I have a directory site (Directory Script for Wordpress - DirectoryPress) on page 1 of Google for Restaurants in (City) There are a lot of searches for this every month around 10000 and only slight competition.
Now I am in the just about to hit the restaurants but in your expert opinions:-
1. Do you think it is better to give the listing away for free and then try and up sell them to a featured listing/videos/FB Fan Page/Website/general offline/online marketing
2. Charge a small amount for the listing around $20-$50 for the year and then try and up sell them
Where I live there are hundreds of restaurants so just the listings will bring a considerable amount.
Have any of you any experience in the directory area as I would love to know what route to take.
Looking forward to your advice and thanks.