I am actually in awe of what Frank has created for himself.
If no-one has seen it yet, he's got a webinar he's hosting next Tuesday and in order to attend this webinar, you are required to SIGN and return a non-disclosure agreement.
I think this takes the 'opting in to an email list for a free PDF' reciprocity idea to an entire new level.
If I had never come across Frank before, and I watched that webinar pre-sell, I would be printing that darn thing off, signing, and returning it as soon as I possibly could. And unknowingly fall into his honey trap of exceptional sales funnels, persuasion tactics and probably a handful of up-sells.
I've read on this forum that some people love/hate him, and I am just an admirer. What he has accomplished, and continues to accomplish is what all of us on this forum dream of.