Here's the 7 step action plan:
1. Choose a date and time
I will go through how I do this in a bit.
2. Book a venue
This can cost or you can barter one for free.
3. Create a sales page
I'll be doing this on my current company site. This will include a vid and some reasons why they should come along. Also a sign up form.
4. Email my list
I have been capturing emails via a free book all about SEO.
5. Use LinkedIn
Add it as an event on there and invite local people I am already connected to.
6. Get referrals
I'll be calling people I know to see who they know that I should be inviting along.
7. Cold Calls
There you go, I went and said it... i'll be calling people as well. I'll explain later how I go about doing this too.
I shall document this from now until the event, which will be on the 8th November.
The GOAL... is to get 50 people there and at least 5 of them will become monthly paying clients that I will keep for a long time.
I have a criteria for what makes a good client and that will influence who I call and invite in the various steps above.
Here we go ...