"SIGNS" of the Times!

by midasman09 Banned
22 replies
Ok....one of the Good things about "Selling" Promotion Programs to small businesses is....when they WORK....YOU....are a "Hero"!

Thus....in the last 21 yrs in my area...I've sold MANY, MANY promotion programs to small biz owners that....indeed...brought in Customers, Clients, Patients...to them.

So....at the end of last summer (Labor Day)....many of my long-time accounts...phoned or emailed me...asking if I had a promotion idea they could use going into the Fall Season.

So...rather than "Letting my Fingers Google" for an answer....I did what I usually do...."Go INTO the Field-Of-Battle"....check out WHAT is REALLY happening!

So....I got one of my "Hot Flashes" when I noticed the SIGNS that biz owners, with GREAT LOCATIONS, had in front of their biz!

Aside: the phrase, "Location, Location, Location"....STILL EXISTS! And is STILL viable for "Getting Business!" Realtors and property STILL...get Top Bux for a Good Location!

So...as I was doing my "Scouting"...letting my "Tires do the "walking" rather than "my Fingers" (on a pc keyboard)....I saw a Big Sign...in front of a biz that had a....not just "Good" location....but a GREAT Location...and, the Sign had some words on it that were MEANINGLESS hyperbole!

This caused me to PULL OVER and THINK!...."What an absolute WASTE of Terrific Advertising Space!"

That's when I went on a "Hunt" of ALL the Signs I could find in my area. These were Signs...IN FRONT of businesses that had GREAT locations... yet...what these biz owners were putting on their signs was absolutely Ludicrous....and WASTEFUL of GREAT Ad Space!

So...I went to some of these biz owners and told them my "Discovery"!

ALL...were in agreement; They did NOT KNOW...WHAT to put on their Signs that would DRAW customers, clients or patients!

So...I'm sure there are "Sign, Copywriters" in our great country BUT....I sure don't see any of their Work represented in small towns...or even larger towns.

So...I offered 3 of my customers an opportunity to "Check Me Out"...for Freebies. They ALL took me up on my "Sign Challenge"!

One was a "Vitamin Store"....another a Taco restaurant and the 3rd a Florist.

Well....my "Test" was....for lack of a better term...STUPENDOUS!

The Vitamin Shop noticed a BIG INcrease in Walk-Ins....as did the Taco biz (an individual guy not affiliated with any big corp)....BUT....the Florist Shop started getting THREE TIMES the Orders they had before letting me advise them on WHAT to put on their BIG Sign in front of their GREAT Location.

Now...I'm NOT "selling" anything here....so I'm not giving out any "Details" of what I had them put on their Signs........other than to give you an example of the Sign the owner chose today (I give biz owners Examples and let them choose)

The following words had people TALKING...all day long. So...rather than keep you in suspense....here's what the Sign says;

"TOILET STOLEN FROM COP STATION!
POLICE HAVE NO WHERE TO GO!"

Now...granted....these words do not "entice" people to come in and order Flowers BUT...they SURE GOT "People's ATTENTION" and ....for the past 2 wks...since they been putting up "Funnies"...and I mean GUT Busting Funnies....their business has Gone Thru the roof!

Also....I told the Taco biz owner to "Advertise that his Sign is available FOR RENT!" And...he's got 6 renters so far. I told him, "Hey! Yoo've got a GREAT Location...why not try and make some money from your Sign by "Renting" it to others?

So....I'm setting up another "income stream" by being a "Sign Space Rental" broker! Renting Space on Signs! Who woulda thought!

So....yes....there are STILL ways to make much moola by using yer Noodle!

Don Alm....keeping the ol' "noodle" hopping
#signs #times
  • Profile picture of the author Mr Offline
    This sound pretty good.

    Scouting for bill boards
    in great locations.
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    Shooting for stars

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    • Originally Posted by Mr Offline View Post

      This sound pretty good.

      Scouting for bill boards
      in great locations.
      Do you find billboard work? Gary Vee says people are not looking at the road anymore let alone your billbaord LOL
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  • Profile picture of the author jasonx2
    Originally Posted by midasman09 View Post

    Now...I'm NOT "selling" anything here....so I'm not giving out any "Details" of what I had them put on their Signs........other than to give you an example of the Sign the owner chose today (I give biz owners Examples and let them choose)

    The following words had people TALKING...all day long. So...rather than keep you in suspense....here's what the Sign says;

    "TOILET STOLEN FROM COP STATION!
    POLICE HAVE NO WHERE TO GO!"
    The sign you advised your client to use today makes no sense! You should have stuck to the original verbage I saw in about 2005 or so in one of those emails your friends send you.
    "Cops have nowhere to go" is not the same as "Cops have nothing to go on!"

    Your version kinda takes the comedy out of it!
    What was everyone talking about today with those words your client placed on the sign? I don't get it!
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    • Profile picture of the author sunburn
      So, would you rather have a sign that make sense but not making money or, a sign that doesn't make sense but attracting a lot of attention and making money for the owner?
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      • Profile picture of the author CreekChub
        The sad part is that recently I've taken to coming on here for the laughs I get, not for the knowledge it imparts. You can't take anything seriously any more. Next thing you know, you'll have some guy claiming to have sold a bowling alley on how to re-work their dental advertisements - with Chinese text in the ad. Oh wait, that already happened...
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    • Profile picture of the author FormerWageSlave
      Come on... you know spelling and grammar isn't his strong point... go easy on him.

      Originally Posted by jasonx2 View Post

      The sign you advised your client to use today makes no sense! You should have stuck to the original verbage I saw in about 2005 or so in one of those emails your friends send you.
      "Cops have nowhere to go" is not the same as "Cops have nothing to go on!"

      Your version kinda takes the comedy out of it!
      What was everyone talking about today with those words your client placed on the sign? I don't get it!
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      grrr...

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      • Profile picture of the author midasman09
        Banned
        Aahhhh....Correcto-Chango! Good to see that there STILL remain "detailists" in this audience....that DON'T let a "small detail" go UNnoticed or UNreported on. (I've always wondered why these "critics" have a tendency to NOT offer up...some of THEIR ideas...but rather, get their jollies on criticizing others)

        One problemo with "US" older guys reporting on stuff we didn't do.... is... REMEMBERING the EXACT WORDING!

        Thus...so as to "satisfy" the "critiquers"....and....to see for myself, what the EXACT wording is.....I went out this morn and....YUP! Youse guys were righto! The correcto wordos are;

        "The Police have Nothing to Go On!" (See photo below)

        So....whooppee-fizz! You...were righto! Howver....by "picking apart" my failure to remember the EXACT words....and in your concentration on "correcting me".....you miss the Main Point...which is;

        Signs....in good locations...can be used to DRAW ATTENTION to a business....with verbiage OTHER than stuff pertaining TO the biz!

        So....good to see viewers paying such "Close Attention" to detail!... AND... pointing out YOUR notice of it

        Don Alm....waiting for "correctors" to offer up some of THEIR unique "OffLine Promotion" ideas
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  • Profile picture of the author slatron25
    I always appreciate you posts and ideas Don. I'm always amazed how quickly your critics show up. It's like they're stalking you.
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    • Profile picture of the author midasman09
      Banned
      There's ONE....BIG thing....about "Stalkers". You Hafta feel sorry for them.

      WHY?

      ....... my Minor in college was "Psychology" and....I learned from some of the best Profs in the teaching profession (Northwestern Univ) that.... 99.9% of "Stalkers" or, we used to call them "Driven Bangers"....are COMPELLED to..."Attack Others"!

      Why? Because...since they were babies, THEY were attacked...by one or both of their PARENTS (or other Adult who got his/her jollies by beating on babies)

      So....when these people reach AdultHood....they feel they MUST....attack OTHERS....to "get back at the person/s who attacked THEM!

      So....good for you noting there "Might" be a "problemo" with the "Critiquers"!

      "These" folks remind me of my first and only "J.O.B."....at General electric Corp in downtown Chgo. I was living in a northern suburb and had to drive down Eden's Expy EVERY morn....and EVERY eve. And....here's what I learned about "people who were ABUSED" as children;

      When they have an opportunity to "attack" someone....whether it's someone who is signaling his intentions to get into THEIR lane, on a 4 laner....(or someone who posts a simple mistake on a Sign he saw) the Stalkers" or "Critiquers".....are COMPELLED....to ATTACK! To...GET BACK AT THOSE WHO ATTACKED THEM...in their youth!

      I'll always remember my daily commutes to and from my first J.O.B....when I signaled my intentions to enter a lane next to me....by flipping on my Turn Signal....the "person" (many times it was a female)....in the lane I was signaling to enter....SPED UP....so I could NOT enter their lane...IN FRONT OF THEM!

      It was like..."YOU ain't gettin' in front o ME...buddy!"....(and I could see the "Hate" in their eyes as they went past me (many of whom, Flipped me The Bird)....and....because I WAS ABUSED as a child....I'm gonna show YOU dat...I ain't taken dis anymore!...so HERE!....as he/she passes me with their fingers raised in TRIUMPH!

      So...excuse the dissertation. Each to his own! Whatever "they" must do, let-em do it! If someone feels "compelled to Vent Their Spleen"....why should I want to stop em.

      Push On....you...who are Compelled!

      Don Alm....sometime object of the "abusers"
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  • Profile picture of the author piazorayarevelo
    Signs really help in promoting a company or its products. Whether its on a poster, a billboard or a banner, people will be attracted to it. One should only know how to make use of the right words. (The font size, color and the design also add to the over-all impact) of the sign or advertisement.
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    • Profile picture of the author BrashImpact
      Don,
      the best part about stalkers and critics... They are too dumb to realize how dumb they really are... there in lies the beauty.

      It will never cease to amaze me... While some share ideas, thoughts and tactics...others would rather sit idle, do nothing and BE BROKE!!!

      Funny thing is, so few realize that sitting behind the computer board all day, living life LA VIDA LOCA via the WARRIOR FORUM is nonsense... This is a Community of brilliant minds and Fabulous People...

      Just like when i see people going off ***ching about WSO this WSO that... I buy 20, 30 some week 40 WSO's every week... The cheapest education on the planet and we never ask for a refund no matter how bad it is... You can always learn something and your either rich with knowledge or broke in the bank...

      Please keep posting and sharing... I for one continue to get excessive ideas from your posts thats why i read them... Thanks for taking the time to share... and provide value when others don't...

      To Your Continued Success,
      Robert Nelson

      Mobile Fusion Texting (The Ultimate SMS Texting Platform for Warriors)
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  • Profile picture of the author StarkContrast
    Thanks, Midasman, this has a lot of merit because I think in signs! A while back I created about 40 signs for churches, some that might actually get people thinking, you know the types: "Handbaskets checked at the door" or "Gluttony is a sin too, Tubbo!" Granted, these are from my memory (and aren't refined for such an esteemed audience as WF, but the idea is to get people to at least think about things. For businesses it would work gangbusters. I have an idea of what I'll be doing this weekend.
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  • Profile picture of the author n_touch
    Great idea and pretty entertaining. All it takes sometimes is a little creativity and you are making money for something simple.
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  • Profile picture of the author Kelvin AIP
    I agree... Don u always have such a great way of finding opportunity in such mundane things!

    Thanks for continually posting such valuable ideas in this community!
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  • Profile picture of the author sunburn
    Love all your ideas. Keep it coming Don!
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  • Profile picture of the author Steve1776
    Thanks for sharing Don. A person could get one heck of an education if he read nothing but your posts. Ever thought of collecting them all and making a WSO? I'd buy it.

    As for the people who nit pick and bitch, if it upsets you that much why do you torture yourself. If it bothered me that much I'd move on to another thread, or at least skip the posts by the man who was getting on my nerves. I've got enough aggravation in my life without looking for more.
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    You can get anything you want if you help enough other people get what they want.
    Losers fail and quit. Winners fail until they succeed.
    Indecision is worse than the wrong decision. You can fix a wrong decision, you can't fix indecision.

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  • Profile picture of the author johndev
    Another big one from you.I am greatly inspired.
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  • Profile picture of the author automaton
    Love...your...writing...style...A very...long...sentence...quite...hipnotic...notic. ..tic...
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  • Profile picture of the author dunmo
    Wow thats great you challenged me think differently and try new stuff.Thanks you are good.
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  • Profile picture of the author RentItNow
    One of the things I am offering (and doing well with) is to run about $100 worth of free adwords credits to test the sign messages and then give it to the owner to put up. It is working fantastic. They are not fun signs but do attract the appropriate customers. And the format google wants transfers well to a movable text sign.

    We have a big issue with the city about signs only allowed to be up 25 of 40 days (if I remember right) and you have to apply and pay to display it so owners are very open to this service.

    Never underestimate the power of a sign. The potential customer is RIGHT in front of you and if they come, the owner better sell them and take advantage of this service.
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    I have no agenda but to help those in the same situation. This I feel will pay the bills.
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    • Profile picture of the author nelram
      Originally Posted by RentItNow View Post

      Never underestimate the power of a sign. The potential customer is RIGHT in front of you and if they come in and the owner cant sell them (as some of my clients cannot seem to understand) they are not doing well and taking advantage of this service.
      I couldn't agree more! My main business is signs and printing and you are right on target with what you are saying. Sounds like it is working well for you, keep up the good work and keep us posted on this.
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  • Profile picture of the author nelram
    I have been seeing more and more of those huge led billboards around here and at night they are so bright you have to be blind not to see them.
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