if there is no local results should i optimize for it?

10 replies
I want my client to rank for "Charlotte Traffic Ticket Lawyer" and got the exact match domain for a local SEO campaigne. However I am second guessing myself because there are are no local results for that search.

So question: if i optimize for this phrase and create a google listing properly will a local area result with just my client appear on this same search or am I much better off to go for "Charlotte Speeding Ticket Lawyer" which of course is bit more niched down but has tons of competition for the local results.
#local #optimize #results
  • Profile picture of the author Joshua Morris
    Originally Posted by iandymorris@gmail.com View Post

    I want my client to rank for "Charlotte Traffic Ticket Lawyer" and got the exact match domain for a local SEO campaigne. However I am second guessing myself because there are are no local results for that search.

    So question: if i optimize for this phrase and create a google listing properly will a local area result with just my client appear on this same search or am I much better off to go for "Charlotte Speeding Ticket Lawyer" which of course is bit more niched down but has tons of competition for the local results.
    well you probably wont get any traffic lol.. but its an easy sell, and also easy to optimize for, so why not?
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    • Profile picture of the author P1
      Yea lol, don't waste your time I just checked it out.
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      • Profile picture of the author Dan Freeman
        Banned
        Getting no traffic is not going to be very impressive, so move on to the next keyword.
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  • the keyword in google says there are 560 local searches a month on that however... if there are the same amount of searches as for the other phrase and there is no other competition why not?

    also just out of curiosity will a local result appear or is google choosing not show local results for this phrase arbitrarily?
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    • Profile picture of the author Michael Shook
      If you optimize for some related terms you should be able to rank pretty well for those phrases. You may or may not get a bunch of traffic to them, but what you wnat is to get the traffic that is there, no matter how much it is.

      I should think you could add in phrases like DUI lawyer, DUI attorney and if you write the content using some longer tail phrases you can probably rank well for a great many variations of those phrases.
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      • Profile picture of the author AndrewCavanagh
        I have clients who are making tens of thousands of dollars a year in profits by ranking for long tail keyword phrases that have so little traffic they don't show up in any keyword tool.

        Generally speaking it's VERY easy to rank for these phrases (just add a highly targeted page of quality content to a site).

        That's a tiny amount of effort and if the phrase is targeted to a perfect prospect who potentially could be worth quite a lot of money then it's time well spent.

        You don't know if it will work but adding quality content to a site doesn't hurt and you may get some surprises if you're checking what visitors search for to find the site.

        Over half of searches on search engines are "unique" searches...meaning the keyword phrases are so different they won't show up in any search phrase tool.

        When you're talking about local search phrases with tiny volume SEO can be very hit and miss and you really need to embrace that instead of fighting with it.

        Having a pile of quality content on a site helps you enormously in picking up search phrases when no one else even knows they exist.

        When you see people finding your site with a phrase that looks lucrative you can add a page of quality content targeting just that phrase.

        If you're smart you'll also design that content so it helps move that specific targeted visitor the next step forward in the sales process.

        Kindest regards,
        Andrew Cavanagh
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    • Profile picture of the author abubakar89
      Originally Posted by iandymorris@gmail.com View Post

      the keyword in google says there are 560 local searches a month on that however... if there are the same amount of searches as for the other phrase and there is no other competition why not?

      also just out of curiosity will a local result appear or is google choosing not show local results for this phrase arbitrarily?
      Where did you see 560 searches
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  • Profile picture of the author bmcgoff
    It seems like you need to approach offline with a different mindset. It's not "how many searches, and that equals this many visitors, at this conversion rate, so this many affiliate sales". It's more about whether or not you can rank a site quickly and if there's someone willing to pay to lease or buy that site.

    Of course, you shouldn't let someone pay you for a site that won't add any value to their business...but I mean, just a few leads each month is worth $200-500 or whatever you're charging them.
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    Are you a man under 5'8" tall? Might want to read this.

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  • Check out Rockstar Ben's threads and WSOs. He covers this thoroughly.
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    Marketing is not a battle of products. It is a battle of perceptions.
    - Jack Trout
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  • Profile picture of the author Troy987
    Dr. Dan and Rockstar Ben for sure...their products have been great.
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