Marketing Strategy Experience needed

11 replies
Hi all offliner,

I met a client and face a challenge that I have never encounter and
need some help here.

I am in the offline business for slightly more than 2 year, and one
of my client in the therapy device gave me a project that is totally
unique.

He is the master franchiser and he wants me to create a online
marketing plan for his coming franchisee who get his franchise.

His business already have track record of 4 franchisee in 8 months,
and his device is proven to work with 6,000+ testimonials worldwide.

I need real life experience here with the strategy to help local business
growth in less than 3 months with online marketing method.

If you see any reputable author's WSO in this situation, please feel
free to recommend me.

Thanks in advance.
Simon Choe
#experience #marketing #needed #strategy
  • Profile picture of the author sdentrepreneur
    Our company create marketing plans for small to large corporations. I would suggest some kind of video recorded back office that the incoming Franchisees have a place to learn, then back it up with some weekly calls/webinars.
    Most businesses need a combination of a Search, Social, SEO, Video, Article and Blog Marketing Campaign.
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    • Profile picture of the author helpsgbiz
      Originally Posted by sdentrepreneur View Post

      Our company create marketing plans for small to large corporations. I would suggest some kind of video recorded back office that the incoming Franchisees have a place to learn, then back it up with some weekly calls/webinars.
      Most businesses need a combination of a Search, Social, SEO, Video, Article and Blog Marketing Campaign.
      Hi sdentrepreneur,

      Thanks for your your reply and your offer on marketing plan.

      However, I need more on success stories on employing online marketing
      for local businesses, what strategy and how they did it.

      Can you share some success stories?
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      • Profile picture of the author sdentrepreneur
        We have many success stories but sharing them in detail would take hours my friend.
        If you would really like to learn more, I could run you through some that we have on our Power Point Presentation to clients.
        Its also to confidential to share in this Forum.

        Originally Posted by helpsgbiz View Post

        Hi sdentrepreneur,

        Thanks for your your reply and your offer on marketing plan.

        However, I need more on success stories on employing online marketing
        for local businesses, what strategy and how they did it.

        Can you share some success stories?
        Signature

        Learn to become Digital, Internet and Social Media Marketing Consultant to Business Owners
        Click here to learn more - Internet, Digital and Social Media Marketing Training Course

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        • Profile picture of the author helpsgbiz
          Originally Posted by sdentrepreneur View Post

          We have many success stories but sharing them in detail would take hours my friend.
          If you would really like to learn more, I could run you through some that we have on our Power Point Presentation to clients.
          Its also to confidential to share in this Forum.
          Thanks for your offer sdentrepreneur, how do we move from here?
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          • Profile picture of the author Centurian
            Originally Posted by helpsgbiz View Post

            Thanks for your offer sdentrepreneur, how do we move from here?
            You need to develop an complete, integrated marketing solution to bring them from zero to sixty in short order.

            PM me and I can send you some resources.
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  • Profile picture of the author kiteg2
    Hi Simon I really hope you have positioned yourself properly here.

    He is the master franchiser and he wants me to create a online
    marketing plan for his coming franchisee who get his franchise.
    What he is really asking you is to create an online franchise for him....really smart guy.

    But my question to you is have you quoted enough to create a franchise for him. I'd be willing to bet not.

    Don't be misled here that is what he is asking.

    And firstly congratualtions for landing a client like this.
    When do you need it?
    The first thing you should do is get hold of an audio copy of the emyth. It will alter your entire position and put you back in a position of strenght.
    (I say the audio version and not the book only because it is probably faster to digest).

    Also get Chet Holmes book if you can and look how he structures his core story. Anyone who creates presentations like these can command big money. Chet used to charge $80,000 each and they are worth every penny.

    you need to understand is he wanting a training delivery system or a marketing system or both? If only one, position yourself and offer both. A true entreprenuer will recognise this as true added value, he may not run that way but he will respect you more.
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    • Profile picture of the author Centurian
      Originally Posted by kiteg2 View Post

      Hi Simon I really hope you have positioned yourself properly here.

      What he is really asking you is to create an online franchise for him....really smart guy.

      But my question to you is have you quoted enough to create a franchise for him. I'd be willing to bet not.

      Don't be misled here that is what he is asking.

      And firstly congratualtions for landing a client like this.
      When do you need it?
      The first thing you should do is get hold of an audio copy of the emyth. It will alter your entire position and put you back in a position of strenght.
      (I say the audio version and not the book only because it is probably faster to digest).

      Also get Chet Holmes book if you can and look how he structures his core story. Anyone who creates presentations like these can command big money. Chet used to charge $80,000 each and they are worth every penny.

      you need to understand is he wanting a training delivery system or a marketing system or both? If only one, position yourself and offer both. A true entreprenuer will recognise this as true added value, he may not run that way but he will respect you more.
      This was my concern as well. Chet's book is a good recommendation, but you probably don't have time to digest it all right now. Nevertheless, this may be a good opportunity. If he can't afford a significant fee then consider negotiating an equity position or deferred compensation.
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  • Profile picture of the author kiteg2
    Let us know how this goes, really hope you land it for its true value
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  • Profile picture of the author zoro
    I would check out other franchise companies to see what they are doing.
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  • Profile picture of the author kiteg2
    This was my concern as well. Chet's book is a good recommendation, but you probably don't have time to digest it all right now. Nevertheless, this may be a good opportunity. If he can't afford a significant fee then consider negotiating an equity position or deferred compensation.
    Big concern, hope he gets a reasonble fee for it and can do the job.
    Great to land a job like this.

    Re Chet and the Emyth, agreed, probably not time, But I had no suggestions, that were easier or better. Would love to know if you have other thought on this.
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  • Profile picture of the author FormerWageSlave
    Check out mplans.com too.
    Signature

    grrr...

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