To all Local offline SEO experts, I need help?

12 years ago

Okay, forget what you read on the SEO part of the forum, half the people in there don't know what to do for offline clients. A lot of people that do internet marketing do not care if they do blackhat techniques to get on top but when you are doing this for a client you need to be extremely careful.

$300 a month is cool for that... I would do it for that.. it would probably take a couple weeks if you were doing places for that. I would probably be able to do it in 1 month, maybe a little bit more.

I would approach it another way.. I would charge $600 the first month and 300/mo after that. I would build links on my own network so if he didn't honor the agreement, bye bye ranking.

Blasting out xrumer, and scrapbox links is not the answer. Proper on page optimization, maybe a press release with a few articles, along with a dozen or so citations will likely do the trick.

Thanks
1 reply

Signature

The Best Damn Marketing and Local SEO Blog

Ultimate Blueprint To Start Your Own Agency | Get Clients Without Cold Calling

{{ DiscussionBoard.errors[4959350].message }}

mcdc2000

12 years ago

Originally Posted by iAmNameLess

I would approach it another way.. I would charge $600 the first month and 300/mo after that. I would build links on my own network so if he didn't honor the agreement, bye bye ranking.

Can you be more specific on "build links on my own network"? Like how/where/how much cost? etc....

Thanks
1 reply

{{ DiscussionBoard.errors[4959421].message }}

iAmNameLess 12 years ago

Originally Posted by mcdc2000

Can you be more specific on "build links on my own network"? Like how/where/how much cost? etc....

I mean your own private network of websites. If you aren't offering SEO often, chances are you can't justify the cost of doing this. You would need to be charging 1K/mo minimum to effectively get it going.

Your best bet is to outsource this and just take money off the top. Even take a loss on it the first month, pay someone to get everything going, and the remaining 5 months is just profit for you.
- Thanks
Signature

The Best Damn Marketing and Local SEO Blog
Ultimate Blueprint To Start Your Own Agency | Get Clients Without Cold Calling
{{ DiscussionBoard.errors[4959432].message }}

Tim Davis

12 years ago

Sorry!! Honestly trying to help that's all!!

Thanks

{{ DiscussionBoard.errors[4961378].message }}

Jeff Lenney

12 years ago

Quit spamming your crappy site Tim

[ 1 ] Thanks
1 reply

Signature

Too lazy to write something clever here, so check out my marketing blog and learn from a REAL Super Affiliate at JeffLenney.com

{{ DiscussionBoard.errors[4961822].message }}

YukonJack

12 years ago

mcdc2000,

For a small/midsize town, $300 is a pretty average going rate. You can charge more for clients that have more to gain. Laser Eye Sugery Folks, Lawyers,etc.

For $300 in a town like that, we usually also do Google Places Optimization techniques to help beyond organic SEO. The combination of the 2 is really powerful. If people are on a tight budget, we will do organic SEO for a couple months at a lower rate (maybe $200/mo) and then do the Google Places later when their budget is better.

[ 1 ] Thanks
1 reply

{{ DiscussionBoard.errors[4962003].message }}

mcdc2000

12 years ago

YJ,

Thanks for your opinion. I'm really interested to know more about Google Places Optimization.
Is there any Warriors offer that has "Google Place Optimization Technique"
or can you show me.

Mike

Originally Posted by YukonJack

mcdc2000,

For a small/midsize town, $300 is a pretty average going rate. You can charge more for clients that have more to gain. Laser Eye Sugery Folks, Lawyers,etc.

For $300 in a town like that, we usually also do Google Places Optimization techniques to help beyond organic SEO. The combination of the 2 is really powerful. If people are on a tight budget, we will do organic SEO for a couple months at a lower rate (maybe $200/mo) and then do the Google Places later when their budget is better.

Thanks
1 reply

{{ DiscussionBoard.errors[4967048].message }}

YukonJack

12 years ago

Originally Posted by mcdc2000

YJ,

Thanks for your opinion. I'm really interested to know more about Google Places Optimization.
Is there any Warriors offer that has "Google Place Optimization Technique"
or can you show me.

Mike

In my opinion, the 2 best sources of GP Optimization are Brian Anderson/Mario Brown and Russ Hayes (Rus Sells). I bought the Google Places Zen Master WSO by Rus and it was awsesome. I have been very successful with GP optimization for over a year now and his course taught me some new strategies that helped even more.

It is $47, so on the high side for a WSO, but I am telling you, if you follow what is in there....you are going to blow away the competition.

[ 2 ] Thanks
1 reply

{{ DiscussionBoard.errors[4975849].message }}

mcdc2000

12 years ago

Originally Posted by YukonJack

In my opinion, the 2 best sources of GP Optimization are Brian Anderson/Mario Brown and Russ Hayes (Rus Sells). I bought the Google Places Zen Master WSO by Rus and it was awsesome. I have been very successful with GP optimization for over a year now and his course taught me some new strategies that helped even more.

It is $47, so on the high side for a WSO, but I am telling you, if you follow what is in there....you are going to blow away the competition.

I found gp zen master but I cannot find gp optimization link. is it off already?

Thanks

{{ DiscussionBoard.errors[4979932].message }}

Voasi

12 years ago

Is this Google Places optimization or organic optimization? They are 2 different parts to the algorithm and need to be optimized differently.

If it's Google Places optimization, you can use a few companies like...
- www.ubl.org
- SEO Submission Services Company
Both of those will give you the citations you need to start. If you don't have a CLUE on what to do with Google Places, I'd do some searching around and read up a little bit.

If we're talking Organic optimization, you'll need to do on-page optimization, along with link building. You can use services like Link building service | #1 SEO Service | Build one way links | High quality one way link building to get you websites to build links on.

iAmNameless has it right about building your own link building network. That's exactly what we do. We currently spend $1000/mo building our own network of high pagerank websites that are aged and have inbound links already when we buy. It's the best way to control the fate of the clients link building efforts. We typically see instant results with our clients, regardless of the industry because of the sites we have in our network.

You should be on the right track now!

[ 1 ] Thanks
3 replies

Signature

Want $6,000/mo. SEO Clients? Watch My Free Video!

Page 1 Link Building: Finally, Linking That Works, because I do it! Pagerank 5 Homepage Links!!

We do WSO Designs TOO!!! Best on WF! - Click Here

{{ DiscussionBoard.errors[4962664].message }}

Maddaloni

12 years ago

Originally Posted by Voasi

iAmNameless has it right about building your own link building network. That's exactly what we do. We currently spend $1000/mo building our own network of high pagerank websites that are aged and have inbound links already when we buy. It's the best way to control the fate of the clients link building efforts. We typically see instant results with our clients, regardless of the industry because of the sites we have in our network.

You should be on the right track now!

The problem with this is simple though, its fraud because the client paid you for a service, your providing link building but on links that you can make go away if the contract ends, or the client switches to another company, or if he says he doesnt need you anymore.

The links should be permanent in all ways shapes and form.

Thanks
2 replies

{{ DiscussionBoard.errors[4962883].message }}

Tobarja

12 years ago

Originally Posted by Maddaloni

The problem with this is simple though, its fraud because the client paid you for a service, your providing link building but on links that you can make go away if the contract ends, or the client switches to another company, or if he says he doesnt need you anymore.

The links should be permanent in all ways shapes and form.

Depends on what the contract says. If the contract says <customer> is renting high quality backlinks from sites operated by <seo provider>, then if <customer> ends the agreement, <seo provider> is under no obligation to continue providing those backlinks.

Thanks
1 reply

Signature

Regular guest posters wanted for blogging, white hat SEO, vacation/travel niches. New sites, will pay($) for good content. PM samples.

{{ DiscussionBoard.errors[4962954].message }}

Maddaloni

12 years ago

Originally Posted by Tobarja

Depends on what the contract says. If the contract says <customer> is renting high quality backlinks from sites operated by <seo provider>, then if <customer> ends the agreement, <seo provider> is under no obligation to continue providing those backlinks.

If I had that in my contract I don't know if any business owner would agree to that plan if they read it.

Thanks

{{ DiscussionBoard.errors[4963016].message }}

SirThomas

12 years ago

Originally Posted by Maddaloni

The problem with this is simple though, its fraud because the client paid you for a service, your providing link building but on links that you can make go away if the contract ends, or the client switches to another company, or if he says he doesnt need you anymore.

The links should be permanent in all ways shapes and form.

How's that a fraud? Do you know what his contract says? Amazing...:confused:

Thanks
1 reply

{{ DiscussionBoard.errors[4964600].message }}

iAmNameLess

12 years ago

Originally Posted by Maddaloni

The problem with this is simple though, its fraud because the client paid you for a service, your providing link building but on links that you can make go away if the contract ends, or the client switches to another company, or if he says he doesnt need you anymore.

The links should be permanent in all ways shapes and form.

That isn't fraud.... If your internet service provider has a contract with you to provide internet services and you decide you don't need them anymore, or they switch companies, do you think that ISP will continue to provide you that service?

They aren't BUYING exclusive rights to me. They are buying a service. It isn't like I would intentionally screw someone over immediately when they would stop service. However, on my own network if I think I have too many links and need to cut back... the ones getting cut are the ones that no longer need my service. Might be a couple months after it ends, who knows. Definitely isn't fraud though.

Originally Posted by Maddaloni

If I had that in my contract I don't know if any business owner would agree to that plan if they read it.

Then perhaps you are bad at what you do.

Thanks

Signature

The Best Damn Marketing and Local SEO Blog

Ultimate Blueprint To Start Your Own Agency | Get Clients Without Cold Calling

{{ DiscussionBoard.errors[4964767].message }}

mcdc2000

12 years ago

V,

thanks for the tip and I'll check out those services.

Want to know more about building my own link building network.
Do you offer that service or how do I start?

Mike

Originally Posted by Voasi

Is this Google Places optimization or organic optimization? They are 2 different parts to the algorithm and need to be optimized differently.

If it's Google Places optimization, you can use a few companies like...
- www.ubl.org
- SEO Submission Services Company
Both of those will give you the citations you need to start. If you don't have a CLUE on what to do with Google Places, I'd do some searching around and read up a little bit.

If we're talking Organic optimization, you'll need to do on-page optimization, along with link building. You can use services like Link building service | #1 SEO Service | Build one way links | High quality one way link building to get you websites to build links on.

iAmNameless has it right about building your own link building network. That's exactly what we do. We currently spend $1000/mo building our own network of high pagerank websites that are aged and have inbound links already when we buy. It's the best way to control the fate of the clients link building efforts. We typically see instant results with our clients, regardless of the industry because of the sites we have in our network.

You should be on the right track now!

Thanks

{{ DiscussionBoard.errors[4967081].message }}

JBroyer44

12 years ago

Originally Posted by Voasi

iAmNameless has it right about building your own link building network. That's exactly what we do. We currently spend $1000/mo building our own network of high pagerank websites that are aged and have inbound links already when we buy. It's the best way to control the fate of the clients link building efforts. We typically see instant results with our clients, regardless of the industry because of the sites we have in our network.

You should be on the right track now!

Did you build these sites yourself over the years or do you buy up aged domains with page rank already? I would love to build a netowork on some SEO servers to use for clients SEO.

Right now my best bet when ranking sites is: Press Release > Web 2.0 Link Pyramid hand built with all unique content > Local citations > Relevant Blog commenting (be really careful when working with clients with this).

Seems to work for low to moderate competition. Where I am struggling is the big markets like LA County.

Thanks

Signature

"The force is strong with this one"
Facebook Ad Services: http://sellabletraffic.com

{{ DiscussionBoard.errors[4974986].message }}

phatgirl18

12 years ago

What type of strategies for SEO are you eyeing for?

Thanks
1 reply

{{ DiscussionBoard.errors[4964475].message }}

mcdc2000 12 years ago

Originally Posted by phatgirl18

What type of strategies for SEO are you eyeing for?

Any strategy that can put this site on top 3 of google for keyword "city dentist".

It's not big city. it's mid/small local town.

Is top 3 at google automatically rank high on yahoo or bing too?
or you have to work different seo strategies for yahoo and bing.
- Thanks
{{ DiscussionBoard.errors[4967101].message }}

Marcus Demanse

12 years ago

[DELETED]

{{ DiscussionBoard.errors[4965829].message }}

mcdc2000

12 years ago

I usually charge between $500 - $1000 depends on site/industry/# page,
however this guy live next to me so I gave him favor.

Yeah, I will work with him to get more money out of monthly maintenance fee & SEO.

Originally Posted by Marcus Demanse

Personally I believe that $300 is too little to charge for you to create a new website. You are building something this person will use for a long time and bring in lots of business for them if they use it correctly. Now $300 a month for you to maintain it and updated it, is not insane either.

Thanks

{{ DiscussionBoard.errors[4967122].message }}

Seantrepreneur

12 years ago

Well, you're on the right track anyways and its great that you have control over the site too so you can do all the updates yourself and not have to rely on a website guy to do them for you. Which can take a while trust me.

$300 for 6 months really isn't that bad especially for your first contract. Most of the work will come up front with the proper research and edits to the site. After that you can build quality consistent links every month.

The best thing to keep in mind to help SEO in the most legit way possible is content, content, content. Write articles or have them written for you and get them in some article directories. Also, you can create some short slide show type videos and post them to youtube. Lastly, make sure to list his site on all the free directories you can find online. If you search good enough you can find all kinds.

That should be a good start. Good luck!

Sean

[ 1 ] Thanks

Signature

-------->Started with $500 on Amazon and building it from there. Week #1 income report is live ($593.78 in revenue)<----------

{{ DiscussionBoard.errors[4965867].message }}

ryanmckinney

12 years ago

I would take that money you have been paid already, and invest in a good local seo course if I were you, that would be the best route. Then you are more rounded to service more clients, since it seems your "foot in the door" is web design.. SEO can be your upsell. I am the opposite, I can make basic wordpress websites, but they could look better, but that is not a service I am going to offer my clients, I am going for SEO as my foot in the door, once I have shown I can do that, upselling a mobile website, facebook page, etc will be easy.

Other option, find someone to completely outsource what you are trying to accomplish for less than what you are being paid, which will be hard to do and turn a profit. If I were you and it was me, learn SEO by investing $15-20 bucks into a good course.

[ 1 ] Thanks
1 reply

{{ DiscussionBoard.errors[4966224].message }}

mcdc2000

12 years ago

thanks... any recommend course for local seo?

Originally Posted by ryanmckinney

I would take that money you have been paid already, and invest in a good local seo course if I were you, that would be the best route. Then you are more rounded to service more clients, since it seems your "foot in the door" is web design.. SEO can be your upsell. I am the opposite, I can make basic wordpress websites, but they could look better, but that is not a service I am going to offer my clients, I am going for SEO as my foot in the door, once I have shown I can do that, upselling a mobile website, facebook page, etc will be easy.

Other option, find someone to completely outsource what you are trying to accomplish for less than what you are being paid, which will be hard to do and turn a profit. If I were you and it was me, learn SEO by investing $15-20 bucks into a good course.

Thanks
2 replies

{{ DiscussionBoard.errors[4967144].message }}

ryanmckinney 12 years ago

Originally Posted by mcdc2000

thanks... any recommend course for local seo?

I just grabbed "local seo rebellion" WSO (just type it in the search I am not affiliated with them nor did I know them until I picked up their WSO) and it will come up -

It literally shows you what you need to know, and makes it simple. The simplest course I have read on SEO and google places.

BUT, just read through the WSO's forum for SEO.. make your own decision, there are a lot out there, and all should have reviews.. , I just like this one because it was directly to the point and it only takes about 40 minutes to digest, and shows you exactly what you need to know about local SEO and google places, also Lee has been very helpful with all of my questions we have emailed back and forth at least 15-20 times.. he has answered promptly every time.
- Thanks
{{ DiscussionBoard.errors[4967612].message }}

LynnM

12 years ago

Originally Posted by mcdc2000

thanks... any recommend course for local seo?

This is excellent as it covers onsite and offsite optimization, plus outsourcing, but you'll need to be quick:

http://www.warriorforum.com/warrior-...e-clients.html

Thanks
1 reply

{{ DiscussionBoard.errors[4967628].message }}

johnkiek

12 years ago

Hi there mate,

I have seen your problem and have been there many times before. you over quote a client in the hope that he wont take the offer. and then they do.

I run a small SEO firm in the United Kingdom, specialized on Local SEO.

I would like to review the project for free for you and give you a quotation that you can then up sell to your client.

If this sounds compelling to you, please let me know so we can start the research.

Looking forward to hearing from you,
John

Thanks
1 reply

{{ DiscussionBoard.errors[4971613].message }}

mcdc2000

12 years ago

John,
Can you PM me what you can offer?

Originally Posted by johnkiek

Hi there mate,

I have seen your problem and have been there many times before. you over quote a client in the hope that he wont take the offer. and then they do.

I run a small SEO firm in the United Kingdom, specialized on Local SEO.

I would like to review the project for free for you and give you a quotation that you can then up sell to your client.

If this sounds compelling to you, please let me know so we can start the research.

Looking forward to hearing from you,
John

Thanks

{{ DiscussionBoard.errors[4972065].message }}

ClarkKent

12 years ago

Create great content - Month 1
Have a writer knock out 2-5 articles on your offline client's subject area.
Create "News" section on their website and post the articles.
Estimated cost $30-100 depending on the content creation outsource you hire and the quality of the articles.

Outsource an Inbound Link Pyramid - Month 1
There's lots of people on WF's service page or any other "BlueFart" site.
For a good one it will cost :. $150-200 for a good operator

Even without pinging the links, the site should show a significant increase in SERP by the end of the month.

Seen an increase but not quite enough?
Run another link building pyramid. - Month 2

Seen a significant increase that's put you near the top of the keyword you're looking for?
Jump onto Fiverr, buy some crap backlinks and link into the Web 2.0 sources created during the pyramid stage.
- Month 2

DO NOT link these crap backlinks right into your clients page.
Unless you want a lawsuit for getting their site nerfed...

Good luck!
Happy offlining!

Disclaimer: This may not work for everyone. It's a good general practice, do your keyword research first!

Thanks
1 reply

{{ DiscussionBoard.errors[4971917].message }}

mcdc2000

12 years ago

Thanks for the tip.

What's the difference between "link pyramid" and "link wheel"?

Originally Posted by ClarkKent

Create great content - Month 1
Have a writer knock out 2-5 articles on your offline client's subject area.
Create "News" section on their website and post the articles.
Estimated cost $30-100 depending on the content creation outsource you hire and the quality of the articles.

Outsource an Inbound Link Pyramid - Month 1
There's lots of people on WF's service page or any other "BlueFart" site.
For a good one it will cost :. $150-200 for a good operator

Even without pinging the links, the site should show a significant increase in SERP by the end of the month.

Seen an increase but not quite enough?
Run another link building pyramid. - Month 2

Seen a significant increase that's put you near the top of the keyword you're looking for?
Jump onto Fiverr, buy some crap backlinks and link into the Web 2.0 sources created during the pyramid stage.
- Month 2

DO NOT link these crap backlinks right into your clients page.
Unless you want a lawsuit for getting their site nerfed...

Good luck!
Happy offlining!

Disclaimer: This may not work for everyone. It's a good general practice, do your keyword research first!

Thanks
2 replies

{{ DiscussionBoard.errors[4972047].message }}

iAmNameLess 12 years ago

Originally Posted by mcdc2000

Thanks for the tip.

What's the difference between "link pyramid" and "link wheel"?

A link wheel typically will interlink the properties in thought to create neverending juice. It doesn't work that way though, there is a decay factor. Link pyramids often consist of low quality links with multiple tiers.

I prefer linkpushing which is like a pyramid, except consisting of higher quality in content links that is only linking one way and never interlinking.

A link push is safer than link pyramids and link wheels.
- [ 1 ] Thanks
Signature

The Best Damn Marketing and Local SEO Blog
Ultimate Blueprint To Start Your Own Agency | Get Clients Without Cold Calling
{{ DiscussionBoard.errors[4972784].message }}
ClarkKent 12 years ago

Originally Posted by mcdc2000

Thanks for the tip.

What's the difference between "link pyramid" and "link wheel"?

Link Pyramids are often described as only the "best" backlinks coming into your money site.
Good (Junk) -> Better (Junk with a little good PR) -> Best (Shouldn't be junk) -> Moneysite

Link Wheels are more random interconnected systems while gives you a lot of different sources of interconnect links going into one another and back to your moneysite.
More like a web.

General consensus is link wheels look more organic to Google as they're kind of random.
Link Pyramids are less organic but higher quality.

Depending on who you go to your link wheel may actually be a pyramid in that the admin may do quality control before backlinking them to your moneysite - if possible they're the vendor you would want to go with.

Just check out reviews and diagrams and see what people are saying about the system the vendor is using.
- Thanks
- 1 reply
{{ DiscussionBoard.errors[4975129].message }}
- iAmNameLess 12 years ago
  
  Originally Posted by ClarkKent
  
  General consensus is link wheels look more organic to Google as they're kind of random.
  
  That was the general consensus 3-4 years ago. Since then Google has included a decay factor in link wheels. They don't look as organic as you would think.
  
  Thanks
  
  Signature
  
  The Best Damn Marketing and Local SEO Blog
  Ultimate Blueprint To Start Your Own Agency | Get Clients Without Cold Calling
  
  {{ DiscussionBoard.errors[4979961].message }}

belouisvuitton

12 years ago

good post and good luck

Thanks

{{ DiscussionBoard.errors[4973285].message }}

KabirC

12 years ago

You are getting RIPPED OFF! You should be charging him well over $1,000 a month for that!

Thanks

{{ DiscussionBoard.errors[4975041].message }}

Maketso

12 years ago

With Google's "merged listings" now in place...especially for businesses like a dentist, Google Places is a must. Don't know where to start? Neither did I until I bought Brian Anderson's brilliant Google Places Cheatsheet WSO. Works great.

Thanks

{{ DiscussionBoard.errors[4992829].message }}

To all Local offline SEO experts, I need help?

Trending Topics

A healthy fascination for Hollywood...

How did you turn it all around?

Any thoughts on golf's latest phenom...Scottie Scheffler??

What's the Best IM-Related Skill to Learn Today That Can Help in the Future?

best high quality crypto traffic.