My Client's Site Google Slapped....

26 replies
With the recent updates to Google, my client's site was hit for a major keyword. About 2 weeks ago I was able to get my client's site to rank well in Google Places for "city + dentist". Then 3 days later it was shoved back to page 6 along with their competitor.

Then the other I noticed there was a visit from Google and it wasn't a robot. So to my surprise my client's site is no longer listed for that keyword.

I haven't taken any shortcuts, the site is relevant. What can I do?
#client #google #site #slapped
  • Profile picture of the author mnlewis
    Originally Posted by Ron Hitson View Post

    Hello,

    you claim you have not taken any "shortcuts" and let's just say all of the above is true, you got "slapped" by Google..........

    You stated YOU got your client to rank well for ""city + dentist".

    My I ask HOW you did it? Did YOU use backlinks and if you did, how did you acquire backlinks? Did you buy them? Did you do article marketing, build web2.0 websites?

    Just so you know, Google does analyze backlinks going to a website.(I learned this from the Google Webmaster Tools website) They know what "SEO'ers" are up too. Those Google guys are pretty smart :0)



    OR

    Did you write very AWESOME, WELL THEMED and RELEVANT content for your clients webpage that resulted in it going viral hence lots of websites LINKING to your clients webpage causing it to rise in the SERPS? <Great website content is all about creating a valuable user experience>

    Google never promised CONSISTENCY with webpage ranking. Meaning, you could rank today but it doesn't mean you'll rank tomorrow. Hell, they might even remove your webpage from the index if someone else creates a page much more RELEVANT than yours. Google is all about the user experience, not YOU and your SEO service.(not directed towards you, I'm saying in general)

    If you take time and STUDY the Google Webmaster Tools website, it will answer every SEO question you could ever imagine. It really does show you how to build great websites. It even debunks the MYTH you hear on this very forum--"Google Hates Affiliates" (NOT TRUE). It's all on the GWT website. :0)


    So my other question is, have you taken time to learn ALL of the info on the Google Webmaster Tool website, that way you can be more of an asset to your client as opposed to someone offering "page rank services"?



    I get my best answers from that website. Why not get it from the horses mouth.

    Does Google reveal everything? Of course not, but I'll bet you'll get more info from there than you will from the "experts" of this forum. The info on the Webmasters website will be more accurate too.


    Good luck
    Hi Ron to answer some of your questions about backlinking, Ive done article marketing, web 2.0 (Squidoo and Hubpages),forum links, blog comments and YouTube Videos. I also created a Facebook Fanpage using the "city + dentist" keyword. I've also went into their site and try to make it more relevant to the keyword. And in anticipation that they may get penalized (not really) I also made "mini-sites" using keywords as a feature/lead-in site, which by the way are ranking well.

    But you are right, Google does change with the weather. It maybe there today, but not tomorrow. I'm just a loss for words right now.
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    • Profile picture of the author Kevin AKA Hubcap
      Originally Posted by Ron Hitson View Post

      [B] Google does whats best for the end user.
      Hi Ron,

      I see where you're coming from but have no doubt Google does what's best for Google.
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    • Profile picture of the author mnlewis
      Originally Posted by Ron Hitson View Post

      Oh boy, you're not going to look forward to my answer..........that's your problem. You're trying to manipulate the Search Results.

      Yeah, it goes against everything that people on this forum pontificate as fact but what you're doing is manipulating(or at least trying. As you can see it did not work) Google and it's not working.

      How many countless threads have you seen on this forum with a similar situation as yours? COUNTLESS.

      It's basically dogs chasing their tails. Even so-called "SEO experts" do the same thing. Why do you think they charge monthly service fee's? They have to keep chasing the Search Engine changes(buying links and paying East Indian outsourcers adds up, although a waste of money) You can't win, it's a loosing battle.

      If people would build websites the right way they would not have to chase the S.E.'s. and also never build or buy another backlink.

      Here goes.............all of that stuff you're doing is a waste of time. Yup, you'll always be chasing the search results and spending your clients money doing it. You and other "SEO experts" can't win.

      The issue starts with building a great, well layed out website to start with. Websites have to be high quality, well themed, relevant content websites.

      That's what Google wants. Not websites with keywords sprinkled throughout webpages, hoping to get ranked for. That's a losers game.

      People still have not learned yet.


      Man, I don't want to tell you how to fix the problem because it's not the answer you want to hear to be honest.

      But I think you can read between the lines of both of my posts and figure it all out.

      Study the Google Webmasters website that way you'll know what a REAL SEO'er does, not what folks on this forum say SEO'ers should do.


      To be honest Google does not change with the weather. Google does whats best for the end user. Stop looking at Google as the enemy. Google is indeed your friend but people refuse to listen and learn.

      Provide Google with what Google wants and with each change, your webpages become STRONGER and rank better and longer.
      Thanks for the explanation. Im making changes as we speak and I will file a reconsideration with Google ASAP. Thanks )
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  • Profile picture of the author IdrisSG
    Getting slapped is not as bad as getting sandboxed I believe.

    Your best course of action would be to build quality links consistently, perhaps maintain your site better with the addition of more content, more quality content.

    Feed the Google beast what it wants.

    Its punishing the website for a reason.



    Originally Posted by mnlewis View Post

    With the recent updates to Google, my client's site was hit for a major keyword. About 2 weeks ago I was able to get my client's site to rank well in Google Places for "city + dentist". Then 3 days later it was shoved back to page 6 along with their competitor.

    Then the other I noticed there was a visit from Google and it wasn't a robot. So to my surprise my client's site is no longer listed for that keyword.

    I haven't taken any shortcuts, the site is relevant. What can I do?
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    • Profile picture of the author ronr
      What information or tools do you find most helpful at googles webmaster tools?

      Originally Posted by Ron Hitson View Post

      This is not good advice at all. I would not advocate "building" anything. That's why he's in the situation he's in to start with.......when are you guys going to learn.

      Dogs chasing tails is all it is.........it's around and around they go

      Read my earlier posts in this thread.

      Everyone wants to be a SEO expert and really have no idea what they're talking about. That goes for so called "well known, credible" Warriors as well.
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  • Profile picture of the author P1
    When you have your client sign a contract being slapped, banned etc should be mentioned in there.

    If this happened to the owners website that he previously had made I imagine he'd be extremely pissed off.
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  • Profile picture of the author David Miller
    I have to agree with Ron in a BIG WAY. When my firm outsourced their first site, the firm that did it (a pretty big player in the legal industry...who I would NEVER refer to anyone unless I didn't like them) went round and round with me about optimization and they tried their best to talk me out of writing the content myself because they knew how to write optimized content.

    I lost the argument because the Senior Partner at the firm wanted it launched fast and felt that they would do it faster. Bottom line, the site was virtually nowhere to be found in search for weeks....here's a sample of what they wrote:

    "If you are a Long Island resident facing possible bankruptcy then you need to speak with a Long Island Bankruptcy Attorney. Only a Long Island Bankruptcy Attorney has the skill and experience to help you overcome pressing debt on Long Island and understand how bankruptcy in Long Island....bla bla bla....Great user experience..right?

    Now I don't claim to be an SEO guru, or even a great writer, but I rewrote the entire site, added additional content with NO regard to keywords other then title, h1, h2 and h3 and within 2 weeks the site was middle of page 2 for bankruptcy. Bankruptcy is one of the most competitive keywords you can find.....

    So I want to thank Ron for speaking up for encouraging the use of the english language for something other the SERP!
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    • Profile picture of the author DWolfe
      Look at it this way, Google wants to provide a quality user experience. If you were searching for dental information would you want to look though 50 sites of garbage trying to sell you an affiliate product? How about reading lousy articles that do not relate to your dental need?

      So try viewing it this way, Google wants quality! Provide your site with quality and you will move forward. Try to game the system and the results will be negative. This is debated in the main forum all the time. Alexa Smith, TPW and others have been successful with quality content and did not get slapped by the Panda updates. There traffic increased after the updates. So ask why? It was quality content that helped there sites. Spun and poor content got the others slapped or sandbox than they come to the forum and ask why my site did get slap.

      Take a look at the other sites and see that quality will eventually out rank all the others. Put some time and effort into your site and watch it rise up. Pay attention to those warriors that do not get slap by Google. Every time Google makes a change, figure it is to improve the end user’s experience.
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  • Profile picture of the author Matt Lee
    I don't claim to be an "SEO Guru" or anything but I'd suggest starting an adwords campaign. I don't know how or why, but this little trick always seems to help with organic rankings on those pesky sites that Google doesn't seem to love as much as you'd like. It doesn't have to be a large campaign at all $10 a day will work just fine. Plus your client will appreciate a few extra hits, while his website is not getting the exposure he's used to.
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  • Profile picture of the author bailbondsguys
    I would first check out your keyword density on the site through one of the many free online density checkers along with the backlinks you are appearing for. These two factors may contribute to the drop in your rankings. If you are using ads on the site I have noticed that both my traffic and rankings tend to suffer within the week after I implement ads on my site (most likely due to linking off site to bad quality links from the ads).

    If you were using a paid backlink service there is a good chance that some of the sites got picked up as low quality by google which could have also effected your rankings.
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  • Profile picture of the author mnlewis
    Let me clarify some things...this website was slapped with only one major keyword which is "city + dentist". It is still ranking well for other keywords. I do believe this was a manually done by a Google rater. I believe it happened because I added the "city + dentist" keyword throughout the 1st page. So I removed those words, re-did some things and filed a reconsideration request. Hopefully it will be back.
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    • Profile picture of the author attorneydavid
      MNlewis- how old is the site ? It sounds like it may be QDF wearing off . It can take a year to get stable good rankings in google. (by good I mean top 3) .
      You may have tripped a penalty related to excess link building or overoptimization. These usually wear off in a couple of months. You need to warn your clients about the possibility.


      Check for a virus . there's something called a google cloaking scheme. It injects a bunch of links that can only be read by google text. - do a site: yoursite.com and look at the results it will show a bunch a spam words .

      I got one and everything tanked then disappeared until I got rid of it.

      original grammatically correct content is important.

      Going viral is not a valid strategy for most local sites.

      I would suggest build my rank. dentists is not a competitive niche .
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      • Profile picture of the author MikeFriedman
        I'm sorry. I've been doing this a long time for local clients, and I disagree greatly with Ron.

        A business website needs to be designed with the visitor in mind first and foremost. For many businesses, it makes absolutely no sense to have a bunch of "well thought out quality content" (or whatever you are calling it) on the site.

        In this case, we are talking about a dentist's website. People do not go to the website of their local dentist office to get answers about tooth decay or how to fight cavities. They go there to find out where the office is located, what is the phone number to the office, what are the office hours, what insurance carriers they accept, etc.

        I can think of one local client I have in particular that is a perfect example. They are a retailer. They are ranking #1 for about 10 relevant keywords. Those keywords do not show up anywhere on any page of the website. They are not in the title tags, no h1 tags, and there are zero articles posted. Why? Because it wouldn't make sense for the layout of their website.

        For local SEO especially, content is overrated.
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      • Profile picture of the author mnlewis
        Originally Posted by attorneydavid View Post

        MNlewis- how old is the site ? It sounds like it may be QDF wearing off . It can take a year to get stable good rankings in google. (by good I mean top 3) .
        You may have tripped a penalty related to excess link building or overoptimization. These usually wear off in a couple of months. You need to warn your clients about the possibility.


        Check for a virus . there's something called a google cloaking scheme. It injects a bunch of links that can only be read by google text. - do a site: yoursite.com and look at the results it will show a bunch a spam words .

        I got one and everything tanked then disappeared until I got rid of it.

        original grammatically correct content is important.

        Going viral is not a valid strategy for most local sites.

        I would suggest build my rank. dentists is not a competitive niche .
        This site is 5 years old..... I don't see and spam words for site: yoursite.com. Looks pretty normal to me.
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  • Profile picture of the author dudeshane01
    Originally Posted by Ron Hitson View Post

    My I ask HOW you did it? Did YOU use backlinks and if you did, how did you acquire backlinks? Did you buy them? Did you do article marketing, build web2.0 websites?

    Just so you know, Google does analyze backlinks going to a website.(I learned this from the Google Webmaster Tools website) They know what "SEO'ers" are up too. Those Google guys are pretty smart :0)

    Good luck
    What sort of backlinks will you suggest to make in that case?
    I do very aggressive backlinking for most of my sites and have never had a long time problem.
    Just avoid using auto SB and xrumer blasts, anything away from those gets my sites up, including linkwheels and article submissions.
    It is important to wait to see some results, If you build links a day and then you see that your rankings have dropped, do not stop building backlinks.
    It takes 3-4 months to get stable rankings for even medium difficulty keywords, ,so have patience.
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  • Profile picture of the author SirThomas
    Just to let anybody know, Google doesn't penalize websites for "too many" backlinks. It was addressed by Google in the past. They know that the competition would more likely just "mass" backlink your site in order to get you banned...

    Thomas
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  • Profile picture of the author SupporTech
    I worked with other SEO's and Google has changed it's algorithm not long time ago, It's not the keywords they're after, Google's algorithm isn't like a photoshop Magic Eraser that has to point out 1Color to erase.

    Logic: Google doesn't care if you have other keywords behind hiding somewhere.

    The important thing is the liability of the content and the URL title that has a great 100% relevance in the content/s, and about it the 5years?

    Some other website just get crapped when google changes they're logic algorithm to something more useful and keen to what really the site is pointing, what really the services theyre offering, be lucky enough that the 5years website is still alive, for me, change every lil bit of the content that really has significance, and reliability to the website!
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  • Profile picture of the author attorneydavid
    I think it's either overoptimized text then like you said or excess linkbuilding. Try to vary anchor text mb link build with some stop words. Don't ever hit the reconsideration request button unless you're absolutely sure it's necessary. It's like asking for an IRS audit. Unfortunately you just have to wait basically.

    You can (speaking from experience) tank rankings for a keyword via excess linkbuilding, it just wears off and comes back stronger than ever though. Definitely be doing google places for your client as well.
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