Local SMS Plan: I Would Greatly Appreciate Your Feedback!
First of all, allow me to extend a gracious "thank you" to all of the kind and generous folks who make this forum something truly inspiring. Your work and commitment to your art is extremely valued. Although I'm very new here, browsing around these threads has provided some very valuable information.
I would like to share an idea I have to garner whether or not it is feasible, and also hopefully elicit some constructive feedback.
I am quite intrigued by the frontier that is Mobile Marketing for local businesses. I have a plan that I am rather excited about, but being a "newb," I thought it wise to ask for some feedback. Here's the plan:
1. Create a Facebook Fan Page titled something like "(local city) Foodie Texts." Work until I have amassed at least 3000 phone numbers (I live in a metropolitan area of a bit over 500,000 people). The page would emphasize the necessity of acquiring at least 3000 "likes", but more importantly 3000 cell phone numbers, before the benefits of joining really kick in. The schtick is that as a part of this group, you receive daily, exclusive offers via text message from local restaurants that can be redeemed by going to the given restaurant and providing a promotional code included in the text.
2. Assuming I am nearing the 3000 mark for local sign ups/phone number list, mail an intelligently assembled marketing letter to at least 75 respected local restaurants, offering them the opportunity to have TWO text messages per month sent out to the 3000 or so EXTREMELY TARGETED potential customers. Restaurants would be encouraged to create an exclusive, special offer to be texted by my SMS service to members of this list. Restaurants would be informed that only 15 local restaurants would be chosen for this venture. After some research, my preliminary price per restaurant per two mass texts per month would be $497.
All that being said, I want to know if you guys think that this could work.
Specific questions that i have:
1. What might be the best method for building a list of around 3000 phone numbers in my community that are interested in this service? Could this all be done via Facebook?
2. Is my price point, given said parameters, reasonable?
3. What is the most economical SMS tool to accomodate such a venture?
Any other feedback would be tremendously appreciated. My dream would to make this sort of gig a full time income.
In closing, thanks again for all that so many of you have already inspired with. I hope to someday be in a position to give back to this community.
-Chris
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