20 {{ upvoteCount | shortNum }}
20 {{ upvoteCount | shortNum }}

What are businesses biggest problems, what do they want?

by MarkDorrill
17 replies
I just wondered what everyone is seeing out in the field as the biggest problems for businesses that they actually want?

We know what their problems are, but I'm wondering what they think their problem is.

The two things may not be the same..
#biggest #businesses #problems
  • Profile picture of the author MaxReferrals
    Typically three things, from the business owner's perspective:

    1. Work less hours
    2. Earn more money
    3. Have more freedom in their life
    Signature
    {{ DiscussionBoard.errors[4948493].message }}
    • Profile picture of the author David Miller
      Business owners are interested in two things:

      Cut Costs
      Increase Profits

      If you've got something that can do either one, they will listen....if you've got something that does both....they will listen carefully....if they buy is a matter of how you do your job.

      That's the secret sauce.
      Signature
      The big lesson in life, baby, is never be scared of anyone or anything.
      -- FRANK SINATRA, quoted in The Way You Wear Your Hat
      {{ DiscussionBoard.errors[4948528].message }}
    • Profile picture of the author shockwave
      Originally Posted by MaxReferrals View Post

      Typically three things, from the business owner's perspective:

      1. Work less hours
      2. Earn more money
      3. Have more freedom in their life
      Gotta agree with Max and others on this one. THESE are the true problems most of the time. And often these answers are not what you get.

      More importantly, I would like to see the secret sauce to actually find customers who are ready, willing, and able to PAY for these solutions.

      Outside of offline, think about any job you've had where you are a "consultant". Finding the right solution is one thing, but once you've identified the right solution they still have to be able to afford it.

      I try to follow the B.A.N.T. principle:
      Budget
      Authority
      Needs
      Timeframe

      ....but sometimes it still gets hung up on the Budget - even if your solution can deliver results.
      {{ DiscussionBoard.errors[4953933].message }}
      • Profile picture of the author JMB Marketing Group
        It's different from every business owner's point of view.

        Your job is to find WHAT THEIR HOT BUTTONS are!

        It's amazing what they will reveal to you when you GENUINELY ask "what keeps you awake at night"?

        Once you know that, THEN YOU can move forward to help them!

        Cheers,

        JMB
        {{ DiscussionBoard.errors[4954580].message }}
  • Profile picture of the author runr01
    Hands down :
    1) Work less hours
    2) More clients / customers
    Signature

    Donna
    www.iMarketingCampaigns.com

    {{ DiscussionBoard.errors[4948527].message }}
  • Profile picture of the author RySpencer
    Increase ROI,
    Cut costs,
    Build a valuable brand.
    {{ DiscussionBoard.errors[4948590].message }}
  • Profile picture of the author Jason Kanigan
    All great answers. The one that's king though is:

    MORE CASH.

    More cash on hand does so much for individuals and businesses. More options they can try. More time to solve problems. Cash can even cover up problems!--which may not be the best thing, but it makes business owners happier. You bring them more revenue dollars and let them keep more at the end of the day, and they'll love you for it.
    Signature
    >> How To Grow Your Online Business [FREE Training Video, No Opt-In, from 10+ Year Vet]

    >> For Agency Founders: The Fast Shortcut To Selling SEO, Leadgen, Webdesign & Other Services
    {{ DiscussionBoard.errors[4948614].message }}
  • Profile picture of the author Bayo
    I hear "more customers" and "more clients" from the vast majority which is sad because it's not what they actually 'need' in order to own a successful business.

    What they should be seeking is 'more profits' and that's what we should be offering as the focus of all our offline solutions.

    Dare to be different!


    BAYO
    Signature


    {{ DiscussionBoard.errors[4948962].message }}
  • Profile picture of the author mjbmedia
    A better looking secretary
    A Corvette Stingray Classic
    A paid for prime time TV half time advertising spot in the Superbowl
    Signature

    Mike

    {{ DiscussionBoard.errors[4950045].message }}
    • Profile picture of the author jimbo13
      Originally Posted by MaxReferrals View Post

      1. Work less hours
      2. Earn more money
      3. Have more freedom in their life
      True

      Originally Posted by runr01 View Post

      2) More clients / customers
      Completely false.

      Originally Posted by David Miller View Post

      Cut Costs
      Increase Profits
      True

      Originally Posted by kaniganj View Post

      MORE CASH.
      True

      Originally Posted by Bayo View Post

      I hear "more customers" and "more clients" from the vast majority which is sad because it's not what they actually 'need' in order to own a successful business.BAYO
      True

      Well this was a good game.

      Dan
      {{ DiscussionBoard.errors[4950525].message }}
      • Profile picture of the author Kelvin AIP
        Originally Posted by jimbo13 View Post

        True
        Quote:
        Originally Posted by runr01
        2) More clients / customers
        Completely false.
        Dan
        what the businesses USUALLY WANT? i think this is completely true... for most they see customers = $ but ya... what they may really want is time, money freedom (to name 2)...

        who was it? i think jay abraham:

        3 ways to make more money:
        1. more customers
        2. more repeat customers
        3. more money per customer

        i think that's what it was... 2 & 3 come naturally once you get the relationship solid.
        {{ DiscussionBoard.errors[4952728].message }}
  • Profile picture of the author SamirRastogi
    Finding problems is easy, but finding the right solution, not so much!
    {{ DiscussionBoard.errors[4953056].message }}
    • Profile picture of the author Kelvin AIP
      Originally Posted by SamirRastogi View Post

      Finding problems is easy, but finding the right solution, not so much!
      agreed... especially when what you once thot was the problem was never the real culprit, and you have a solution for the wrong "problem!"
      {{ DiscussionBoard.errors[4953154].message }}
  • Profile picture of the author Ant Marshall
    Money.

    Yup! That's it. Unfortunately half the time they end up spending more money on bad marketing to get more money back. Which doesn't work because their spending the same amount on their bad advertising that their getting back.

    So what they really need is a solution. They need someone to come in and tell them the right ways to be spending their money. What you need to gain, is their trust to enable that.
    Signature

    If you haven't made money online yet then just send me a PM and let's see what we can do together.

    Did my post help? Click thanks! ->

    {{ DiscussionBoard.errors[4953174].message }}
  • Profile picture of the author Blindbiz
    More leads
    {{ DiscussionBoard.errors[4953356].message }}
  • Profile picture of the author Dexx
    To receive hundreds of emails each day from SEO companies based out of India.

    ~Dexx
    {{ DiscussionBoard.errors[4953779].message }}
  • Profile picture of the author Maketso
    Quite a few insightful responses so far. Blindbiz touched on one I hear from clients/prospects...more leads. And, I'm also hearing them say their websites look bad...or aren't bringing them any business. Their outsourced admin is asleep at the switch.

    Find some local businesses with dated or bad-looking sites...ideally not on Page 1. I'd think about mocking-up a fresh site (like with Barry & Roger's Site Lead Machine). Go in and show them their site...then, your mock-up. Either sell it to them...or give it to them and ask them to cover monthly admin services (say $67 - $197). Once they bite (and they do), make the real site...and make it start bringing them local leads. Now that your foot is in the door, upsell to other services as time goes by. This works for me. Rinse & repeat.

    You make them look better on the web...and, their website is working harder for them...
    {{ DiscussionBoard.errors[4954668].message }}

Trending Topics