How my SEO knowledge got me a promotion yesterday!
When I originally applied, I applied for the cook position that the newspaper advertised that they were hiring for. So I was amazed that they called me for something higher up than a cook, although a tech is still on the bottom of the totem pole.
So the day before yesterday I went in for work and as I was about to clock in I was talking to a co-worker about the SEO and internet marketing that I do/used to do. The marketing people overheard me and started asking questions. They need SEO and a webmaster badly but they can't grasp it.
We talked for 2 hours until they got off at 5. The conclusion was that they were going to sign a contract with me (they being the center in general) to manage their website and do their SEO. So I came home from work that night and the next morning (yesterday morning) I sent them a proposal that told them what keywords we should try to rank for in order to get more traffic, leads, and ultimately clients. I outlined how I thought the campaign should go and everything.
Well, they replied and said that they talked to Frank, the owner, and they want me to move up to marketing! So I am starting to train a new guy to take my place starting tomorrow. But until he is ready I am doing marketing from 3-5 every day and then the rest of my 8-hour shift I am doing my normal duties.
Today I get my desk and office and I am taking my computer up there because it has all my SEO and web software. In a couple weeks, tops, I will be full-time marketing! I'll be in an air conditioned/heated office with two lovely young ladies 8 hours a day.
This is ideal for me because I spend all of my time at home on a computer doing this kind of stuff and when I am at work I am in my head thinking about doing it. So now I get to do it all day at work and I can even work on my other marketing endeavors (SMS) at work as well.
I'm very happy! But, our marketing girls who have degrees (one has a Bachelor's and the other is about to finish with her Master's) only get paid $8.50/hr! You'd think we'd get paid more because marketing is essential to any business and this business makes so much money off of each client that the marketing brings in. I'm hoping that if I am able to take page one for our keywords we will get much more business and I will be able to request a raise, as it will be my efforts that will be increasing our leads and client intake dramatically.
Woot! I didn't think my knowledge was worth a full time position anywhere, especially seeing that I have no degree or anything, but the girls were blown away by my knowledge of SEO. Now I just have to learn more and come up with a good formula to beat out our competitors. I know how to do most everything, but when it comes to SEO it's all about your formula, I guess. Some say it's all backlinks, but I don't believe that. I will be doing linking, negotiating sales and trades of links, writing articles for our blog and to submit to article directories, etc. The whole nine yards!
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