Client's Site: Keep, Build New, or Both?
Hey Warriors, I'd love your advice...
I have a prospect whose relatively new (6 months old) website is ranking very well (first page of Google) for good keywords. (He's a painting contractor.)
He's getting about 75 visits per month. He's received ZERO conversions (no calls, no "contact us" forms, nuttin!)
The reason is because he's paying for SEO services -- and the onsite SEO is making the content SUCK for his human visitors.
It is really bad... stuffed with keywords (i.e., "ABC Painting is your LOCAL CITYNAME preferred painter!" "Painting your CITYNAME home is a great investment!" "We have 20 years of experience in the CITYNAME painting industry!" "As independent CITYNAME painting contractors, we recognize...") -- and all this (and more keyword stuffing) is on the home page, which also has links to EzineArticles.com articles that have been modified by adding the CITYNAME in the same way to the article titles and within their content (and they do not include the author's resource box -- obviously violating EZA's TOS).
On top of that, there is duplicate content -- the kind I believe is most likely to be frowned upon by Google: duplication of every page on the website 10 times, each with the only change being the CITYNAME for 10 different cities.
Anyway, the site is all about SEO, so it's no wonder the human visitors don't find it appealing and aren't converting.
The prospect had already been thinking the content was horrible, but his SEO guy kept selling him (literally) on the importance of his Google ranking.
Thanks to my help, the prospect now understands that the highest rankings and best traffic in the world are worthless if none of those visitors become leads, much less clients.
So I'd like your opinion on the options.
#1 -- Rewrite/improve the content of his current website. (He's paying $150/month for a plan that includes hosting & SEO.)
#2 -- Build a completely new site from scratch with a better domain name (CITYNAMEHousePainter.com is available). (His current domain name isn't bad... it's similar to ABCPaintingllc.com.)
#3 -- Do both. Perhaps the 2 sites could be linked. Perhaps one could eventually be dropped.
Are there pros and cons to these options? Are there any other options that might be better?
I suspect his Google SERP ranking will suffer regardless of which option is chosen, at least temporarily.
What would YOU do?
I have a prospect whose relatively new (6 months old) website is ranking very well (first page of Google) for good keywords. (He's a painting contractor.)
He's getting about 75 visits per month. He's received ZERO conversions (no calls, no "contact us" forms, nuttin!)
The reason is because he's paying for SEO services -- and the onsite SEO is making the content SUCK for his human visitors.
It is really bad... stuffed with keywords (i.e., "ABC Painting is your LOCAL CITYNAME preferred painter!" "Painting your CITYNAME home is a great investment!" "We have 20 years of experience in the CITYNAME painting industry!" "As independent CITYNAME painting contractors, we recognize...") -- and all this (and more keyword stuffing) is on the home page, which also has links to EzineArticles.com articles that have been modified by adding the CITYNAME in the same way to the article titles and within their content (and they do not include the author's resource box -- obviously violating EZA's TOS).
On top of that, there is duplicate content -- the kind I believe is most likely to be frowned upon by Google: duplication of every page on the website 10 times, each with the only change being the CITYNAME for 10 different cities.
Anyway, the site is all about SEO, so it's no wonder the human visitors don't find it appealing and aren't converting.
The prospect had already been thinking the content was horrible, but his SEO guy kept selling him (literally) on the importance of his Google ranking.
Thanks to my help, the prospect now understands that the highest rankings and best traffic in the world are worthless if none of those visitors become leads, much less clients.
So I'd like your opinion on the options.
#1 -- Rewrite/improve the content of his current website. (He's paying $150/month for a plan that includes hosting & SEO.)
#2 -- Build a completely new site from scratch with a better domain name (CITYNAMEHousePainter.com is available). (His current domain name isn't bad... it's similar to ABCPaintingllc.com.)
#3 -- Do both. Perhaps the 2 sites could be linked. Perhaps one could eventually be dropped.
Are there pros and cons to these options? Are there any other options that might be better?
I suspect his Google SERP ranking will suffer regardless of which option is chosen, at least temporarily.
What would YOU do?
ProfitBasedMarketing.com