Shawn

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SEOExpert104

8 years ago

Originally Posted by Not So New

Unfortunately the guys with a lot of money also get approached by seo consultants every day.... If you are going to approach them, you need to have a unique angle.

Just my opinion

Shawn

I agree.

Contact smaller businesses, go to directories (not the big directories, duh, they get contacted always).

So head over to smaller directories (ie run by IMers), contact them, and hopefully you get a client(s). Bigger chance.

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Charles Harper

8 years ago

If you want to get to high value clients, you may need to start looking at the Middle Market (Sales of $5M and above). I think you will find there is LESS competition, although you may have to get your game up in terms of what you offer. For instance, consider showing them how to build a marketing alliance in their city where he or she can trade databases with someone who's customer base has similar tastes. This will cost them nothing, expand their client base and enable them to pay the kind of fee you want.

CT

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r2r

8 years ago

I think if you want to find high paying client then you have do marketing in which you have promote your products and services.

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scottmcleod

8 years ago

Does anyone know of a list of hot business niches to focus a campain on.

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danielkanuck 8 years ago

Originally Posted by scottmcleod

Does anyone know of a list of hot business niches to focus a campain on.

Home business opportunity
Accounts
Small business owners
The wealthy and affluent
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webmaster44

8 years ago

nice topic...

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ghrkhan

8 years ago

High paying customers only be get through smaller one.

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Jason Kanigan

8 years ago

Gatekeepers can be a real struggle to get past! It depends on their behavioral type...some will simply shoot you straight through the system to the person you want, and others will put up the wall. For the more resistant types, remember that they are trying to protect their boss from time-wasters. The most effective way to handle gatekeepers of this type is to treat them as if they were the boss themselves:

(Make sure you got their name)

"<Name>, I'm not sure if you can help me. Maybe you can. I'm trying to reach <prospect's name>...what I do is help businesses that are having trouble with <three typical reasons people do business with you>. If you were me, what time do you think would be best to reach <prospect> and have a quick conversation about this?"

Interrupting the typical flow of "invader vs defender" is what's successful here.

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mike3188

8 years ago

Originally Posted by kaniganj

Gatekeepers can be a real struggle to get past! It depends on their behavioral type...some will simply shoot you straight through the system to the person you want, and others will put up the wall. For the more resistant types, remember that they are trying to protect their boss from time-wasters. The most effective way to handle gatekeepers of this type is to treat them as if they were the boss themselves:

(Make sure you got their name)

"<Name>, I'm not sure if you can help me. Maybe you can. I'm trying to reach <prospect's name>...what I do is help businesses that are having trouble with <three typical reasons people do business with you>. If you were me, what time do you think would be best to reach <prospect> and have a quick conversation about this?"

Interrupting the typical flow of "invader vs defender" is what's successful here.

Start a conversation==> focus on their needs and solutions to their problems I am actually studying this right now from ari galper good stuff

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dtaylor

8 years ago

Originally Posted by kaniganj

"<Name>, I'm not sure if you can help me. Maybe you can. I'm trying to reach <prospect's name>...what I do is help businesses that are having trouble with <three typical reasons people do business with you>. If you were me, what time do you think would be best to reach <prospect> and have a quick conversation about this?"

Interrupting the typical flow of "invader vs defender" is what's successful here.

I have used variations of this successfully for a long time. I usually call it my "lost puppy" approach. I just jump in their lap and ask for help.

DTaylor

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How To Find High Paying Clients

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