How should I prepare my info-packet/proposal?

13 years ago

How many pages will your advertisement have?

If <10 (which I recommend), I would go with a brochure.

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RRG

13 years ago

Originally Posted by Larches

I've decided I want to send business owners and packet to tell them about my SMS service and the benefits. I also have want to inform them of the perks of going with my service and my pricing plan. I want it to be professional but more than just a couple printed papers in an envelope. How should I do this? A spiral notebook? Make a brochure?

The thing you have to consider here is that no one cares about you or your whiz bang SMS service.

I know that might come as a shock.

But a man only cares about . . . himself.

If your marketing messages aren't talking about the prospect, his business, his pain, his problems, his emotions, those messages will be ignored and filed under C.

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1 reply

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Breakinglink

12 years ago

Originally Posted by RRG

The thing you have to consider here is that no one cares about you or your whiz bang SMS service.

I know that might come as a shock.

But a man only cares about . . . himself.

If your marketing messages aren't talking about the prospect, his business, his pain, his problems, his emotions, those messages will be ignored and filed under C.

This post is as true as it is blunt. Business owners are a paranoid and selfish bunch. The beauty in that is there is a huge hole in both of these personalities. They are somewhat easy to manipulate with a good sales pitch that is directed at what they really want.

If you walk in with some dry, boring presentation you might as well walk in and just start punching yourself in the face. With the face act you have a better chance at converting because some of them will pity you. But let the self inflicted beating be your last resort.

Think about what these people really want and a good way is just to ask them. If they are looking for more free time after work to pursue their passions you need to pitch that your service will help reduce the amount of hands on time they have with marketing. If they are only looking to make more money explain that well with some type of guarantee.

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DedicoRob

13 years ago

Make it quick and to the point, and make sure to catch their eye in the first few things you say. Most people if they are not interested from the start they won't read the rest.

Don't come across with ego, show them how and why they will make money. Make them feel they need you, not that you need them

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coline123

13 years ago

It is depend what type of inf proposal you need?How much cost and to whom you want to present.Its all depend upon it.So first analysis than make proposal.

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Jason Kanigan

13 years ago

RRG is dead right in his post above. Speak to the self-interest of your target market. In your case, you want to talk about things like:

* store owners who are upset that they don't have a means to quickly bring in customers to even out revenues on slow days

* business owners who are frustrated with pretty websites that do nothing, and are actively seeking another way to approach potential clients that doesn't take up much of their time

* service providers (eg. Surf Camp) who are concerned that they will be unable to easily keep in touch with their summer clients all year round, and the interest in fun events that could be months away will die.

Is this helpful?

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Neodism

13 years ago

Originally Posted by kaniganj

RRG is dead right in his post above. Speak to the self-interest of your target market. In your case, you want to talk about things like:

* store owners who are upset that they don't have a means to quickly bring in customers to even out revenues on slow days

* business owners who are frustrated with pretty websites that do nothing, and are actively seeking another way to approach potential clients that doesn't take up much of their time

* service providers (eg. Surf Camp) who are concerned that they will be unable to easily keep in touch with their summer clients all year round, and the interest in fun events that could be months away will die.

Is this helpful?

Yes, this was very insightful! I thank you. =)

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Aaron Doud

13 years ago

What service are you using for the backend of your sms service?

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Neodism

13 years ago

Originally Posted by lordauric

What service are you using for the backend of your sms service?

Chad Wyatt's SMS Wordpress plugin. I get 1¢ texts. Much better than any other service available. No monthly fee other than $1 for the phone number. All the keywords I could possibly want.

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Bshellz

12 years ago

Originally Posted by Larches

Chad Wyatt's SMS Wordpress plugin. I get 1¢ texts. Much better than any other service available. No monthly fee other than $1 for the phone number. All the keywords I could possibly want.

I am not familiar with Chad's plugin but those rates would be the same other places as long as you are using a service that uses twilio in the backend and just gives you the pass through cost instead of marking it up.

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herbaluss

13 years ago

After dealing with these prospects talking works best and maybe after the meeting a sum up of your meeting via brochure.
These people don't give a damn about it they just want to make money..

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mike3188

13 years ago

thanks buddy

Thanks

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Neodism

13 years ago

This is what I have today. I've made 3 or 4 different things but this is what I think I am going to be using.

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danielkanuck

13 years ago

I would go with the brochure. If your service's price is high, you can afford it. Plus you should offer images that partially shows your services in action, and what your potential client can expect to receive.

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Neodism

13 years ago

Originally Posted by danielkanuck

I would go with the brochure. If your service's price is high, you can afford it. Plus you should offer images that partially shows your services in action, and what your potential client can expect to receive.

http://www.warriorforum.com/offline-...ml#post4797037

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Jason Kanigan

12 years ago

So kaan es nicht bleiben! Es muss anders werden!

LOL (edit: there was a german language spam post above that's gone now)

So...Larches...have you come up with anything yet? That pic you linked to earlier is dead.

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barbling

12 years ago

Write a headline such that the first thing the business owner thinks is, WOW....this will make ME money!

It might focus on bringing in more customers

Closing more sales

Expanding the business

Connect with the reader's emotions first and then lead into how your service is what they need to realize their dreams.

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Sue McDonald

12 years ago

I have to agree and make a brochure but all about the benefits the customer can receive. Try to line up an appointment and then you will have a chance to talk face to face and you have more chance of getting the job.

Some people offer their first month free and show the customer that they can get them more customers by increasing their page ranking in Google. It depends what you feel comfortable to offer.

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Chronic IM

12 years ago

Hello!

You should be more creative and imaginative.

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Bshellz

12 years ago

Asking a question in the headline works very well because it is thought provoking and makes the client decide then if they are going to read the rest of your information. The question can be a pain a benefit whatever you would like.

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How should I prepare my info-packet/proposal?

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