Attention Video Marketers!

21 replies
Video marketing is one of the methods many of us use when prospecting new clients. An email with a video showcasing a few examples of what we offliners can do for local businesses can be a powerful first impression...if...

How professional is your video? Are there lots of "ums" and "uhs" filling up the awkward pauses when you're explaining the features and benefits of your services? Is there total silence? Are you projecting timidity instead of confidence? Want to know how to blow them away?

Write a script. Write a script and then practice it as many times as it takes for you to be comfortable once you start recording the video. Some of you will nail it after one or two tries, others will spend a few days getting it just right, but it must be top-notch, and it must be short and to the point (after all, our prospects are busy people).

Take this part of what you do seriously and you'll be amazed at the increased responses to your videos.

Will
#attention #marketers #video
  • Profile picture of the author rytxtwave
    It is imperative that you produce a high quality video. I would say that a low quality video is more damaging than no video at all.
    Signature

    Ry Russell
    Ry@txtwave.com
    txtwave.com

    {{ DiscussionBoard.errors[4891889].message }}
    • Profile picture of the author Craig Roberts
      Banned
      Originally Posted by rytxtwave View Post

      It is imperative that you produce a high quality video. I would say that a low quality video is more damaging than no video at all.
      Sometimes, a low quality video with good content does the trick as well..Definitely better than not having a video at all!
      {{ DiscussionBoard.errors[4891922].message }}
  • Profile picture of the author Chris Prescott
    this is interesting. I never thought of using video marketing to prospect clients, this is a good idea. I will start implementing your advice
    Signature

    Carlton Baran

    {{ DiscussionBoard.errors[4892134].message }}
    • Profile picture of the author 1960Texan
      Originally Posted by Carlton Baran View Post

      this is interesting. I never thought of using video marketing to prospect clients, this is a good idea. I will start implementing your advice
      The key to video marketing is to make it as professional as you can. With the availability of cheap HD cameras and free video editing software there's no excuse not to do a fantastic job.

      Will
      {{ DiscussionBoard.errors[4894378].message }}
      • Profile picture of the author swilliams09
        Originally Posted by 1960Texan View Post

        The key to video marketing is to make it as professional as you can. With the availability of cheap HD cameras and free video editing software there's no excuse not to do a fantastic job.

        Will


        It's not the tools, its the skills. Also it's Audio. Audio is insanely important in video. If you get a camera, make sure it has an audio input and get a lavaliere mic. Also look up some youtube videos on how to frame your shots and how to set up a poor man's lighting rig. Trust me, it's worth the extra effort if you are trying to look professional.
        Signature

        Learn how to make videos that sell. Special $1 Offer for Warriors Only.

        http://www.warriorforum.com/warrior-...ml?view=modern

        {{ DiscussionBoard.errors[4894465].message }}
        • Profile picture of the author 1960Texan
          Originally Posted by swilliams09 View Post

          It's not the tools, its the skills. Also it's Audio. Audio is insanely important in video. If you get a camera, make sure it has an audio input and get a lavaliere mic. Also look up some youtube videos on how to frame your shots and how to set up a poor man's lighting rig. Trust me, it's worth the extra effort if you are trying to look professional.
          Agreed. Skills are what I was driving at when I mentioned writing and rehearsing a script beforehand. As for lav mikes, you can get a good one for less that $30.

          Will
          {{ DiscussionBoard.errors[4896461].message }}
          • Profile picture of the author sgtsavvy
            who makes a quality sounding LAV for under $30!?

            Im an audio engineer, im just curious, cuz i've never heard one...

            But if you know of one, i will surely buy it. :=)
            Signature

            Enroll for FREE in Content Marketing Bootcamp until this class fills up.

            Free Guide To LearnHow To Setup Your Own Home Recording Studio

            It all boils down to doing the right things, the right way, in the right order.

            {{ DiscussionBoard.errors[4896700].message }}
            • Profile picture of the author Kevin AKA Hubcap
              Originally Posted by sgtsavvy View Post

              who makes a quality sounding LAV for under $30!?

              Im an audio engineer, im just curious, cuz i've never heard one...

              But if you know of one, i will surely buy it. :=)
              You do realize you don't need a "studio quality--audio engineer certified" mic to get good sound?
              {{ DiscussionBoard.errors[4898692].message }}
            • Profile picture of the author 1960Texan
              Originally Posted by sgtsavvy View Post

              who makes a quality sounding LAV for under $30!?

              Im an audio engineer, im just curious, cuz i've never heard one...

              But if you know of one, i will surely buy it. :=)
              Audio-Technica

              Originally Posted by Kevin AKA Hubcap View Post

              You do realize you don't need a "studio quality--audio engineer certified" mic to get good sound?
              Exactly

              Will
              {{ DiscussionBoard.errors[4899594].message }}
  • Profile picture of the author keven brown
    Yup Agreed. There should be proper script and one should practise 2 to three times before recording the actual video.
    Signature
    {{ DiscussionBoard.errors[4897155].message }}
  • Profile picture of the author CoachMikeH
    CamStudio for free video editing and screen capture. I have downloaded it, and it is not half bad. Camtasia is better, since you have to pay for it and can do more with it.
    Signature
    Coach Mike Horn
    {{ DiscussionBoard.errors[4903095].message }}
  • Profile picture of the author buzz1212
    Here's a cool tip for making your video look more professional; Go to fiverr and purchase
    one of their many video introductions, there are some really good ones that will catch
    your prospects attention from the get go and make you look pro.
    {{ DiscussionBoard.errors[4910243].message }}
    • Profile picture of the author sgtsavvy

      Audio-Technica

      Quote:
      Originally Posted by Kevin AKA Hubcap
      You do realize you don't need a "studio quality--audio engineer certified" mic to get good sound?

      Lol. Of course you don't. But being in that game, im SLIGHTLY up on microphones. I've used a couple, ya know. Which AT LAV model do you recommend?

      Again, if you know of a quality sounding LAV for under $30 its worth testing.

      As i have a Audio Technica 4040 condensor which i like, but as far as i know the LAV's with decent sound start at $100. I could be thinking of wireless LAVS, or just be plain wrong, and i certainly haven't tried everything.
      Signature

      Enroll for FREE in Content Marketing Bootcamp until this class fills up.

      Free Guide To LearnHow To Setup Your Own Home Recording Studio

      It all boils down to doing the right things, the right way, in the right order.

      {{ DiscussionBoard.errors[4929043].message }}
  • Profile picture of the author TWalker
    Hahah. You all do realize that you can record with high end equipment and 90% of your viewers are listening with "free speakers that came with my computer. Aren't they great?"

    Not me but most are. Focus on good video presentation and a decent microphone and you will be fine. I use a Microsoft Lifechat USB headset which is really a decent and durable setup. Most USB microphones would do fine.

    I also have my whole house wired to my computer with home theater set ups so I guess I could be off on the numbers who use decent audio set ups. I think I am a minority though.

    But still lets not be snobbish on microphones. Or if you a true audiophile just ignore me and I will drift off.
    {{ DiscussionBoard.errors[4929261].message }}
  • Profile picture of the author TWalker
    Oops....double post...pardon me. Mod can delete this post.
    {{ DiscussionBoard.errors[4929265].message }}
  • Profile picture of the author misterme
    I'd add to avoid: Overuse of the word "actually" and announcing everything you're about to do instead of just doing it and saying so.

    Here's an example of what I mean:

    "Hello everyone and welcome to my video podcast. I'm FirstName LastName from NameOfCompany and today I'm going to actually show you how to actually upload a youtube video. The first thing is to login to your youtube account, so I'm going to actually go ahead and do that. Now that I'm logged in, I'm actually going to click on 'upload' at the top of the screen, so let's go ahead and actually do that."
    {{ DiscussionBoard.errors[4929457].message }}
    • Profile picture of the author sgtsavvy
      Hahah. You all do realize that you can record with high end equipment and 90% of your viewers are listening with "free speakers that came with my computer. Aren't they great?"

      Not me but most are. Focus on good video presentation and a decent microphone and you will be fine. I use a Microsoft Lifechat USB headset which is really a decent and durable setup. Most USB microphones would do fine.

      I also have my whole house wired to my computer with home theater set ups so I guess I could be off on the numbers who use decent audio set ups. I think I am a minority though.

      But still lets not be snobbish on microphones. Or if you a true audiophile just ignore me and I will drift off.
      Relax man, no-ones being snobbish. Im being sincere. I'd like to hear a good LAV for under $30, which is why id like to know the model recommended and then test it myself.

      In the audio world thats how we learn.

      However, i think we may not see the same way on the actual quality of the sound produced from most USB microphones. Almost EVERY single 'marketer made' video i've ever heard has irritatingly poor audio quality.

      True-i have more tuned sensitivity, but the fact that people are listening on crappy speakers certainly doesn't support your argument. Because the speakers of of such low fidelity in most cases that only distorts the audio signal further and makes the sound worse.

      Its better to just get a good mic/interface for $100-200 and never have poor audio again.

      But i think audio quality is important to video presentation, so its worth discussing in my opinion.

      The only people i can think of whose audio quality doesnt sound like jenky cheap USB mic's is guru's who are usually using high quality wireless lav's.. i.e. andy jenkins, john reese, eben pagan, for example.

      Why not post up something you've recorded and then we can discuss as a group if we think it is poor quality.

      I am a bit of a geek about this stuff, but i definitely get tired of listening to gargly distorted audio when im watching peoples videos.
      Signature

      Enroll for FREE in Content Marketing Bootcamp until this class fills up.

      Free Guide To LearnHow To Setup Your Own Home Recording Studio

      It all boils down to doing the right things, the right way, in the right order.

      {{ DiscussionBoard.errors[4930029].message }}
      • Profile picture of the author 1960Texan
        Originally Posted by sgtsavvy View Post

        Relax man, no-ones being snobbish. Im being sincere. I'd like to hear a good LAV for under $30, which is why id like to know the model recommended and then test it myself.

        In the audio world thats how we learn.

        However, i think we may not see the same way on the actual quality of the sound produced from most USB microphones. Almost EVERY single 'marketer made' video i've ever heard has irritatingly poor audio quality.

        True-i have more tuned sensitivity, but the fact that people are listening on crappy speakers certainly doesn't support your argument. Because the speakers of of such low fidelity in most cases that only distorts the audio signal further and makes the sound worse.

        Its better to just get a good mic/interface for $100-200 and never have poor audio again.

        But i think audio quality is important to video presentation, so its worth discussing in my opinion.

        The only people i can think of whose audio quality doesnt sound like jenky cheap USB mic's is guru's who are usually using high quality wireless lav's.. i.e. andy jenkins, john reese, eben pagan, for example.

        Why not post up something you've recorded and then we can discuss as a group if we think it is poor quality.

        I am a bit of a geek about this stuff, but i definitely get tired of listening to gargly distorted audio when im watching peoples videos.
        You remind me of one of my best friends. He's a singer/songwriter and the musician equivalent of a motor-head. In other words, he has to have all of the best toys for his recording studio. Anyway, he has the best set of ears of anyone I've ever met, and would probably come over to my house and slap me if he knew I was suggesting that people spend their money on a $30 lav mike. His challenge is that he hears everything in every recording, things that a dog would miss. As a result he doesn't enjoy music as much as he'd like to.

        So back to the $30 lav mike, I'm only suggesting it as an entry to video marketers. Again, using a lav, even a cheap one, will make the video sound better than most of the crap that's currently out there. Once you can afford it, you absolutely should upgrade your equipment to the point that you are happy with it. It'll give you more confidence when you're shooting a video.

        Will
        {{ DiscussionBoard.errors[4933405].message }}
  • Profile picture of the author Art Peterson
    here's a great video about scripting your video from Chris Webb over at compelling.TV

    He talks about exactly that, scripting out your talk.
    Even before you try to make the video, you should have a baseline of the script.



    This is a multipart video series. I recommend you check it out.

    Hope this helps.

    Art
    Signature

    See How I'm Making Money Arthur Peterson

    {{ DiscussionBoard.errors[4932758].message }}

Trending Topics