How to introduce this idea to business owners over the phone [Monthly website rental]
I am nearly finished with my website (which has some pricing and other information) for the monthly website rental model.
I intend on sending some targeted internet traffic to the site to try and get leads. I will test the site and tweak it to see if I can gain steady traffic and leads directy from the website itself.
However, I am also interested in cold calling, because it will bring me results almost immediately. I have a problem though, and that is, how do I communicate my offer quickly without being confusing, and still grabbing their attention?
If I was selling websites, I would ask if they had one or had any plans to get one. If they had one already and I was trying to sell SEO, I would ask them how they would like to improve their online visibility?
But what I am doing is a monthly website rental that includes website + monthly SEO to target X amount of keywords (depending on plan chosen) in their local town.
How do I get that across to them, on the phone?
I'm honestly quite stuck in what I would actually say to a business owner in a short intro of what I offer. I know what I offer inside out, but getting the idea over to them in 15-30 seconds is proving to be difficult for me to do without getting too deep and requiring more time.
Any ideas on how I would approach this on the phone?
Tim Pears