One of our question marks tough is - GUARANTEES
As original affiliate marketers and offline business owners we maybe tend to over complicate this but we think that our future clients like to see some kind of a guarantee.
If we SELL more clients, we have to deliver.
How you handle this as most will be outsourced and belongs to the client anyway (like Articles or Backlinks).
I could see somewhere a guarantee like this, "If we don't deliver the results as promised we work for free till you get what you've purchased".
Is that a reasonable approach?