Reputation Management Pricing

50 replies
I just added reputation management to my services and have my first meeting with a restaurant owner on Sunday. I have seen a few suggestions for pricing and they are all over. What are some suggestions for pricing for a set up fee and a monthly maintenance fee?
#management #pricing #reputation
  • Profile picture of the author J Bold
    I don't know an exact price but someone who's having trouble with this would probably be willing to spend a hefty amount on this.

    The one thing I wonder about this kind of service is that it seems like one of the main facets of reputation management would be to write up fake reviews to balance out the bad reviews they already have. Not something I would be interested in doing.

    Or is there a more forthright way to do this?

    Just interested if I am missing something...
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  • Profile picture of the author jrobconsult
    Having fake reviews or the owner or employees writing a review is a big no-no. There are legit ways to get plenty of good customer reviews and add a little SEO.
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  • Profile picture of the author Jeannie Crabtree
    No need to write fake reviews. That really is not a good idea.

    You educate the business owner on how to collect reviews from customers with a survey, and let them know it will be posted on their behalf in places like google places.

    If they cannot collect good reviews, then you know this is a business you don't want to work with.

    But most businesses, only the angry people are posting and the happy ones never post. So it is real lopsided. You can save their business, so it is a valuable service.
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    • Profile picture of the author tadpole88
      Originally Posted by Jeannie Crabtree View Post


      You educate the business owner on how to collect reviews from customers with a survey, and let them know it will be posted on their behalf in places like google places.
      How do you post reviews on someone else behalf in GP's?
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    • Profile picture of the author matthepburn
      Close to this approach is to post a social offer to your clients and have them ask for an honest review in exchange. Funnel them through a review hub.
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    • Profile picture of the author goviralnow
      Originally Posted by Jeannie Crabtree View Post

      No need to write fake reviews. That really is not a good idea.

      You educate the business owner on how to collect reviews from customers with a survey, and let them know it will be posted on their behalf in places like google places.

      If they cannot collect good reviews, then you know this is a business you don't want to work with.

      But most businesses, only the angry people are posting and the happy ones never post. So it is real lopsided. You can save their business, so it is a valuable service.
      how do you add other people's reviews to Google+ page? I thought they would have to put in their own gmail login to be allowed to leave the review in the first place?

      Is it allowed to leave reviews given in a survey for others?

      Thanks
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      • Profile picture of the author Rus Sells
        Originally Posted by goviralnow View Post

        how do you add other people's reviews to Google+ page? I thought they would have to put in their own gmail login to be allowed to leave the review in the first place?

        Is it allowed to leave reviews given in a survey for others?

        Thanks
        If you live in North America and the EU, you cannot legally do this. Reviews must be left by the actual customer who has/had first hand experience with the company.
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  • Profile picture of the author jrobconsult
    You want to get the bad reviews off page 1. The key is to concentrate on several of the top review sites. Many customers will be happy to do a review for you, if you ask them.
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  • Profile picture of the author KabirC
    Was wondering, what are the legalities, in California, behind giving someone say a $10 starbucks giftcard or something like that to write a review online for said company? They can write whatever they want, just they would get compensation for it. Is this illegal?
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    • Profile picture of the author dtang4
      Originally Posted by KabirC View Post

      Was wondering, what are the legalities, in California, behind giving someone say a $10 starbucks giftcard or something like that to write a review online for said company? They can write whatever they want, just they would get compensation for it. Is this illegal?
      I believe this perfectly legal (anywhere?) from a state's point of view.

      The only concern may be that you're violating the review site's terms. They may have a condition saying you can't incentivize or influence customers to write reviews. Not sure.

      However, to add to the discussion earlier about fake reviews... though, morally this may be on shaky ground, this does seem a growing trend. I believe a number of services utilize bots to generate fake reviews. It's similar to SEO. If you're competitors are using advanced software to generate thousands of backlinks, then, if you don't do something similar, you will be left in the dust.

      Thoughts?
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      • Profile picture of the author JimOrr
        Originally Posted by dtang4 View Post

        I believe this perfectly legal (anywhere?) from a state's point of view.
        You may want to think again on this one...
        New York Cracks Down On Fake Yelp Reviews - Business Insider

        Here is another one...
        Companies Posting Fake Yelp Reviews Busted By Attorney General: Gothamist

        If you do a few Google searches you will find many other articles on the topic.

        Many states do consider it illegal and are cracking down big time and carry huge fines if you are busted. Even just rewarding for leaving a review (not just positive) is walking a very dangerous and thin line.

        Also Yelp will put a big ugly banner across your directory listing on their site letting viewers know you were busted for this and advise proceeding with caution in doing business with you.
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  • Profile picture of the author deum
    there is no legal aspect in there as you are not trying to influence the consumer to write an fake article on you. you simply rewarding the customer to let other patrons know about your services.

    If you reward them to write positive reviews that will misled other consumers that a different story.

    this apply to most market as I was not involved in law in California but its common legal sense amongst jurist.
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  • Profile picture of the author Bruce NewMedia
    Pricing-wise, in April of this year, I charged a client $2500 for Reputation Repair and Management. While there's different factors in how you might choose to price this, I would definitely not lowball this kind of thing.

    There's plenty of work involved, though you can outsource most of it, but the results the client's looking for won't happen overnight, either.
    _____
    Bruce NewMedia
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  • Profile picture of the author Mark Binnie
    Hi,

    I totally agree with brucerby, Reputation Management is more about pushing bad reviews down the rankings using good reviews and other methods. It can be alot of work involved.

    Try offering an alert service by (you can use a free tool) just informing the owner of the business about any bad reviews and in your monthly report to the business owner report on good and bad.

    If the owner wants to take action then quote then. Most Business owner may be scared off if go in quoting a high monthly on going figure. $50 a month just to alert them using free tools is easy money, but $500 to $1000 a month and they don't normally get bad reviews would scare them off from you totally.
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  • Profile picture of the author RySpencer
    I can't really comment on a price you should choose, but what I would suggest is having some way to remind customers that they can leave reviews. You could place QR codes in areas for the clients to be directed to various review sites. Even hand out a "comment card" with a QR code on it saying the the clients can leave their comments on the page the QR code links to.

    Most happy customers usually don't leave reviews, its always the negative ones. Look at it this way, if you serve 100 customers in a day, 95 of them are happy, maybe 3 of them will leave a review. If the other 5 are unhappy, chances are 3 of them will also leave a review. This makes it very unbalanced, so encourage happy clients to leave a review.
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    • Profile picture of the author edem_sosu
      Can you print out review cards to give out to the restaurants visitors to to write a short review on the cards.The cards will then be entered in a draw and the 1st card gets $75 worth of free meals,the second card gets $50 worth of free meals and the third card gets $25 worth of free meals.You then collect the cards over a period of time and use the least busiest day or night as the draw day or night.If you can collect restaurant's visitors email, phone number and location(not specific) on the card all the better.This means that you are able to inform them of offers and deals coming up at the restaurant.
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  • Profile picture of the author wilder1047
    Let us know how it goes. I've been interested in targeting restaurants since they will benefit so greatly from all the marketing services most of us plan on or do provide...

    Don't forget to target hotels with this service aswell!!
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    • Profile picture of the author Centurian
      A number of warriors on the forum charge around $1,600 to start and $500 a month until resolved/or continued maintenance.

      Others around $2,500 to start. There is actually a good bit of work to correct and maintain good rep.

      Many of the big corporate programs advertised on the net and media are more than this.
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    • Profile picture of the author jrobconsult
      Originally Posted by wilder1047 View Post

      Let us know how it goes. I've been interested in targeting restaurants since they will benefit so greatly from all the marketing services most of us plan on or do provide...

      Don't forget to target hotels with this service aswell!!
      I read the thread on hotels and they are my next target. I live in a major city plus lots of tourism and many B&B's.............there is gold all around me.
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  • Profile picture of the author Voasi
    We charge $1k per keyword, which in some cases, can rack up to 2-3 keywords and/or variations of the company and owners name(s). We're currently working on a model for permanently getting the listings removed from Google from a legal standpoint, which we haven't priced out just quite yet, but looking like $1.5k per removal.
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    • Profile picture of the author Excel Fields
      Originally Posted by Voasi View Post

      We charge $1k per keyword, which in some cases, can rack up to 2-3 keywords and/or variations of the company and owners name(s). We're currently working on a model for permanently getting the listings removed from Google from a legal standpoint, which we haven't priced out just quite yet, but looking like $1.5k per removal.
      Always ahead of the curve is see! Would your legal premise be on the fact that it's basically hearsay (i.e. the negative review), and unsubstantiated?
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  • Profile picture of the author piazorayarevelo
    Reputation management? Do you really have to do that? Just maintain a good credibility. That'll be all you have to do.
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    • Profile picture of the author iAmNameLess
      Originally Posted by piazorayarevelo View Post

      Reputation management? Do you really have to do that? Just maintain a good credibility. That'll be all you have to do.
      Actually it is a very profitable niche. You obviously haven't been in business long enough to know that all it takes is one difficult client to put a damper on your business. Credibility is always important... but even the most credible of companies will come across bad apples.
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      • Profile picture of the author Seantrepreneur
        Originally Posted by iAmNameLess View Post

        Actually it is a very profitable niche. You obviously haven't been in business long enough to know that all it takes is one difficult client to put a damper on your business. Credibility is always important... but even the most credible of companies will come across bad apples.
        Most at that users comments have been completely useless or don't make a bit of sense. Looks like they are trying to build up their comment count. Evie? haha

        Getting back to Rep Management. I wouldn't under price the service because any business owner in their right mind is going to be willing to pay to get those negative comments removed. Especially if you start showing them stats on how many ppl are searching for businesses online and stuff like that.

        On a side note, can anyone recommend a solid WSO on rep management? I would be interested to learn some of the tips and tricks.

        Thanks!

        Sean
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        • Profile picture of the author ADukes81
          Originally Posted by Seantrepreneur View Post

          Most at that users comments have been completely useless or don't make a bit of sense. Looks like they are trying to build up their comment count. Evie? haha

          Getting back to Rep Management. I wouldn't under price the service because any business owner in their right mind is going to be willing to pay to get those negative comments removed. Especially if you start showing them stats on how many ppl are searching for businesses online and stuff like that.

          On a side note, can anyone recommend a solid WSO on rep management? I would be interested to learn some of the tips and tricks.

          Thanks!

          Sean
          I have bought 3 and they were pretty much all the same thing. I read a free one in the War Room awhile back and it was the best one.

          This thread is better than most I have read:

          http://www.warriorforum.com/offline-marketing-discussions/468791-offline-6-000-7-days-should-been-warrior-special-offer.html

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          • Profile picture of the author 7878
            Originally Posted by ADukes81 View Post

            I have bought 3 and they were pretty much all the same thing. I read a free one in the War Room awhile back and it was the best one.

            This thread is better than most I have read:
            That thread was stolen from the paid membership area of another forum and the moderators here were kind enough to remove it. I'd appreciate it if you'd stop referencing it here and spreading my work around without permission. Thanks.
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          • Profile picture of the author TinMan100
            Originally Posted by ADukes81 View Post

            I have bought 3 and they were pretty much all the same thing. I read a free one in the War Room awhile back and it was the best one.

            This thread is better than most I have read:

            http://www.warriorforum.com/offline-marketing-discussions/468791-offline-6-000-7-days-should-been-warrior-special-offer.html

            ADukes81, Could you provide the link again, it does not seem to be working...

            Thanks

            UPDATE: Just saw post #26 from 7878, so never mind.
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          • Profile picture of the author SoCalMarketing
            Originally Posted by ADukes81 View Post

            I have bought 3 and they were pretty much all the same thing. I read a free one in the War Room awhile back and it was the best one.

            This thread is better than most I have read:

            http://www.warriorforum.com/offline-marketing-discussions/468791-offline-6-000-7-days-should-been-warrior-special-offer.html

            @Adukes81
            Tried that link you have of that product you read on rep management.. seems like a broken link... do you happen to have the correct link? Sounds like something worth looking into but the link is a dead end..
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            • Profile picture of the author ciaobella
              TC + CC X 2=YC

              TC=Time Cost
              CC=Content Cost
              2=100% markup
              YC=You Charge

              Example:

              You charge $25 an hour (TC) plus your Content Costs (CC) multiplied by 2 which gives you a 100% markup = What you charge the client (YC).

              *This would be the minimum you would charge the client.

              If all that seems a bit too much then simply figure on $1,000 per keyword and position on page 1 of Google.
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  • Profile picture of the author bluesteele
    Just recently started taking on rep man client - easily some of the most fun work I have done in some time. This particular client was being smeared everywhere, and there was a SEO behind it. If you searched his name, you would get a couple pages worth of web 2.0s with dupe, crappy content all over. We soon identified that he had hired an SEO to do just the opposite of this and post crappy, dupe content on more 2.0s.

    Essentially we had to bump all the crap content off page 1-3, which also included negative dupe reviews on different biz dirs and my personal favorite ROR. We regid some new domains, unique themes, hosts etc and dropped unique, high quality PRs on about 10. Ranked them coupled with various 2.0s.

    Admittedly we combated the negative reviews with fake ones, basically burying all the bad ones.

    ROR was tricky because it is a smart piece of SEO. As you know it spits out a new page everytime a report is responded to. So submitting responses will just land you with two RORs on page 1.

    In the end we buried EVERYTHING for his company name, his name and his name + fraud, scam etc.

    We charged $4k for this over a period of 2 months.
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  • Profile picture of the author MaxReferrals
    FYI, reputation.com gets:

    $3,000 - $5,000 1st year, and 10% each year as a renewal fee build you micros, send you alerts on your brand, and email out to customers trying to get them to post positive things on you.

    HIH
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    • Profile picture of the author keyconcepts
      Originally Posted by MaxReferrals View Post

      FYI, reputation.com gets:

      $3,000 - $5,000 1st year, and 10% each year as a renewal fee build you micros, send you alerts on your brand, and email out to customers trying to get them to post positive things on you.

      HIH

      I saw this, too, and I didn't know if this was monthly or yearly charges? That seems cheap if it is broken down $3000 over a year. That is less than $300 a month, and it would be hard to compete with. Their FAQ says you are charged monthly, but the prices aren't shown as monthly or a total for the year.

      Just wondering if you knew.

      UPDATE: I found that it is a yearly cost from $3000 to $15,000. Seems like a low price on the $3000 end. I did see that they review your site and rep first, and THEN tell you the price. So probably not too many people get the $3000 rate IF they really have a problem to begin with.
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      • Profile picture of the author MaxReferrals
        Originally Posted by keyconcepts View Post

        I saw this, too, and I didn't know if this was monthly or yearly charges? That seems cheap if it is broken down $3000 over a year. That is less than $300 a month, and it would be hard to compete with. Their FAQ says you are charged monthly, but the prices aren't shown as monthly or a total for the year.

        Just wondering if you knew.

        UPDATE: I found that it is a yearly cost from $3000 to $15,000. Seems like a low price on the $3000 end. I did see that they review your site and rep first, and THEN tell you the price. So probably not too many people get the $3000 rate IF they really have a problem to begin with.
        That pricing I listed is annually. It's accurate because I spoke to
        them by phone. Whether it's 3k or 5k depends on what you want done:
        micro sites, emails, etc. you're looking at the 5k annually.

        HIH
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  • Profile picture of the author Internet Lawyer
    Banned
    Reputation management is a very lucrative industry - pricing runs from a few thousand to tens of thousands.
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  • Profile picture of the author Prosecutor
    Reputation managment issues can be handled more effeciently by the judicial process. If a simple C&D doesn't work, sue them in your home territory and see what happens.
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    • Profile picture of the author 1960Texan
      Originally Posted by Prosecutor View Post

      Reputation managment issues can be handled more effeciently by the judicial process. If a simple C&D doesn't work, sue them in your home territory and see what happens.
      Sue them for what, exactly? Free speech?

      Will
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    • Profile picture of the author nofearman
      How can you sue "anonymous"?

      Originally Posted by Prosecutor View Post

      Reputation managment issues can be handled more effeciently by the judicial process. If a simple C&D doesn't work, sue them in your home territory and see what happens.
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  • Profile picture of the author Jason Kanigan
    Here's another way of getting the prospect to value your service: ask them "How many customers do you think are getting turned off by these bad reviews every day, and are lost business for you?" Multiply by the guest check $ average (if they don't know this figure, they don't deserve to be in the restaurant business, or be a client of yours) X 30 days and you find out your prospect's idea of how much more revenue they could be making monthly if this barrier was removed. Add to this the number of customers they think would come in if more good reviews were posted; multiply again by GCA $ X 30 days for additional revenue. Total these two figures. This is their "gain" by using your service.

    You may have to adjust this up or down with a reality check, but remember that it's your prospect's number which is most important. What you charge can be up two-thirds of that total, because **their revenue is going to grow over time, right?** Get them to agree to this highlighted statement before you give your price.

    So say your prospect says they figure an average of 5 more customers a day would come in if the bad reviews were gone. Their GCA is $35, and so 5 X 35 X 30 = $5250!

    And then they tell you that they think an average of 3 more customers a day would visit if they had more good reviews out there. 3 X 35 X 30 = $3150!

    Together, we're talking an additional $8200 a month in revenue that the prospect believes is possible if you can make the changes you say you can. Realistically and ethically, charging from 20% to 66-2/3% of that value, you can bill between $1680 (just starting out) and $5600 (if your services are amazing) with a straight face!!
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    • Profile picture of the author Big Gee
      Originally Posted by kaniganj View Post

      Here's another way of getting the prospect to value your service: ask them "How many customers do you think are getting turned off by these bad reviews every day, and are lost business for you?" Multiply by the guest check $ average (if they don't know this figure, they don't deserve to be in the restaurant business, or be a client of yours) X 30 days and you find out your prospect's idea of how much more revenue they could be making monthly if this barrier was removed. Add to this the number of customers they think would come in if more good reviews were posted; multiply again by GCA $ X 30 days for additional revenue. Total these two figures. This is their "gain" by using your service.

      You may have to adjust this up or down with a reality check, but remember that it's your prospect's number which is most important. What you charge can be up two-thirds of that total, because **their revenue is going to grow over time, right?** Get them to agree to this highlighted statement before you give your price.

      So say your prospect says they figure an average of 5 more customers a day would come in if the bad reviews were gone. Their GCA is $35, and so 5 X 35 X 30 = $5250!

      And then they tell you that they think an average of 3 more customers a day would visit if they had more good reviews out there. 3 X 35 X 30 = $3150!

      Together, we're talking an additional $8200 a month in revenue that the prospect believes is possible if you can make the changes you say you can. Realistically and ethically, charging from 20% to 66-2/3% of that value, you can bill between $1680 (just starting out) and $5600 (if your services are amazing) with a straight face!!
      That's what business owner want to see ! NUMBERS in but not out . Something real they can understand. I will use this information to my advantage... thanks button pushed !
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    • Profile picture of the author Supernaruto
      Originally Posted by Jason Kanigan View Post

      Here's another way of getting the prospect to value your service: ask them "How many customers do you think are getting turned off by these bad reviews every day, and are lost business for you?" Multiply by the guest check $ average (if they don't know this figure, they don't deserve to be in the restaurant business, or be a client of yours) X 30 days and you find out your prospect's idea of how much more revenue they could be making monthly if this barrier was removed. Add to this the number of customers they think would come in if more good reviews were posted; multiply again by GCA $ X 30 days for additional revenue. Total these two figures. This is their "gain" by using your service.

      You may have to adjust this up or down with a reality check, but remember that it's your prospect's number which is most important. What you charge can be up two-thirds of that total, because **their revenue is going to grow over time, right?** Get them to agree to this highlighted statement before you give your price.

      So say your prospect says they figure an average of 5 more customers a day would come in if the bad reviews were gone. Their GCA is $35, and so 5 X 35 X 30 = $5250!

      And then they tell you that they think an average of 3 more customers a day would visit if they had more good reviews out there. 3 X 35 X 30 = $3150!

      Together, we're talking an additional $8200 a month in revenue that the prospect believes is possible if you can make the changes you say you can. Realistically and ethically, charging from 20% to 66-2/3% of that value, you can bill between $1680 (just starting out) and $5600 (if your services are amazing) with a straight face!!
      Thanks Jason! That was so helpful for someone like me who're just starting out
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      • Profile picture of the author taranisman
        For my ORM business, I charge a set-up fee which is $697.

        This covers the first month and then it's $397/mo after that.

        I have already put out the word that I am going to be raising prices very soon. Hopefully that will drive some sales, but I am trying to be competitive. Also, it depends on your level of trust and experience.

        A client that comes to you through a reference is much more likely to trust you and therefore pay more.

        I really got into ORM after I realized that SEO is a ton of work, and web design clients will never leave you alone.

        That being said. I do what needs to be done. If I don't know how to do something I will try to learn it. Or find someone who does and outsource it. NEVER turn away business.
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        • Profile picture of the author ormexpert
          Pricing can vary a ton based on industry of the client. I charge some clients between $800-$1000/mo with no set-up fee and they stay on board for years if they know what's good for them. Other industries I charge only a few hundred a month. We put significant time and financial resources into building an ORM tool that keeps them engaged and actually boosts the online rep without the business owner even having to open it. Once we provided clients with the tool, we gave them a way to measure their ROI, thus skyrocketing retention. I've never charged a set-up fee for ORM itself, but am about to run a test to see if I can get away with it.

          It is actually illegal to post reviews on behalf of customers, and it is illegal to give incentives specifically for customers to leave reviews. Besides, I've seen some NASTY things happen to some companies that posted fake reviews or gathered reviews with a kiosk or tablet from inside the brick and mortar locations. Google Places pages got deleted, 6 month bans from other sites, where the site will actually place a huge banner on that business' profile alerting visitors that the company was caught posting fake reviews. Don't do it!

          Need to get authentic reviews for your clients in a hurry? With a lot of my B2B clients I tell them to ask their vendors for a review (or 3), and offer to leave some legit reviews for them in exchange. It works.

          If you can offer a good ongoing ORM service, and you have an SEO client paying on a monthly basis, then you can usually bundle it up if you can show the value of the ORM. Then again, it depends on your ORM strategy. I offer all of my clients ongoing ORM because I do it in a way that I know is going to truly benefit them on an ongoing basis.
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  • Profile picture of the author localbusinessguy
    The pricing really depends on what you do for them. Just posting reviews on Google etc isn't hard work and there are a few good people on Fiverr I used before I got too busy to manage them all. $3k to $5 sounds a lot but when you break it down to what the business owner is actually looking becuase of the bad reviews it's not much to pay.
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  • Profile picture of the author kaneguy
    I don't see any discussion about Internet negatives vs individuals, not businesses. Any insight into this? Some of the most vicious slander is personal, not directed to a restaurant, etc. What can we sell to an individual and how is that different than clearing the negatives against a business? Has anyone tried the repmogul product?
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    Kaneguy
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  • Profile picture of the author bonvideo
    We start as low as $30 usd per month and we can go as high as required by the customer needs. For example 278 / month etc it is all about what the customer needs what you can offer and what your time and efforts are worth. if you can outsource or automate the process then charge less but fly on autopilot from there on basically..



    Maurice--->>

    Originally Posted by jrobconsult View Post

    I just added reputation management to my services and have my first meeting with a restaurant owner on Sunday. I have seen a few suggestions for pricing and they are all over. What are some suggestions for pricing for a set up fee and a monthly maintenance fee?
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    • Profile picture of the author ormexpert
      I have only done offline marketing for restaurants in the past. Since then, I have worked almost exclusively with auto dealerships, and have developed an ORM software that sells for $795-$995 per month. I would LOVE to target restaurants and could use some feedback on how to customize the engagement portion of our software to work specifically for restaurants.
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  • Profile picture of the author offline master
    would you be willing to share more info of what the software does? Do you sell it?

    Do you perform overall RM or just review filtering?
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  • Profile picture of the author Nguyen Thao
    Hello everybody. My name is Thao. I'm 20 years old. I go to Ha Noi university of education in Viet nam belong to Asia. But my passion is marketing and English. Before i was cheated , I hadn't chased my passion. Nowaday, I'm getting more confident , healthy , same things and espcially I dare living to my dream. It's my pleasure to add friends in order to exchange knowledge about marketing. I realize that I have a lot of weak , so I wish everybody helps me ! Thank you very much
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