offline marketing: Niche sites or specific site for specific person

by q3rage
1 replies
What do you think would work out better for my offline marketing adventures;

building niche sites and then renting ad space
ex: Dentists. Start up an seo friendly and nice looking site. write up some good maybe 500 word articles on choosing the right dentist, what to expect, or some helpful **** like that. and then on the sidebars i can rent space so lets say dentist jane doe wants some extra leads, i make maybe some sort of ad or squeeze info ad and put it on the side bars.


Or

Make a website specifically for Dentist Jane Doe and put up all her contact info, pricing, and anything having to do with her business.


This is what im thinking,
if i go with the first option. i'd really only be advertising one dentist. im sure if i tried multiple ones, she'd pretty much be like wtf?? ya know?

the second one is doable but having to setup a whole site and do SEO is really not the game im trying to play here. I really want to rent out space for MULTIPLE people in a single profession.
#marketing #niche #offline #person #site #sites #specific
  • Profile picture of the author Michael Shook
    Then you will probably need a directory type of site that can list lots of dentists and then sell the adspace to one of more of them for a premium.
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